Riding the wind of rebirth

Chapter 724 Several major events
For two consecutive semesters, several sensational events took place in the family, so that Zhou Zhi stopped attracting attention for a while.

First of all, Xu Anxin left Jingyang, went to Shenzhen City to consolidate resources, and built the largest safety door and safety lock manufacturing enterprise in China as a representative of Hong Kong capital.

The resources of Jingyang were integrated into the R&D center of Jin'an Locks Co., Ltd. Cousin An Ran, with a generous salary, attracted several experts from Jingyang, Mianzhou, and Sichuan, as well as many aspiring, professional, and talented Idea youth, specializing in the development of high-end door locks.

The second big event is that sister Xiaojuan also showed her courage. She won the Xianshi soy sauce garden with 30 yuan, and spent another 150 million yuan to introduce modern production lines, adding raw material workshops, ingredients workshops, and koji workshops. , deployment workshop and filling workshop.

Of the 150 million, two-thirds came from "social idle funds". Sister Xiaojuan'er managed to invest 100 million from a mysterious invisible boss. The 20 loan provided by the bank transformed the Xianshi Soy Sauce Factory into a modern enterprise.

The old tradition has not been lost. After the modern process has gone through the step of koji making, some semi-finished products will enter the sauce tank and be aged with traditional techniques to make traditional soy sauce;

Most of the rest goes into brine tanks, warm water tanks and fermentation tanks to complete the rapid fermentation and make instant soy sauce.

Finally, three kinds of finished products are obtained, which are subdivided into three sub-brands.

The most common level is the prepared mushroom soy sauce and steamed fish soy sauce. The brand used is "Jianghanyuan".

Mid-range products are made by adding old soy sauce, which is divided into light soy sauce and dark soy sauce. This brand is called "Tongrenhe".

And the most traditional one, after being refined, has become a newly registered brand "Sheng Xing Long".

Same goes for balsamic vinegar.

Immediately after the winter vacation, before the Spring Festival Gala, a shocking advertisement appeared.

This advertisement is very short, but the story is so full that audiences across the country thought it was just a prelude video for the Spring Festival Gala before the product came out.

The story begins with a little girl doing her homework on the kang table, and then she tilts her head and looks through the large window covered with grilles to see the lively preparations for the festival at the gate of the outer courtyard.

The atmosphere is full of warmth and festiveness. Amidst the joyful and peaceful music, the voice-over of the little girl came: "When I was a child, every New Year, the adults would always decorate the home, paste window grilles, couplets, and door gods."

"Grandma told me that the earliest couplets were peach talismans, and the door gods, the first one was Shentu and the other was Yulei, and they have been protecting us all the time."

In a blink of an eye, the scene switched to modern times. The high-rise buildings in the big cities, the busy ports, the wide and busy traffic arteries, and the large passenger planes taking off all show the huge progress and changes in society.

It's the Spring Festival again, and the girl has grown up and married. Today, she brought her gift back to her natal home with her daughter.

The family has moved into the building, and the old father and mother are still posting couplets and blessings at the door.

The word "Fu" was still pasted upside down. When the father wiped the word "Fu" on the door with his hand, the close-up of the "Jin Ou" trademark was very eye-catching.

"Window grilles, couplets..." The little granddaughter counted all of them, and then asked, "Grandpa, grandpa, mom said that the door gods are posted every year at home. Where is the door god this year?"

The grandfather smiled and touched the little girl's head: "Now we have changed the security door at home, so we don't need to post the door god anymore this year, let's post the word "Fu" instead!"

"But why is the word "Fu" upside down?"

Grandma smiled and said, "This is called Fu Dao Jia Men!"

Then the camera pulls up and turns into a long-range shot of a happy family, and then turns into a community, a city, and rises to the sky.

In the midst of the sky filled with fireworks, two lines of characters appeared: "Jin'ou security gate, guarding the family. I wish the people of the whole country a happy new year and all the best!"

Then turn to the countdown of the clock, and then start in time for the Spring Festival Gala.

In this era, this advertisement is simply a "giant system" that crosses the era. Compared with the advertisement "Confucius's house wine makes people homesick", it is one year ahead of schedule.

This is also the first time that CCTV has tried to package advertisements in prime time. The advertising department of CCTV opened its mouth and asked for a price of 1000 million.

There are not many units that can drink this bowl of soup with all their heart. It is absolutely impossible for state-owned enterprises to "do" like this. In private enterprises, there are more wait-and-sees and less attempts.

If Xu Anran hadn't gotten a huge fortune, she would never have made this determination.

As a result of the launch, orders for Jinou safety doors and safety locks flew from all over the country to Jingyang and Shenzhen like snowflakes, and even overseas orders set off a new peak.

Even if Cousin An Xin invested in a big factory in Shenzhen and put it into production in time, increasing the company's production capacity by [-] times, the order was still scheduled for ten months later.

These operations have completely exceeded the cognition of the elders in the family. Of course they hope that their children will be successful, but even in the most exaggerated dreams, the third lady and the third uncle can't imagine that their children will be successful in this way.

In just two years, Jin'an Locks has grown into a leading enterprise in the country. It is expected to contribute 2000 million yuan in tax revenue to the country in [-]. The third uncle, who is the director of the Labor Bureau of Jingyang City, and a well-informed person in the third living area of ​​Dongdian Miss San, of course she knows what weight that is.

The most direct feeling for my uncle is that cousin An Ran and cousin An Xin, as independent and innovative young entrepreneurs, were elected as representatives of the provincial and municipal people's congresses.

When the two had a meeting at the beginning of the year, although the area where they sat was different from that of my uncle, in terms of the number of rows, it was farther ahead than my uncle himself!
Then in March, at the Sugar and Wine Fair, a Taiwan-funded company approached Xiaojuan's sister and aunt who attended the fair, and provided a big order.

This is an instant noodle company, because under Zhou Zhi's suggestion, Xiaojuaner introduced the most advanced vacuum aluminum foil packaging line at that time, which was favored by the other party.

However, the other party requested to change the packaging to a smaller size, providing small packages of spicy beef sauce and sauerkraut, which are used as seasoning packets for instant noodles.

In addition to this, there are several domestic airlines who are also very interested in this kind of product that is only produced in China, but they put forward the same request as the instant noodle manufacturer - to change the size.

The combined demands of these two companies were terribly frightening, and Miss Juan'er was so frightened that she hurriedly called Zhou Zhi to inquire. There are too many scammers at the Sugar and Wine Fair these days, and this matter is too good to be true.

Zhou Zhi didn't know when the big instant noodle brands came into being, and which ones they had just launched, but when he inquired, he found out that they were famous Taiwanese brands in later generations.

As for the airline company, they thought that there were a lot of demobilized soldiers at the airport, so Zhou Zhi asked Jiang Wu to inquire.

The result is also true, but what people want more is dried radish and mustard, which is different from Master Kang's instant noodles.

This is the benefit brought by the investment in science and technology. A vacuum aluminum foil packaging production line has won a huge business opportunity for a county-level food company.

(End of this chapter)