I'm a movie star on earth

Chapter 117 Creating History of the TV Market (Second Update, Please Subscribe)

"The sincerity of our Mango TV station must be very clear to you. I urge you to think about it carefully. No other TV station will have better conditions than ours." Satellite is nothing, it seems that the winning ticket is already in hand.

The condition of Mango Channel is really good, and the price of a single episode has been raised to 380 million, but there is still the same problem, asking for editing rights. Mango Channel is very dissatisfied with such a short episode and the one-hour duration of a single episode.

The representatives of Huali Film and Television were Wei Yuxin and Hu Shihao, the head of the distribution department. After the fifth round of negotiations, Huahua Film and Television held several meetings. Even Kong Sheng and Lin Yan rushed back to the meeting, and finally decided on a strategy.It is impossible to give editing rights, this is the bottom line, but the number of episodes can be modified according to the requirements of the TV station, and it does not have to be broadcast in the form of weekly dramas.

However, before the final decision, Wei Yuxin asked the representative of Anhui Satellite TV out of politeness: "What are your conditions for Anhui Satellite TV?"

Lu Yuxiang took a deep breath. His decision today may usher in a storm in the TV market industry. This decision can even be said to have broken the default rules in the industry.

"We have decided to increase the purchase price for a single episode to 360 million," Lu Yuxiang said, pausing on purpose to observe everyone's reactions. The gorgeous film and television can't be denied, and Mango TV's appearance is so magical, with a relaxed expression on his face. Smile.

Lu Yuxiang saw it in his eyes, but he didn't feel the joy of playing all the cards in his heart. Instead, he was a little apprehensive, but at this time, there was no way out, only a gamble.

"At the same time, after discussing with the station, not only did it agree to broadcast it as a weekly drama, but at the same time, as long as there is no problem with the review, the station promises not to cut it." Lu Yuxiang continued to mention the conditions he had raised earlier.

Hu Shihao, director of the distribution department of Huahua Film and Television, said: "Director Lu, we already know all of your conditions, is there anything else? If not, we will..."

"I still have conditions," Lu Yuxiang paused, and continued: "Our station can sign a ladder-style advertising revenue share with you. During the broadcast period of TV dramas, based on the ratings, we can get up to 25% advertising revenue."

As soon as this condition came out, the audience was in an uproar for the simple reason that no TV station had ever done this before.TV advertising revenue can be said to be the core source of income for TV stations, but now Anhui Satellite TV actually wants to give the producer a piece of the action. What does this mean?It means that the producers can raise conditions in this regard in the future.

In the past year or so, the purchase price of episodes has been soaring, almost twenty times higher than in 2010.Now that the advertising revenue is opened up to the producers, what else does the TV station earn?
Huali Film and Television was quite surprised. They didn't expect Anhui Satellite TV to make such an opening.In fact, the TV series itself has advertisement placement, and the income from advertisement placement in "You Who Came from the Star" exceeded 3000 million, but the revenue from TV advertisements has never happened before.

To put it bluntly, what Anhui Satellite TV did is tantamount to breaking the unspoken rules of the industry, and its influence can be compared with what Tom Cruise does...

When Tom Cruise was the hottest in the 90s, in order to keep Tom Cruise, the producer allowed Cruise to participate in the box office and peripheral share of the film for the first time. This is the first time in Hollywood history.At that time, this sharing clause even caused a sensation, and it also made a lot of Hollywood superstars see a way to make a fortune.

Today, it has become a common practice for top Hollywood superstars to get a share of the film's box office and peripherals. From this point of view, all actors should thank Tom Cruise.

However, the national conditions are different, and the situation may be different in China, and this is the TV market.

The negotiation was interrupted again, and each family had to go back and think about the next step. Before the representative of Mango TV left, his expression was as disgusting as eating fly droppings. He never thought that Anhui Satellite TV would come up with such a trick.

On the set of "You Who Came from the Stars", Da Mimi received a call from Sister Zhi: "What did you say? Anhui Satellite TV actually wants to give us advertising revenue?"

Li Hyuk was looking at the script at the side, and when he heard this, he pricked up his ears and listened carefully.

"What about the gorgeous video?"

"Okay, I got it." Da Mimi hung up the phone and said to Li He: "Anhui Satellite TV has spent a lot of money this time, and it seems that it is determined to win."

"It's just that other satellite TVs can agree? Isn't this a cake for sub-TV stations?" Li He asked.

"For a big channel like Mango Channel, this is of course not possible. Its annual advertising revenue is astronomical, but for other local channels with limited influence, this is an opportunity." Da Mimi said.

The condition of Anhui Satellite TV was exposed by Mango Channel. Now not only the entertainment circle, but even the financial circle are paying attention to this matter.

If Anhui Satellite TV signs a contract with Huahua Film and Television, it will create history in the TV market and open up an unprecedented new world for the producers.

Numerous experts and scholars expressed their opinions one after another, and analyzes on various programs emerged one after another, with some supporting, some opposing, and some with reservations.Most of the netizens have a mentality of eating melons, even if the TV series make money, it has nothing to do with them, the 996 is still 996.

Mango TV is naturally opposed to this condition, because it has already touched its core revenue segment, but the attitudes of several other top-tier TV stations are somewhat ambiguous, as if thinking that if Anhui Satellite TV succeeds, can it be done? Learn and look, come here?
Because there is no express clause stipulating that the producer is not allowed to participate in the TV commercial share, Huahua Film and Television did not hesitate much. In the seventh round of negotiations, they agreed to sign a contract with Anhui Satellite TV.

Even if the nearby Mango TV has raised the price to 400 million yuan per episode, it still can't shake the decision of Huahua Film and Television. After the negotiation is over, the next step is to discuss some details, which are irrelevant.

Before "You From The Star" was about to wrap up, Anhui Satellite TV and Huali Film and Television held a grand press conference to announce the conclusion of the contract. At this moment, the spotlight flashed. History of the TV drama market.

Da Mimi is very happy, because she is one of the investors of this show, and she occupies a large share. The better the TV series sells, the higher her income will be.

It doesn't matter to Li Hyuk, what he gets is a fixed salary, and after the most hit TV series, the producer will give him a red envelope!But Da Mi Mi's money is my money, and even her people are mine, so Li He can eat this soft meal with peace of mind.

But there is also one point, that is, what should I do if the TV series hit the street?
This is also a topic of discussion within Anhui Satellite TV and Huali Film and Television. Any TV series has the possibility of hitting the street, even if the cast of Da Mi Mi and Li He is not good, the TV series will hit the street.

In order to ensure the quality of the TV series production, Pan Li personally went to the set to sit in charge. Directors Kong Sheng and Lin Yan also took a [-]% attitude to film the TV series seriously, so the actors and other staff suffered.

The titles of Kong Sheng, the studio tyrant, and Lin Yan, the villain of the studio, spread like wildfire, which made the crew members turn pale when they talked about it.

(End of this chapter)