I'm a movie star on earth

Chapter 222 Theater and box office

Any film and television drama has an element of advertisement placement, including costume dramas, but how to place advertisements without making the audience feel so disgusted is a learning.

Fortunately, TV drama advertisements can bring a lot of income to the TV station by playing advertisements at the beginning and end of the credits, and even the profit point of many video websites is on this.However, it is not that simple to place advertisements in movies. Except for the advertisements 10 minutes before the opening of the movie, there are only soft advertisements in the movie.

Of course, it is impossible to say that half of the film screening is suspended, and then a commercial is put on, not to mention affecting the viewing experience. Angry movie fans can flood the theater with saliva.

In this regard, this year's "Transformers 4: Age of Extinction" is definitely a negative example. In addition to the bad plot, the advertisements in the film also make the audience hate it. JID, Zhou Heiya, etc. are already advertising for the sake of advertising.Although the film studio recovered most of the investment by relying on advertising, it ruined the audience's reputation. Originally, the film was not very good except for special effects, but now it is even worse.

Therefore, the product placement of "Want to See You" is very cautious, and it must conform to the overall artistic design of the film. This is necessary, because the film involves two time and space, and it is impossible for a 1998 product to appear in 2014.Fortunately, the advertisements of urban fashion dramas are very easy to place, and soon some fashion brands, eyewear manufacturers, car brands, etc. are coming to the door.

After negotiations with the commercial department, "Want to See You" received more than 1000 million advertising revenue. Before the filming started, one-ninth of the cost was recovered. This part does not need to be shared with the theaters, it is entirely the direct income of the production investment production company .

In fact, the box office is only the main part of a film's income, and some films even cannot make money from the box office, so other derivative income such as advertising, copyright, etc. are needed to create profits.

Some people may ask, what about the theater revenue?After all, the ticket price of a film is not much higher. After removing the theater’s operating venue rent and other costs, it seems that there is not much money left, and there is even a risk of losing money.

People who ask this question must not understand the bulk of theater revenue. Movie tickets are always a small part of theater revenue, and the bulk is peripheral products, such as beverages, snacks, and claw machines. These are the sources of theaters’ profits.

Of course, the movie box office is also very important, because a high box office means a high number of viewers, which means a large flow of people, and peripheral products will sell better if there are more people.These are not industry secrets, and those who pay attention to them will notice.

The same is true for the traffic industry, because if there are more fans, it will be easier to sell some products around these traffic. As long as there is a market, there will be people to do it.So many people hate traffic, but they can't get rid of it. This is the reason. The difference is whether they can guide the market benignly.Don't let traffic take detours.

Unfortunately, judging from the current situation, the route of the traffic market has obviously been bent, and it will become more and more bent.

But these are all the concerns of the higher-ups, and Li Hyuk is just an ordinary star actor, he can't change anything, he can only be himself.

At the end of the promotion of "The Future Will Be Unlimited", the crew of "Want to See You" officially announced the cast members.Li He played the male number one Li Ziwei/Wang Quansheng, Da Mimi played Huang Yuxuan/Chen Yunru, and Li Xian successfully won the role of the male number two Mo Junjie after a fierce competition.As for another challenging role, under the strong request of Lao Hu, the crew decided to play Xie Zongru/Xie Zhiqi after a simple audition.

Lao Hu is a grateful person, because his old club never gave up on him during his difficult times, so Lao Hu, who became popular again after his comeback, still did not abandon his old club Tangren.But the Tang people are good at making puppet shows, and their resources in movies are hard to describe, so Lao Hu wants to develop in the movie industry, but he has no way out, and he hasn't acted in any good movies so far.

Even "Langya Bang" was approached by Shan Ying, otherwise Lao Hu would not have had the opportunity to play Mei Changsu.In fact, director Kong Sheng originally wanted to invite Li He to play Mei Changsu, but another director, Li Xue, liked Lao Hu more, and Lao Hu's experience was too similar to Mei Changsu. After several balances, the production The filmmaker Hou Hongliang decided to let Lao Hu play the role.

Lao Hu has no desire for TV dramas, and now he is looking forward to movies, so he found Li He here and asked his good friend to help him.Even though the role he played was a bit perverted and had a tendency to be a villain, Lao Hu still accepted it without hesitation.

For the rest of the roles, Yunru's mother was taken by Liu Jie. She has starred in a generation of drama "The Temptation of Going Home", and she can be regarded as an old drama player with excellent acting skills.For Uncle Yunru, Li He used his connections to let Chen Jianbin play this role. There is no need to worry about his acting skills, and there are not many roles in this role.

The other important supporting role was taken by Zhu Yilong. Although he was born in 1988 and played a high school student, it would be a bit big, but fortunately, he has a tender face and is very young, and his acting is not out of harmony.The other small roles are the time for each family to share the cake as a favor. In this regard, apart from the final check, the two directors did not have too much power.

In fact, new directors have very little voice. Fortunately, Wen Muye and Lu Yang have the full support of Li He and Da Mimi, so they don't have to focus on the personnel struggle of the crew and concentrate on making movies.

But now the most worrying thing is Da Mimi. After all, this challenge is very difficult for her. From a 27-year-old white-collar worker to a [-]-year-old high school student, the age span is quite large.Although Da Mi Mi has always emphasized his girlishness, this thing is not something that has to be emphasized, and it is necessary to switch between two age spans and two different character roles.

So even though Da Mi Mi has practiced her acting skills hard, it is still a bit embarrassing for her to be honest.For the sake of the film and Da Mimi, Li He specially gave Da Mimi special training. Fortunately, Da Mimi's aura of acting in the early years was not lost. After some training, he barely reached the passing line.

Those who can perform well in acting are good actors, such as Chen Daoming, Chen Bao, Guo Zhanguoli, etc. Actors who are good and bad at times are called nerve knives, such as the famous [-]-[-] Huang Xiaoming, and those who are poor in stable acting, uh, there are too many people in this area, Most of them are some top actors, so I won't list them here.

Acting skills can be acquired or innate. Some seven or eight-year-old children are quite good at acting.One advantage that Li He has more than these actors is that when he first crossed, his acting skills were already full...

After the crew was set up, all the preparatory work was ready, and even the copyright of Wu Bai's song had been applied for.Three days before departure to Hangzhou, Li He took the actors to read the script.

The requirements of the production crew are quite strict, they are not allowed to ask for leave without reason, they must be on standby at all times, and they must greet them in advance for any commercial activities they participate in.At the same time, everyone is required to be dedicated. It is understandable to find substitutes for martial arts. After all, not everyone is a martial arts actor, but it would be too much to find a double for literary dramas.

Fortunately, the crew did not have such short-sighted actors. Under the leadership of Li He and Da Mimi, all the actors were very honest and did not behave out of line at all, which relieved the two directors.

(End of this chapter)