I'm a movie star on earth

Chapter 253 Endorsement Strategy (please subscribe and ask for tickets~)

"Come on, it's time to serve. Sister Mi specially ordered this fish head with chopped peppers. She said that Sister Shi Shi likes to eat it." Li He brought a huge and complete fish head to the table.

"Wow..." Everyone exclaimed, this dish looks very appetizing.

Today's chefs are Li He and Lao Hu, and Li Xiaonan was also here to help, but Da Mimi pulled Li Xiaonan out of the kitchen: "Sister, you can take a break today, it is so hard to take care of three children, Sit down and chat with us today with peace of mind."

"This..." Li Xiaonan was a little at a loss, because the people sitting in front of him were all hot stars in the entertainment circle, but after thinking about it, my younger brother is Li He, the kind who can go to Hollywood, why should I panic?
Simply, let go and chat with everyone.Only after chatting with each other did I realize that celebrities are human beings too, who experience pain and pain, and admire exquisite food, nothing special.

"Shi Shi, hurry up and eat, the fish heads are here." Da Mi Mi shouted towards the back room.

"Here we come..." Liu Shishi responded, but he still refused to come out.

"Huijia, go, quickly drag your Aunt Shishi out." Da Mimi gestured.

Li Huijia saluted: "Deling, aunt..."

"Shi Shi likes these two children, it's been a long time." Bai Doufu said.

"If you like children, hurry up and find one. By the way, isn't that Wu Qilong pursuing Shi Shi? Why didn't he succeed?"

"You said that thing, it's already dirty, Shi Shi disagreed, so she rejected it."

"Wouldn't it be because of this that Wu Qilong's path in the anti-Japanese drama will be gone forever?"

"Who knows?"

It was bustling and bustling, everyone was a good friend, and the few invited to be guests were reserved at the beginning, after a few glasses of wine, they began to call each other brothers.

Li He and Lao Hu brought the last papaya chicken to the table and joined in.Papaya chicken is a recipe reserved for their friends' gatherings, especially Shi Shi and Tang Yan's favorite.

Li He sat on the other side of the men's pile, drinking one glass after another, chatting has always been Li He's strong point, and he was good at organizing the atmosphere, so everyone got along well.

Liu Shishi glanced worriedly, and said to Da Mimi: "Your family drinks so much, you don't care about it!"

"Don't worry, he is not drunk, come on, let's drink too." Da Mi Mi said.

It is true that Li He has never been drunk after drinking, of course, he may not have drunk to that point, but it is true that he can't get drunk with ordinary beer, and he can't get drunk with liquor and the like.

Compared with the white beer on the men's side, the women's side is much gentler. They drink rice wine, which is not high in strength. Drinking less is good for physical and mental health.

After three rounds of wine and five flavors of food, the rhythm of drinking slowed down, and everyone opened up the chatterbox and started talking about everything.

Li Xian is a little transparent, and most of the time he just listens to what everyone has to say.He also heard a rough idea of ​​some secrets in the circle that he didn't know.

"Let me tell you, Li He, have you received Hollywood resources recently?" Lao Hu drank two glasses of Niulanshan, looking a little tipsy.

Li He put down his wine glass and said, "Yes, has all this matter been spread?"

"Tch, who can hide it, the whole entertainment industry will know the next day." Lao Hu said.

Indeed, ever since Li Hyuk became famous and had Hollywood resources, he has many eyes around him. There is no impenetrable wall in the entertainment industry, and a small matter will spread throughout the circle in an instant.

Li He shook his head helplessly, took a bite of the food and said, "What's the use of staring at me? They can't take this project away, let's not talk about anything else, let's speak English with a London accent first and then worry about it!"

"It's true. I think the English song I sang is still being criticized. If you want to work in Hollywood, you can't do well in English." Huang Xiaoming deeply agreed.

During the 08 Olympic Games, Huang Xiaoming presented a song for the Olympics, and a song that was too clichéd became a joke among netizens, and it also ruined Huang Xiaoming's career as a singer.You know, Brother Xiao Ming has released an album, and the sales volume of the album is as high as 30.

"I only know that you have accepted a Hollywood project, but I don't know what you have accepted. Is it a secret? Is it convenient for us to know a little bit?" Bai Tofu asked.

Seeing everyone's curious eyes, Li Hyuk didn't hide anything: "It's the same director I worked with last time. He recently planned a project about music and dance. The title of the film is "La La Land". It is said that he plans to invite Emma Starring Watson, I will play the male lead."

"I'll go..." Everyone was amazed. Many people may not know who Emma Watson is, but there should be no one who doesn't know the famous Harry Potter series.Emma Watson is Hermione, one of the Iron Triangle of Gryffindor.

"Of course, it's not necessarily true. I heard from Director Cha that Emma Watson is difficult to communicate with and has too many demands. Maybe Dao will change the heroine in the end." Li He said.

"This is good enough. I think other people have worked so hard to show their faces in Hollywood blockbusters, and they may not be able to cut it in. You are the leading actor, which is against the sky!"

"Luck and luck, thanks mainly to the sponsor's father..." Li He said.

Indeed, Lee Hyuk's smooth journey to Hollywood is largely due to Wei Jianhui, a former Chinese executive of the Lauder Group who has a lot of contacts in the fashion industry and Hollywood. After returning to China, he served as the president of the Yili Group. He saw Li Hyuk's potential at a glance, and spared no effort to promote it.

Nowadays, with the influence of Li He, the brand spokesperson, gradually growing, Guanxia under Yili has become the number one cosmetics brand in China, and has gained a lot of market share overseas, especially in East Asia.

In Nanbang, a powerhouse of traditional cosmetics, Li He has a lot of nympho fans, and Guan Xia has successfully entered the Nanbang market.

However, things went well in other places, especially in the island country. At the end of last year, Guanxia ranked fourth in the market share in the island country, successfully surpassing the local brand Shiseido in the island country. It has to be said that this is a remarkable achievement.

From this point of view, Li He's original endorsement strategy of focusing on domestic brands has achieved great success.The key is that domestic brands are not short of money, and the money given is much more than the so-called international brands.

Even today, there are still many so-called experts who express their opinions on Li He's endorsement strategy, and they all have to admit that Li He's move is quite good.

In addition, there is an unexpected surprise in the endorsement of international brands, that is, some international events are likely to affect the products endorsed.

For example, if you endorse an international clothing brand, and that clothing brand suddenly insults China, what should you do?If you break the contract, you have to pay liquidated damages. If you don't break the contract, you will be drowned by the spittle of netizens.

(End of this chapter)