I'm a movie star on earth

Chapter 368 Game Endorsement
Jinling Police Academy, Li He and Xu Zheng were resting on the set, and they also talked about the Golden Eagle Award.Xu Zheng joked: "Your studio is also a studio with a behind-the-scenes studio. There is a large gathering of movie queens, and the strength is strong!"

Li He smiled wryly: "Brother Zheng, stop joking. I don't know Reba's level? Let alone her, even I was scolded miserably."

"What does the post-screening award have to do with you? You can't become an actress to show them." Xu Zhengyi was filled with indignation and felt the same way.He has also been ridiculed by netizens before, and his attitude towards these keyboard warriors is naturally not good.

Li He didn't care, he never cared what a small group of people thought, in the entertainment industry, there wasn't one or two controversial things about anyone.Some people don't like RMB even if they want to earn US dollars, let alone Li He, who is a public figure.

"By the way, I heard that Warner asked you to act in a movie some time ago. What's it called?" Xu Zheng was very interested in this matter.

Li Hyuk replied: "The adaptation based on the game is called "Tomb Raider: The Battle of Origin."

Xu Zheng enviously said: "You have a lot of resources in Hollywood, I am envious."

"I declined. I've seen the script and it's too bad. In fact, the investment in this film is not large. It's hard to see the effect of such a film without large-scale investment." Li He said.

Warner Pictures chose Li Hyuk at the beginning, but Li Hyuk directly refused after reading the script, so Warner Pictures turned to Yeonjo for the second best.To be fair, this movie is based on the game "Tomb Raider 2013" released in 9. Li Hyuk bought this game to play in order to understand the story.

There are a few scenes that impressed Li He deeply, such as Laura climbing the iron tower, the clouds are under her feet, and there is a feeling of seeing all the mountains and small mountains at a glance. Li He also specially took screenshots as the desktop of his laptop.Li Hyuk was actually a little afraid of heights, his palms sweated while playing games, and when he got nervous, he threw Laura to death.

In addition, there is a level of zombies, but Li Hyuk didn't know that he could outsmart them, so he took out a gun and rushed over, but the bullets ran out, the bow and arrows ran out, he took out the climbing pick and hacked randomly, and was beaten to death by the zombies .

At that time, Li Hyuk no longer cared about any movie scripts, he just played games. It is understandable for every man to be obsessed with games forever.So Li Hyuk interacted on Weibo and asked for game strategy.

Many fans of games and fans of Lee Hyuk's movies were very pleasantly surprised. They didn't expect the idol to also play games, and the sense of distance was pulled in all of a sudden.As a result, many fans suggested tricks on Weibo to teach Li He to pass the level.Seeing this, many female fans who don't play stand-alone games downloaded this game one after another in order to have a common topic with their idols.

It is estimated that the game developers have never thought that a Chinese traffic star has such great energy, contributing to the sales of more than 9 copies of the game "Tomb Raider 3", which has been released for several years.A 300A masterpiece is about 3000, and this time more than [-] million has been recorded.The game developer smiled crookedly. In order to thank Li He, he gave Li He a commemorative edition of the Tomb Raider game suit, and promised to customize a special mission in the game.

Other big game companies were all stared blankly. They didn't expect a Chinese star to have such a big appeal. Just a wave of Weibo interaction brought such a large amount of traffic.So many game manufacturers approached, wanting to invite Li Hyuk to endorse the game, but the first one approached was Penguin.

Domestic pure gamers mention Li He with indifference and hatred. Penguin is also here for its game platform TGP. TGP is going to change to a digital game platform like the steam platform, and this time we invite Li He to be the spokesperson, but the name is WeGame chief content officer.

This matter is that Qian Duoduo is in contact, as long as the money is in place, Li He has no reason to refuse such a business endorsement.Moreover, Penguin gave so much money, there would be others without Li Hyuk, and the rewards were so generous that everyone wanted a piece of the action.

In addition, the most disgusting browser game manufacturers also came to seek cooperation and invited Li Hyuk to endorse.This Li He didn't even need to think about it, he directly refused.

"Hi Daga, uh, it looks like Zha Zhahui, there is no Wan Guo's boat gang in Jiesili. Please come and help me..."

Li He got goosebumps when he thought of Zha Zhahui's earthy advertisement.According to the previous style of web game manufacturers, directly apply Li He's image, and then discuss cooperation with Li He. If Li He goes to court, he will not be afraid. The lawsuit will last for two or three years, and the game will be promoted instead, which is very worthwhile.

But web game manufacturers dare not do this, and their method is only used by those outdated Hong Kong Island stars.As for why some well-known and popular celebrities would accept such endorsements, the reason is very simple. Web game manufacturers are too rich and give too much.

In fact, these counterfeit game companies generally do not take the initiative to find celebrity endorsements, but directly use synthetic advertisements such as the avatars of many celebrities, and then place advertisements based on big data to see which one has the best effect, and then focus on promotion.

After the star agency finds out, it will negotiate with the game company or send a lawyer's letter. The game company will of course know of the infringement, so they don't panic, just sit down and chat slowly.

Generally, there are only two solutions, either to file a lawsuit or to reconcile, and celebrities are often most afraid of lawsuits, which will affect their popularity, so in the end it is reconciliation, and they can only shoot commercials with raw rice and cooked rice!
Li He is different. Although he has always been domestically produced as an endorsement and has been complained about by others, the endorsement fee has not been low. Li He doesn't like the little money from web game manufacturers.Moreover, this does not match Li Hyuk's own image, and fans can't accept Li Hyuk's endorsement of this kind of game.

Moreover, taking this kind of endorsement will affect his popularity. Li He is not afraid of going to court. Da Mi Mi Studio pays so much money for legal counsel every year.

This is the case for domestic game endorsements, but foreign game manufacturers are not idle.In fact, in recent years, major foreign game manufacturers have paid more and more attention to the Chinese market.The sales of games contributed by the Chinese market are increasing every year, and many game manufacturers have opened studios in China.

Li He brought a wave of Tomb Raider effect, which made all major game manufacturers jealous. If you can’t invite Li He, other stars are fine, so including the four sons of Da Mi Mi returned to the country, they all received various endorsements. intention. ,

But Li Hyuk is the hottest one, and the soon-to-be-released "Red Dead Redemption 2: Redemption" has come to his door.This game is the sequel to the impressive predecessor. Rockstar invested [-] million U.S. dollars to develop this game, so the market is very important, especially the Chinese market.

The result of the early contact is that Li Hyuk is the content officer of the game. When the game is released, it needs to cooperate with the official to attend several events in China. In addition, there are several live online trial activities.

In order to convince Li He, Rockstar even released a demo version for Li He to play. After the experience, Li He can only say that this is a masterpiece, and the endorsement is completely worthwhile.So without much consideration, he became the spokesperson to build momentum for the game's release next year.

(End of this chapter)