I'm a movie star on earth

Chapter 388 Investing in Animation Movies
In the fierce competition for the Spring Festival, some people laugh and others cry. Naturally, Bona Films and Wanda Films are the biggest winners in the Spring Festival, because the films produced by the two companies rank first and second, and they seem to be very promising to compete for the annual box office list. number one position.

There has never been a shortage of people who make a fortune and have a gambler mentality in the movie market. "Monster Hunt 2" is a typical example.However, although all the original cast members were retained, and Liang Chaowei was added as the actor, the film company's perfunctory attitude still made fans very dissatisfied, and there was a lot of scolding on the Internet.

The box office of "Monster Hunt 2" is good, and profit is not a problem, but the producer's ambitious plan to create a Monster Hunt universe and develop peripheral products centered on Huba may have to think twice before proceeding.

The producer miscalculated Huba's attractiveness among the audience, and the original idea was to create a classic screen image, which is similar to Pleasant Goat and Bear Infested, which is an excellent peripheral product image.But the image of Huba is not easy to say, it is ugly, at least a large part of the audience thinks that Huba is ugly and not cute.

As a result, this image building plan was shelved. Although the box office was good, Huba did not meet the expectations of the producer, and a series of peripheral derivative plans were not feasible.

Many companies are like this. Without doing market research, they simply pat their heads and make a decision, only to find that they have gone astray.In contrast, the Pleasant Goat and Infested Bear movies that are released every year are spat out, but they really make money.

Not only in the box office, but also in peripheral derivative products. According to statistics from professional organizations, during the release of Bears this year, the sales of peripheral derivative products reached more than 2000 million, and the producers made a fortune.

In fact, in the past, peripheral products were not so profitable in China. The biggest reason was the proliferation of pirated products, and the cheap prices severely squeezed the market space for genuine products.However, with the country's crackdown on piracy in recent years, and the rise of people's awareness of legitimate consumption, the peripheral market has gradually become an important profit space for the entire film project.

Li Hyuk is an example in this regard. His fame also follows the rise of the peripheral market. The peripheral products of TV dramas and movies that Li Hyuk starred in have always sold quite well. Major partners such as Huahua Film and Television and Da Mi Mi Studio rely on peripheral products every year. Product licensing can be rewarding.

However, the most powerful peripheral products are animated films. It just so happened that Li Hyuk encountered such an opportunity to participate in the production of an animated film.

At the end of February, Li He finished filming on the crew of "Celebrating More Than Years". After a brief dinner, he went back to Beijing to rest for two days, and chatted with Guo Fan about the progress of the "Wandering Earth" project.

On this day, Guo Fan asked Li He to go to Caitiaowu Films to take a look.Many people may not be familiar with Caitiaowu Films. It is a rare film company in China that mainly focuses on animation films. Animated films such as "Guardian" have achieved good box office results, and "Bear Infested: Metamorphosis", which was released during the Spring Festival this year, also has its participation.

The purpose of Guo Fan's visit is also very simple. This company has the most outstanding 3D modeling technology in China's domestic film and television industry. Guo Fan came here as a technical reference.

Yu Xuan, the person in charge of Caitiaowu Films, received Guo Fan and Li He and took them to visit the headquarters of Caitiaowu Films.

"At present, our company has carried out the production and investment of many projects, including the production of [-]D and [-]D animation, and also plans to develop animation films of the Huaxia Mythology series. The first "Nezha: The Devil Boy Comes into the World" is being produced. I I'll take you to have a look."

The technical content of animation film production is very high, and it is not as simple as the outside world thinks, because the animation films shown on the big screen cannot be the same as those on TV.

An animated film, from pre-production to production, and then publicity and distribution, is a common thing, Disney is an example.

The director of "Nezha: The Devil Boy Comes into the World" is Jiaozi. This film took a lot of his hard work. The script, character design, scene design, etc., the director Jiaozi almost took care of everything.

Seeing Yu Xuan's first words, Jiaozi said, "Mr. Yu, we are out of money, can we invest more?"

Yu Xuan frowned: "I'm out of money again? Didn't I just transfer you 500 million production funds at the end of last year?"

Dumpling rubbed her hands in embarrassment and said, "You also know that the production of animated films is time-consuming and laborious. This film also has a lot of special effects rendering, and the money is like water."

Yu Xuan felt quite a headache: "I'll figure out how to deal with the money, first let me introduce you, this is director Guo Fan, and this is Li He."

Li He and Guo Fan came forward to shake hands with Jiaozi, and Jiaozi said excitedly, "Finally I have met a real person, Li He, I am your fan."

"Uh, you're being polite," Li He was a little at a loss in the face of the enthusiastic dumplings.

"Okay, Director Guo and Teacher Li are here to visit, please introduce this project well." Yu Xuan stopped the fan mentality of dumplings.

"OK, let me talk about the original design of this project first..." Dumpling talked endlessly about the initial approval of the film.As well as the production plan of the entire Shinhwa series, Li He and Guo Fan have been explained in detail.

In fact, the project of "Nezha: The Devil Boy Comes into the World" originally did not belong to Caitiaowu Films, but to Cocoa Bean Animation Film Company. The project started around 2010.In 2015, Cocoa Bean and Enlight Pictures reached a strategic cooperation and became a subsidiary of Caitiaowu Pictures, and this project was transferred to Caitiaowu Pictures.

However, although the financial backer has been found, the production funds of "Nezha: The Devil Boy Comes into the World" are still very tight. The reason is simple. Animation films are a brand new field in the Chinese market. In the past, most of the meat in this market was Hollywood. For animated films, there are not many outstanding domestically produced animated films, which has led to the lack of confidence in the project by the sponsor's father, Enlight Films.

Jiaozi introduced in detail the production aspects of "Nezha: The Devil Boy Comes into the World", including modeling, special effects rendering, action design, dubbing and soundtrack work, etc.So far, the entire project has spent more than 1 million funds.

These days, many domestically-made animated films don’t have a box office of [-] million yuan, and "Nezha: The Devil Boy Comes into the World" has already spent so much money.If Caitiaowu Films hadn't repeatedly guaranteed, and the domestic animation films had achieved certain results in the past two years, and the project had been completed more than half, Enlight Pictures might have given up on this project long ago.

After chatting with Jiaozi, Li He was full of interest in this project. When he was about to go back, Li He suggested: "Mr. Yu, I have an idea. If your company doesn't mind, Da Mi Mi Studio can participate in the production of " The investment in Nezha: The Devil Boy Comes into the World."

Yu Xuan was taken aback for a moment, and then said pleasantly, "Ms. Li, is what you said true?"

"Of course, I am very optimistic about this project. Director Jiaozi's careful production may bring a classic domestic animation film." Li He said.

"Of course we are very happy to have your investment, but the decision-making power is not in our hands." Although Yu Xuan was very happy, she was not in charge of negotiating investment.

Li He nodded and said: "I know, I will get someone to contact Mr. Wang later to discuss about investing in the film. In addition, I want to say that the director of Dumpling is great and has a lot of dreams. I hope your company will not give up."

"Thank you for your encouragement. Caitiaowu Pictures will continue to work hard." Yu Xuan promised.

(End of this chapter)