I'm a movie star on earth

Chapter 434 Penguin's IP Strategy
After waking up refreshed, both Li He and Da Mimi felt that they had made a profit. Da Mimi went to the set to film with a radiant appearance, while Li He communicated and worked in the hotel.

Penguin Pictures was a little anxious after learning that Li Hyuk had no intention of appearing in "The Full-time Master". In their view, this drama would have no guarantee without Li Hyuk.So Lu Yang, the senior vice president of Penguin Pictures, came to ask for an interview in person. After learning that Li He was in Ningbo Xiangshan Film and Television City, he and Qian Duoduo came to have an interview with Li He.

Li He looked at the preparatory plan of "Full-time Master", as well as the production plan. The preliminary preparations for "Full-time Master" are almost done, and the heroine and main roles have been decided.When Jiang Shuying heard that Li Hyuk had a chance to play the lead role, she took over the role of lead actress without hesitation. There are not many opportunities to cooperate with a superstar like Li He.

The other main characters are all familiar faces in the traffic of the TV circle, and many of them come for Li Hyuk's name. Everyone knows that with Li Hyuk as the starring role, they have the potential to become popular.

I haven't watched the new Noon Sunshine drama "Knowledge" and it hasn't been aired yet. Has it already been on several hot searches?Ying Bao and Li He even had CP fans, and some fans even shouted slogans for Li He and Da Mi Mi to divorce and marry Ying Bao.

Leaving aside the unrealistic topic of divorce, Li He and Da Mimi are bound to each other, unless the world collapses and the world ends, this is not an emotional issue, but a combination of all aspects.And even if they get divorced, Li He will not marry Ying Bao, this type of Li He doesn't like it.

Li He also thought seriously that if he was not with Da Mi Mi, he probably had the highest probability of being with Wang Ou...

After reading the production plan made by Penguin Films, Li He shook his head and said to Lu Yang, "Mr. Lu, thank you for your company's kind invitation, but the schedule is really not suitable. Let me recommend a suitable actor for you." , Yang Yang can do it."

Lu Yang became nervous, and quickly said, "It's okay, we can wait for the schedule, as long as you are willing to act, the conditions are easy to negotiate."

We are all smart people, Li He had already politely refused by saying that, but Lu Yang came with a mission, Li He is a very important part of Penguin Empire's entertainment strategy.

Penguin has a controlling stake in China Literature Group, which owns a large number of novel copyrights, from novels to animation to film and television adaptations, and even game adaptations, etc., which can be said to have huge IP value.Previously, the transformation from novels to animation was very smooth. Many well-known novels and manga animations have achieved good results, except for film and television adaptations.

Those who are familiar with the adaptation of novels to film and television dramas must know that it is easier to succeed when adapting novels from female channels. This is related to the market positioning of female channels and the large audience of film and television dramas. ?A few dramas that are not domineering presidents have become hits, such as "Langya Bang".

And this year's attempt to adapt the male-frequency novel, the once-popular "Fights Break Sphere" failed completely this year, from gestures to popularity.The person in charge of Penguin Entertainment's strategy was very unhappy. How could the value of IP be maximized if so many big IPs could not be filmed?

In fact, it is not that there are no more successful male-frequency adaptations. The TV series "Zhu Xian" broadcast in 2016 is an example. This drama starred Li Yifeng, Yingbao Yang Zi and others, and it has gained a lot of popularity.

But the problem is that this TV series has nothing to do with Penguin. The production and distribution company is Huanrui Century Media, a famous producer of bad movies.After Penguin Pictures held several meetings, it first reached a cooperation with Da Mi Mi Studio and became a regular partner of Li He and Da Mi Mi.

Then I tried to find a way to use IP to bind with Da Mi Mi Studio, and Li He is the key figure. Without him, it would be very difficult to stir up the popularity of IP.

After making some choices, the "Full-time Master" suitable for adaptation will be put on the table at this time. If Li He refuses, all the previous plans will almost be in vain.

In the age of capital, it’s hard to say whether a star’s role is that great. If the capital wins it, it’s worthless to play with it and you can throw it away. But Li Hyuk itself has huge value, no matter whether he has capital or not, he can play with him.And the capital is not monolithic, if you don't play with others, some people want to finish with Li He.

According to legend, someone in the Beijing circle wanted to punish Li He. This year, so many things were done, such as a beauty trick, and it was a drama theater. In the end, Li He was still flourishing and living a nourishing life.

In fact, for Li He, the cooperation with Penguin can be said to be the best of both worlds. There are few capitals in China or even the world that are bigger than Penguin. The cooperation between the two parties can be said to be a win-win cooperation.

At present, Penguin Films and Da Mi Mi Studio have cooperated many times in the production and distribution of film and television, and Penguin Films also invested in "Assassination of Novelists".

However, after the script of "Full-time Master" was adapted on the basis of the original work, I felt that it was really mediocre. In order to understand this project, Li He deliberately read the original novel. Apart from feeling the usual grind of online novels, he didn't think so. What's exciting is that he is also too old to understand the feelings of young people.

Seeing Qian Duoduo, Qian Duoduo gave a little signal to speak directly, and Li He was not polite: "With all due respect to Mr. Lu, the quality of this script is really mediocre, especially because it is designed on a game that does not exist. Does Penguin want to develop related games?"

"The company does have this plan. We plan to develop a mobile game with the same name to maximize the value of IP." Lu Yang replied.

"This is the problem. From my point of view, the script has a lot of descriptions in the game. The question is how do you realize the scenes where real people play in the game?" Li He pointed out the key question.

The one that has made achievements in this regard is "Small Smile is Alluring", also starring Yang Yang, so Li Hyuk thought of putting the blame on Yang Yang at the first time.

But Penguin has a different plan. Lu Yang replied: "We plan to use CG modeling to shoot, and our Penguin has the most advanced motion capture studio, so we can apply this technology to TV dramas."

Penguin owns a number of game studios, and also controls a lot of game companies. However, when domestic and foreign players mention Penguin games, they probably look contemptuous.With the most money, sits the worst game, say penguins.

However, Penguin Pictures does not take the blame. Penguin Pictures is still good in film and television drama production, but when Lu Yang said this, Li He seemed to smell the smell of five cents special effects, low-quality special effects, and there were only two words in his head: run quickly ...

"Mr. Lu, let's not talk about the money, time and energy invested in this kind of production, and whether Penguin has the technical strength. I'm not optimistic about the script alone." Li He said.

"If you're not satisfied with the script, we can change it. As long as you're willing to act, we can negotiate any terms." Lu Yang said.

"I have already felt the sincerity of Penguin Pictures, and I will think about it carefully." Li Hyuk finished speaking and looked at Qian Duoduo.

Qian Duoduo understood at a glance, and pointed out, "Mr. Lu, this way please."

Lu Yang knew that Li He didn't want to talk anymore, although he was very anxious, but it was too difficult to continue talking today, so he had to say goodbye.After Lu Yang left, Qian Duoduo continued to discuss things with Li He.

"The drama "Full-time Master" still has commercial prospects, but it is not suitable for our strategy to accept the drama. You can talk about it first, and don't rush to refuse." Li He instructed.

"Okay, I'll write it down!" Qian Duoduo nodded.

"Is there any other important work this month?" Li He asked.

Qian Duoduo flipped through his work schedule: "Yes, you also want to conduct a one-hour live broadcast at station B, live broadcast of "Red Dead Redemption 2"."

Li He scratched his head and said, "I'd have forgotten if you didn't tell me, when will the live broadcast start?"

"Next week, November NO.17, arrangements have been made for Station B, and work has been done for Rockstar." Qian Duoduo said.

"OK, I see, you can just watch the arrangement." Li Hyuk nodded, satisfied with Qian Duoduo's work.

(End of this chapter)