I'm a movie star on earth

Chapter 451 Marketing
"The preview of "The Wandering Earth", [-] things you have to know."

"Hello, everyone, I'm Maituo, and I'm here to bring you the latest news about the movie "The Wandering Earth". The UP owner is honored to participate in the media conference jointly organized by China Film, Huahua Pictures, Bona Pictures, and Penguin Pictures. At the preview meeting, I also learned more behind-the-scenes information. This time I will talk about it.

Without further ado, let's start..."

"The Wandering Earth is adapted from Da Liu's novel of the same name. As early as 2011, China Film Group acquired the right to adapt the film and television, but the project has not been able to find a suitable director to take over, so it has been put on hold for two or three years.

Until 2014, Guo Fan, who was already well-known in the industry at that time, recommended himself and took over this unpopular project.Guo Fan made an agreement with Li Hyuk that if he can successfully start the project, Li Hyuk will be the leading actor. "

"The two sides hit it off immediately. Guo Fan did a lot of work for this unprecedented domestic sci-fi film. He went to Hollywood to study, learned from Ridley Scott, and made more than 3000 shot manuscripts. With more than 1000 staff and a production cost of up to 5000 million yuan, all of them have created new records for Chinese-language science fiction films."

"The film took four years of preparation and eight months of intense shooting, and finally revealed its mystery. If you want to ask the UP owner how he feels about watching this movie, I have only one sentence, this is a milestone work, a It is a work not to be missed by sci-fi fans, and I am honored to be able to witness a great moment in the history of Chinese-language films."

"In short, I strongly recommend that everyone go to the cinema to watch this movie. I believe that "The Wandering Earth" will bring you an unforgettable movie-watching experience. I am Maituo, and we will see you next time."

At the moment when the media ban was lifted, Mai Tuo, the film and television UP owner of station B, praised "The Wandering Earth" for a while, and he was not stingy with his compliments.Not only her, but other media film critics who participated in the preview all praised the film. Apart from the generous red envelopes, the quality of the film is indeed not bad, so it cannot be overstated.

A movie, as a milestone work, naturally has its reasons."Shanghai Fortress", which is expected to be released in the summer, also pays special attention to the release of "The Wandering Earth".

Director Teng Huatao visited the set of "The Wandering Earth", and decided to shoot "Shanghai Fortress" well after returning. He didn't want to reach the level of "The Wandering Earth", at least he had to pass it.

But the sky failed, and the investors were unwilling to increase the investment. The lead actors Lu Xiaohan and Li He were completely incomparable, and there were various commercial activities from time to time, and they were often absent from the filming.

The most terrible thing is the problem of Lu Xiaohan's bangs. Originally, Lu Xiaohan had already decided to cut his hair according to the style, but his manager tried to stop him. The reason given was very simple, and it would affect the artist's image.

After hearing this, Teng Huatao almost couldn't hold back his seizures. It's a big joke in the world. Does a haircut affect the image?

Li He is even more popular than Lu Xiaohan, and has more fans than Lu Xiaohan. For the sake of the character image, Li He is willing to pretend to be old and ugly, so it won't affect his image?
Otherwise, Li Hyuk is a superstar, and Lu Xiaohan is just a traffic star. From the comparison here, we can see the gap.

But this can't be blamed on Lu Xiaohan, most of the time Lu Xiaohan can't help himself, his image is not under his own control, maybe this is the price of being a traffic star!

At this time, Teng Huatao already regretted taking the film "Shanghai Fortress", but what can he do?Just do my best to make this film.

Word-of-mouth building before a movie is released is very simple. It is enough to find the media to blow it up. The most important thing is the performance of the movie at the box office.As a domestic sci-fi film that is not trusted by the audience, even if it has Lee Hyuk's box office appeal, as long as the quality of the film does not meet the needs of the audience, the box office performance will not be much better.

Before the opening of the screening, there was a determined Li Hei clamoring on the Internet, thinking that "The Wandering Earth" would be the Waterloo of Li He's film career, and it would also be the starting point of his career turning from prosperity to decline.

The previous word-of-mouth marketing of "The Wandering Earth" still couldn't dispel the audience's doubts. Many audiences were dubious and decided to wait for the film to be released and listen to what people who had seen it said before deciding whether to watch it or not.

Anyway, there are other films in the Spring Festival file, such as Master Xing's "The New King of Comedy" and two films by Shen Teng. There is no shortage of good films.

Under the halo of "The Wandering Area", another sci-fi comedy movie was ignored, and it made a fortune in silence, and that was "Crazy Alien" directed by Ning Hao.

As the third part of the Crazy series, Ning Hao wisely did not use the words of a domestic sci-fi film for promotion and marketing, but instead focused on comedy, making the audience forget that this film is also a sci-fi film.

Comedy films have always been popular works in the film market, and Shen Teng has become a new generation of comedy masters because of Teng-style comedy, and his box office appeal is increasing day by day.

In addition, "Detective Pu Songling" starring the eldest brother Cheng Long was gorgeously ignored by the audience. Now it is not the past. The previous eldest brother can be called the representative task of Chinese-language movies, and no one can compare.

But since entering the second decade of the 21st century, the elder brother seems to be unable to find the audience's focus and the context of the market. Perhaps it is also possible that the elder brother is getting old and can no longer fight desperately. In short, from " After Zodiac, the movies I shot became worse and worse.

In the process of supporting the big brother again and again, fans' trust was exhausted. By the time of the new film "Detective Pu Songling", public opinion was discussing "The Wandering Earth", "Crazy Alien", and "Flying Speed". "Life", but no one discusses "Detective Pu Songling".

The eldest brother is also very helpless, with a son who does not live up to expectations, if he does not make more videos while his old bones can still move, what will he do in the future?

Movies that are interested in the Spring Festival are all working hard to promote, and "The Wandering Earth" is no exception. Guo Fan leads Wu Jing and Da Liu in a group, Li He leads sister Zifeng and Uncle Da Li Guangjie in a group, respectively from Shang Haihe Jingcheng started a road show promotion.

The film started to be screened one after another, word of mouth gradually spread, but the overwhelming publicity also aroused the disgust of many people.Li Hyuk also discussed this issue with the publisher, try to control the publicity, and don't over-market.

Some viewers are very strange, he is over-marketing, but he resents this behavior, and then turns a blind eye to the film, in short, it is rebellion.

The more you want me to go to the cinema to watch this movie, I won't go. What is said on the Internet is false. Don't try to cheat me of the movie ticket money.

Many viewers have a similar mentality, which is actually the result of suspicion caused by the over-marketing of major bad movies in the past few years. Guo Xiaosi is the most proficient in this aspect.

Guo Xiaosi is very strange, it is obviously a bad movie, but there are still a lot of media who say good things about him.Forget it, the media has always followed the wind, and the money is the master.But many first-tier and second-tier stars will also shout for Guo Xiaosi's films. I really don't know what benefits Guo Xiaosi promised them.

(End of this chapter)