I'm a movie star on earth

Chapter 457 The Road of the King of Comedy

On the first day of the Lunar New Year, just after the [-]th of the new year, the Spring Festival comes in a fiery winter atmosphere.In the middle of the night, there was a heavy snowfall in the capital, as if celebrating this joyful festival.

A movie theater located on Wangfujing Street received a lot of movie fans just after it opened in the morning, many of whom came with their families.Li He and Da Mi Mi each dressed in Qiao Zhuang, holding the hands of Lemon and Rice Cake, and sneaking out with Li Huijia to watch a movie.

They chose "Crazy Alien" directed by Ning Hao, as a support for their friend's work.When we arrived at the cinema, Da Mimi was still surprised: "There are only so many people in the morning? Isn't it going to explode at night?"

"This is a bustling area, and the movie theaters in a slightly remote area are definitely not so popular." Li He said.He carefully observed the audience who came to watch the movie, and found that most of them were shunted by the two movies "Crazy Alien" and "New King of Comedy", followed by "The Wandering Earth" and "Flying Life".

Despite doing so much publicity work, Li Hyuk was still a little unsure how the audience would choose when things came to an end.But the work that should be done has been done, and the next step can only be handed over to the market and the public.

Li He's family came late, and the first movie in the morning was almost over. Because of the different duration, "The New King of Comedy" will be the first to end the screening of this one.

Da Mimi and Li Huijia took care of the two cuties Lemon and Rice Cake, while Li He observed the reaction of the audience who came out of the movie theater at the end of the show.Li Hyuk noticed that many of the audience who came out of the theater of "The New King of Comedy" looked disappointed, and the two audience members who passed by Li Hyuk made no secret of their disappointment in the film.

"The movie Master Xing made this time is too bad. If I hadn't supported Master Xing, I would have left earlier."

"That's right, it's not like Master Xing's level, even if it can't catch up with "Kung Fu", at least I can accept "The Mermaid"."

"Hey, Master Xing is getting old too, let's watch another movie tomorrow!"

"OK……"

Li He looked thoughtful, came back and sat next to Da Mimi, Da Mimi teased his son Xiaonian Gao, and asked, "How is it? How about spying on the enemy?"

"I'm afraid Master Xing will be in trouble this time," Li He replied.

"How to say?"

"I haven't seen the new movie, but looking at the reaction of most of the audience, it seems that the quality is not very good."

Da Mi Mi was pleasantly surprised: "Isn't this a good thing, why do you look disappointed?"

Li He shook his head and said: "Isn't this nostalgia, the former king of comedy will never go back."

Da Mi Mi said: "I know some news about "The King of New Comedy". I heard that Master Xing signed a gambling agreement with others to hurry up the work. It seems that this time I will lose a little blood."

"I can't care about that much anymore, our little broken ball has no future, let's go, the movie has started, let's go to watch the movie." Li He took Lemon's little hand, and the family entered the movie theater.

Fortunately, it is winter, although there is heating in the shopping mall, many people are still wrapped tightly, no one recognizes Li He and Da Mimi, otherwise it will cause traffic jams.

The matter is basically the same as what Li He and Da Mimi said, although it is not uncommon for the film quality of "The New King of Comedy" to be poor during the midnight show.But Master Xing has many fans, and instinctively thinks that this is a smear by the media and competitors. The media has done this a lot in recent years.

Besides, hearing is believing, seeing is believing, the quality of the movie is not bad, I have to watch it to know.With such a mentality, there are still many fans of Master Xing who supported the film when it premiered on the first day of the Lunar New Year.

But after watching it, most of Star Yeh's fans said that they were indeed disappointed. The quality of the much-anticipated "New King of Comedy" was indeed not satisfactory. On the contrary, it looked like a work that was rushed to make money.

Movie fans are not fans of fan circles. They have their own judgment. Relying on sentimental marketing, everyone will buy it once or twice, but they won't be fooled much later.After all, Master Xing committed a big taboo in the market and overdrawn his reputation accumulated over the years. The consequences are also very serious.

After the midnight show, Douban lifted the ban on the scores of films released during the Spring Festival, and "The New King of Comedy" dropped from the 7-point passing line just lifted to 6.5 points, and the decline is still continuing.

The film reviews on Douban made no secret of their disappointment with this film and with Xingye, which can be said to be the biggest word-of-mouth crisis that Xingye encountered in his film career.

For this situation, other competitors in the market will definitely not show mercy. Although Master Xing is great, competition is competition, and there will be no sympathy.So Bona Films, Enlight Films, Gorgeous Films and other production and distribution parties that have films released during the Spring Festival began to make trouble, agitating the media, using the water army, and preparing to deal a major blow to "The New King of Comedy".

The purpose is to line up the number of films left by the theaters after "The New King of Comedy", and then each family will divide the cake and divide up this market.The theaters are not fools either. After seeing that "The New King of Comedy" has a low box office attendance, they will definitely not give high-ranking films.

In fact, from the end of the midnight show, several theaters including Wanda Poly held an emergency meeting to reduce the schedule of "The New King of Comedy". Don't hesitate.

Far away at Master Xing's house on Hong Kong Island, Master Xing listened to the reports of his subordinates with a calm expression. After years of ups and downs, this matter could no longer cause him emotional fluctuations.

After the subordinates finished reporting, they asked Master Xing: "Boss, do we need to step up our efforts in publicity?"

Master Xing shook his head and said: "No need, this project is at most like this, you go down, and report to me if you have any new news."

His subordinates retreated quietly, Master Xing walked to the window, looked at the night of Hong Kong Island in the distance, with a face of contemplation, and casually scanned the report handed over by his subordinates, the numbers on it were extremely dazzling, "The King of New Comedy" "The box office is 2.73 million.

Normally, this is a good statistic, but considering the word-of-mouth issue, this is almost the highest peak of the film, and the box office will definitely fall off a cliff later.

In fact, the production cost of "The New King of Comedy" is less than 5000 million, and the box office alone can make up for it, and even make money, but the most terrible thing is the gambling agreement.If the box office does not meet the data in the agreement, he will lose money and make up for the data.

Now it seems that it is impossible to complete the data on the gambling agreement, Master Xing thought, should he make a serious move? How about "Kung Fu 2"?
The movie premiered on the first day of the Lunar New Year. Some were happy and some were sad. "Crazy Alien" achieved a box office of 4.23 million with an unrivaled attitude, becoming the first-day box office champion, followed by director Han Han's "Flying Life" won the runner-up with a score of 3.23 million.

And "The New King of Comedy", whose word-of-mouth has completely collapsed, achieved 2.73 million, ranking third.But this is the last glory, and the box office will drop off a cliff later.

No.4 is the domestic sci-fi film "The Wandering Earth" that caused great controversy before.Winning 2.43 million is in line with previous media expectations.Based on the box office appeal of Li He and Wu Jing, this result is normal.

But what the media didn't expect was that the quality of this sci-fi film was so good. After the first day of its release, more viewers watched it, and the word-of-mouth turned around, making the expectations of viewers who hadn't seen it even higher.

(End of this chapter)