I'm a movie star on earth

Chapter 468 Marketing of "Shanghai Fortress", the hope of domestic science fiction films

After wandering abroad for more than a month, Li He and Da Mimi finally returned to China.

During the couple's absence, the entertainment industry was in turmoil, and all kinds of big melons kept happening, which has been mentioned before.In the film market, "The Wandering Earth", which has dominated theaters since the Spring Festival, finally ended its dominance on March [-], and was knocked out of the box office champion by Marvel's new film "Captain Marvel".

However, the film is enough to satisfy investors, or in other words, it has created unprecedented good results for Chinese science fiction films.I remember that China Film Group's goal for this film was to reach 20 billion at the box office, even if it was a success. Who would have thought that the film had already achieved 51.26 billion at the box office as of March [-]th.

This achievement successfully surpassed the disaster film "One Hundred Eight" and became the second highest-grossing film in the history of Chinese films. The first is "Wolf Warrior 2" starring Wu Jing and Li Hyuk.

Because of the sky-defying performance of "The Wandering Earth", domestic sci-fi films have received a shot in the arm. The media, netizens, and even officials have not hesitated to praise this film.The foreign media are also full of praise for this Chinese-language sci-fi movie. The famous director Guoshi said in an interview that from now on, Chinese-language movies will be divided into "The Wandering Earth" before and after "The Wandering Earth".

The success of "The Wandering Earth" is of great significance and has inspired many filmmakers' determination to create.Among them, the most encouraged one is undoubtedly director Teng Huatao, starring Lu Xiaohan in "Shanghai Fortress". Director Teng Huatao said in many interviews after the success of "The Wandering Earth" that "Shanghai Fortress" will take over the baton of domestic sci-fi movies. Continue to flourish.

Lu Xiaohan's fans are looking forward to it, because apart from Li He, the invincible man, other actors have no plans to try science fiction films, and Lu Xiaohan is the second.

The producer of "Shang Hai Fortress" began to bundle "The Wandering Earth" for publicity on a large scale, with the momentum of a successor, as if telling the audience that the most noteworthy film after "The Wandering Earth" is "Shang Hai". Fortress.

A series of marketing efforts have made the film's market prospects favored by many professionals. Fans are looking forward to it, professionals are optimistic, and the market is hungry. No matter how you look at it, the success of "Shanghai Fortress" is a certainty.But the leading actor, Lu Xiaohan, was unexpectedly silent. Apart from the regular publicity, he didn't seem to care about publicity at all, as if the film had nothing to do with him.

Fans only regard Lu Xiaohan's lack of enthusiasm as full confidence in the film, but they don't know that Lu Xiaohan is worried about the quality of the film.

He has watched "The Wandering Earth" and the finished film "Shanghai Fortress". It can be said that anyone who is not blind can see that "The Wandering Earth" is [-] times better than "Shanghai Fortress".

The quality of the film is so low, and the producer still dragged Li He and "The Wandering Earth" together to promote it, Lu Xiaohan still felt embarrassed.But he is just an idol fresh meat, all he can do is cooperate, after all his bangs are not his concern.

I can understand the thinking of the "Shanghai Fortress" crew. The production and publicity of "The Wandering Earth" cost 5000 million yuan, which is not worth it, while the production cost of "Shanghai Fortress" is only [-] million yuan, including [-] million yuan for the director Teng Huatao had never seen it before.

What kind of sci-fi film can be made with just 5000 million yuan? "The Moon" or "The Man From Earth"?No, it is "Fortress of Shanghai", which is known as a big production and big cast.The meaning of the producer is also very obvious, just make a sum of money.As for whether the film is bad or not, and how well-received it is, the producers just aren't interested.

This kind of production company that purely treats the audience as fools has not been seen in recent years, and many audiences have been fooled, resulting in a lot of bad movies.But in the process of being cheated again and again, the audience will also grow. It's hard to say whether the tricks of bad movies are good or not.

I remember someone once said that the existence of bad movies is normal, and what is abnormal is that bad movies can still achieve better results than good movies.The grand occasion before the release of "Shanghai Fortress" can be said to be unprecedented for domestic science fiction films. The environment before the release of "The Wandering Earth" is very severe. No more worries.

Relying on the foundation laid by "The Wandering Earth", if the quality of "Fortress Shang Hai" passes the test, it will not be a problem to sell well at the box office.However, after understanding from internal channels, the quality of the film seems to be worrying.

And with the big sales of "The Wandering Earth", many domestic sci-fi IP resources became hot for a while, and many production companies also established projects for sci-fi movies.

Now everyone will see if "Shanghai Fortress" can make a second shot, making the era of domestic science fiction movies really come.

Because of the popularity of "The Wandering Earth", other films in the Spring Festival file have been forgotten, not to mention the new films of Uncle Long and Master Xing. They were bad and bad, and they were criticized by the audience. The two veteran filmmakers are quite late. mean.

In addition, the two films Shen Teng participated in, "Crazy Alien" earned 22 billion box office, and "Flying Life" earned 17 billion box office, both of which were successful.For a while, Shen Teng was sought after by the market and was called a new generation of comedy master.

Therefore, Shen Teng also proved his box office appeal. The reason is that he did not appear in Happy Twist's own movie, one with Ning Hao and Huang Bo, and one with Han Han. The bonus of Happy Twist did not work.

Shen Teng's appeal in the comedy market is already stronger than Master Xing, but in terms of influence, he is still not as good as Master Xing.

In addition, "1998" directed by Kong Jiahuan, whose "One Hundred Eight" and Da Mi Mi Studio have turned against each other, has been postponed, and is expected to hit theaters in April.

Li He is very aware of Kong Jiahuan's ability. In April, another heavyweight opponent will hit the theaters. Marvel's ten-year-ending work "Avengers: Endgame" is about to hit.

Fans all over the world are looking forward to this film, including Chinese fans of course.Over the past ten years, Marvel has accumulated countless fans through a movie, and it is finally going to have a big harvest here.

The "New York Times" sighed after watching the preview of "Reunion [-]", saying that the film will make history, and it will also win the number one box office in film history, surpassing "Avatar".

Marvel Pictures is full of confidence. President Kevin Feige said in front of the media that this is a love letter from Marvel to movie fans, a love letter not to be missed.Everything indicates that this film is unusual, it seems that the storm is coming.

At this time, there was a sudden scolding war and controversy between "The Wandering Earth" and "Reunion [-]" on Huaxia.com. Become the box office champion of China this year.

The fans of "The Wandering Earth" were of course dissatisfied, so the two sides quarreled, and soon some people rose to the height of patriotism, saying that watching "Reunion IV" is not patriotic, and not watching "The Wandering Earth" is not patriotic.

The two sides fought fiercely, real fans and fake fans, cross-dressing, sunspots, etc. appeared one after another, and there were even vicious incidents of offline dating, which aroused widespread concern in the society.

Because of the impact of this incident, the box office of "The Wandering Earth", which had already fallen below [-] million in a single day, went up against the market and reached the daily box office level of [-] million, which is a surprise.

(End of this chapter)