The investment era of rebirth

"Mr. Su, hello!" Seeing Su Yu coming, County Magistrate Chen took the initiative to greet him.

Su Yu reached out to shake hands with him with a smile, and said, "The county magistrate just give me a call, and I'll just come by myself. Why do you need Secretary Li?"

"It just so happens that Secretary Li has something to do in Shiliang Town, so he just stopped by." County Magistrate Chen said with a chuckle, "Su is always a young hero in our Jiangling County, an outstanding entrepreneur. Well...the reason for bothering President Su this time is mainly because of the 'new city construction' project."

While talking, the two walked into the box of the Jiangling Grand Hotel, and they were accompanied by them.

In addition to Secretary Li, there are also several leaders of the county's investment promotion office and the department in charge of urban construction.

"I've heard." Su Yu sat down in the box, nodded slightly, and said, "The county magistrate and Mr. Liang of Pengyuan Real Estate, didn't you have a pleasant talk?"

County Magistrate Chen sighed softly, and said: "It's not very pleasant. Mr. Liang's request is too harsh, and the land transfer price they requested is lower than the current public bidding price in the market. I dare not nod. We have disagreements on certain development plans.”

"Can't we develop our own city investment?" Su Yu asked.

The director of the urban construction department next to the county magistrate Chen said: "Mr. Su doesn't know something. Our Jiangling county is a poor county in the surrounding counties. Financially, it is full of difficulties every year. The development is left to our own urban investment. , but it’s left-handed and right-handed, and the money spent in the end is still fiscal money, which won’t work.”

"And our own urban investment has mature experience in urban ecological construction and related large-scale project development."

"It's very inadequate."

"If we want to revitalize the economy of our Jiangling County and take the road of real estate development, we must introduce a big brand real estate developer in order to open up land premiums and create new urban vitality and urban consumption power. Only by a big brand Only when real estate developers lead the investment can other small developers follow, and the game of "new city construction" can be launched, and the finance can support the fiscal expenditures in other fields of our Jiangling through the income from land sales."

County Magistrate Chen sighed, and said: "The finances are not enough to make ends meet every year. Our county has no special industries, large-scale industries, and because of the inconvenience of transportation, even if various preferential conditions for taxation and land use are given, no enterprise is willing. In the future, tourism can also stimulate the economy a little bit every year."

"At the moment when the country is loosening the real estate from a macro perspective..."

"Only by revitalizing the urban economy through real estate development and reversing the financial deficit can our county have the confidence and strength to develop other areas."

"Only when the city is well built and the transportation is convenient will enterprises be willing to come."

"In this way, we can create more local jobs and revitalize the economy of our Jiangling County!"

"What can I do?" Su Yu responded after listening to the difficulties of the leaders, "Our 'Yuhang Investment' is a private equity fund company, and we know nothing about urban construction investment and real estate development. I understand, and I also know that our family in Jiangling County is difficult, but when it comes to the matter of 'new city construction', to be honest... there is nothing I can do!"

"President Su is too modest." A leader of the Investment Promotion Office said, "President Su's 'Yuhang Investment' holds tens of billions of capital, and its business operations in big cities can be said to have a deep foundation. The big bosses in the business world you know, Originally, there were much more leaders in our small localities.”

"And, just the last time we met..."

"I feel that the relationship between Mr. Liang and Mr. Su is also very good."

"As long as you help, not to mention direct investment, we can get twice the result with half the effort in many negotiations on attracting investment."

"Director Lin is flattering me." Su Yu said with a smile, "The so-called tens of billions of capital is the money of investment customers. I am just a manager, and Mr. Liang of Pengyuan Real Estate, we only have a few faces Yuan, speaking of it...the number of meetings I have with Mr. Liang is probably not as many as the leaders, so in terms of friendship, it is really superficial."

"Furthermore, regarding project investment..."

"As an enterprise, the first thing that matters is the fundamental interests and future prospects of the project investment. Personal face cannot shake the decision to invest in projects worth hundreds of millions, so Director Lin thinks that I can tell Mr. Liang of Pengyuan Real Estate to change. idea, that's impossible."

"But..."

Su Yu paused, and continued: "As for attracting investment for Jiangling County's 'New Town Construction' project, I can help you build a bridge for the leaders and get to know some companies in the fields of 'urban construction' and 'commercial real estate development'. It can be done."

"It's just that I can't guarantee what the final outcome of the negotiations will be."

"Again……"

"If leaders want to introduce powerful domestic brand developers, the first thing they need to show is the benefits and future prospects of developing this project. Only with these two bright spots can developers see the real 'money path'. That’s why I’m willing to take root in our Jiangling!”

"About these two points..." County Mayor Chen said, "We will think about it carefully and try our best to give us the best investment conditions that we can compromise."

"Yeah!" Su Yu nodded.

Later, in the inquiry of the leaders, he gave the contact information of the relevant persons in charge of the top [-] commercial real estate development companies in China, such as 'Kumho Group' and 'Chenghui Holdings', who he had contacted and had some acquaintance with, and let them They can negotiate directly with the top executives of these companies.

Except for the 'matchmaking' thing, of course.

County Magistrate Chen hesitated for a moment, but still hoped that Su Yu could represent the local area and invest a certain amount of funds in the name of an 'excellent entrepreneur' to support the 'new city construction' project, so that he could take advantage of the hole he tore from Su Yu. , in order to mobilize other local business figures.

Su Yu thought that it was his hometown after all, so it wouldn't hurt to invest a little.

Take this money as a free support for the economic construction of my hometown.

So, after pondering for a while, he agreed to invest 1000 million in Jiangling County in the name of his sister's Yuli Clothing Sales Company to build a 'warehousing and logistics center' that radiates the surrounding area.

County magistrate Chen became even more enthusiastic about Su Yu's investment of 1000 million yuan when he saw that Su Yu let go of his mouth a little.

Afterwards, the topics of the leaders began to diverge, and they asked many questions about Su Yu's business. After learning that the two funds under Su Yu's control had achieved good investment performance, they all began to think about it. Su Yu is here to make connections and subscribe for a share of the fund.

Even the county magistrate Chen proposed the idea of ​​letting Jiangling county financial funds intervene.

That is to let financial funds purchase the fund shares managed by Su Yu, so that the excess performance created by the fund can directly feed back the local economy of Jiangling County.

"The funds managed by our company have a closing period of at least one year." After seeing through everyone's thoughts, Su Yu said with a smile, "And the performance of the fund is positively related to the overall market conditions of the financial market. No one can say that they will definitely be able to make money in the financial market.”

"Our company's performance last year..."

"One is that the performance of the domestic financial market last year was quite good."

"Secondly, many accidental factors caused us to seize a few waves of relatively large opportunities in time."

"However, neither of these two major reasons is normal, and the excess performance of the fund is not normal, so the ideas you mentioned are in essence too idealistic. Of course...if you can bear the long-term closed period, and the risk of loss after investment.”

"When the company's next fund is established, I can reserve a little amount for a few of you."

"As for the introduction of financial funds..."

Su Yu smiled and said: "This involves state-owned investment issues. I'm afraid it won't count if the county magistrate Chen said it? And in terms of related procedures, it may be difficult to go through. Of course... If the county magistrate is willing to take the responsibility A series of related risks can promote this matter, then... I can also accept the entrustment to let this part of the funds enter the fund."

To put it bluntly, as long as the process is compliant, the funds invested are legal.

And according to the company's development needs, if there is an idea to set up a new fund, then... He will naturally not refuse any investors who trust him.

It's just that Su Yu also knows...

Real estate financial funds, in the name of wealth management, flow into private equity funds.

It is very difficult to go through the related process. Even if it can go through, it will inevitably require many people to bear the responsibility, and once something happens, many people's careers will be ruined, so such a thankless thing, even if it is right Local economic construction is useful, but everyone will not do it.

After all, the money belongs to the country, but the risk is your own.

Analyzing from an objective perspective, no one will take advantage of their own future for the sake of the country's money.

In Su Yu's words, County Mayor Chen was silent for a while, and in the end he could only change the topic, and no longer mentioned the idea of ​​'financial funds and financial management investment', because he himself knew that it was difficult to achieve, and it involved interests. If there are too many, the implementation will inevitably be full of resistance.

Moreover, even if this vision can be implemented in the end.

According to what Su Yu said, investing in the 'Yuhang Series' fund products managed by Su Yu would not result in steady profits. In this way, he didn't need to take this risk on his own future.

"Looking at Mr. Su's speech at the Shanghai Global Financial Summit, Mr. Su's views on the domestic macro economy and financial development should be quite profound." County Mayor Chen changed the topic and said with a smile, "In Mr. Su's view Come on, if our Jiangling County really wants to achieve long-term sustainable development, how should we break the situation?"

Su Yu smiled and said: "How to break the situation, doesn't the county magistrate already know it?"

"Boss Su also believes that relying on the real estate economy is the only way out?" County Mayor Chen said.

Su Yu responded: "It is a way out to leverage the economy of the entire Jiangling County, but it is not the only way out. Just now the county magistrate Chen said that our Jiangling County is located in a remote area, with no pillars and characteristic industries. The population continues to flow out and the finances cannot make ends meet. Only If the tourism industry develops to a certain extent, then we can also rely on this fulcrum to develop and dig out characteristic and pillar industries."

County Magistrate Chen pondered for a while, but didn't quite understand the meaning of Su Yu's words, so he asked, "President Su please express it!"

Su Yu smiled, and did not answer directly, but asked: "In the mind of the county magistrate, and in the minds of the leaders, what is the specific positioning of our county? Agricultural county, industrial county? In the development of the city, it is positioned in the tourism ecology city, or industrial development city?"

"Our county's industrial development is seriously insufficient. Whether we admit it or not, most of our county's output value comes from agriculture." Mayor Chen said, "So our Jiangling County is still an agricultural county. Being able to complete the transformation has led to the complete separation of the economy of our county from other surrounding counties, and also led to a lack of finances. Projects such as new city construction and old city renovation have been unable to proceed. To put it bluntly... two words , no money!"

"Not every county is suitable for industrial development." Su Yu said, "Our county does not have such conditions in essence, but the agricultural conditions are excellent. Our county produces grapefruit, peaches, plums, loquats, etc. The fruit should be marketed in the surrounding counties and the entire Yuzhou area, right?"

"That's true!" During the meeting, a leader who was in charge of township and rural work said, "The fruits produced in our Jiangling County taste better than those in surrounding counties and other areas in Yuzhou."

"This is our local advantage." Su Yu said, "Delineate an ecological planning area and plant these vigorously. When the flowers bloom, you can enjoy the flowers. When the fruits are ripe, you can sell the fruits. In addition, our Jiangling County has already become famous. At the same time rely on agriculture to build a "fruit hub town" in western Chongqing, or rely on our local high-quality fruits to develop some food processing enterprises that use these fruits as raw materials..."

"Combining agriculture and tourism, and at the same time 'urban construction and development' is also carried out relying on these two points."

"Then, our Jiangling County may have missed the direct competition with other counties and turned our disadvantage into an advantage."

"Wonderful!" After hearing Su Yu's words, County Mayor Chen's eyes lit up, and he couldn't help praising, "Mr. Su's understanding of our Jiangling County, as well as its strengths and weaknesses, is really clear. The method is also really wonderful, this road...Thinking about it carefully, there is indeed a lot to do, but the difficulty is still obvious."

County Magistrate Chen paused for a moment, and continued: "According to the trend of this road, the advantages have been brought into play, but fruit is difficult to store, the transportation distance is short, and the market is hard to find!"

"Good things won't be hard to sell." Su Yu said, "Moreover, with the advent of the mobile Internet era, online live broadcasting has gradually become the mainstream. Now everyone's live broadcasting is limited to small areas, but with the development of network technology, This field will expand sooner or later, for example, selling fruit live, why not?"

"Of course, what I'm talking about is just an idea, a way of thinking."

"Maybe I am whimsical, or maybe."

"County Chen is our Jiangling County's parent official. In the future, Jiangling County's economic development and macro development policy will ultimately be up to you to decide."

"I just feel that farming doesn't have to be just traditional farming."

"It can also be connected with the current hot online shopping, and walk out of the new agricultural road of 'agriculture + technology'."

County Mayor Chen doesn't have as deep an understanding of trendy things as Su Yu, but at this moment, he can clearly feel that the road of development that Su Yu said is indeed very important for Jiangling County, which has no potential for industrial development. Get rid of the hat of poverty-stricken counties, a completely new way.

As for more details, and the specific feasibility of this development path.

He had to think it over again.

Then, hold a meeting of the county party committee, and discuss with the secretary and other leaders in charge.

But in any case, what Su Yu said today opened up a new vision and a new way of thinking for him. It made him realize that the land in Jiangling County still has huge potential for development, and it also gave him the opportunity to transform. Confidence and confidence in the status quo of this city and this county.

"Boss Su, thank you!"

After the luncheon was over, County Mayor Chen got up and held Su Yu's hand tightly: "You are our Jiangling County's hero and our Jiangling County's lucky star!"