The investment era of rebirth

Chapter 341 The hooked fish!
"It's true that I didn't expect Chenghui Real Estate to participate."

Liang Benchu, deputy general manager of Pengyuan Real Estate Group in charge of the real estate business, stood beside Ning Chenghu, laughed with him, and said, "The key business areas of Chenghui Real Estate have always been in Shanghai, Southern Jiangsu, Guangdong, and Shenzhen. In fact, this time Chenghui Real Estate entered Yuhang, so eager to negotiate with Mr. Su of 'Yuhang Investment', I am afraid that it has already received relevant news about the development of 'Qianjiang New Area'."

"They got news about the development of the 'Qianjiang New Area', which was expected." Ning Chenghu said, "It's just that they didn't expect that they would contact Mr. Su of 'Yuhang Investment' so quickly, and directly The price is 13.2 billion, what is the preliminary estimate of the piece of land held by the surname Su after your inspection?"

Liang Benchu ​​responded: "The piece of land 'Eastern Suburbs of Qianjiang River' held by Mr. Su used to be the factory area of ​​Ancai Paper Industry, with a total area of ​​24.78 square meters. According to the current Yuhang Suburb Development Zone The land auction price should be between 4300 and 4600, and the estimated value is about 11 billion.”

"Based on market price estimates..."

"Chenghui Real Estate's bid has a premium of about 2 million yuan."

"Of course, if it is based on the good expectation of future housing prices, a premium of 2 million yuan is not unacceptable. It's just that the country's current macro-policy, although the regulation and control of the real estate industry has been relaxed, but in terms of market response , the inventory is still high, the purchase volume is insufficient, and the market's expectations for future housing prices have not risen."

"Looking at the entire real estate development industry in China, colleagues are more cautious in acquiring land at this stage. It is rare to acquire land at a premium. Even if there is, it is a core area plot. Generally speaking... developing plots in the suburbs On the market, it is very difficult for such a premium of up to 20% to occur.”

"According to the planning documents for the development of the new district, in the hands of Mr. Su, the Qianjiang Riverside plot is indeed the core plot of the new city in the future, right?" Ning Chenghu listened to Liang Benchu's opinion and pondered for a while. Said, "President Su, really lucky!"

Liang Benchu ​​nodded, and replied: "Indeed, without this planning document for the development of the new district, the land he holds is basically worthless, but... the city and the province have already planned I heard that the State Council has also approved the future urban development pattern and the development documents of the new district.”

"According to the leaders, Qianjiang New Town will definitely be another core economic area of ​​Yuhang in the future."

"Although the future urban construction results are difficult to predict, and the future development of new cities is also difficult to say, but at present, the future potential of this land is still very large."

"And, if the real estate industry recovers further..."

"We Yuhang, the overall housing price, I'm afraid it will have to shift upwards."

"And..."

"Thinking about it carefully, in fact, this piece of land is fortunately in the hands of President Su. If he hadn't stolen the land from Ancai Paper, then Kumho Group would go public with Ancai Paper later. This piece of land has completely fallen into the hands of the Kumho Group, and the Kumho Group has taken an absolute advantage in the development of Qianjiang New City in the future without any effort, and we don't even have a chance to negotiate."

Hearing this, Ning Chenghu nodded slightly, and said with a smile: "That's right, before Yang Jincheng initiated Kumho Group's backdoor Ancai Paper Industry, he probably would never have imagined that the most valuable asset of Ancai Paper Industry would be that Factory land."

"Let's not talk about Yang Jincheng, I'm afraid it's the president of Ancai Paper Industry, I didn't even think of it." Liang Benchu ​​said, "The entire Ancai Paper Group was merged into Kumho Group, and the price was only more than 6 million, but they sold it at that time. The piece of land that was sold is now worth 11 billion.”

"President Su is really an investment genius." Ning Chenghu said, "I bought a piece of industrial land casually, and I didn't expect that in less than a year, it became the core planning land in the development of the new district, and the value skyrocketed instantly. If it wasn’t for the development of the Qianjiang New District, the province only started to gradually discuss and finalize it in November last year, and I’m afraid that President Su might be suspected of insider trading.”

In November last year, soil auctions were suspended in the eastern suburbs of Yuhang, which is now the planning area of ​​Qianjiang New Town.

It was also from that time that all parties in the industry reacted.

However, at this time, even if he reacted, it would be useless.

But now, the news has gradually become clear that the land prices in the proposed planning area of ​​Qianjiang New City have already skyrocketed, and the prices have skyrocketed, leaving no room for speculation at all.

"Yes, this vision..." Liang Benchu ​​said, "It's really admirable."

"Okay, let's not talk about this." Seeing that the topic was far away, Ning Chenghu couldn't help turning back to the topic, and said, "Do you think it is worthwhile for us to spend as much as possible to win this land?"

Liang Benchu ​​pondered for a while, and replied: "If the chairman wants to make a big effort in Qianjiang New City, I think it is worthwhile to win this land at a premium of 20% to 30%. The land is close to 25 square meters. If it is used reasonably, it will become the core development project of our group and the source of core profit during the possible recovery stage of the real estate industry.”

"Of course, the premise is that the real estate industry is expected to recover."

"Moreover, our local government in Yuhang is also very important for the resource tilt and real positioning of Qianjiang New City."

"If the local government really strongly supports the development of Qianjiang New City and regards it as the top priority of economic development and urban construction development, then the risk of us acquiring land at a premium is not high."

Ning Chenghu was silent for a moment, picked up the new area development document obtained from internal channels on the table, handed it to Liang Benchu, and said: "From the document, the government's positioning and expectations for the future Qianjiang New City are not low, and it will Qianjiang New City is being built as a national-level new development zone.”

"However, judging from previous experience, there are quite a few large-scale project plans that made a high profile and ended up in vain."

"And in the past two years, real estate has been hard. Our Pengyuan Real Estate has opened several new projects, but the sales are not very good, and the financing is also quite difficult."

"About half a month ago, I had dinner with President Li of Huanong Bank."

President Li said that the increase of the credit line for our Pengyuan Real Estate was rejected by the head office. If we want to increase the credit line, we have to find a way from other big banks. "

"At the beginning, the capital chain of our group was very tight!"

"If more than a billion yuan is taken out rashly, all departments of the group and many projects under construction may have problems."

Liang Benchu ​​roughly understood what Ning Chenghu meant, nodded slightly and said: "Then according to the chairman's intention, we have to give up the bid for this land."

"No!" Ning Chenghu waved his hand and said decisively, "This piece of land still needs to be won. Although the one surnamed Chen has fallen, after the one surnamed Ni goes up, we still cannot compete with Kumho in terms of normal land acquisition. Group, since the development of 'Qianjiang New City' is planned and set according to the national new area development standards, then... facing the core land of the new area, we have to take a gamble."

"The city of Yuhang..."

"In the development of other regions, we are already fully competitive with Kumho Group."

"In the future development of new cities, as long as we occupy the core land, we will seize the opportunity."

"In terms of funds, I will figure out a way. Tomorrow, I will make an appointment with President Lin of the Chinese Commercial Bank. There should be some progress. In terms of negotiating with Su, let me do it from the beginning! According to what you said, if you can get the price If it is locked below 13.5 billion, then there is no need to report, and the preliminary agreement can be signed directly.”

"13.5 billion!" Liang Benchu ​​was slightly startled.

Ning Chenghu showed a decisive look on his face, and said: "Chenghui Real Estate's intrusion has already stirred up this pool of water. If many internal information about the development of 'Qianjiang New City' are further clarified, then there will inevitably be More real estate companies will get involved, and the appetite for the surname Su will probably increase, so...we have to cut the mess quickly in the negotiation."

"Understood!" Liang Benchu ​​nodded.

Ning Chenghu paused, and then said: "During the negotiation, in addition to paying close attention to the movements of Chenghui Real Estate and Kumho Group, you must also pay attention to the movements of Mr. Su, 'Yuhang Investment'. Now he is in Yuhang, He can be regarded as a very popular person, and we must understand his trends and preferences in order to prescribe the right medicine.”

"Chairman, don't worry, I will pay attention." Liang Benchu ​​replied and asked, "If this President Su is really willing to sign a contract with us, do we really have to pay the full amount in cash?"

Ning Chenghu pondered for a while, and said: "It is best to install it in installments. If he is willing to accept the conversion of the project value and the equity share of the project, that is even better. This can significantly reduce the financial pressure within our group. Of course, if he is willing to accept payment methods other than non-cash, the premium condition can be appropriately increased by 5%."

"Okay!" Liang Benchu ​​said, "Then I will make an appointment with Mr. Su tomorrow and meet him first."

After finishing speaking, Liang Benchu ​​walked out of the chairman's office with the copy of the "Qianjiang New Area" development planning document that Ning Chenghu gave him.

Immediately afterwards, around 6 o'clock in the afternoon.

He called Su Yu directly and invited Su Yu to have dinner together at noon tomorrow.

Su Yu was not surprised when he received a call from Liang Benchu. After exchanging a few pleasantries with a smile, he accepted the other party's invitation and said that he would definitely come at noon tomorrow.

Afterwards, Su Yu hung up Liang Benchu's phone, browsed through the news released by the major information channels 'Chenghui Real Estate', and sent a thank you message to Chen Yao: "Thanks to Ms. The next time you are free, I will treat Miss Chen to dinner."

"Congratulations to Mr. Su." Chen Yao replied, "I have to go back to Shanghai to handle company affairs. I will leave the matter of Yuhang to Wan Ting for the time being. Later, Mr. Su will directly communicate with Wan Ting. She Now she represents me and Chenghui Real Estate with full authority, but my sister is thin-skinned, so Boss Su should not bully her."

Seeing Chen Yao's reply, Su Yu was slightly taken aback.

I don't know when Xie Wanting actually became a member of Chenghui Real Estate.

While he was in a daze, at this moment, inside the Kumho Group, Yang Jincheng, the chairman of the group, looked at the letter handed over by the secretary in his hand, about Yang Hao and Su Yuying's private contact with various shareholders, and proposed to pass the resolution of the board of directors and the general meeting of shareholders to issue an additional 13 billion Value shares, the proposal to acquire the 'East Suburbs of Qianjiang Riverside Land' held by Su Yu, all kinds of news reports, frowning more and more, threw all the reports on the floor of the office, and said angrily: "What a good one!" 'Leading wolves into the house', Hao'er was so bewitched by his aunt that he didn't care about anything."

"What happened?" Yang Yingjie, Yang Jincheng's cousin, the current general manager of Kumho Group Construction Corporation and vice president of the group, saw that his cousin was furious, so he couldn't help picking up the many news reports that were handed over, and scanned them roughly, showing shock With a serious look, "It's really attracting wolves into the house. It's a ruthless move to issue additional shares for mergers and acquisitions."

"Shareholders probably won't agree?" the secretary who has been following Yang Jincheng said carefully, "After all, the additional issuance of shares will dilute the equity in the hands of all shareholders."

Yang Jincheng glanced at the two of them, calmed down, and said, "It's difficult! As soon as the leaders come out with the strategy of moving eastward in the future urban construction plan, the price of the land in the eastern suburbs of Yuhang will inevitably skyrocket, and it will become even more difficult for Qianjiang New City." 'The national-level new area deployment document was implemented, facing the most core plot in this macro-strategic plan, as long as the other party's asking price is not outrageous, the shareholders may not be able to bear this temptation."

"What's more, after all, they don't need to pay for it."

"And the control of the group has nothing to do with them. If they win this land, it will be beneficial to the future development of the group, and it can greatly increase the assets of the group and the interests of future shareholders. I am afraid that few shareholders can insist on disagreeing. In addition, , and now Hao'er has climbed up on Miss Ni's family... It will be very difficult for us to stop it."

Hearing Yang Jincheng's words, Yang Yingjie also knew the difficulty, and said, "It's still Chen Laoer who died so strangely that he completely cut off your cousin."

"Hey, it's all fate." Yang Jincheng sighed.

"Then what should we do now?" Yang Yingjie paused and asked, "Let Su Yuying and his gang use Hao'er to lure wolves into the house and seize power?"

Yang Jincheng pondered for a while and said, "It's not impossible, it just requires a lot of money."

"How much do you need?" Yang Yingjie asked.

"To say the least, it will cost more than one billion." Yang Jincheng said, "Su Yuying and his group want to issue additional shares for acquisition projects, but because they see the group's lack of cash flow, they propose to issue additional shares, but if the group has so much cash If you pay for the acquisition of the project, you don’t need to issue additional shares.”

"The Binjiang land in the eastern suburbs of Qianjiang, this piece of land is of great significance and extremely important to both our Kumho Group and our competitor Pengyuan Real Estate. If we want the major shareholders of the group to It is unrealistic to give up coveting this piece of land."

"Then, we can only start by dispelling their idea of ​​issuing additional shares."

"More than one billion." Yang Yingjie's heart skipped a beat, "How can we raise so much money in the short term?"

Yang Jincheng said: "When I think of a way, I really can't get it all together, so I can only bring in other investment institutions to further dilute the equity and consolidate control. , people can't see through, it feels like a big variable."

"Indeed!" Yang Yingjie responded, "This person's rise is too fast."

During the discussion between several people...

At this moment, Yang Hao and Su Yuying are drinking and chatting with several shareholders of Kumho Group who are in private contact, plotting how to overthrow Yang Jincheng and regain control of Kumho Group.

And at this moment, the undercurrent was surging.

In addition to Kumho Group, Pengyuan Real Estate, and Chenghui Real Estate, many other large real estate companies have also focused their attention on the "Qianjiang East Suburb Riverside Land" held by Su Yu. The land was used as bait to attract two big fishes, the Kumho Group and Pengyuan Real Estate, but they never thought...it was a group of big fish.

When Su Yu received a phone call from his secretary about major real estate developers interested in the "Eastern Suburbs of Qianjiang Riverside Plot" project, he completely showed a look of surprise. After the initial bidding standard of 13 billion, there are still so many bidders.

For his own purposes, however, the more bidders the better.

Only in this way can he sell the bargaining chip in his hand at a sky-high price and grab the most lucrative profit.

"What's the matter, so happy?" Li Meng couldn't restrain the smile on Su Yu's face. Out of curiosity, he couldn't help asking, "Is there a big profit announced in the market?"

Su Yu came back to his senses, and said: "That's not true, it's just... I was fishing. I thought it would be good if one or two big fish took the bait, but now suddenly a group of big fish came. Do you think it should be done?" Happy?"

"What fish to catch?" Li Meng was puzzled.

"Hey, it's nothing." Su Yu thought that this matter had nothing to do with Li Meng, so there was no need to make it so clear. Seeing that she had put on light makeup and lipstick, and was obviously about to go out, she couldn't help asking back with a puzzled expression, " It's time for dinner, are you... going on a date?"

"That's right!" Li Meng smiled lightly, "I've made an appointment with a handsome guy."

"Who?" Su Yu asked, his facial expression obviously changed slightly.

Li Meng's tone of Su Yu's tone obviously changed, he tilted his head and smiled and said: "I'm lying to you, today is He Qian's birthday, she ordered a meal at Tian Lai Restaurant, invited everyone to eat together, and said that she brought a new boyfriend Friend, she sent a group message in the small group, didn't you see it?"

"Is there such a thing?" Su Yu heard Li Meng mention it, and then hurriedly checked the group messages on the chat software. Sure enough, there was @他的, and couldn't help complaining, "I can't send another text message or make a phone call." What if I didn't see it? Didn't it mean that my boss didn't give her face, and didn't even attend the birthday party. "

Li Meng said: "He Qian is also afraid of disturbing you, don't think too much about it, it's fine Boss Su, change your clothes, let's go, they should have arrived."

"Okay, wait a minute!" Su Yu replied, but he was not really angry.

Quickly put down the phone, went into the house, changed into a suit of slightly more formal clothes, then went out with Li Meng, and drove to Tianlai Hotel.

Walking into the private room of the hotel, I saw that most of the people present were from the company.

Of course, there was one exception, and that was a young man in his 20s sitting next to He Qian. When Su Yu saw that young man's face, his heart was shocked, and he had to sigh that He Qian was really powerful.

(End of this chapter)