The investment era of rebirth

Chapter 599 The bull market came earlier than expected ([-])!
"Mr. Su..."

When the phone number of the fund business operation department of the 'Yuhang Investment' company was ringing, Yu Xiaobing, its operation supervisor, hurriedly reported to Su Yu: "The news that our company's 'Yuhang No. 4' fund product has passed the regulatory approval, Once it was revealed to the market, the phone number of our operation department exploded.

A lot of investors have called and asked when our new fund products will be available for subscription, and whether they can make an appointment for subscription in advance. Mr. Su, can we set up a plan for subscription subscription first, so that we can invest in our fund products first? Retain high-net-worth clients who intend to subscribe.

After all, in the current market, despite the fiery market performance.

The investor groups outside the market have greatly improved their willingness to invest in funds, and at the same time, many potential fund investor groups have been added.

However, according to recent news.

In the domestic asset management industry, many industry institutions, whether they are public fund institutions or private equity fund institutions, are stepping up publicity and expanding new products, or using the previous main fund products to madly invest in publicity and compete for Off-market high-net-worth client groups.

At this time, if we don't make some active plans to retain people.

These investors are afraid that they will be quickly attracted by other institutions in the industry and switch to other fund products. "

Although at present, the company has gained considerable reputation in the industry, and has also won the trust of many investors inside and outside the market, it is relatively easy to attract customers.

But in the face of a fundraising scale of 300 billion.

Yu Xiaobing, as the company's fund business operation manager, is still under a lot of pressure.

Therefore, in the face of these high-net-worth investors who called the company's fund business operation department and strongly demanded to pre-order, he really didn't want to let go of any of them.

After all, these are investors who truly have the ability to make large purchases and fully trust the company!

You know, before this, when he hadn't joined the 'Yuhang Investment' company, these people, one by one... But they all needed him to get in touch with each other, go to eat, drink and negotiate with them in a faceless manner, in order to get them. The 'value customers' ah!Letting go of one made him feel distressed.

"Set up an appointment subscription plan first?" Su Yu heard Yu Xiaobing's words, pondered for a moment, and responded, "It's not impossible, but how to set up an appointment subscription plan? With so many people, you can't let your fund business Operations Department, register one by one, shall we?"

Yu Xiaobing chuckled and said, "I have an idea about this.

Didn't our company sign an agreement with the 'Oriental Fortune Website' when the 'Yuhang No. 3' fund was released?Now many fund institutions in the industry have begun to develop network user ports, and have begun to cooperate comprehensively with many financial information platforms, stock trading platforms, as well as banks and brokerage platforms.

We can also try this way.

Although our private equity fund products, when raising funds, we cannot publicize them in the same way as public funds.

But as long as it's not our company's internal promotion and the external cooperation unit's own promotion, then it's none of our business, and... With our company's current reputation in the domestic financial circle, it's actually no different to announce the publicity.

I think this round...

We put most of the shares in the network user port.

Only a small part of the share is reserved offline and provided to those customer groups who are not accustomed to using online channels to purchase.

At present, I have already contacted several cooperation platforms, and they are also preparing to provide us with new fund products and add subscription portals. I think we can make subscription subscriptions through these forms.

Of course, I still have to figure out the specific plan. "

"Okay!" Su Yu nodded with a smile, "Director Zheng of Oriental Fortune, you can contact them directly, and let the technical personnel of their platform directly connect with you, and give our fund a network port to make an appointment for subscription.

But at the same time……"

Su Yu paused, and then said: "As for offline investors' subscription registration, you also need to make good registration records. It's still the same sentence, although we have to keep pace with the times and make good use of the port traffic advantages of the current mobile Internet. , but the previous traditional scheme cannot be lost.

The fund product 'Yuhang 4' has always been an important new product for our company.

I don't want anything to go wrong during the purchase process. "

"President Su, don't worry!" Yu Xiaobing responded with a smile, "I will do my best to prepare for this, and I will try my best to make the noise bigger."

Su Yu pondered for a moment, and said: "It is enough to step up preparations both online and offline. As for making a bigger noise... this is unnecessary. Our company is currently in the domestic financial market, as well as the entire asset management business circle. Inside, the degree of attention is already very high.

In this case, go to deliberate publicity and continue to sway on the cusp of the storm.

It is very likely that some people will be targeted.

This is not a good thing for the development of our company, especially at this critical juncture when new fund products are about to be launched.

The so-called the more you are on the cusp of the storm, the more calm and low-key you must be.

After all, on the cusp of the crisis, the entire industry's institutional groups, and even countless investor groups, basically focus on our company at this stage.

Under the spotlight, once a small mistake is made, it will be infinitely magnified.

In order to avoid such things from happening, we must strictly abide by the relevant regulations, and at the same time try to be kind to the outside world, behave in a low-key manner, and do things in a low-key manner. "

"Okay!" Yu Xiaobing thought for a while, and felt that being on the cusp of the storm was really not a good thing, so he nodded in response, remembering Su Yu's admonition just now.

And after the two discussed...

On the second working day, 'Oriental Fortune' added an advance reservation subscription channel for the 'Yuhang No. 4' fund on both the company's web page and mobile client.

And when this reservation subscription channel opens.

In less than 12 hours, on the Internet, the number of people who made an appointment to purchase on the platform of the Oriental Fortune website alone reached nearly 5.

You must know that if you want to successfully make an appointment to subscribe for the 'Yuhang No. 4' fund product, you need a capital threshold of 100 million, and even with such a high capital threshold, investors who make an appointment for subscription in advance are also in an endless stream. Absolutely.

"Holy shit, the 'Yuhang Investment' company already has such a big momentum in the current domestic financial management industry. I didn't expect them to even create momentum when they released the 'Yuhang No. 4' fund product. Catch all the high-net-worth customer groups with fund investment intentions inside and outside the market, hey... Does this make people live?"

After seeing the 'Yuhang No. 4' fund product, the online reservation subscription entrance, within 12 hours, nearly 5 people have already made an appointment. In the internal communication groups of major institutions in the industry, many fund managers are eager to see His eyes were red with envy.

"The number of people making an appointment to purchase has increased, isn't it too explosive?"

"'Yuhang Department' is really... siphoning market funds inside the venue, and also siphoning market funds outside the venue. It simply does not give a small institution like us a way out."

"Hey, I originally wanted to develop new products first, so as to avoid the launch of the new fund products of the 'Yuhang Department', but I didn't expect... Now I hit the right spot."

"With the 4 billion fund of 'Yuhang No. 300' siphoning these high-net-worth client groups outside the market, at this time, non-'Yuhang series' and 'Anzhao series' funds want to attract customers, I am afraid It's even harder!"

"No, yesterday, the director of our company's fund sales department responded that he had already negotiated investment intentions with several high-net-worth clients. Unexpectedly, when they saw the news that the 'Yuhang No. 4' fund was about to be listed, they changed instantly. The hexagram means that there is a cash outflow problem, and you can’t invest in our company’s fund products for the time being, who doesn’t know what’s going on?”

"Hey, I feel that the overwhelming publicity of the major institutions has made our entire fund industry active. At this moment... all of them have made wedding clothes for the institution 'Yuhang Investment'."

"No, at this moment, I'm afraid that there are many new fund products, and the institutions that have collided with the listing date of the 'Yuhang No. 4' fund are already itching with hatred?"

"Hey, even if your teeth itch with hatred, there's nothing you can do about it!"

"Indeed, Christians vote with their feet. There is really nothing we can do. It is impossible to tie them up and force them to invest, right?"

"The main reason is that the performance of these fund products of the 'Yuhang Department' is too explosive, which instantly raises the expectations of the Christians to a very high position. Since there are 'Yuhang Department' fund products that can be purchased and selected. , People naturally don’t consider our fund products with slightly worse performance.”

"According to the people outside the market, the siphon effect of funds of the 'Yu Hang Department' fund outside the market is more serious than that of the fund products of 'Yu Hang 4', and 'Yu Hang 4' The scale of the fund's planned fundraising of 300 billion yuan should exceed market expectations, right?"

"That's right! Everyone didn't expect that the new fund product launched by the 'Yuhang Investment' company has such a high fundraising amount."

"According to the current number of pre-ordered subscriptions and the enthusiasm of the whole network for this fund product, even if it is a private equity fund product, it has a very high threshold, and the scale of 300 billion may not be able to stop the 'Japanese disc' happened!"

"No way? This is a scale of 300 billion. For private equity products of this level, it would be too scary to ask for 'Japanese discs'."

"Looking at the strength of the influence and the number of subscription subscriptions, if the fund 'Yuhang No. 4' is released and listed, it is really possible to be a 'Japanese disc'."

"It's awesome! This enthusiasm and momentum."

"Didn't it mean that private equity fund products are not allowed to publicize large-scale publicity? The company 'Yuhang Investment', doing this...is it a foul?"

"It's done by the Dongfang Fortune website, and it has nothing to do with the 'Yuhang Investment' company."

"I have learned that the 'Yuhang Investment' company has not made any internal advertisements for this new fund product that is about to be launched. I heard that the internal approval status of its fund publicity department is still zero for the investment of publicity materials. .”

"Oh my god! Can the company have such popularity all over the Internet without publicity?"

"No way, this is the 'Yuhang Department'! The annual performance beats all fund products and all asset management institutions in the industry. As long as they are people in the industry or ordinary people who are interested in fund investment, who will not pay attention? And just With the popularity of 'Yuhang System' among investors both on and off the market, does it still need to be advertised?"

"It exploded, it exploded too much."

"It feels like some records in our industry are about to be refreshed by 'Yuhang Investment'."

"With the launch of the 'Yuhang No. 4' fund product, it is bound to be refreshed. The only suspense at present is how long the 300 billion quota will be recognized by the general public after the official listing. It's all gone, and I reckon . . . it won't take more than 24 hours."

"After the launch of this fund product, the asset management scale of the institution 'Yuhang Investment' will go straight to 1000 billion, right?"

"Well, if you count the asset management scale of the 'Anzhao Fund' company that this institution just acquired, with the listing of the 'Yuhang No. 4' fund, the scale of [-] billion is really almost the same."

"Hey, in our country, even if it is a public fund company, there are not many companies with a scale of [-] billion!"

"That's why it looks like this President Su is awesome!"

"In one breath, the listing scale of 300 billion is basically to wipe out the off-market 'high-net-worth client investment group' directly. It will be even more difficult to carry out business in the future."

"Hey, let's focus on performance. Now I understand that only performance is the real foundation."

"Who doesn't want to do performance, the key is... performance doesn't just happen if you want to do it!"

Accompanied by a series of discussions about 'Yuhang Investment Company' and 'Yuhang No. 4' fund products in the major asset management business groups in the industry, as well as the envious eyes of the main managers of major asset management...

It was exactly 4 hours after the 'Yuhang No. 24' fund released the entrance to the online subscription subscription channel.

The number of people making reservations and subscriptions on the entire network directly exceeded 10.

At the same time, offline, the fund operation department of the 'Yuhang Investment' company, and various salespersons, worked overtime to register the number of offline subscription subscriptions, which also reached more than 2000 people.

However, the fund product 'Yu Hang No. 4' has crazily attracted the attention of off-market Christian investors.

It shocked countless people in the industry, and also made countless people with tens of millions of assets all over the country gather funds, make appointments for subscription through various channels, and wait for the official listing of the fund.

On the market, the Shanghai stock index began to stop around 2550 points, undergoing sideways shocks and digestion.

However, even if the Shanghai stock index temporarily stopped, the market's capital activity continued to break through, and the turnover of the two markets also began to stand on the 3000 billion mark again, attracting more and more off-market retail investors. , under the effect of making money in the market, further speed up entering the market.

(End of this chapter)