old events in tokyo

Chapter 226 Advertising
"Neda-san, please give me your advice." Akiyama Kazuki shook hands with the Toyota representative Neda Eiji in front of him.

"Akiyama-san, you're welcome." Naida Eiji also smiled and shook hands with him, while secretly nodding inwardly.

Just look at the appearance and temperament, very clean and comfortable, low-key and elegant.She doesn't have the exaggerated feeling of other artists, and she doesn't appear cold.

At the same time, it is a series of its own, with some of its own unique styles.It is very special to put him together with the artists he has dealt with.

To put it simply, he has a degree of personal recognition, and his image will immediately appear in his mind when he is mentioned.

Such an image fits perfectly with Lexus' young and novel scientific design.

And according to the company's internal background check on him, he himself has no bad records.

Not only that, but even word of mouth is surprisingly good.According to the results of the questionnaire survey, the popularity of the public is also very good.

"This is information about Lexus, including design philosophy and service purpose."

Eiji Neda took the information about the brand from the assistant and handed it to Kazuki Akiyama.

"According to our internal research, we all feel that the image of Akiyama-san is very suitable for our Lexus LS model.

And we were the first automaker to offer premium surround sound systems in the cabin.

This also complements Akiyama-san's outstanding musical talent. "

While Kazuki Akiyama looked through the materials, Eiji Neida also explained to him the company's internal views and expectations for this cooperation.

"Thank you very much for your attention. I also like the Lexus brand very much. I also look forward to this cooperation."

Kazuki Akiyama has a good impression of Toyota cars. Although Lexus is a separate car series, its current sales reputation is very good.

And the endorsement of the car brand is also a good choice for myself.

It's easier to accept than an advertising endorsement like holding a cup of noodles and dancing in front of the camera.

Hearing what he said, Neda Eiji also smiled.The initial intention of this cooperation has reached a consensus.

"In addition, Akiyama-san's musical talent is obvious to all, so I also want to invite Akiyama-san to write a commercial song for our Lexus."

With the mentality of not bothering the two owners, when the company decided to invite Kazuki Akiyama for the advertisement, it had already thought of the matching of the advertising CM.

Kazuki Akiyama's creative talent has been proven more than once, and it is not difficult to invite him to match a commercial song for his flagship car.

"Thanks for your attention, this is the main title of my latest album, please listen to Nedasan to see if it suits you."

Speaking of which, Kazuki Akiyama has handed over the prepared demo and player to Eiji Neida.

After listening to Ishida Takumi's words before, Akiyama Kazuki was already ready.

And the Toyota insider Ishida Takumi met last night was the Neda Eiji in front of him, and he himself wanted to send a cooperation invitation to Akiyama Kazuki through Ishida Takumi, including the advertising CM.

So when Kazuki Akiyama took out the demo at this time, he was a little surprised.

Putting on the earphones, Eiji Neda listened carefully to the demo.

"How?" Akiyama Kazuki asked with a smile.

"This song, sounds...cool." After a pause, Eiji finally found a suitable word to describe his feelings.

It's just that for him in a suit and leather shoes, it seems a bit inconsistent to say such words.

But the passionate melody always makes people unconsciously think of the roar of the engine motor.

"What's the name of this song?" Eiji Naida regained his composure and asked.

"till the end of the world"

"Sure enough, it's a very powerful and poetic name."

Hearing the title of the song, Naida Eiji nodded frequently.Such a melody song title fits well with the running scene of the car.

"I personally like this song very much, and I think it is very suitable to be the CM of Lexus. But I need to go back and confirm with the company, please forgive me Akiyama-san."

In principle, Neida Eiji has already stamped his seal on this cooperation, but he cannot talk too much, and the necessary process still needs to go through.

"No problem, thank you for your attention." Originally, today was the first meeting, and it was impossible to settle everything at once.

Then the two sides discussed some cooperation details, such as the shooting of print advertisements.

Kazuki Akiyama also conveyed to the other party the idea of ​​using this model in the MV to film in Hokkaido.

After listening to his description, Neda Eiji also felt that such an idea was very good.

Many car advertisements choose a wide area like Hokkaido for shooting. There are mountains, waters and rolling fields. There is no more suitable place than this.

So Neda Eiji agreed to sponsor the latest LS model on the spot, and lent it to him as a prop for the MV.

And Lexus will also send staff to help with filming and framing, and eventually some Hokkaido shots will be used in the car's promotional video.

Most of the promotional videos of cars are mainly to show the performance, which may include various complicated road conditions.

Either on the streets of the city, or walking alone in the desert, of course, the endless green fields are also a good choice.

Kazuki Akiyama didn't expect the other party to use his own MV as a promotional video. You must know that such a luxury model has its own dedicated advertising department.

The design and publicity of each advertisement is checked by a master figure behind the scenes, as long as the other party can reveal the name of Hasegawa Yuanjia Farm in the promotional video.

Slogans like "The End of the World" don't look obtrusive in it, and can even be integrated into the advertisement.

The endorsement fee offered by Lexus is almost 2000 million yen, and the advertising CM is calculated separately.

This is only one year, and Kazuki Akiyama has to sigh.As expected of an industrial giant, he made a bold move.

Compared with the time when I endorsed Muji, it was two or three times more.

Coupled with the cost of advertising CM, the sum is almost equal to the income of a record.

Of course, the cost of the CM part has to be deducted from the part of Being, but even so, it is still a lot of money.

It's no wonder that so many artists desperately accept endorsements after they become a little popular. The income of one advertisement is worth the film appointments of several TV dramas.

In fact, this is the endorsement fee that he can only get after his popularity has soared. It is difficult for ordinary artists nowadays to get a figure comparable to him.

Some people make a Japanese drama, and even only tens of thousands of yen per episode, probably can only maintain a barely living in Tokyo.

Therefore, the income of artists and artists is different, and the income of singers and singers is also different.

The income of original singers and non-original singers can be several times different, which is why many singers try to write their own lyrics even if they don't know how to compose.

Signed a cooperation agreement with Lexus, and the specific terms will be handed over to the lawyer for confirmation one by one, and then signed by both parties to take effect.

Of course, the other party has to go back to confirm their own ideas, but in general, the cooperation is confirmed.

Easily tens of millions of yen, not much time-consuming.Akiyama Kazuki is happy to succeed.
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PS: there is still at night

　thanks for your support!

　　
　
(End of this chapter)