Rebirth of the courtyard, the start is 80s

Chapter 215 They are not allowed to run on the same track

Cao Zhiqiang dared to say this to the two of them, naturally he was not bragging, but really confident.

The reason is that Cao Zhiqiang did not start from the bottom and then slowly climb up. Instead, he first found a top boss like a big leader, and then used the relationship of this boss to create a publishing house under false prestige.

This kind of high-rise building is different from the small fights of ordinary people. No matter how small the temple is, it still has a backstage.

Not to mention, as a subsidiary of Hongguang Machinery Factory, Hongguang Publishing House is a state-owned unit with its backing on a large state-owned enterprise like Hongguang Machinery Factory.

During this period, as long as it is a state-run unit, it is usually difficult for ordinary grassroots personnel to make things difficult for them.

In fact, after working on it for so long, especially after contacting the director of the Publishing Bureau and other leaders, Cao Zhiqiang is no longer the new and tender novice who didn't understand anything.

At least he has a certain understanding of the publishing industry.

In fact, during this period, a unit like a publishing house was essentially no different from a factory.

It's just that ordinary factories produce industrial products, while publishing houses produce cultural products, such as books and audio-visual products.

In other words, the publishing house is actually a production unit, but what it produces is cultural products.

At the same time, due to the lack of laws and regulations, the publishing house is not only a production unit, but also a distribution unit.

This means that the cultural products produced by publishing houses, such as books and audio-visual products produced by themselves, can also be sold by themselves, without having to sell them to Xinhua Bookstore.

Relatively speaking, Xinhua Bookstore has a wider distribution channel, so it usually sells books directly to Xinhua Bookstore and asks Xinhua Bookstore to sell them on its behalf.

After all, for ordinary people, they don't go to a publishing house to buy books, but go to the local Xinhua Bookstore to buy books.

However, if some private individuals want to bypass the Xinhua Bookstore and buy books directly from the publishing house, that's fine.

As long as the publisher's selling price does not exceed the set price, there is no problem of reselling.

On the contrary, here at Xinhua Bookstore, there will be a lot of problems if it continues to ship a large amount of goods through Xinhua Bookstore.

The first is the cost performance issue.

If they had been shipping through Xinhua Bookstore, Cao Zhiqiang's publishing house would have made less money.

After all, he sold the goods to Xinhua Bookstore first, and then Xinhua Bookstore sold them in large quantities to other readers and Erdao dealers.

In this case, no matter how many goods are sold, Cao Zhiqiang can only sell each book for five yuan.

But if those second-hand dealers come to his publishing house to buy, then he can sell a book for [-] yuan, which is [-] yuan more than selling it to the publishing house. Why not do it?
Second, there is the issue of word of mouth.

Excessive hunger marketing, which has been unable to buy goods, will also annoy ordinary readers, which will cause a decline in word of mouth.

Although Cao Zhiqiang has a lot of stocks, the problem is that Xinhua Bookstore is a state-owned unit.

The nature of a state-run unit is that if a book sells well or not, the profit must be turned over, and the ordinary employees of Xinhua Bookstore have no benefit.

As a result, the employees of Xinhua Bookstore are naturally unwilling to replenish the stock.

Because at this time, each store in Xinhua Bookstore has a planned amount of goods to be loaded every day.

For example, for a bookstore in Xinhua Bookstore, the number of books sold from your publishing house every day is based on the originally planned indicators, and generally speaking, it cannot be changed.

If the target is set by the above, then the employees of Xinhua Bookstore will purchase according to the target.

This indicator is usually an elastic indicator, such as the minimum purchase amount and the maximum purchase amount per day.

Generally speaking, as long as the purchase quota is met, the people of Xinhua Bookstore can no longer purchase.

Even if a book in Xinhua Bookstore is suddenly out of stock, they will not replenish it in time, but wait until the next cycle, that is, tomorrow to replenish it.

This is why during this period, some best-sellers are often sold out, and then people line up to buy books early in the morning. This is mainly because the turnover of Xinhua Bookstore is too slow.

Because purchases within the target are mandatory, but replenishment outside the target is optional.

With salaries and bonuses unchanged, why do the employees of Xinhua Bookstore have to work so hard to replenish the stock?
Anyway, there will be no extra bonus for restocking, and they only go to restock when they are idle.

If you have that time, you can rest in your own warehouse for a while, play poker and chat, isn't he good?
Previously, Xinhua Bookstore sold out "Journey to the Rivers and Lakes" in less than half a day, and this is the reason why it did not restock that day.

However, by the next day, the reason why the purchase quantity was only increased to 20 sets per day and could not be increased to [-] or even [-] sets, why?
The reason is that [-] sets per day is the biggest indicator in the store's plan, and it won't work any higher.

If you want to modify the purchase quota, you have to ask the leadership at all levels to stamp it, and then revise the plan again, which is very troublesome.

As for today's replenishment of [-] sets, that was unplanned.

Strictly speaking, it was because after "A Journey to the Rivers and Lakes" was sold out, the people queuing outside did not leave for a long time, and after clamoring and protesting, the people in Xinhua Bookstore were afraid of accidents, so they carried out a kind of compromising and temporary behavior.

Didn't you see that the police are here?It wasn't the police who came by themselves, it was the police reported by the Xinhua Bookstore!

After all, with so many people, Xinhua Bookstore would be afraid if there was a commotion.

However, as long as the purchase restriction policy is not enforced, even if one hundred thousand sets are replenished temporarily, it may still not be able to satisfy the appetite of the long queue of book buyers outside.

With so many people queuing up to buy books, who can guarantee that there are not a few rich and powerful second-class dealers in there?

Once the few people in the front are rich and powerful second-class dealers, and buy out the [-] sets of books again, causing a large number of people in the queue behind to be unable to buy books, then there will be troubles!
Especially if there are many grandpas and aunts inside, it will be even more troublesome.

It doesn't matter what their purpose in queuing up to buy books is to read them for themselves or to resell them.

If they waited in line for a day, but couldn't buy a book in the end, they would definitely blow their hair!

Once you annoy them, the consequences will be disastrous.

Especially those uncles and aunts, they will not care whether there is a shortage of quantity, they will only say that it is unfair, and they will only shout and make noise.

If something like this happens, it will be a big trouble.

Therefore, it is necessary to allow people in the queue to buy at least one set per person per day.

In this way, if you really want to buy books and read them yourself, you will naturally be satisfied.

And those ordinary uncles and aunts who want to take advantage of the opportunity to resell to make a difference, although they can only buy one book, they can probably make four to five quick bucks by reselling it.

With this income as a base, and the fact that everyone is treated equally, everyone is limited to buying one copy per day, which is fair and reasonable, so you don't care about waiting in line for a long time.

But the problem is that Xinhua Bookstore is only a state-owned unit, and they have no right to restrict the purchase of a certain book sold here.

The only one that can issue a purchase restriction order is the publishing unit, that is, Hongguang Publishing House.

Ordinarily at this time, the person in charge of each store, such as Liu Donghai, should immediately issue a purchase restriction order.

But they ignored these and only thought of making money instead.

If Cao Zhiqiang hadn't rushed over in time today, if there was a mass incident, it would be in big trouble!
"What did you do?"

Thinking of this, Cao Zhiqiang cursed.

"I want to send all the people from the publishing house out for Mao, and I want every major Xinhua Bookstore sales point to have a person in charge?

Is it just to make you come here to look dead?
Isn't it just to deal with various problems in a timely manner?

For example, in this case, it is time to limit the purchase!
If it doesn't work, can you call me in time to report the situation?

See what you guys are doing?
It's been two days since the accident, or did I discover the problem after I came over?

Do you know that if mass chaos really occurs, we will all have to go around, and even the publishing house may have to close down! "

"I'm sorry, general manager." Shen Zhenhua lowered his head immediately and said, "It's all my fault. I failed to understand the situation and report to you in time. If you want to blame, blame me."

"No, no, no." Liu Xiangdong quickly admitted his mistake, "General Manager, I am also responsible, after all, I did not expect this.

I saw so many people queuing up, only thinking about our books selling well, how to sell more books, how to talk to the people in Xinhua Bookstore about revising the quota, I didn't expect it to be so serious.

This is my inexperience, I, I accept any punishment! "

"Okay!" Cao Zhiqiang waved his hand, "Now is not the time to talk about that."

After a pause, Cao Zhiqiang said: "You are all like this, how about other bookstores? Is this the same situation?"

"It should be about the same." Shen Zhenhua said, "The traffic of other bookstores is not as high as here, but their indicators are also less, so it should not be too bad."

"That's how it is." Cao Zhiqiang said, "Hurry up and call other bookstores and ask them to do as I said, and set up purchase restrictions immediately!
Be sure to be the one who comes to Xinhua Bookstore to buy our books, at least one set can be queued up every day.

Don't ask people to line up for half a day, only to say that it's sold out, please come early tomorrow.

In this way, it will not only tarnish the reputation of our publishing house, but also cause accidents easily.

As for those book sellers who want to buy more books, tell the person in charge of each bookstore that those who want to buy more books at one time should come directly to our publishing house to buy them instead of Xinhua Bookstore.

In short, from now on, our publishing house will implement a purchase restriction policy for all books put on retail shelves in Xinhua Bookstore, that is, each person can only buy one set per day, and it will not work if there are too many books.

As for those guys who want to be bad guys, let them come directly to our publishing house to buy, all according to what I said, the minimum purchase is [-] sets, each set is [-] yuan. "

"General Manager." Liu Donghai said, "One thousand sets seems a bit too much, and most people simply can't afford it."

Before Cao Zhiqiang could speak, Shen Zhenhua spoke first: "No. Because once the purchase restriction order comes out, those second-hand dealers will not be able to buy extra books from Xinhua Bookstore, so they can only purchase from our publishing house.

If a single person can't come up with a thousand sets of money, they can partner up.

Don't underestimate the wisdom of the masses!

Assuming that I am an Erdao dealer, if I hear about it, I can go directly to the publishing house and buy it at the price of eight yuan a set.

So even if I don't have enough money on hand, then I can get other people to pool the money together, and then partner to buy books.

For example, if I can contribute 800 yuan, then I only need to find nine people who can contribute 800 yuan to make up 8000 yuan, and then go to our publishing house together to buy [-] sets of books.

If you buy the books, divide them up, and then set up stalls at the gates of various colleges and universities, if you sell them at the price of ten yuan a set, they will probably be sold out soon.

In this way, I have 800 yuan on hand, and I can make at least 200 yuan in a partnership with someone, so why hesitate? "

"Huazi is right." Cao Zhiqiang smiled.

"That's the reason, as long as our books are still in short supply and bestsellers, then we don't have to worry about whether they have enough money to buy them.

In fact, the reason why I raised the purchase threshold and started to approve [-] sets was to force them to unite.

Second-hand traders like this kind of petty troublemakers are just stragglers, not to mention that they are not successful, and they will only cause trouble.

Only by letting those second-hand traffickers unite to form large interest groups can I choose the best ones and cooperate with them. "

"Cooperate?" Shen Zhenhua opened his mouth wide, "Boss, no, general manager, are you planning to cooperate with those second-hand dealers? This, isn't this self-degrading?"

"How can this be called self-deprecation?" Cao Zhiqiang shrugged, "Hua Zi, don't underestimate those second-hand dealers, to some extent, these people are much better than Xinhua Bookstore.

In the future, if our publishing house wants to become bigger and stronger, it is likely to rely on the best of these second-hand dealers.

But it's useless to say this now, you'll know what I'm going to do in the future. "

Speaking of this, Cao Zhiqiang shook his head with a smile: "Okay, we'll talk about those things later.

Well, I brought some food over here. Although it's leftovers, no one has touched it, and it's all made by famous chefs in big restaurants. Do you want some?If not, I gave it to someone else? "

"Yes, yes," Shen Zhenhua immediately said with a playful smile, "Don't say it, General Manager, if you don't say it, I'd forget that it's time for dinner.

Just keep this meal, I promise I can eat it all. "

Cao Zhiqiang smiled slightly, then looked at Liu Donghai: "What about you?"

"Thank you, general manager." Liu Donghai also nodded his thanks quickly, "I'm fine, I'll have this for lunch."

"Don't you dislike it as leftovers?" Cao Zhiqiang asked.

"How can you dislike it?" Liu Donghai chuckled, "You see it as a hard dish in a big hotel, not to mention that you said that no one has touched it, so you won't dislike it."

"It's good if you don't dislike it." Cao Zhiqiang nodded, "It's still early, you two hurry up and eat, and when you finish eating, I will notify you of my purchase restriction order and wholesale order."

"In the future, if you come to Xinhua Bookstore to buy, you can only buy one set per person per day, and the price will be strictly in accordance with the set price, and there will be absolutely no bargaining."

"If you want to buy in large quantities at one time, and earn the difference as a second-hand dealer, you can come directly to our publishing house, and the price can be discounted."

"The real book consumers must be separated from the second-tier dealers, and they are not allowed to run on the same track, do you understand?"

"I understand!" Shen Zhenhua and Liu Donghai replied at the same time.

"Very good!" Cao Zhiqiang smiled.

"I have a hunch, our publishing house, whether we can take advantage of this to soar into the sky in the future depends on whether this battle is well fought!"

(End of this chapter)