Rebirth of the courtyard, the start is 80s

Chapter 228 Martial Arts Ban and Zhaoan Talents

After hearing the frank words of Zhang Jinjin, the man in a suit, Section Chief Zeng was fine, but Cao Zhiqiang was speechless for a while.

Fortunately, he thought the matter was so serious that he thought it was a fraud case, but it turned out that it was just a loan before repayment.

It's not that Cao Zhiqiang never thought that the other party was lying, but after listening to the other party's further statement, he felt that it was quite reasonable.

The biggest reason is the question of whether it is cost-effective or not.

You know, this is the capital city, and the target they want to calculate is a large state-owned enterprise with a militia organization.

Stealing public property is a felony. Once the goods are taken and the money is not paid, the crime will start in three years, and the larger the amount, the greater the crime, and the maximum sentence can be the death penalty.

Compared with the crime of stealing public property, the crime of speculation is much lighter. Even if the circumstances are serious, it is only less than three years old.

If Zhang Jinjin and his group stole these books and ran away without paying the money, it is obviously the crime of theft.

But if Zhang Jinjin and his group stole these books, first secretly sold them in the capital, and then paid back the money, then even if the incident happened, it would be just a crime of speculation, and it would not be a big problem.

In addition, units like the warehouse of the printing house need to check their inventory regularly, and best-selling books like "Journey to the Rivers and Lakes" have to be checked once a month.

Zhang Jinjin and his group secretly took away [-] sets of books. If there were no insiders to help make up for it, such a huge deficit would soon be discovered by the higher-ups.

But if there are insiders to help turn things around, they can support it for about a week.

For a week, Li Youfu and Zhang Jinjin's group had already tried to get rid of the three carts of books, and got the money back in time.

As long as the money is replenished in time, then this is a normal private transaction, not theft, and certainly not fraud.

And with this encounter, they can still drag Shen Zhenhua and those people into the water and become their own people who are in the same boat. If they do this kind of thing secretly in the future, it will be more mellow.

Also, after this cooperation, when Li Youfu and Zhang Qianjin have money, they can continue to cooperate with Shen Zhenhua.

Even, Li Youfu thought about using Shen Zhenhua to buy off the printing house, let the printing house print some books outside the plan, and then get these unplanned defective books at a lower price.

In this way, the books planned to be printed in the future will continue to go through the normal channels such as the normal Xinhua Bookstore, while the books not planned will be eaten by Li Youfu and secretly sold through private channels.

According to Li Youfu, if this set of books is so popular, it must be popular for a few months, and the sales volume may exceed one million.

Therefore, Li Youfu's plan is actually a low-risk, long-term business, not a one-shot deal that steals a batch of books and runs away.

If it wasn't for a little accident this time, when the convoy was leaving, they were stopped by the newcomers who watched the gate, and they called the security department to have them detained in time, then once this thing works, maybe Cao Zhiqiang will Give each other a like.

In other words, if the other party really wanted to sell the goods after they stole the goods, and then pay the money, then Cao Zhiqiang would welcome it.

After all, for Cao Zhiqiang, he is the supplier, so why not do it with an extra sales channel with a higher price?
The Xinhua Bookstore is good, but the Xinhua Bookstore is too hard to ask for, so they just cut it and asked for half the price.

This is because Cao Zhiqiang left the relationship early and gave the money, otherwise, at least [-]% would have to be cut.

Of course, the distribution channel of Xinhua Bookstore is also large, and it is a formal distribution channel, which is not to say.

If it weren't for Xinhua Bookstore, I'm afraid his set of buy one get one free "Journey to the Rivers and Lakes" would not have become a bestseller in Beijing Zhigui in just a few days.

Here I have to explain again, that is the problem of martial arts novels at this time.

In fact, in [-], Xinhua Bookstores in China, especially the Xinhua Bookstore in Beijing, did not dare to openly sell martial arts novels, because they were not allowed to sell them.

Speaking of which, as early as [-], because the ban on the publication of martial arts novels was lifted in China, martial arts novels from Hong Kong and Taiwan flooded into the country, resulting in a wave of martial arts novels in China.

At that time, most martial arts novels were first brought to Xiangjiang, where they were arranged in simplified characters, and then shipped to Guangdong, where they were printed in large quantities, and then flooded the country.

Because the overall cultural literacy of the mainlanders in this period was not high, and they had experienced the depression of those ten years, as soon as the martial arts novels came out, they immediately filled this part of the gap, resulting in a flood of various martial arts novels, forming a popular trend for the whole people to read martial arts. fad.

Because of this, the State Publishing Bureau issued a "Notice on Resolutely Stopping the Misprinting of Ancient Novels" on April 1982, 4, in order to prevent "martial arts overheating" and prevent ideological confusion.

The notice stated: In view of the fact that there have been too many old novels published in recent years, such as chivalry, romance, and public affairs, there is no need to continue to publish them from the date they arrive.

All novels of this type that are being printed will be suspended, and the printed ones will be temporarily sealed and processed after listening.

The so-called martial arts novels and romance novels imported from Hong Kong, Macao, and Taiwan are also subject to the above regulations.

Well, this notice, as everyone with a discerning eye knows, prohibits the publication of martial arts novels.

From then on, formal publishing houses no longer published martial arts novels, and formal bookstores like Xinhua Bookstore no longer sold a large number of martial arts novels openly, but could only sell them secretly and in small quantities.

However, martial arts novels cannot be banned with a ban.

Formal publishing houses no longer produce martial arts novels, and a large number of informal publishing houses secretly publish books.

The official Xinhua Bookstore was not allowed to sell it, and a large number of book stalls began to set up stalls to sell it.

Even, the rise of domestic bookstalls is also related to the appearance of this notice and the rise of martial arts craze.

It’s even good that it wasn’t banned before, but with this ban, the enthusiasm of ordinary people to read martial arts novels increased, so that between 1982 and 1985, various martial arts novels in China really reached the point of flooding .

According to statistics, during this period, a total of 3 to [-] sets of illegal martial arts novels were printed in the mainland every year, and the number reached about [-] million copies.

These are annual data, and they are all illegal publications without any copyright.

Among other things, there were as many as one hundred novels by "Jin Yong" during this period, and Wo Longsheng's novels were the hardest hit, with as many as thousands.

Among them, most of them are pirated copies, or plagiarized works written by mainlanders under the guise of "Jin Yong" and others.

Therefore, things like plagiarism have been very popular as early as the early 80s.

If someone reads martial arts novels at this time, if they read a lot, they will find that many martial arts novels have different names and different authors, but the content may be exactly the same, or more than [-]% the same, at most, the name of the protagonist has been changed.

It was not until 1985, when the Ministry of Culture issued a report, that the ban on martial arts novels in mainland China was lifted for the second time, allowing formal publishing houses to republish martial arts novels.

With the second lifting of the ban, and the successive introduction of various control regulations, the piracy feast of martial arts novels has officially ended, and domestic martial arts novels have also become regular.

In other words, in 1983, martial arts novels could not be sold directly in Xinhua Bookstore in a grand manner, which is why Cao Zhiqiang's set of books had to be bundled with martial arts novels in poetry collections for sale.

Because Cao Zhiqiang is selling the poetry collection "Journey to the Rivers and Lakes", the price is also the price of the poetry collection.

As for the "Shattered Void", it was just a buy one get one free gift.

In this way, the ban on martial arts novels is circumvented.

The previous Zhao Shouwen was a seasoned lover of martial arts novels, and because he had read too many versions of martial arts novels and had a little understanding of this industry, he proposed to publish martial arts novels from Hong Kong and Taiwan.

Because publishing martial arts novels is really making money at this time, and it is a steady profit without losing money.

After all, there is no need to pay for the manuscript, just take it over and copy and print it. Isn’t this profitable?
Only Cao Zhiqiang canceled this suggestion out of long-term considerations.

After all, your own "originality" is very good, so why copy someone else's.

Plagiarizing other people's works and publishing them illegally, even if it's okay now, is still a stain. If you want to become bigger and stronger, it's better not to do it.

In short, Hongguang Publishing House circumvented the ban on martial arts novels at this time by selling dog meat under the guise of a sheep, and by selling poetry collections to give away novels, and was able to officially put their martial arts novels on the shelves of Xinhua Bookstore without selling them. Quantitative restrictions.

But in this case, it is a loophole, which can never be repeated.

If you want to come to the second wave to buy poetry collections and give novels away, I'm afraid it won't work.

Cao Zhiqiang is not yet able to change the country's policies, so before the new policy of lifting the ban on martial arts is introduced, martial arts novels may not be sold openly.

Before, Cao Zhiqiang had a headache because of this.

The solution he thought of was to publish his novels in Xiangjiang after earning a lot of money from this set of books.

As for the publishing house here, they can make magazines and release records with peace of mind.

That is to say, according to Cao Zhiqiang's original plan, his new novels, such as "Looking for the Qin Dynasty" he is currently reading, will be directly published in Xiangjiang in the future, and will go to the overseas market. After the ban on martial arts is lifted, they will return to the mainland market. .

As for the future projects of Red Light Publishing House, it is to open an emotional magazine like "Friends", and then set up a record company to produce records.

There is no ban on emotional magazines and pop songs.

And from the perspective of making money, once music records explode, the speed of making money is only faster than that of novels.

As for magazines, once they become hits, such as "Friends", they are also cash cows.

In the past, Cao Zhiqiang's level was too low, and he didn't have the opportunity to get in touch with the "martial arts ban".

But now that he has his own publishing house, at his level, he has been able to get in touch with the "martial arts ban".

With that "notice", that is, the "martial arts ban", Cao Zhiqiang's "Jianghu Xing", which is selling dog meat, is normally sold on the shelves of Xinhua Bookstore, and the sales are very popular, but how long this popularity can last? Hard to say.

If someone reports it and the relevant departments start to ban it, then his set of "Journey to the Rivers and Lakes" that is peddling dog meat will definitely be asked to be removed from the shelves.

Even if it doesn't need to be removed from the shelves, at least it needs to be rectified, such as canceling the gift book - "Shattered Void".

But once the "Shattered Void" is gone, it is just a collection of poems, and the sales enthusiasm will never reach this stage.

That's why Cao Zhiqiang took precautions. After seeing the hot sales and the appearance of a large number of second-hand dealers, he thought of cooperating with these second-hand dealers.

In this way, even if Xinhua Bookstore does not allow the sale of "Broken Void" in the future, he can continue to sell his own "Broken Void" through those second-hand dealers and through underground bookstalls.

The underground book stalls may not look like much, but strictly speaking, the market is much wider than that of Xinhua Bookstore, and for some books, the shipment volume is much higher than that of Xinhua Bookstore.

Make money, don't be fooled.

Anyway, there is almost no supervision in the domestic publishing industry at present. At most, it is the distribution aspect, that is, the Xinhua Bookstore card is stricter.

As for the underground bookstalls, as long as you don't sell hidden books that expose the flesh, then there is no problem.

After all, this is an era without urban management.

Originally, Cao Zhiqiang thought that people like Zhang Qianjin and Li Youfu were all empty-handed liars, the kind who ran away after cheating on the book.

But now it seems that the other party just wants to spend a small amount of money to do big things, and never thought about not paying back the money, so that's different.

If it was as Zhang Jinjin said, then this Li Youfu was indeed a worthy partner.

Well, with channels, ability, brains and courage, this is an excellent backer, no, a partner.

If Li Youfu can be secretly supported to make him bigger and stronger, and become an underground bookseller, then the benefits in the future will be great.

No, it's not the underground booksellers, but they are actually incorporated into Zhao'an and become their own subordinate departments.

Like the sales department?

That's right, Li Youfu has channels and contacts, but what he lacks is an identity.

If Li Youfu is allowed to enter his own publishing house, and then in the name of the publishing house, set up a consignment point in every big city, and then copy his wholesaler model in the capital, and provide cheap books and audio tapes to the individual entrepreneurs who set up stalls, this is a good deal. It can still be done.

At that time, not to mention its own magazines, books, audio tapes and other products, it will be possible to have an independent and controllable sales channel, but it will also be a big business to simply operate the sales network of this cultural product.

Li Youfu is self-employed, he can't make it bigger, so he can only use the name of self-employed to engage in wholesale wholesale secretly.

But I am a publishing house of a state-owned unit, so I have no problem doing these things.

I have a name, a product, a relationship, and money.

What is missing?What is lacking is talents who can stand on their own!
Whether it's Yu Deli or Shen Zhenhua, they are actually not the kind of talents that he wants to be independent.

Otherwise, I wouldn't have to do everything by myself, and just take a step at a time.

But Cao Zhiqiang himself has little experience and always makes mistakes.

In other words, if one of his subordinates really has talents who can stand alone, they won't be taken advantage of by others.

Originally, Cao Zhiqiang was still a little worried, worried that his staff lacked a group of talents who could stand alone, or understand his own ideas.

That's good, what's missing will come.

It's just a negligence of myself, isn't there a talent here?
That's all for Zhang Jinjin, but that Li Youfu is really amazing.

At least from Zhang Jinjin's narration, Li Youfu is a person with a lot of brains and ideas.

The other party has channels, contacts, dares to break through, and has a brain.

The key is now that the opponent still has something in his hands.

Instead of catching the other party and sending the other party to jail, just earn those three imported cars.

It's better to recruit this kind of talent into Zhao'an and let him do things for him.

If such a character can be put in order, he can use his ability and let him use his own platform.

The two sides are mutually beneficial, and then the dragon will turn into a dragon when encountering a storm, and the world will be very different from then on.

As long as he can supply various bookstall self-employed, it means that he has at least privately mastered one of his own sales channels.

The channel he has mastered alone is extremely valuable.

If you recruit this kind of person yourself, it is tantamount to controlling the other party's sales channels.

At the beginning, we don't need to shop too big, we will continue to build the sales network in the capital, and expand the street-style sales network in the capital.

When it grows to a certain extent, it will open branches in big cities such as Tianjin to expand its network channels.

Once it’s done, you can even set up your own transportation team to transport the goods and sell them yourself.

Huh?Transport team?
Thinking of this, Cao Zhiqiang looked at Section Chief Zeng next to him.

It seemed that Cao Zhiqiang suddenly looked at him. Section Chief Zeng didn't know why, but instead asked in a low voice, "Xiao Cao, why are you looking at me? Did you hear that he was lying? Tell me if there is anything, and I will deal with him!"

"No!" That Zhang Qianjin said quickly, "everything I said before is true, not a single lie!"

Cao Zhiqiang smiled, and looked at Zhang Qianjin again: "Zhang Qianjin, although I really want to believe you, but what you say now is all your own side."

"It doesn't matter!" Zhang Qianjin said quickly, "I, I know where Li Youfu is. If you don't believe me, I can lead the way and take you to catch Li Youfu immediately. Once he is caught, everything will be clear."

"Okay, that's what you said!" Cao Zhiqiang said.

Immediately afterwards, Cao Zhiqiang ignored Zhang Qianjin who was nodding wildly, but turned his head to look at Section Chief Zeng: "Old Zeng, since this is the case, please find a few people, take Zhang Qianjin with you, and go and catch Li Youfu. "

After a short pause, Cao Zhiqiang asked again: "Well, by the way, do you have the right to arrest people?"

Section Chief Zeng chuckled: "Why don't you have the right? If you want to say anything else, it's fine, but this matter has something to do with our factory, so I have the right to arrest people!"

Speaking of this, Section Chief Zeng stood up directly: "Well, I will go there myself and promise to catch him for you."

"Then I'll trouble you." Cao Zhiqiang smiled, "By the way, it's best to bring my subordinates, that is, Shen Zhenhua, and the others together. There are some things, and it's better to explain them in person."

"Okay, just watch." Chief Zeng said with a smile.

Immediately afterwards, Section Chief Zeng pulled Cao Zhiqiang aside, and whispered in his ear: "By the way, Xiao Cao, if what he said is true, wouldn't your method be useless? Or should we use it?" With my method, I can at least get those three cars, don’t you think so?”

Cao Zhiqiang also lowered his voice and said, "Old Zeng, bring the person first. I have a new idea. Once it is done, it will be a steady business, and it will be worth more than three cars."

"Oh?" Section Chief Zeng looked at Cao Zhiqiang and rolled his eyes, "Do you have a new idea? What idea?"

Cao Zhiqiang continued to lower his voice: "It's inconvenient to say now, you bring everyone here first, and then we can discuss in detail, anyway, we guarantee that our benefits will be indispensable."

Section Chief Zeng grinned: "Okay, you are a cultural person with a brain, I will listen to you."

Speaking of this, Section Chief Zeng left Cao Zhiqiang, walked up to Zhang Qianjin who was still a little frightened, and said with a livid face: "Zhang Qianjin, come with me, it's best not to play tricks! Otherwise, I promise to let you come for three years Let's start, empty out the family!"

"Yes, yes, yes." Zhang Qianjin nodded like a chicken pecking at rice, "I promise not to play tricks, and I will fully cooperate!"

(End of this chapter)