Rebirth of the courtyard, the start is 80s

Obviously, the previous incident where a foreign tourist said "the first class" in Crazy Food was a self-directed and self-acted promotional copy.

If this is placed in 2022, this kind of soft news and advertising news will be seen through by netizens in minutes, and they will even tell the truth.

But in 1983, not many people saw through it, and everyone believed it.

The result of believing it is that everyone comes to eat for the sky and taste it, and feel what the food that foreign friends say is what it tastes like.

At this time, as long as the quality of the food is a little bit good, and the dining environment can also be in contrast with the surroundings, it is not unacceptable for the food to be more expensive.

So you see, the same price is the same, if you don’t advertise or shout, everyone will think you are expensive.

But if you run an advertisement, especially an advertisement that foreigners say is good, then it is worth the money.

In the final analysis, the common people of this era are too simple, do not accept much advertising bombardment, and trust people too easily.

And Cao Zhiqiang took advantage of the simple psychology of the common people, as well as a little xenophobia, and invited some foreigners to come over to act in a play, and by the way, he asked reporters to "encounter" and "capture" them, and then wrote a small soft article. It became like this.

During the whole process, the foreigner who acted got money, the reporter Cai Ling who wrote the article got money and the appreciation and attention of the leaders, and Cao Zhiqiang's Shiweitian got a huge number of customers. Everyone was very happy.

Even the diners, of course, are also very happy to be able to eat authentic food that foreign guests say is good.

Of course, although this trick seems simple, it is actually not simple at all, at least it is not something that ordinary people can implement.

The biggest difficulty is not about money or journalists, but where do you find foreigners to be actors.

That's right, during this period, the country did open up to international tourism, and indeed many foreigners came to travel domestically, but these foreigners who came to travel domestically were all approved at various levels, and then led by state-owned travel agencies. Personally.

In other words, the total number of foreigners is still too small, and it is also a problem to be able to contact these foreigners.

The best way, of course, is to directly find a foreign-related travel agency and let the travel agency take the lead, but the travel agency of a national name may not be willing to help you lead the way and let foreigners help you act and cheat.

Therefore, you have to find a way to contact those foreigners by yourself, and this requires a good foreign language support.

The reason why Cao Zhiqiang was able to find those foreigners so smoothly was not because he was familiar with the leaders of foreign travel agencies, but simply because he was in an environment where foreigners were easy to meet.

For example, the first batch of Japanese guests, that is, the first few Japanese who said it was delicious and were photographed and interviewed by Cai Ling.

In fact, they were originally a group of several families traveling to China, and they happened to live in the Peking Hotel.

Then Cao Zhiqiang happened to meet me when I went to the restaurant of Peking Hotel for dinner.

Cao Zhiqiang heard them chattering in Japanese, and it happened that he could speak Japanese again. At that time, he had just been nagged by his elder sister on the phone, so he had an idea and came up with the idea of ​​finding a foreigner to act in a play for advertising.

After thinking about it, Cao Zhiqiang took the initiative to contact those Japanese guests.

Because of his good manners, good looks, and the initiative to treat guests, and he can speak fluent Japanese with a Tokyo accent, he quickly became acquainted with the Japanese guests.

Of course, there are plenty of topics, anyway, at this time, it is over to brag about Japan's economic miracle.

This person likes to talk nicely, and foreigners are no exception.

After saying some good things and eating a free dinner invited by Cao Zhiqiang, Cao Zhiqiang proposed to act in an advertisement again, so it was a matter of course.

Although there are few advertisements in China and the form of advertisements is very single, this does not include Japan.

Japan is now at its peak period of prosperity, and of course there are various forms of advertisements, so those Japanese customers can understand the kind of advertisements Cao Zhiqiang mentioned.

As long as the price is negotiated, it's not a big problem.

Anyway, in the eyes of those Japanese guests, it’s nothing more than going to have a meal, and then facing the camera, speaking in Japanese and poor Mandarin, saying something delicious, first-class, etc. It’s easy and simple.

After negotiating the cost of acting and the specific script, Cao Zhiqiang called Cai Ling over again and explained the situation to her in detail. Everyone found a conference room and rehearsed a little together, and then a commercial shot was released.

Then, find a time when there are few people at noon, let those Japanese guests go to Wangfujing shopping mall first, and then "accidentally" pass by Shiweitian Restaurant, pretending to be attracted by the aroma inside, and then go in for a meal.

After eating, I praised it loudly in Japanese, and then said "delicious", "great", "too amazing" and so on in crappy Mandarin.

When these Japanese guests were acting, Cai Ling and the photographer on the side had already made preparations, and even the camera angled in advance to capture those photos just in time.

To put it bluntly, this is a kind of posing.

After the filming was over, Cai Ling went over to conduct a pretentious interview. A few Japanese guests pretended to praise the Chinese food and the food that is the most important food, and then belittled other restaurants. advanced concept.

These things were said on the spot through an interpreter, and Cai Ling competently used a tape recorder to record all the words of the Japanese tourists.

In this way, if there are photos and audio recordings, there will be "ironclad evidence". Even if someone doubts it, as long as the photo recordings are played at that time, everyone will admit that this is what the Japanese guests said, and that the article written by Cai Ling Not overly embellished, just matter of fact.

Just using this method to publish in the newspaper is enough to cause a sensation, and the passenger flow has also increased rapidly.

But Cao Zhiqiang still felt that it was not safe, or that it was only Japanese guests who came to eat, which was not enough impact.

After all, in the hearts of Chinese people at this time, white people with big noses are the first class.

So later, Cao Zhiqiang found a few Americans who came to China to travel, chatted with them in English for a while, and asked them to help him act in a play again.

What those few Americans had to do was to take a translator with them at night when the number of guests was the largest, and go to eat in full view of the crowd.

Of course, when those American guests went to eat, Shiweitian happened to have a few reporters from the newspaper office eating, and they happened to use the camera to take pictures of how those American people gave their thumbs up with exaggerated expressions when they were eating. look.

Now, there is no need for interviews at all. Just seeing those foreigners with big noses and wide eyes and thumbs up is enough to make the Chinese people happy.

A few Orientals said it was good, maybe it was average.

But if a group of Westerners, especially Americans, say yes, it must be very good, first-rate.

In this way, the high-end positioning of "Food for the Sky" will be full at once. Even if the price is a little higher, as long as the taste can be qualified, the dining environment can be better, and the ingredients are indeed high-end, which is too different from everyone's psychological expectations. Then this feature The setting of the restaurant is stable.

In the whole process, Cao Zhiqiang's role is indispensable, and it can even be said to be the most important link.

This is not only a matter of money and brains, but also proficiency in Japanese and English, and access to foreign-related restaurants such as Peking Hotel and Jianguo Hotel, so that you can get in touch with these foreigners.

Others may not be able to think of these ideas, but they don't know Japanese and English, and they can't go to Peking Hotel and Jianguo Hotel all day long. It is difficult to get in touch with enough foreigners. Convey the intention perfectly to the other party.

Even if you can convey it to the other party, you may not be able to persuade them to act for you, and you may not be able to afford the price they want.

So, behind every success, there are people who are carrying the weight forward.

Cao Jiajia seems to be lucky, but in fact, there is someone behind her, that is, Cao Zhiqiang, who is silently carrying the burden for her.

In fact, the best way to do this matter is to tell Cao Jiajia in advance and let Cao Jiajia cooperate well, the effect may be better.

But Cao Zhiqiang found that Cao Jiajia couldn't hide things in his heart, so he didn't tell her at all.

This is not to say that Cao Zhiqiang is dissatisfied with Cao Jiajia being the manager of this restaurant, that's not the case.

It's just that Cao Zhiqiang feels that Cao Jiajia's level is only that of a hotel manager, and if her status is higher, she will not be able to grasp it.

In fact, even the hotel manager, according to what Cao Zhiqiang overheard Ma Hua said, he mainly relied on He Yuzhu for many things.

For example, a few hooligans came to make trouble before, and they didn't pay for the meal, but also asked for the so-called protection fee. Cao Jiajia was caught blind at that time, and she really wanted to use the money to keep her safe.

He Yuzhu happened to be there at the time, leading a group of chefs and waiters, holding kitchen knives, brooms and rolling pins, and rushed out together.

Those gangsters probably didn't expect that there are more than 20 male chefs and more than ten male security guards in a small restaurant.

At that time, there were only five gangsters, and they only had small knives for concealment. At most, they frightened ordinary people in ordinary restaurants, so how dare they do anything to No. 30 people.

It is said that if those gangsters hadn't run fast at that time, they would have been left behind and beaten up, and then sent to the police station.

So, after hearing that story, Cao Zhiqiang knew that it was definitely a wise move to find He Yuzhu to join the restaurant.

With He Yuzhu around, not only the quality of the food is guaranteed, but he can also help him teach his apprentices, and he can really serve at critical times.

During this period, it is necessary to rely on this kind of person to calm down the situation.

On the contrary, my own elder sister, Cao Jiajia, can't do it when encountering such a thing. She just settles accounts in peacetime, collects money, and jokes with regular customers, and she really has nothing else.

But Cao Zhiqiang didn't expect Cao Jiajia to have any great abilities.

After all, Cao Jiajia is just an ordinary housewife, and unlike Cao Zhiqiang who is a time traveler, it is normal to have ordinary abilities.

On the contrary, it was Xia Siming, the brother-in-law who hadn't come yet, who made Cao Zhiqiang take a high look.

Not for anything else, but for Xia Siming's clear perspective and gentle personality, which is worth cultivating.

Xia Siming is also in poor health, and living in a remote small county town, [-]% of his abilities cannot be used to half.

As long as you give him a chance and take care of your body, if nothing else, being a small leader should not be a problem.

"Yo, Zhiqiang, you're here."

It was He Yuzhu who said this, and the reason was that Cao Zhiqiang saw that there were not many people, so he strolled to the back kitchen to see the situation.

It was agreed at the beginning that the back kitchen was He Yuzhu's territory, so when Cao Zhiqiang came, He Yuzhu found out.

"Hello, Mr. Cao." Some young chefs also greeted.

"Okay." Cao Zhiqiang smiled and waved his hands, "Everyone is busy, don't worry about me, I'll just come over and take a look around, it's nothing."

Hearing this, He Yuzhu, who was holding a big tea mug, said with a smile: "Did you hear that, people are just here to take a look, they are all busy, did you see that there are still guests outside, hurry up, finish work early and rest early. "

After hearing He Yuzhu's order, everyone stopped greeting Cao Zhiqiang and continued to cook.

Yes, although the official meal time has passed and dine-in is no longer done, the takeaway is not over yet.

And some pasta and the like also need to be made now.

To put it bluntly, it is at this time that these apprentices are really allowed to practice.

When the real restaurant is open for business, the meals cooked by these apprentices are not allowed to be served. They are all made by He Yuzhu and the apprentices he brought over.

That is to say, once the meal is over and the takeaway is not over yet, let these people try to make some simple pasta, soup and stir-fried vegetables. After He Yuzhu's evaluation is qualified, they can be delivered as takeaway.

"Zhiqiang." He Yuzhu said with a smile while taking a sip of strong tea, "They are still busy, so I won't greet you for now, just take a look around, after a while, the time for takeout is over, let's Find another place to chat."

"Okay, I'll listen to you, Uncle He." Cao Zhiqiang chuckled, "But Uncle He, the quality of the people I sent here is not bad, right?"

He Yuzhu clicked his lips, didn't hide anyone, and said directly: "It's okay, although there are not many talented people, but they are willing to work hard and they are more obedient.

Anyway, come and follow me to study hard. I dare not say that I have a particularly powerful skill. At least it should be no problem to be an ordinary chef. "

"That's fine." Cao Zhiqiang chuckled.

Yes, those gangsters would never have imagined that Shiweitian looks like an ordinary restaurant, but it is actually a chef training school, and most of the chef students are stuffed in the back kitchen.

Let's put it this way, there are currently 24 people in the back kitchen. Except for He Yuzhu and the three apprentices he brought, the other 20 people are all apprentices brought by Cao Zhiqiang.

Those new chef students are all young men picked out by Cao Zhiqiang from the Hongguang Machinery Factory. They are all formal workers, but they are all interns.

The reason for this is very simple, that is, Cao Zhiqiang intends to use this method as a pilot to gradually transform Hongguang Machinery Factory.

Hongguang Machinery Factory has many problems, such as backward technology and obsolete equipment, Cao Zhiqiang will not be able to solve them for a while, but if the financial resources and personnel problems are solved first, there will be no problem.

To put it bluntly, it was Cao Zhiqiang who decided to slim down Hongguang Machinery Factory and transform Hongguang Machinery Factory.

The production department cannot be moved for the time being. After all, the production department still has to produce according to the plan, and as long as the two-track system is released after the two-track system is released, unplanned products can be sold, and it can be quickly brought back to life.

You must know that the products of Hongguang Machinery Factory are all very good. If nothing else, the rebar produced here will definitely be very popular once it reaches the market.

The current situation is just that planned production limits the production capacity of Hongguang Machinery Factory, and a large number of tertiary workers are too burdened.

Cao Zhiqiang is temporarily unable to reform the production sector, but reforming the tertiary sector is still no problem.

The problem with the tertiary sector is mainly that there are too many redundant staff in the tertiary sector.

To be more precise, the vast majority of workers in the tertiary industry are full-time workers, who cannot be fired easily, and there are few projects with much money, so they cannot make ends meet.

Cao Zhiqiang's solution was to let the staff in the tertiary industry find a way out. In later words, it was called training and re-employment.

The first thing to catch is the batch of interns who have been stuffed in by various relationships.

Although the interns have the word "internship", it is actually related to income. The actual file is already in the labor bureau, and they are serious workers. They cannot be dismissed easily without a valid reason. Of course, resignation is another matter.

These interns who came to the tertiary industry actually couldn't do much, at least they couldn't generate much benefit.

Cao Zhiqiang's plan is to open a joint venture restaurant chain store with himself in the name of Hongguang Machinery Factory, and then gradually transfer a large number of unused young labor from Hongguang Machinery Factory to work in the restaurant chain group.

To put it simply, it is to let those young people who have nothing serious to do work as chefs and waiters in restaurants, and use the catering industry to digest these labor forces.

These people may not be willing to go to ordinary small restaurants, but if it is a chain restaurant with a better environment and a higher income, it should be fine.

In order to engage in a joint venture with Hongguang Machinery Factory, firstly, you can use the brand name of Hongguang Machinery Factory, which saves a lot of trouble, and secondly, after the joint venture, even if the new catering company is a subsidiary cooperative enterprise of Hongguang Machinery Factory, the personnel relationship can be ignored. Naturally, the employees of the original machinery factory can be transferred to the new unit.

This batch of 20 people is the first batch of people, mainly experimental, to see how the effect is.

If the effect is good, these people are the seeds. After learning the craft, they will all become teachers when they return home, teaching the next batch of selected factory workers how to cook.

As for whether the result of doing so will lead to a decline in cooking skills, this is actually nothing.

Anyway, Cao Zhiqiang had already figured it out. The restaurant chain mainly focuses on hot pot or Mala Tang. There is no need for many chefs with high cooking skills. The chefs are more likely to help Shuncai chop vegetables, and ordinary cooking skills are enough.

To put it bluntly, the restaurant chain that Cao Zhiqiang wants to do next is not a high-end route like food is the sky, but a civilian route. What he wants is high quality and low price, small profits but quick turnover.

In addition, the waiters will also be thrown here for an internship temporarily, not only to learn how to serve food, but also how to smile at customers.

It can be said that Food for the Sky is a base, and Hongguang Machinery Factory is a backup.

Cao Zhiqiang wants to cultivate a group of seed chefs and seed waiters through food is the sky, and then these seed chefs and waiters will train more people.

When Cao Zhiqiang has enough chefs and waiters with formal worker status, he can open a chain restaurant.

When McDonald's and KFC have not yet come, the power of Chinese chain brands will definitely shine.

Of course, this is also inseparable from Cao Zhiqiang's special formula.

Cao Zhiqiang would not have dared to open that kind of chain restaurant if he didn't have the recipe of Chinese cuisine that would kill you three thousand.

Whoever uses it will know the power of technological catering.

At that time, don't worry about sweeping thousands of troops.

As for whether techno-dining is harmful, that's certainly fine.

The so-called high-tech food is harmful because the dosage is too high and harmful additives are used.

As long as the additives are not harmful and the doses are small enough, that's fine.

For example, citric acid, a food additive, is absolutely fine if you use it in moderation.

Anyway, if Cao Zhiqiang doesn't do it, others will do it sooner or later, so it's better to do it by yourself, at least you can feel more at ease if you do it yourself.

In particular, after using it early, if you become an industry leader, you can also specify a strict standard by the way.

In the final analysis, the HEX food technology of later generations is still too loose in the national standard, not as strict as Europe and the United States.

But who sets the national standard?Wasn't it decided by the leader to partner with some leading companies?
If I become the leader, then the indicator is not up to me?

So, I am doing this for the good of the people!