Rebirth of the courtyard, the start is 80s

Cao Zhiqiang swore that he really didn't want to touch Xiang Dongfang's little hand deliberately to take advantage of him.

It was really just because he cared too much about the sales data of "Red Flag Fluttering", that he subconsciously grabbed it.

But no matter what Cao Zhiqiang thought, the result was that he really grabbed his little hand, and it was a relatively sensitive part like the back of the hand.

Even though Cao Zhiqiang immediately took his hands away after realizing something was wrong, the matter has already been done, and embarrassment has already occurred.

"Ahem!" Cao Zhiqiang coughed, touched his nose again, forcefully relieved the embarrassment, and then said solemnly, "Secretary Xiang, come in front of me, and you don't need to press my head."

"Yes." Xiang Dongfang pursed his lips, put down his hands, and gently walked across from Cao Zhiqiang, with a desk between them.

"You don't need to stand." Cao Zhiqiang smiled slightly, "Sit down, sit down and say, I have to look up at you when you stand like this, how uncomfortable."

Xiang Dongfang smiled, and then sat down on a chair in front of the desk.

It was Cao Zhiqiang's special request to put a chair in front of the desk.

Because in this period, there is generally no chair in front of the leader's desk in China, and people who come here have to stand and report to the leader.

But as Cao Zhiqiang from later generations, it is more convenient to chat with people by putting a chair in front of the desk.

In this way, people who come here don't have to stand to report work, but can sit and report work with themselves, and everyone is comfortable.

After Xiang Dongfang sat down, Cao Zhiqiang asked Xiang Dongfang to give him the sales data of "Red Flag Fluttering".

Xiang Dongfang did not hesitate, and decisively took out a small notebook from his pocket, opened it and flipped through a few pages before handing it to Cao Zhiqiang.

"President, this is the summary of the data I made. The part marked in red is what I think is more important. Please read it carefully."

"Yes." Cao Zhiqiang nodded while watching, "I see, thank you for your hard work."

Cao Zhiqiang's hard work is not just polite words, but sincere.

Because of Xiang Dongfang's summary of sales data, it is really hard work.

The reason is that his publishing house is too small, and since it was just established, there are no relevant sales statisticians who can make accurate sales statistics.

Even though Hongguang Machinery Factory has sent a lot of internal staff, those people are mainly in charge of accounting and cashier business, and then common internal office work such as security and administration. They don't understand at all, and don't want to understand, such as statistical sales data. .

When Cao Zhiqiang sold "Journey to the Rivers and Lakes" before, he used to send out all the people from the publishing house to sit in various Xinhua bookstores and use this stupid method to collect statistics.

But at this time and at that time, the stupid method in the past is useless now.

The fundamental reason lies in the rapid expansion of the publishing house and the shortage of manpower.

The people who used to spend a lot of time on statistics are now all focused on preparing for the magazine.

...

Next month, that is, in July, "Friends" magazine will be officially launched. They are all busy making content now, so how can they go out and do statistics when they have time.

Of course, if you just do rough statistics, it is actually not difficult, but it is a bit troublesome.

Because of the release of the album "Red Flag Fluttering", there are currently two main lines.

One is the formal state-owned enterprises such as Xinhua Bookstore, supply and marketing cooperatives, department stores, hardware stores, electrical appliances stores, and post office sales departments.

The other line is the sales department managed by Li Youfu, that is, the group of self-employed individuals who are recruited by the publishing house and only occupy quotas but do not pay wages.

In addition, it is also necessary to check the data with the tape factory.

In other words, it is necessary to count the shipment data of the tape factory and the actual sales data at the same time, and then compare the two data.

Theoretically speaking, the two data should be easy to match, but in the actual operation process, it is basically not right, and there must be discrepancies.

In addition to problems such as calculation errors, there are also various human-made internal frictions.

Among them, state-run sales units such as Xinhua Bookstore and Supply and Marketing Cooperatives are relatively simpler, because they are all wholesale purchases and sales, and they all deliver goods first and then pay, with a certain lag.

In other words, state-run units such as Xinhua Bookstore have to wait a month to judge approximate sales data based on the amount of money received. Therefore, these state-run sales units currently only have shipment data and no sales data.

However, the sales department managed by Li Youfu, because it is a group of self-employed contractors who do not pay wages but only share, can provide timely sales feedback.

But the problem is that Li Youfu, the sales manager, is only busy dealing with the wine bureau or opening up new markets every day, and he doesn't understand statistics at all, or doesn't do statistics at all.

As for other self-employed individuals, they only do their own data, such as how much they bought and how much they sold, and they don’t care about other things.

With this flat management method, those self-employed are currently managed by Li Youfu in name and belong to the employees of the sales department, but in fact, they are just a cooperative relationship with the publishing house, similar to the relationship between a manufacturer and a wholesaler.

That is, Hongguang Publishing House, which provides those original self-employed individuals with the status protection of contract workers in state-owned enterprises, but does not pay wages, and they use this identity protection to set up stalls to sell goods more confidently, but they want to give priority to selling Hongguang Publishing House. goods only.

Therefore, it is quite troublesome to make statistical sales data for these people. They need to call one by one to verify, otherwise they will not take the initiative to explain.

This has made sales statistics a hassle, and no one is willing to do it.

On the other hand, Xiang Dongfang, after coming to the publishing house as the president's secretary, immediately volunteered to take over the job, and started running back and forth, making statistics back and forth, which was really hard work.

Cao Zhiqiang also knew that Xiang Dongfang was working hard, but unfortunately he was short of manpower for the time being, so he could only let Xiang Dongfang do it by himself first, and then add more staff to her later.

In the final analysis, the establishment of the publishing house is too short, the running-in time is too short, and the product is too single.

...

It will take time to change all this.

Thinking of this, Cao Zhiqiang carefully looked at the records in the small book, and quickly frowned.

The reason is very simple, that is, the total tape sales in the past half month made him very dissatisfied.

Of course, Xiang Dongfang cannot be blamed for this, she is just a statistician, so if it is to be blamed, it must be blamed on Cao Zhiqiang, the instigator.

Because so far, the sales data is only for those distributors in the sales department.

But because those self-employed distributors have not established cooperation with Hongguang Publishing House for a long time, everyone just takes what they need, and still lacks enough trust.

To be more precise, the publisher's ability to restrain its subordinate distributors is very weak, so it cannot do what it wants.

If the publishing house hadn't provided them with the status of a contract worker in a state-owned enterprise, it is estimated that this sales data would not have been obtained.

It is precisely because of this weak binding ability that the trust between the two parties is not high.

As a result, those self-employed distributors who work as contract workers in the sales department of Hongguang Publishing House, they are employees of the sales department of the publishing house in name, but when purchasing goods from the publishing house, they still have to pay for the goods and deliver the goods first-hand. , and then pay the publisher one month later.

The only advantage is that when they purchase the goods, they can pay half of the money first, and then pay the other half a month later.

But the consequence of this kind of hand-in-hand delivery is that these self-employed distributors are very cautious. They will not just sell whatever product you give them.

Previously, they were willing to come and buy "Journey to the Rivers and Lakes" with cash because "Journey to the Rivers and Lakes" was already a bestseller that was already in short supply, and they didn't have to worry about selling it when they bought it.

But Cao Zhiqiang's newly released "Red Flag Fluttering" album, they have a lot of worries, most of them only bought a little bit.

Is the song "Red Flag Fluttering" not popular?
No.

The reason is still Cao Zhiqiang's own fault.

What pot?
That is the batch of audio tapes made by Cao Zhiqiang. It is a single, and there is only one song on the entire tape-"Red Flag Fluttering".

In this era, there are indeed many singers releasing singles, but those so-called singles generally refer to vinyl records, not audio tapes.

Vinyl records have a unique sound, but they store very little content. Usually, a vinyl record can only record two songs, one on the front and one on the back.

Therefore, the release of singles by general singers refers to the release of vinyl records.

Audio tapes are different. The storage capacity of this type of audio tape is greatly increased. An ordinary audio tape can usually store ten songs.

But Cao Zhiqiang, the "Red Flag Fluttering" he released is mainly stored on domestic audio tapes, and the entire tape only has this song.

The whole tape is just one song, but the key point is that the tape is very expensive, the retail price is [-] yuan a box, and the purchase price of the distributor under the sales department is [-] yuan a box.

This is just a joke.

You should know that an imported Panasonic brand blank tape on the market is four yuan a box, while a domestic blank tape is usually two yuan and five a box.

The tape released by Cao Zhiqiang contained only one song, which was almost the same as a blank tape, and it was a domestic tape, but the asking price was [-] yuan a box, which was outrageous.

...

Ordinary people in this period are still very sensitive to the price of audio tapes. This is a domestically produced tape with only one song, and it is an unknown singer, so it is difficult to buy it.

that's the truth.

The result of Cao Zhiqiang's doing this is that he is outnumbered.

To put it simply, the song "Red Flag Fluttering" really became popular because of its beautiful melody, catchy lyrics, and the first MTV of a new CCTV program called "Guangzhizhi". However, the release of the original audio tape of this song did not follow suit.

The reason is that the price is too high, there are too few songs, and Cao Zhiqiang used the new vest of the singer A Qiang, which is not connected with the poet Qiang Zi, so ordinary people feel that it is not worth buying this thing, that is, some literary youths are willing to spend money purchase.

But the song "Red Flag Fluttering" is indeed very popular. On the contrary, some self-employed individuals who have imported tape recorders that can not only play but also record, began to use blank tapes in private to pirate the genuine "Red Flag Fluttering" and sell it. .

The retail price of pirated tapes is only [-] yuan per disc. The key point of pirated tapes is not a single song, but there are many popular songs from Hong Kong and Taiwan in it, which is very cost-effective.

In this way, everyone will buy the pirated tapes, and who will buy the genuine ones.

However, because there are not many blank tapes on the market during this period, it is difficult for ordinary people to buy in large quantities, so the number of pirated tapes is still too small. Generally speaking, in the short term, the impact of piracy is not enough. It's too big, but in the long run, it's hard to say.

"Well, in more than half a month, not counting the situation of state-owned units such as Xinhua Bookstore, the distributors in the sales department only sold a total of more than 3 tapes. This sales volume is too small."

Hearing Cao Zhiqiang frowned and complained there, Xiang Dongfang couldn't help but said: "President, counting the time, it's only a little over half a month, a total of seventeen days.

In seventeen days, more than 3 copies were sold, which is already very good.

This is only the data of the self-employed, excluding the data of state-run units such as Xinhua Bookstore and supply and marketing cooperatives. "

Cao Zhiqiang sighed: "You don't understand, these self-employed people, their sales methods and prices are more flexible. Usually, the retail price is lower than that of state-owned units such as Xinhua Bookstore, and the sales locations are closer to residential areas. ,More convenient.

According to past experience, the short-term sales of these self-employed individuals are higher than those of Xinhua Bookstore.

So this time, the sales volume of these self-employed people was only more than 3, which shows that the sales volume of Xinhua Bookstore is not much better.

Also, this kind of thing sells the best when it is just launched, and as time goes by, the sales will get lower and lower.

Don't forget, there are also bootleg tapes.

As time goes by, there will be more and more pirated tapes, and we will be even less competitive.

Judging from this situation, the final sales volume will not be high. I don't expect a good start this time. It would be good if I don't lose money.

No, it's not a matter of losing money.

I'm hoarding 50 tapes right now, and with the unreleased "Blooded Presence" single, it's 100 million tapes in total.

...

According to the cost price of one tape, one three one tape, this is the cost of 130 million, not counting the labor cost.

It only sold more than 3 copies...

Alas, if it continues, not to mention capital preservation, it would be nice to lose less money. "

Xiang Dongfang said: "President, I don't think there is any need to worry so much. In fact, there may not be a turning point."

"Oh?" Cao Zhiqiang put down his hand pinching his forehead, "What's the turning point?"

Xiang Dongfang said: "President, during the investigation, I found that the song "Red Flag Fluttering" that you sang by yourself is really popular, and everyone loves to listen to it and sing it very much.

Records and tapes did not sell well, mainly because the content and pricing were wrong.

In my opinion, it’s not selling well anyway, so let’s not sell the huge singles in our warehouse.

We could temporarily stop offering singles on tape and just sell a little bit of vinyl as a collector's edition.

As for the batch of tapes in stock, you can return them directly to the factory, add some money, repackage them, and add some pop songs instead of singles.

For example, add some patriotic songs to form an album with your song, which is similar to the content of pirated tapes on the market.

Then the price of the new album is also lowered, don't sell it so high at [-] yuan, the retail price is also sold at [-] yuan, or even [-] yuan is fine.

Our purchase cost is far lower than that of those pirated sportsmen, and the cost price is no more than one yuan and five, which is far beyond the comparison of self-employed.

In addition, we have a large number of tapes, a wide range of channels, and good sound quality. As long as we are willing to make small profits but sell more, we can also explode. "

"Huh?" Cao Zhiqiang's eyes lit up.

"It makes sense, audio tapes are not disposable discs, once recorded, they can't be recorded again, and can be washed out and re-recorded.

So, those backlogs that have not been sold for the time being can be returned to the factory for re-recording and re-packaging?Whoops, how did I not think of this? "

Xiang Dongfang smiled: "The president usually manages a lot of things, and he has to think about all kinds of things every day. The so-called wise man is bound to make a mistake. It's normal not to think about it for a while. But even if I don't remind you, you will think about it sooner or later .”

Cao Zhiqiang laughed: "Secretary Xiang, you can really talk."

As soon as he said this, the phone at the desk rang suddenly.

Cao Zhiqiang picked up the phone and listened, and then his face suddenly became overjoyed.

"Haha!" Cao Zhiqiang said to Xiang Dongfang after putting down the phone, "Secretary Xiang, are you busy now? If not, come with me somewhere."

"What's wrong?" Xiang Dongfang asked with a smile, "Looking at your face, is there any happy event? It can't be about the record, right?"

"That's not true." Cao Zhiqiang shook his head with a smile, "It's my book... Oh, come with me to the machinery factory, and you'll know what a happy event you get there."

Rebirth of the courtyard, the start is 80s