Rebirth of the courtyard, the start is 80s

Chapter 371 Trial Operation of Chain Convenience Kiosks

Facts have proved that after talking frankly with Director Li, the effect is really good.

The biggest difference is that the subjective initiative is different.

In the past, although Director Li was very supportive of Cao Zhiqiang, it was only to the point of support, not positive.

But now, after clarifying what Cao Zhiqiang wants and what he can give, he immediately changes.

The most typical manifestation is that the investment in the convenience kiosk project is different.

In the past, Factory Manager Li only allocated a relatively idle workshop to produce convenience kiosks, which led to a relatively slow production speed of convenience kiosks, or mobile prefabricated houses.

But when Director Li started to focus on this project and invested a lot of resources and manpower, it was different.

If nothing else, let’s talk about output.

In the past, the output of convenience kiosks was one a day. For a unit like Hongguang Machinery Factory, it was useless to use even a fraction of its strength.

But when Factory Director Li directly ordered the key production, the output of convenience kiosks, which have little technical content, gradually increased.

It took only five days to produce [-] type-[-] convenience kiosks and [-] type-[-] convenience kiosks, which is equivalent to producing [-] convenience kiosks in one day.

This is still without affecting normal production. If the planned production is temporarily reduced and more workers are deployed to produce, the output will be even greater.

In fact, Director Li originally wanted to mobilize more power to produce more, but Cao Zhiqiang told Director Li to take it easy and produce these first.

After all, at present, the pilot project has only been discussed with the leaders of Chongwen District, so there must not be too many at the beginning.

In fact, for the convenience kiosk plan, the biggest difficulty is not the hardware, but the software, that is, manpower and policies.

It is easy to solve by manpower, but the most difficult thing is the policy, that is, whether the local government agrees or not.

Even if the government agrees, there are still many departments below, such as the local street, fire department, electric power, post and telecommunications department, and even the public security department, all have to say hello one by one.

Fortunately, Cao Zhiqiang communicated with the upper-level leaders early on, and with Yu Deshui's help, Chen Jiabang took the initiative to run around, and the formalities went smoothly.

In this way, five days later, Hongguang Department Store, a joint venture company controlled by a state-owned enterprise, with Hongguang Machinery Factory holding 50.00% of the shares and Cao Zhiqiang personally holding 40.00% of the nine shares, was formally established.

From now on, all business of the convenience kiosk will be managed by Hongguang Department Store.

After another five days, the [-] trial convenience kiosks were officially arranged, and the trial operation began in Chongwen District.

Of the twelve convenience kiosks, five are large and seven are small.

Large-scale convenience kiosks are Type II convenience kiosks, which are arranged in Beijing Railway Station, Qianmen Street, Huashi Street, flyovers, gymnasiums and other places with particularly heavy traffic.

There are also seven Type 1 convenience kiosks, that is, small convenience kiosks, which are located in No.[-] People's Hospital, Hongqiao Market, Hardman Hotel and other places.

All convenience kiosks have two "salesmen" in uniform red uniforms, who specialize in selling various newspapers and magazines, melon seeds, peanuts, tobacco, alcohol, sugar and tea, and also provide telephone service and bicycle tire inflation service. In fact, it is a small store department.

The salesperson of the convenience kiosk is required to wear a badge on his chest. The badge is a string of numbers, which is the personal number of the salesperson.

In addition, all convenience kiosks also have a dedicated "Customer Advice Book".

This client suggestion book is a bit like a calendar.

The difference with the calendar is that in addition to recording the date of each day, there is a lot of blank space on it, and there is a ballpoint pen hanging from a rope.

Every customer who comes to shop can use a ballpoint pen with a rope hanging on it to write down his or her opinion after shopping.

For example, whether you are satisfied with the service of the salesperson, whether you are satisfied with the product, or have any suggestions, etc.

This kind of suggestion book, on the surface, is to interact with customers, collect customer feedback, and better improve their service quality.

But in fact, this is just a gimmick to attract customers and tell customers, look, I am a formal unit and I am happy to listen to customers.

Of course, in the actual operation process, Hongguang Department Store will require all sales staff to serve with a smile, so as not to be complained.

This is actually not difficult. The reason is that every convenience kiosk salesperson has a number written on the badge on his chest, and if customers are not satisfied with the service of a certain salesperson, they can make a complaint based on the number of the other party.

This kind of one-to-one numbering system for salespersons, plus the fact that customers can complain about salespersons, is not the first at this time, and it is definitely rare.

The key point is that the convenience kiosks also clearly display the complaint telephone number in a conspicuous place of each convenience kiosk. If you are not satisfied, you can call and complain on the spot.

Of course, in order to avoid unnecessary trouble, making complaint calls is not free, and you should pay for it.

If you don't want to pay the phone bill, you can directly complain to the headquarters of Hongguang Department Store.

The headquarters of the Red Light Saturation Company is located in the office building of the Red Light Publishing House. It's just a matter of putting up a sign.

As for the general manager of Hongguang Department Store, Cao Zhiqiang did not take the post personally, but let Chen Jiabang take the post directly.

The position of deputy general manager was given to Zhang Qianjin, which is considered a good use of knowledge.

After all, Zhang Jinjin was born as a street stall in the past, so he knows more or less the basics of the business situation of this evolutionary version of the street stall.

Moreover, in the early stage of operating this kind of convenience kiosk, it is necessary to conduct a lot of inspections and sum up experience.

You can't let Chen Jiabang patrol the convenience kiosks all day long, can you?
At this time, Zhang Qianjin, who holds the position of deputy general manager, is very suitable.

To talk about the past, Cao Zhiqiang is still a bit reluctant, after all, he is a very good driver.

But now Cao Zhiqiang can drive himself, and his new secretary Xiang Dongfang can also drive, so there is no need to let Zhang Qianjin be his driver for the time being.

It would be a waste of his talent to continue to let Zhang Qianjin be the driver.

For this, Zhang Qianjin is also very grateful.

After all, compared with the deputy general manager of a department store, the president's driver is indeed far behind in terms of status and power, not to mention the income gap.

It can be said that Zhang Qianjin at this time is a cadre who can print business cards seriously.

The deputy general manager of a state-owned department store is good wherever he goes.

In any case, the novelty of convenience kiosks quickly aroused the interest of ordinary people.

Although the things sold are not fresh, they are newspapers, magazines, tobacco, wine, sugar and tea that can be bought in street shops, and even the shops may not have all the things.

But the convenience kiosks are convenient, and they are located in places with a lot of traffic, and there are no small shops or shopping malls around.

When you go shopping or pass by, you can buy a newspaper, buy a pack of cigarettes, and make a phone call.

And the service here is also good. They all wear uniforms and look formal.

The salesperson can still call to complain if the service is not good, and you can see the same style and decoration of kiosks in different places, which gave everyone a great sense of freshness.

So not long after the convenience kiosk opened, it soon became a nearby scenic spot. Many people even traveled a long way to buy a newspaper at the convenience kiosk, and then stayed here for a while, sitting for a while, chatting with the salesperson.

Anyway, the convenience kiosk provides free mascara, and all customers can borrow the vest to sit nearby and read books, newspapers and magazines, and they can also buy a bottle of Arctic Ocean to drink, how cool it is.

Even if you buy something here, even if you buy a pack of cigarettes, you can use the pump provided by the convenience kiosk to pump up your bicycle for free.

Although they are all small favors and small services, in this period, no matter whether other small stores or large shopping malls, there is no such service.

With this attitude, if the price is the same, everyone can come here to buy, instead of going to those canteens.

Because of the booming business, it turned out that it only opened for three days, and the gross profit was as high as more than 900 yuan.

Calculated on average, it means that the daily income of each of these twelve convenience kiosks exceeds 50 yuan.

50 yuan, in this era, is the monthly income of many factory workers.

But working as a salesperson at a convenience kiosk earned money in less than two days.

There are currently two business models for all convenience kiosks, namely the contracted management system and the share-sharing cooperative system.

The contract management system means that the applicant pays a contract fee and directly contracts the operation right of the convenience kiosk. After that, no matter whether the business is good or bad, it only needs to pay a fixed monthly management fee to the head office, that is, Hongguang Department Store. just fine.

Under the contracting operation mode, the contractor takes more risks, invests more, and of course returns more profits.

Moreover, the contract management system is not for everyone. It must pass the inspection of Hongguang Department Store and pass the inspection.

That is to say, under the contract management system, the contractor has to pay a large sum of money to pay the contract fee first, and then pay a fixed management fee every month.

As long as the contracting fee and management fee are paid, all the income of this convenience kiosk belongs to the contractor himself.

Of course, in this mode, the contractor is also responsible for the payment for the purchase. The advantage is that the contractor does not need to work hard to purchase the goods in person, and there will be a special person to deliver the goods to you.

If you are out of stock, just call the head office directly and tell us what you are short of and how much you want, and the head office will send someone to deliver it to you for free.

And this free delivery is also an additional service for the contractor to pay the management fee every month.

It can be said that just this free delivery has moved many people. After all, apart from state-owned shopping malls, there is no private store that does this.

Of course, the general canteen is a private business of one family, not this kind of franchising chain form, everything depends on oneself, which is naturally different.

Don't mention anything else, let's just talk about those private shops, they don't need to pay any franchise fees in advance, no, contract fees, and don't need to pay any monthly management fees.

In addition to this contracting business model, there is also a sharing and cooperation model.

The split cooperation model means that the salesperson of the convenience kiosk is not contracted by someone who pays the contract fee himself, but is sent by the department store to operate it.

In this mode of sending people to operate, the sales staff are equivalent to the dispatched personnel of the head office, and the model of fixed basic salary plus share and bonus is implemented.

The fixed basic salary is 20 yuan per month for each salesperson. This income is about the same as the first-year salary of an intern in an ordinary factory.

Although the fixed basic salary is not much, there are bonuses.

The bonus is divided according to the model of [-]% to [-]%.

In other words, the monthly income of the convenience kiosk you are in will be shared with the head office.

Among them, [-]% were sold to the head office, and [-]% were kept as a bonus, which was distributed to all the sales staff at the convenience kiosk.

For example, for the convenience kiosk No. 001, the net profit of the month’s sales is 1000 yuan, so out of the 1000 yuan, 700 yuan will be handed over to the head office, and 300 yuan will be left as a bonus to be distributed to the salesperson who operates the convenience kiosk.

The remaining bonus is not an average score, but a one-to-two ratio.

Calculated as a bonus of 200 yuan, that means one person gets 100 yuan and the other gets [-] yuan.

The reason for this is that although the dispatch workers of each convenience kiosk must be equipped with more than two salesmen, they all have a main person in charge, whose name is the sales team leader.

Because the sales team is the main person in charge, they have to worry about everything, so the income is naturally higher.

Another ordinary member of the sales team has to listen to the team leader, and his income is lower than that of the team leader.

The reason why both of them have to find a team leader is to avoid the situation where responsibilities and rights are unclear and they lie flat together.

After all, if two salesmen have the same power and salary, and one of them is diligent and the other is lazy, isn't that unfair?
And if there is a conflict between the two of them, and neither of them accepts the other, how can this business be done?
Therefore, there must be a team leader who is in charge, and the other person obeys orders, and implements a model similar to a master leading an apprentice, so that it is not easy to be overstaffed.

In fact, from Cao Zhiqiang's point of view, he certainly hopes that everyone will play the first model, which is the contract management system, or the franchise chain system.

Because of the franchise system, the financial burden of the head office can be reduced to a minimum, and the sales outlets can be expanded as quickly as possible.

The contract fee paid by the contractor itself includes the cost of making the convenience kiosk, which is a certain profit in itself, not to mention that there will be a fixed monthly management fee in the future.

Although the management fee is not high, only 40 yuan, it is not a small amount, enough for the delivery service fee.

Even if the key contractor contracts the convenience kiosk, he still has to accept the management of the head office and cannot do what he wants. This means that the convenience kiosk operated by the contractor is still a part of Hongguang Department Store and a channel of its own.

In the future, if you want to use your own sales channels to sell your own products, such as your own books, magazines, music records, etc., it's easy to talk about.

After all, in Cao Zhiqiang's view, the profit of the convenience kiosk itself is nothing, and the channel itself is the most important.

Of course, since this project has just started, many people do not understand this project and have concerns.

Therefore, the twelve convenience kiosks that were put into trial operation at the beginning were all operated by Hongguang Department Store in a sharing and cooperation model.

And Hongguang Department Store is a newly established company. The so-called dispatch of people to operate it is actually the third-industry personnel from Hongguang Machinery Factory.

For example, a large number of in-house staff who are just filling up the number, and a large number of tertiary industry personnel who only get paid and do not do specific work, are directly sent to work as salespersons in the form of internal transfers after some screening and training.

Among these salespersons, women make up the vast majority.

This is not intentionally targeting women. In fact, there are more women than men in the tertiary industry personnel. Moreover, most of the tertiary industry personnel only get paid and do not work, and most of them are women.

Furthermore, compared with men, female employees are actually more obedient and more suitable for sales positions.

In short, no matter what, the convenience kiosk project carefully planned by Cao Zhiqiang finally got off to a good start.

Just looking at the sales momentum in the first three days, it can be seen that this convenience kiosk project is not bad, at least it will not lose money.

If the situation is good after a month of trial operation, you can continue to expand on the original basis.

And good scalability is exactly the advantage of the prefabricated house.

After all, convenience kiosks are all prefabricated houses. You can put them down in any flat place and they can be operated immediately. The flexibility is too strong.

Even, the convenience kiosk can be placed near the bus stop sign as a useful supplement to the bus stop sign.

In this way, people waiting for the bus can take a rest at a nearby convenience kiosk before the bus arrives, or buy some newspapers to read the news, which is really convenient.

Of course, this is a story.

(End of this chapter)