Rebirth of the courtyard, the start is 80s

Chapter 587 I'm Just a Lonely Porter
TV TOKYO, referred to as "East TV", is a private publishing house founded by the famous Japanese newspaper "Nikkei", which is the Keizai Shimbun, so its largest shareholder is Nihon Keizai Shimbun.

In the 70s and [-]s, TV Tokyo was only a local TV station, mainly reporting news in the Tokyo area, not yet a national TV station.

Until the 80s, with the rise of the Japanese economy, TV Tokyo also began to attack the city, develop local TV stations in various places, and then connect the local TV stations in various places to form a group of local TV station alliances.

Using this method of connecting boats with iron chains, coupled with more down-to-earth reports, TV Tokyo gradually became a giant TV station after 2000 and became one of the top five TV stations in Japan.

Of course, the most famous TV Tokyo in later generations is probably the anime memes.

To put it simply, when other TV stations encounter some sudden emergencies or major world events, they will interrupt the news, but TV Tokyo often does not do this, but broadcasts cartoons as usual.

Therefore, it was later reported that once TV TOKYO suddenly stopped broadcasting cartoons and inserted emergency news, it meant that it was a real emergency, and as long as TV TOKYO did not broadcast news, it was not a real big event, and everyone should do What to do, don't be nervous.

In short, TV Tokyo is probably the most down-to-earth TV station in Japan. Especially in the early 80s, this TV station was still in the stage of accumulating power, so the main news audience was the Tokyo circle, and it was very popular among young people.

So, for things like a group of college students queuing up suddenly to buy a new novel, other TV stations in Japan will never interview it, and even if they interview it, they will not make it into a newsreel, let alone broadcast it.

But TV Tokyo is different. People really go to interview, and then make it serious news, and then broadcast it.

Now, "Norwegian Wood" was only circulated in a small literary circle, and not many people knew about it, and even these people used this book as a secret code to hold screenings for social gatherings.

As a result, it was reported by TV Tokyo in such a serious manner, many people, especially many young people, immediately paid attention.

In fact, the news about queuing up to buy books itself is not a big problem. The biggest problem lies in the people queuing up to buy books themselves.

The first problem is that the people who came to line up to buy the book "Norwegian Forest" are all college students from famous universities in Tokyo. For example, first-class universities like the University of Tokyo are all college students from famous universities. There is not a single garbage school. .

The second question is that the people who came to line up to buy the book "Norwegian Wood" are probably girls, and most of them are glasses girls, and they are pretty good-looking.

There are not many girls from first-class universities in Japan, and there are even fewer good-looking ones.

So many good-looking and highly educated girls gathered together to queue up to buy a novel, and they all seemed very excited, very excited...

Well, these factors together, really worth seeing, at least very seductive.

Therefore, the young man who originally only paid attention to anime and the like was quickly attracted by these girls, and then became curious about the "Norwegian Wood".

The young man is curious about why those girls with good looks and high education like the book "Norwegian Wood" so much. Is there something in it that attracts girls?
If I have this curiosity, I can then deduce that if I understand the tricks in it, or if I read this book and discuss this book with my sister, will it make her tempted and have a common topic?

In this way, many college boys began to take action, and began to inquire about and buy the novel "Norwegian Wood". Once these people read it, they will soon be attracted by the content of this book, and form another novel. Discussion circle.

In this way, it was passed on from ten to ten, and only through word of mouth among young students, this book began to explode.

You know, Tokyo is a university gathering area, and the college students here are also the easiest to pass on news.

This situation is not only in Japan, but also in other parts of the world. Otherwise, the Internet would not have started from colleges and universities.

There are many universities in Tokyo, as well as many college students. Once college students like the book "Norwegian Forest", the purchasing power is absolutely amazing.

A very simple fact is that those who can go to Tokyo to go to university are either very rich or very talented, and no matter whether they are rich or talented, they are not short of money, because universities in Tokyo have high scholarships and talents. Subsidy, so as long as you can go to a famous university in Tokyo, you basically don't need money.

Once the college students were mobilized, [-] copies of "Norwegian Wood" were quickly wiped out.

The books were sold too fast, and the bookstores couldn't replenish the stock for a while, so there was a phenomenon of long queues for books in various bookstores again, and this phenomenon in turn aroused more people's curiosity.

Invisibly, this forms a typical hunger marketing.

In this way, when the second edition with a total of [-] copies of "Norwegian Wood" was released again, it was sold out again. It took less than a day from the release to the sold out.

The problem is that this time, it is no longer the college students queuing up to buy books, but being cut off by the scalpers.

Because the scalpers in Japan have very keen eyesight, they can read books themselves, and have their own judgments.

So when those Japanese scalpers found out that the book "Norwegian Forest" was very good and loved by college students, they soon found a way to get rich.

Their method is to buy new books in large quantities at wholesale prices in advance, and then sell them to others at a higher price, or sell them in other cities.

For bookstore owners, it is good to be able to ship quickly. After all, the shipment is fast and the payment is fast, so of course they are willing to sell it to those book dealers and scalpers at a wholesale price with a little extra money.

But the problem is, in this way, many young people who are eager to get this book as soon as possible are dissatisfied.

What happens when young students are dissatisfied?

Parade!Demonstration!
What's more, this is against the scalpers and the like, and there is no major accident planned. It can be said that there is no risk, so why not take the opportunity to go and have fun.

When there are too many people, major news has to be reported, but after the report, everyone is confused.

It turned out that these college students took to the streets to protest against the bookstore selling a novel called "Norwegian Forest" to scalpers in large quantities, which caused many students who lined up to buy it, wasting time and youth, and even delaying their studies and seeking knowledge. Heart.

This report began to deepen again, and then many strange phenomena appeared in many Xinhua pictures.

It’s weird because when reporting on the demands of these students, many students were originally nerds and nerds who liked literature and were not good at socializing, so when they were interviewed, they immediately talked about the book "Norwegian Forest" excitedly. The content, as well as the profound meaning is not to be pulled.

That guy is almost the same as the live commentary.

This time, it aroused more people's curiosity, and at the same time, relevant departments began to take action.

One of the actions is to talk to Kodansha and ask them to increase the printing volume to meet the needs of young people as much as possible.

The second action is to talk to the major bookstores and ask them to limit the supply and not to be second-hand dealers.

Kodansha saw it, good guy, it’s such a big deal, so it’s easy to deal with, and the third edition will come directly, and the printing volume of the third edition will directly increase to 50 copies.

Including the previous two editions, Kodansha has printed 63 copies of the book "Norwegian Forest" in less than a month.

This achievement is already the achievement of many well-known novelists, and it also surpasses the achievement of "Norwegian Forest" in another time and space history.

In Cao Zhiqiang's previous life, when "Norwegian Woods" first came out in 1987, although it sold a lot, it was only 350 million copies, which is a year's sales.

If it is specific to the monthly sales volume, it means that the average monthly sales volume of "Norwegian Forest" is less than 30 copies.

Even if Haruki Murakami, the original author of the previous life, was already a well-known writer before he wrote "Norwegian Wood", but he was not famous before, at least before he wrote "Norwegian Wood", he was not really a real writer. A line writer.

Therefore, according to the history of the previous life, the book "Norwegian Forest" took three months to ferment, and then it became popular because of its excellent quality, in line with the characteristics of the times, and very suitable for young people's tastes.

But here, I don’t know if it’s because of luck, the book "Norwegian Forest" has only been on the market for less than a month, and due to various reasons, 65 copies have been printed, and it is also because it has been on the TV news in a row, and it will soon be published. The existence of this book was known by ordinary people in Japan.

As a result, not only young people in Tokyo bought it, but also young people in other cities were curious about this book and wanted to buy it and take a look.

The more people who know about it, the more people are curious, the more people will naturally buy it.

The more people buy, the more people will be attracted by the content, and the more people will naturally discuss it.

In this way, by mid-November, in a little over a month and a half, the book "Norwegian Forest" had sold 180 million copies, setting a record for the fastest monthly sales growth of Japanese pure literature books. .

Of course, this is a story.

In fact, Cao Zhiqiang's contract changed when the book "Norwegian Woods" first appeared on the TV news, and the second edition was printed ahead of schedule, and the printing volume directly reached [-].

To put it simply, in the second edition, Cao Zhiqiang's royalty rate was no longer 15.00%, but [-]%.

In addition, the second edition of the book is more exquisite, it is a hardcover book, and the price is more expensive. The price is 3000 yen, which means that Cao Zhiqiang has received an after-tax income of more than [-] million yen.

This income may not seem to be as much as making records, but this is a literary circle, and the gold content is different.

It can be said that with a printing volume of over [-], it is equivalent to Cao Zhiqiang becoming a "best-selling novelist" at once, and he is no longer a mere singer.

Of course, even a singer has a chain of contempt.

For example, those who can only sing are far inferior to those who write songs, and those who write songs are not as good as those who write lyrics.

In other words, those who can compose music and write good tunes are the masters of the music scene, such as Joe Hisaishi, they can be called masters.

In the same way, the main reason why Endo Minoru became a master-level senior is that he is particularly good at composing music.

Under the master is the lyricist who writes the lyrics, under the lyricist is the singer who can play musical instruments and sing, and below that is the singer who can't play musical instruments and can only sing.

Those who can only sing can be divided into the powerful group and the idol group, so the idol group is the lowest level.

Akina Nakamori and Kyoko Koizumi, in theory, are the lowest-level idol singers who can only sing but don't play musical instruments, and rely more on their looks.

Relatively speaking, Kyoko Koizumi can still write some lyrics, but the lyrics she writes are average, and her singing is average, which is not impressive, so it can only be popular for a while, but it cannot be remembered for a long time.

Akina Nakamori relies on her unique temperament and singing voice to win, so as long as there is a good song, it can impress people and become a symbol of the times.

Also similar to Nakamori Akina, there are Nakajima Miyuki, Wang Fei, Zhang Xueyou and other talented singers with special voices.

And Cao Zhiqiang, even in the singing world, belongs to the top group.

Because Cao Zhiqiang composes the music and writes the lyrics by himself, plays the instrument and sings himself, and whether he writes songs, plays music, or sings, he belongs to the top level, which is impressive.

Let’s not talk about Cao Zhiqiang’s creative talent, let’s talk about Cao Zhiqiang’s piano solo and his singing voice, they are all unique.

That is to say, Cao Zhiqiang is a typical singer-songwriter and talented singer, with excellent singing and writing skills.

People like this generally belong to the top geniuses, and they have already left the profession of singers.

A typical example is Michael Jackson.

The reason why Michael Jackson is called the unparalleled king is that Michael Jackson is also a talented singer with excellent singing and writing.

His singing voice is highly recognizable, and his music and dance are even more impressive, especially his MTV, which created a precedent for short dramas.

In comparison, although Cao Zhiqiang's MTV in Japan is also very distinctive, especially the plot reflection of the male and female versions of MTV in "Tsunami", everyone is amazed and exclaimed that the creativity is infinite, but In fact, this is already after Michael Jackson.

The one who is really awesome is the creator, and Michael Jackson is the creator who added plot stories to MTV.

Of course, it's not that no one did it before him, but before Michael Jackson, no one had ever made MTV drama really popular.

Therefore, no matter how well Cao Zhiqiang did, he was still after Michael Jackson, and at most he belonged to those who carried forward.

Fortunately, Cao Zhiqiang doesn't care about these false names. After all, what he is doing now is not at all the lonely artist who pursues art and has a slight social fear in the outside world.

On the contrary, from the beginning to the end, Cao Zhiqiang's actions in Japan were aimed at making quick money.

The reason why he chooses records and novels is because he is the most familiar with these two industries, the quickest to get money, and the lowest restrictions on the status of foreigners.

If there was another way to make quick money without losing money, he would definitely choose that way.

Therefore, being a singer and novelist in Japan is purely an economic consideration.

Masters and artists, in his opinion, are not as sweet as money.

Therefore, in this world, Cao Zhiqiang may be really lonely, but he is definitely not a lonely artist.

"You all misunderstood me."

Cao Zhiqiang just shook his head calmly when he read the various articles in the newspapers that praised him, especially when they praised him as the loneliest artist in the contemporary music world.

"I'm not a lonely artist, I'm just a lonely porter!"

(End of this chapter)