Rebirth of the courtyard, the start is 80s

Chapter 642 It Really Must Be You!
Fortunately, before Cao Zhiqiang was kept waiting, the phone rang again, and when he picked it up, it was indeed from Yongshan Kozo.

Only after asking this question did I realize that it was really a big deal, and this big deal can be summed up in one sentence, Sayuri Yoshinaga stopped acting.

Specifically, Sayuri Yoshinaga always added scenes to herself during the filming process, and then Ryoko Sakuma and Yuko Furatekawa also followed suit, adding scenes to herself during filming without authorization, which caused other people to have a lot of opinions.

It's just that Sayuri Yoshinaga, Ryoko Sakuma, and Yuko Furutegawa are too big, so even if the other actors are dissatisfied, they dare not object explicitly, but they just keep asking him, the director, for an explanation.

Although Kozo Nagayama was the director, he couldn't hold Sayuri Yoshinaga down, so he called Cao Zhiqiang, hoping that he could come forward and think of a way.

After hearing this, Cao Zhiqiang frowned, knowing that this was an incident of playing big names.

Before Cao Zhiqiang did not encounter the phenomenon of playing big names, it was not because Cao Zhiqiang had good luck in the past, but because the filming situation was good.

For example, when Cao Zhiqiang personally filmed "Love in the Ancient Pavilion", he was the absolute master. He was also the producer, director, screenwriter and leading actor. The entire crew had to hang around him and everyone had to listen to him. Naturally, no one People play big cards for him.

Later, when filming "101 Marriage Proposals", although Cao Zhiqiang didn't act in it himself, the actors he hired had a strong relationship with him, such as Nakamori Akina and Koizumi Kyoko, or they were very dedicated and humble, such as Takeda Tetsuya, so the entire film crew The filming atmosphere was very good, and there was no phenomenon of actors playing big names.

As for the few MTVs that Cao Zhiqiang filmed, let alone the songs that were originally his ideas, naturally he has the final say.

But it's different now.

Now when filming "Tokyo Love Story", because of a reception, Cao Zhiqiang accidentally met many Japanese first-line stars, and for various reasons, they were all willing to appear in Cao Zhiqiang and Nagayama Kozo's new drama.

The so-called gathering of stars refers to this "Tokyo Love Story".

However, in addition to bringing traffic and attention, the gathering of stars also brings a disadvantage, which is the lack of a backbone.

Originally, the male and female protagonists should be the backbone of the duo, and they are also the number one in coffee, but they are not in this TV series.

Sayuri Yoshinaga, for example, is the number one actress, but she only plays the second female lead in it, and the real heroine is given to Akina Nakamori.

However, although Sayuri Yoshinaga gave up the heroine, during the actual filming process, Saiduri Yoshinaga kept adding scenes to herself, as if she was the heroine.

She made this bad start, and Yoshiko Sakuma and Yuko Furutegawa, who had a good relationship with her, also followed suit, and they all started to add drama to themselves.

It's enough trouble for one person to add a play, and suddenly there are two more people, how can others act like this?
There's only so much time for a scene, and you three are all filmed, so why do other people's scenes?
If this continues, the three of Sayuri Yoshinaga will become the protagonists, and the whole story will change drastically.

Under normal circumstances, when such a thing happens, the director should suppress it immediately, but Yongshan Kozo is too young to suppress it.

Although he persuaded him in various ways, everyone was dissatisfied. In the end, many actors stopped acting.

For example, Yutaka Nanjo stopped acting angrily.

Because of this, Nagayama Kozo called himself.

"Isn't it?" Cao Zhiqiang said speechlessly, "This is just the beginning of filming. After less than two days of filming, can something like this happen?"

Indeed, from the opening ceremony to the present, less than two days have passed, and during this time, he has been accompanying Zhu Lin and Xu Qingdong who came from China, wandering around Tokyo.

I thought nothing would happen in such a short time, but I didn't expect something to happen.

This came too fast.

"Who said no." Yongshan Kozo smiled bitterly on the phone, "Don't talk about you, I didn't expect it to be so fast."

Cao Zhiqiang frowned: "Why didn't Mingcai mention it to me, but you told me instead?"

Yong Shan Kozan said: "Maybe Miss Akina doesn't want to let you share your worries. After all, she said that you are receiving distinguished guests from China, so I don't want to distract you from this. I hope I can handle things well by myself. There’s nothing left to do, so I came looking for you.”

Cao Zhiqiang said speechlessly: "If you come to me for this kind of thing, what can I do? Finding your father is more useful than finding me!"

Yes, Nagayama Kozo's father status is unusual. If he comes forward, this kind of thing will definitely be suppressed easily.

Unexpectedly, Yongshan Kozo said: "Cao Sang, you are joking, how could my father come forward in this kind of matter? Don't say that I can't be ashamed to beg him, even if I really beg him, he will not care about this kind of thing."

Cao Zhiqiang sighed: "I'm sorry, but there's nothing I can do to help. If it doesn't work, you can find another actor. Anyway, it's just starting up now, and there is no loss in changing actors."

"How can this be done?" Yongshan Kozo said, "Let's not say that we have signed contracts with the actors, and we have to pay liquidated damages for breaching the contract without authorization, let's talk about Sayuri Yoshinaga, if we really dare to fire him, she will not let it go.

It's just a Sayuri Yoshinaga, but don't forget, there is also her husband, who is my boss's boss! "

Cao Zhiqiang laughed angrily: "Then what do you think we should do? You have nothing to do, what can I do? In the worst case, the filming will be shelved. Anyway, I didn't invest in this movie."

Indeed, "Tokyo Love Story" was filmed by a joint venture between Fuji TV Drama Production Center and Warner Pioneer, and Cao Zhiqiang didn't pay for it at all.

Cao Zhiqiang didn't pay, mainly because the nature of TV series and movies is different. If he pays for the filming, the price/performance ratio is too low.

Unlike movies, TV dramas are supported by box office.

During this period, if TV dramas want to make money, they can only make money through advertising revenue and selling copyrights, or broadcasting rights.

Whether it is advertising revenue or broadcasting rights, it is the TV station that has the final say.

So if Cao Zhiqiang wants to invest money, he can only earn broadcasting rights and copyrights, and he cannot get advertising revenue.

The problem is that these days, the broadcast rights and copyright income of TV dramas are not high, and they are incomparable with movies. After all, the bulk of the income is actually advertising revenue, and this income can only be eaten by TV stations alone, and the producers cannot get it. .

On the contrary, the script provider, that is, the screenwriter, can get an additional copyright fee, which is not fixed and will increase or decrease according to the ratings.

In short, if it is not the relevant production department of the TV station, if it is an independent investment in making TV dramas during this period, the returns are not high, at least not comparable to investing in movies.

When filming "101 Marriage Proposals" before, Cao Zhiqiang invested in it because he was afraid that no one would make it and the project would die.

But now that Fuji TV's TV drama production bureau is willing to pay for the film, and Warner is also willing to pay part of the money, Cao Zhiqiang naturally does not have to pay.

Instead of spending money to invest in TV dramas, invest in TV drama peripherals, such as withdrawing TV drama original soundtracks, and costumes for TV drama characters, to make more money.

The most typical example is "Sensen Clothing", a wholly-owned subsidiary of Aiyin Office.

This clothing company is actually a clothing company invested by Ai Yin Office, but this clothing company does not have its own factory building, only an office including the design department and sales department, and a well-decorated store.

However, all the costumes of this clothing company are designed according to the costumes of the characters in "101 Marriage Proposals", including the clothes of the male and female protagonists and related supporting roles.

After registering the intellectual property rights for the style and design of these clothes, other garment factories are entrusted to produce them, which is called OEM.

After that, these OEM OEM products will enter the flagship store of Sensen Clothing for sale, and will be officially sold to the outside world.

At the same time, this clothing store also played several TV commercials, in which the characters in "101 Marriage Proposals" appeared, such as Nakamori Akina, Takeda Tetsuya, and other supporting actors and actresses.

Not only the actors in the commercial are the original cast of "101 Proposals", even the commercial song is quite good.

Cao Zhiqiang personally wrote the song "Sorrowful しみは雪のように" (Sad as Snow), and let Akina Nakamori and Tetsuya Takeda star in the commercial.

The artistic conception of the advertisement is also very good. At the beginning, in the falling snow, the heroine looks up at the snow with a sad face, and recalls her dead ex-boyfriend, while the hero lowers his head and passes her by with his face down. Full of helplessness and disappointment.

In the back, some clips from "101 Proposals" are interspersed, and these shots are of course authorized.

In the final ending, the heroine returns to the place where she usually commemorates her ex-boyfriend. At this time, it is still snowing, but her face is no longer sad and helpless, but happy and hopeful.

At the very end, after the official music disappeared, the heroine Akina Nakamori shouted to the sky: "Don't worry, I will live a good life and live a happy life, because, because someone needs me more, I will Love him with my whole life!"

Well, this TV commercial itself is very sensational. If it is not a commercial, it can be regarded as a supplement to a TV series.

More importantly, this commercial is not considered a spoiler. After all, the heroine shouted to the sky at the end, and no male protagonist appeared. It can be said that it appeared after the ending or during the development of the story.

At the same time, this can be seen as a spiritual transformation of the heroine, which perfectly fits the main plot of "101 Proposals".

As soon as this TV commercial was launched, it immediately received super good reviews in conjunction with the hit "101 Proposals".

Leaving aside other things, at least Sensen Clothing's branded clothes are selling out, and requests from various franchisees are flooding in, all asking to join.

Yes, Sensen Clothing is a brand franchise model, that is, a sales model based on franchise stores, combined with the brand effect of various actors in TV dramas, at least in this era, it is still quite advanced.

At least as far as the income during this period is concerned, Sensen Clothing not only paid back its capital in an instant, but its orders also increased.

Especially the same style of clothing for the heroine, which is very popular, and the number of franchised stores has gradually increased. Up to now, the first batch of 32 franchised stores have been sold out.

It's just that the time is limited. Most of the franchise stores are still under renovation. If they really want to open, they will have to wait at least half a month.

Of course, although this Sensen Garment is a wholly-owned subsidiary of Aine Firm, the president, that is, the manager has nothing to do with Akina Nakamori, but an experienced professional manager is operating it.

Aiyin Office is only a holding company, and then it provides advertising support and brand support, and does not intervene much else, especially does not intervene in specific operations.

This is what professional things should be done by professional people, and Aiyin Firm is just an investor.

In this way, the shortcomings of Cao Zhiqiang and Nakamori Akina who are not good at management are avoided.

After all, neither Cao Zhiqiang nor Nakamori Akina has a professional management background, so it is best to leave the specific operations to professional managers.

In fact, like this kind of clothing company, the main focus is the brand effect.

After all, today's Japan is already a developed country. At least in China, the clothing industry is already a sunset industry, and it is a variety of introverted industries.

Therefore, in Japan, only those clothing companies with brand premiums can survive. The era of simply relying on quality and cheapness to win is gone forever.

This is exactly the opposite of the domestic situation.

Although domestic brands have begun to pay attention to brands, they are mainly foreign brands.

As for domestic clothing, basically there is no brand name, and everything is based on high quality and low price.

This kind of primitive quality and low price is naturally irresistible when you encounter foreign goods and foreign brands.

For example, the later Pierre Cardin, in fact, was a low-end product abroad, but it turned out to be a high-end product in China.

It wasn't until later that the country became richer, richer, and big brands settled in. People began to know the real top brands such as Prada and Hermès. At that time, due to the intensification of involution, Pierre Cardin and his ilk became short-lived. .

Of course Cao Zhiqiang also knew this truth, so Cao Zhiqiang asked Nakamori Akina to register a clothing company. He had never thought about building a century-old brand, so he chose the outsourcing OEM and franchise store model to make quick money.

To put it bluntly, what Cao Zhiqiang earns is the brand premium, and what he seeks is to be bundled with popular TV dramas and earn TV drama peripherals.

In this era, everyone's pursuit of idols is no worse than that of later generations, and even stronger and crazy than later generations.

This is especially true in Japan.

During this period, every year in Japan there were fans who committed suicide for their idols, such as Andy Lau.

And when Momoe Yamaguchi became famous back then, how many Japanese girls imitated Momoe Yamaguchi's outfits.

So Cao Zhiqiang decided not to take the usual path, not to invest in the TV series itself, but to invest in the peripheral products of the TV series.

The easiest and most profitable TV drama peripheral products are undoubtedly the original soundtrack and clothing accessories.

Don’t mention the original soundtrack, let’s just convince the decorations. If you can release the corresponding original costumes of the TV series during the hot airing of the TV series, or the products that have been officially authorized and starred in the commercials by the TV series actors, it will naturally be very attractive. .

Therefore, before the TV series was aired, Cao Zhiqiang had already produced commercials and set up a clothing store. When the TV series was released and gained some popularity, it will be fully launched.

The effect is naturally very good, at least the products are selling well and the franchisees are selling well, both are real deals.

If there is no accident, when "101 Proposals" is over, Cao Zhiqiang's money from Sensen Clothing may far exceed the investment in the TV series itself.

This is true of "101 Proposals", and so is "Tokyo Love Story". At least Cao Zhiqiang intends to replicate the success of "101 Proposals".

Therefore, Cao Zhiqiang had already prepared the original costumes and records for "Tokyo Love Story", and he just waited until the filming of the film was finished.

From this perspective, Cao Zhiqiang does not want this TV series to be shelved.

The reason why he said that was just to put some pressure on Yongshan Kozo.

After all, Cao Zhiqiang knew very well that if Kozo Nagayama really asked his father, he would be able to suppress Sayuri Yoshinaga.

"Cao Sang, don't talk in anger." Yongshan Kosan said, "Actually, I will have a solution when the time comes, but it requires you to come forward in person."

"Me? Come out in person?" Cao Zhiqiang frowned, "What do you mean?"

Yongshan Kozo said: "That's it, it's noon soon, I booked a high-end Japanese food store, and specially invited Sayuri Yoshinaga, hoping to make peace.

After all, Sayuri Yoshinaga is the core in this matter, as long as she is persuaded, everything will be fine.

But it's not suitable for me alone, so I hope you will also attend.

If you are here, I will be able to convince Sayuri Yoshinaga. "

"How could I convince her?" Cao Zhiqiang subconsciously looked at the stairs and frowned.

Just kidding, there is a high-end beauty waiting for me here, so I don't want to eat some high-end Japanese food.

"That's not allowed." Yongshan Kozo said, "Sayuri Yoshinaga said, if you don't come, she won't go, so please, please come, it's really up to you!"

"Can't you do it yourself?" Cao Zhiqiang frowned.

"Really not." Yong Shangeng said, "Cao Sang, if this matter is not settled, the filming will not be possible. You don't want the film to continue to be delayed, do you?"

Cao Zhiqiang sighed: "Okay, tell me the location, and I'll go right away."

"Great!" Yong Shangeng Sanxi said, "I'll just tell you the address, you must come, come right away, I'll be waiting for you!"

(End of this chapter)