Rebirth of the courtyard, the start is 80s

"Are you right what I said?"

When Xu Jingping looked at Cao Zhiqiang with those innocent eyes and said these words, Cao Zhiqiang was stunned.

Unexpectedly, this girl really believed his previous nonsense and made such a "profound" interpretation?

She deserves to be a literary girl, and she deserves to be my little fan girl.

"That's right, very right!" Cao Zhiqiang immediately nodded to her with a serious face, "You understand me!"

Sure enough, Xu Jingping immediately smiled with relief when she heard Cao Zhiqiang admit her understanding in this tone.

It's like finally answering an essay question correctly and getting the approval of the person who asked the question.

Very satisfied!

However, Xu Jingli and Xu Huizhen, who were more rational, looked at each other a little bit after seeing this situation.

Especially Xu Huizhen, her brows furrowed deeper and deeper.

Seemingly aware of the attitude of Xu Huizhen and Xu Jingli, Cao Zhiqiang immediately turned his head and explained to them: "Don't get me wrong, what is my... name?"

Well, he deliberately pretended not to know the other person's name, just to relax the other person's vigilance.

"Xu Jingping!" Xu Jingping replied excitedly, "My name is Xu Jingping! Xu from Xuzhou, quiet and peaceful, peaceful and peaceful!"

"Oh, Xu Jingping."

Cao Zhiqiang nodded solemnly, then without looking at Xu Jingping, he continued to look at Xu Huizhen and said: "Aunt Xu, don't misunderstand me, and don't worry, I have absolutely no other intentions towards this Miss Xu Jingping.

The gaffe I just made was just that I suddenly met someone here who really understands me, and I felt a little emotional for a while. "

Xu Huizhen rolled her eyes, and then laughed: "No, no, I have some misunderstanding. President Cao, don't think too much."

Cao Zhiqiang then sighed deliberately: "Aunt Xu, you may not understand people like us.

Well, if you insist on saying it, you might think I'm being hypocritical, but in fact, I really think differently from most ordinary people. I don't join this big era and run around just for money. To invest and do business. "

This time, before Xu Huizhen could speak to Xu Jingping, Xu Jingli said with a serious face: "President, you don't need to explain, in fact, I understand you.

In my opinion, those operations of yours, at least the parts that I know about, are really amazing.

Not to mention your peers, even many top students who have gone to college cannot reach the level you are.

Many people say that your success is due to luck and the times.

But I want to say that times are fair and so is luck.

Who can seize the opportunity and take every step correctly is the most critical.

When you first made your first pot of gold by writing a book, you thought of negotiating with the publishing house to earn royalties in the form of a share.

How many writers can do this?

Even Mr. Ba Jin can’t do it now.

But why can you do it?

Is it just because you thought about it?

Not!

I asked Mr. Yu Deli, who originally signed the contract with you, to know about your situation at that time and to study the secret of your success at that time.

Then I discovered that the reason why you were able to successfully negotiate a share with the publisher was because your work was so good.

You published a poem for the first time, "Seeing and Not Seeing", which immediately caused a stir and even made the capital expensive.

Then you take advantage of this trend and the spring breeze of reform to negotiate with the magazine with your new work.

You even suggested that if you don’t enter into an internal sharing contract, you would find other publishing houses to cooperate with.

The publishing house sees that you are well-known and your works are good, so it agrees to share the sales with you privately, setting a precedent.

It is precisely because of this sharing model that you made your first pot of gold.

After that, you did not bloat, nor did you take the opportunity to resign and become a professional poet.

Instead, he continued to stay at the Hongguang Factory and went up through the Hongguang Machinery Factory.

I heard that because there is a big boss above who also likes your works, he is particularly optimistic about you and tried to find a way to open a publishing house in the name of Hongguang Machinery Factory, and let you contract it and use it as an affiliation. To actually run Hongguang Publishing House.

This is equivalent to saying that you have taken a road that others cannot take or dare not take from the beginning.

Once others have a work that becomes famous, they will definitely want to continue writing new works, continue to make money, and then spend money to enjoy it.

But you are different.

After you make money, you want to open a publishing house directly and control your own destiny directly from the source.

Once you have your own publishing house, you can publish your own works. At that time, it is up to you to decide how to divide the work, and you no longer have to look at others.

Moreover, with a publishing house, you have the power to negotiate prices with distributors such as Xinhua Bookstore, and you also have the power to sell your works yourself.

After you contracted the publishing house, you ostensibly signed a distribution contract with Xinhua Bookstore and took the opportunity to use Xinhua Bookstore's distribution network to make a name for yourself, but in fact you didn't make much money.

At the same time, you also gathered a group of self-employed book sellers, organized them into non-staff members of the publishing house, and set up a sales department.

Then, you print a large number of new books yourself, that is, "Jiang Hu Xing", wholesale them at a preferential price to those self-employed contractors who have been incorporated, and let them help you sell the books.

Although the energy of one of them is very limited, once the number of people increases, the amount of goods sold can be considerable.

When negotiating prices with these individual contractors, we have greater advantages. We can get a larger share of the share, unlike Xinhua Bookstore, which is as greedy as Xinhua Bookstore.

But the prerequisite for doing this is that the work must be good and must be recognized by everyone.

Your poems are good, but the audience is too small. Only literary young people like my sister like them.

But for most ordinary people, your poems are actually not the most attractive, and are a bit highbrow.

So you deliberately used the buy-one-get-one-free approach, ostensibly selling a collection of poems, but actually giving away a martial arts novel, the one "Shattered Void" that was bundled with "Journey to Jianghu".

"Shattered Void" is a novella martial arts novel with ups and downs of plot, full of extreme fantasy, and breaks the conventional martial arts discussion and rises to the level of fairy tales.

This kind of novel is a popular book that is loved by men, women, old and young.

I used to wonder why your book "Shattered Void" was bundled with "Journey to Jianghu" when it was already very powerful.

It wasn’t until I entered the publishing house that I realized that it was because of the policy.

When you were selling "Shattered Void", there was a ban on martial arts novels, which prohibited the public sale of martial arts novels, especially commercial ones.

So you found another way. You didn't sell the copy of "Shattered Void", you just gave it away.

In other words, you are still selling "Jianghu Xing", and the pricing is based on the pricing of "Jianghu Xing".

As for the bundled sales, no, the "Journey to the Rivers and Lakes" bundled as a gift is just a gift for people to appreciate.

In this way, the martial arts novel "Shattered Void" is not considered a commercial activity, but a side project. Since this is the first case and there are no relevant laws and regulations to circumvent it, your approach is innocent.

It is feasible as long as the law does not prohibit it. This is what it means.

In this way, your "Journey to Jianghu" and the accompanying "Shattered Void" can be openly sold in large book sales departments such as Xinhua Bookstore and department stores, and the audience will be much larger.

Many people may not understand or dislike the poetry collection "Journey to Jianghu", but they will certainly understand "Shattered Void".

As a result, many people had to pay for "Journey" in order to watch "Shattered Void".

What’s even more interesting is that everyone knows your tricks, but they can’t do anything about you.

If those who come later want to learn, they will have no chance.

Because the higher authorities have issued new regulations, blocking others from following your example.

This makes your "Journey to Jianghu" a unique copy and has extremely high collection value.

It is precisely because of this that your later hardcover edition is obviously more expensive, but many people are grabbing it, and the market price is even much higher than your price.

This allows everyone to see the collection value of this book, just like the monkey tickets back then.

If you can do this, you will already have both fame and fortune.

But you were not satisfied yet. Instead, you took advantage of this momentum, the funds earned from it, and the popular product "Jiang Hu Xing" to reorganize the transportation team and security department of Hongguang Machinery Factory, and use In cooperation with the trains of Hongguang Machinery Factory, it established its own transportation department.

From then on, if you own the publishing house, sales department, and transportation department, you have basically established your own production and sales one-stop service, fully controlling all upstream and downstream links, taking the biggest profits yourself, and basically not giving them to other distributors. Companies like Xinhua Bookstore share profits.

This situation allows you to maximize your profits and use this one-stop production and sales model to provide a large number of jobs. By the way, it solves the problem of difficult work in Hongguang Machinery Factory and promotes the rectification of Hongguang Machinery Factory in disguise. .

This is not enough, you must also have new hot products to maintain this one-stop profit chain of production and sales.

Therefore, you build on the original foundation and continue your efforts. Not only do you create a "Zhiji" magazine, so that the people you accept from the publishing house have formal jobs to do, but you also provide a continuous supply of products.

Magazines like "Friends" are monthly publications and are sold every month.

Thanks to your founding purpose of "the beauty of human nature and the beauty of human feelings", as well as your precise positioning of new criticism and new interpretation from a new perspective.

In addition, you also creatively advertised "Friends" on TV, and even used your own new MTV to advertise.

The result is that not only is your MTV popular, but also "Friends" magazine is now the best-selling magazine in the north.

Even in the South, "Friends" is very well-known, and its current sales popularity is second only to "Popular Movies".

But when the next issue of "Bosom Friend" comes out, I'm afraid "Popular Cinema" will not be as good as us.

Because we at "Bosom Friend" have exclusive coverage of your No. 1 selling film in Japan, "Love in the Rain."

Now everyone knows that your first movie "Love in the Rain" was a huge success in Japan.

Even if it hasn't won any awards there yet, it still makes the Chinese people very excited to have ranked first in the box office of Japanese movies and beat Hollywood movies.

Although at the beginning, the news was not sent by our "Zhiji", but the detailed report later came from only our "Zhiji".

After all, the Hongguang Film Studio that filmed "Love in the Rain" and the magazine "Confidant" are all owned by you.

Therefore, we can naturally obtain first-hand information, which other units do not have.

You see, you are not only great at writing books, but also become famous with one book.

You are also good at singing. Just one song, "Flowing Red Flag", became a popular song across the country. It is said that it is sung everywhere in the army.

And your later "Blooming Life", to this day, is the best-selling pop album here, even the pop songs from Hong Kong and Taiwan can't hold it down.

Many people say that Aqiang, the singer who sang "Red Flag Flying" and "Blooming Life", is the strongest singer in the mainland and is our pride.

But few people know that the singer Aqiang is actually the poet Qiangzi. He is also the president of Hongguang Publishing House, the president of Hongguang Magazine, the director of Hongguang Film Factory, and the deputy general manager of Hongguang Department Store. General manager of Huaxia Audio and Video Company, leader of the comprehensive business group of Hongguang Machinery Factory, and standing member of the factory management committee of Hongguang Machinery Factory.

You hold so many departments, hold so much power, and gain so much wealth, but you still did not stop to enjoy the flowers and applause you deserved. Instead, you went to Japan non-stop and continued to open up new markets.

If it were someone else, hearing you do this, they would definitely sneer at you and think you are proud, thinking that if you can do it at home, you can do it abroad.

In other words, when you first went to Japan, many people secretly disliked you, and some even made fun of you.

For this reason, I also reported it to Vice President Chen. It was the Vice President who asked me to keep quiet and to trust you.

Turns out, you did not disappoint.

Not only are you famous in Japan, but the first domestic film you shot became the number one box office hit there. Not only did you earn a lot of foreign exchange, but you also felt very proud.

At this time, no one will say you are arrogant or arrogant anymore.

Facts have proven that those who can do anything can do anything.

Your talents, abilities and vision are already far beyond ordinary people.

You see things that others cannot see, and you can do things that others cannot do.

A lot of people are puzzled by your success.

To be honest, I used to be like this too.

But now, I seem to understand why you have been successful. "

"Oh?" Cao Zhiqiang was stunned and asked curiously, "What is the reason why I have always been successful?"

"Of course it's your unique perspective!" Xu Jingli said seriously.

"You just said that you actually don't like money, and you don't like to start a career.

Your initial wish was just to be a quiet writer.

Others may not understand, but I understand.

In fact, what you mean is that just because you are not here to make money, you can be strong without desire, and you can view changes in things from an objective standpoint, and you can calmly meet challenges that others dare not take on.

The first person to eat the crab is the most difficult, but also the most rewarding.

Everything you do is to be the first to eat crabs, which shows your courage.

Every time you are the first to eat crabs, you can eat good crabs and not poisonous crabs, which shows that you have a unique vision.

All of this, in addition to your extraordinary talents, is also based on your perspective of being outside.

Only when you truly don’t care about gains and losses, and truly don’t care about failure, can you use the world as a chessboard and work hard to be yourself.

Only such people can finally achieve success and move from one success to another.

President Cao, do you think my analysis is correct? "