Start with a good voice mentor

Chapter 565 How is the promotion of "Legend of Sword and Fairy" going to be like this? (seeking subscription)
"Okay, it's done!"

Hearing Zhang Fan's words at this time, Liu Awei was confused and said inexplicably, "What's done?"

Zhang Fan heard Liu Awei's words at this time, and said with a smile on his face: "Didn't you just say that our TV series "Legend of Sword and Fairy" will be released on Saturday? Aren't you always worried about publicity? I Just posted a Weibo to help promote it, our TV series should be fine!"

Liu Awei said: "Post on Weibo! When did you post on Weibo? Why didn't you tell me when you posted on Weibo? To promote a TV series, everyone should promote it together. What's the matter if you promote it alone?"

Hearing Zhang Fan's words at this time, Liu Awei panicked. He quickly typed on Weibo and looked at Zhang Fan's Weibo, and found that Zhang Fan had actually updated a Weibo not long ago.

[The theme song "June Rain" I wrote for the TV series "Legend of Sword and Fairy" will meet you tonight. This song is a very, very, very nice song. I believe you will hear it by then Ears will definitely get pregnant when listening to this song! 】

Is this the propaganda that Zhang Fan said?

This promotion is too simple, right?

Is there any TV drama with such simple promotion?

You must know that Penguin Video's fairy tale drama "Cangyun White Crane" was promoted by hundreds of hot searches. Zhang Fan posted a Weibo to promote it. He wanted to achieve the same effect as others. It's just impossible, okay?
Although he knows that Zhang Fan is very popular now, Zhang Fan's popularity is very high, and Zhang Fan's traffic is very large, but it is still a bit difficult for him to achieve the publicity effect of hundreds of popular searches on Weibo.

"No, this is the propaganda you said. Isn't this propaganda too simple? Are you kidding me? Are you sure your propaganda is effective?"

At this time, Liu Awei saw this Weibo post by Zhang Fan, and said helplessly.

Although he knows that Zhang Fan is a musical genius, every song he writes is very good, very classic, very nice, and many people are looking forward to his songs, he uses his songs to publicize, and indeed can To achieve the best publicity effect, but it is simply impossible to achieve the effect of hundreds of popular searches by others with just one Weibo.

Seeing Liu Awei's anxious look at this time, Zhang Huan said with a smile on his face: "Of course it's not that simple. This is just the beginning. The TV series "Legend of Sword and Fairy" is very distinctive. One thing is that there are many songs in this TV series, and every song is very classic, very excellent, and very nice!"

"The classic songs in this TV series include "Always Quiet", "June Rain", "Happy Sigh", "Slaying the Wolf", and "Finally Understand". Each of these songs can be said It is a very classic song, each song can be said to be a very good song, and each song alone is very powerful."

Zhang Fan was talking at this time, why did he think in his heart that the reason why the TV series "Legend of Sword and Fairy" was so classic in his previous life is that it is still the most classic fairy-tale drama after more than ten years, except for the plot of this TV series In addition to being more classic, another important reason is that these songs are very classic. When everyone hears these songs, they will think of this TV series.

Liu Awei has been a manager for so many years, and he is not an idiot. Hearing Zhang Fan's words, he said with a puzzled face: "You mean you plan to use these songs for publicity. How are you going to do it? Now leave this There are only a few days left for the TV series to start broadcasting. If we want to achieve the best publicity effect in just a few days, we must adopt a different approach. Otherwise, the publicity effect will definitely not work, after all Time is too short!"

"If we are facing an ordinary opponent this time, with the popularity of the few of you, even if we only have a few days of publicity, it will be enough. But this time the opponent we are facing is not easy. This time we The opponent is Penguin Video, which has invested in several large-scale productions of the fairy tale drama "The White Crane in the Sky". This TV series has gathered a group of the most popular actors today, and there are many old actors. It can be said that the lineup is very good. Luxurious, very powerful, much more luxurious and powerful than our lineup!"

"Moreover, this TV series is not only very willing to spend money on production, but also very willing to spend money on publicity. Before this TV series started broadcasting, it has already bought hundreds of trending searches to promote it. The publicity fee is several hundred million, plus this TV series is backed by Penguin Video, rich and powerful, and it will be wildly promoted on various platforms at that time, tsk tsk tsk..."

"Let me tell you, I heard from a few of my friends that there were several TV dramas that were going to be fixed during this period, but when they heard that "Cangyun Baihe" was going to be fixed during this period, all of them were temporarily The file has been withdrawn, after all, there is no TV series that dares to fight this TV series, after all, the lineup of this TV series is too luxurious and strong."

"There is really no way for Tudou Video. I don't want to be dominated by the TV series Penguin Video and steal all the traffic during this period. That's why we decided to release our "Legend of Sword and Fairy" in advance, but we didn't give it to the TV series. We have enough publicity time, alas..."

Speaking of this, Liu Awei couldn't help but sighed deeply.

If he had known that this Tudou video was so impulsive, he would not have cooperated with this Tudou video.

After all, this TV series is very important to Zhang Fan.

This TV series is different from Zhang Fan's first TV series "Small Smile is Alluring", that TV series is Zhang Fan's first TV series, even if it hits the street, it doesn't matter.

Moreover, Zhang Fan's popularity at that time was not the same as his current popularity. Even if he hit the street at that time, not many people paid attention to him, but now Zhang Fan can be said to be the top traffic in the entertainment industry, and his every move will be affected. A lot of attention.

The entertainment industry is a big cake, and everyone wants to share a piece of it. If you share more, others will naturally share less. Zhang Fan is so popular now, and his popularity is so high, he naturally took a big piece of the cake. .

It's fine to share the cake, if Zhang Fan has a powerful company behind him, then others will turn a blind eye.

But Zhang Fan has not signed any company so far, and he has started his own studio and company, so other big companies naturally don't like him.

After all, for the bosses of these big companies, the interests come first, and the so-called celebrities are just tools for them to make money.

As a result, it’s fine if Zhang Fan doesn’t join their company, and it’s fine if he doesn’t make money for them, and he starts his own company to steal their money and the fat they talk about. This is really too much.

So they were all waiting for an opportunity, a chance for Zhang Fan to fall into the mortal world. Once Zhang Fan did not perform well in any way, they would immediately seize this opportunity and attack Zhang Fan well!
The first TV series "Small Smile is Alluring" Zhang Fan filmed before, this TV series actually didn't have much investment, and after this TV series was broadcast, it became popular all over the Internet and made a lot of money for the platform. It can be said that it is small and big. .

At that time, many companies offered Zhang Fan an olive branch, and they all wanted to sign this very popular star to their company. He would definitely make a lot of money for the company.

After all, a popular star in the entertainment circle earns much more money than a hundred or a thousand unpopular stars.

Although those big companies in the entertainment industry have signed contracts with many artists, they are basically only those few who are very popular, but relying on the money made by those few, they are enough to become a giant company in the entertainment industry.

But what they didn't expect was that Zhang Fan was so clueless. No matter how good the conditions were for Zhang Fan, he was unwilling to join their company. Instead, he opened his own studio, started his own company, and even produced TV dramas and movies by himself. .

This really makes them very angry.

Just now they felt that Zhang Fan didn't know the heights of the heavens and the earth, and thought that he could do movies and TV series if he wanted to.

As a result, what they didn't expect was that Zhang Fan would succeed in making movies. Although he has only made two movies so far, the box office of each movie is very high.

In particular, the movie "Mermaid" he released during the Spring Festival, finally won a box office of 58 billion, ranking No.1 in the box office list of Chinese movies.

This surprised many of them. They didn't expect that a traffic star they looked down upon could make a movie with such a high box office. This really made them feel incredible.

If they still underestimated Zhang Fan before, then after the "Mermaid" movie, they began to really pay attention to Zhang Fan.

When Zhang Fan's next movie is released, they must buy more movies about the navy going to black Zhang Fan.

But what they didn't expect was that Zhang Fan's movie was not released, and Zhang Fan's TV series was released first.

This TV series by Zhang Fan is a TV series directed and acted by himself. I heard that this TV series is a very large fairy tale drama invested by Zhang Fan. It is said that this TV series has invested three to four billion yuan. If Zhang Fan's TV series hits the street, he will definitely lose his pants.

In fact, Zhang Fan did not invest so much in this TV series as they imagined. After all, both Chen Mengyao and Lin Yuqing were his acquaintances, and they didn't ask for much salary at all.

Even Chen Mengyao didn't ask him for a penny of salary at all, but only asked him to help write a song.

Zhang Fan remembered that when he insisted on giving Chen Mengyao the film salary, Chen Mengyao hooked his chin and said domineeringly: "What is the relationship between the two of us? Isn't talking about money just a matter of life? You are my girl now." I'm dead, so isn't it normal for this girl to help you film that TV series? How can I ask for your money? If you are really sorry, write more songs for me in the future."

You must know that with Chen Mengyao's current popularity and popularity, she will have at least tens of millions to make a TV series, and she will basically only do one TV series, and will not act as a supporting role for others. For Zhang Fan's sake, he played the role of Lin Yueru, and Zhang Fan also gave her a special role.

Although Chen Mengyao himself said that he doesn't care about these things, Zhang Fan can't pretend that he doesn't know anything. He doesn't want a salary, and he has already made a huge sacrifice. up.

Even if Chen Mengyao doesn't care about these things, it's impossible for his working team not to care about these things.

Of course, Zhang Fan must have compensated Chen Mengyao for making such a big sacrifice.

For example, Zhang Fan is going to make a modern urban drama "You Who Came from the Star" later. The heroine of this TV series is Chen Mengyao. At that time, Lin Yuqing will also come to this TV series as a guest star. The favor of the TV series "Legend of Heroes".

With Zhang Fan's current popularity, if he wants to go out to act in any TV series, the platform will basically pay him tens of millions of dollars, and he will definitely not pay himself.

In addition to these things, the most expensive thing in the TV series "Legend of Sword and Fairy" is the special effects of this TV series.

In the end, Zhang Fan did some calculations, and the total cost of this TV series was less than [-] million yuan.

Yun is far from investing three or four billion yuan as the outside world imagined.

Of course, if the salary of the three of them is calculated according to the current popularity and popularity of the three of them, add some other miscellaneous things, such as the script of the TV series "Legend of Sword and Fairy", original novels, etc. Yes, there are also directors and so on. Based on these things, the investment of this TV series should be at least three or four hundred million.

Zhang Fan said with a smile on his face: "You don't have to worry about this. We will post a song a day. On Thursday night, we can broadcast live on the official Kuaishou account of "Legend of Sword and Fairy". There is me, Lin Yuqing and Chen Mengyao, and a few of us will sing all the theme songs of this TV series together, which is equivalent to holding a small concert!"

"At that time, the effect of the promotion will definitely be great. Although it may not be as good as others' promotion a month earlier, the effect is definitely not bad. As for the follow-up broadcast, let's watch the plot and special effects of this TV series. .”

"This TV series "Legend of Sword and Fairy" is directed and acted by myself. I am very confident in the plot of this TV series and its special effects. After all, I have put a lot of thought into the special effects of this TV series. If you do it, I don't believe it can't compare to Penguin Video's "Cangyun Baihe" with a luxurious lineup!"

Hearing Zhang Fan's confident words, Liu Awei's eyes suddenly lit up. He thought Zhang Fan's idea was very good, why didn't he come up with such a good idea.

(End of this chapter)