I became popular on the stage

Chapter 18 Omnidirectional Promotion

Many companies couldn't even come up with a small program planning plan in just seven days.

Not to mention a large-scale variety show like "The Voice of China Dream".

"Needed."

Hearing Kang Chao's question, Liu Min's voice became extremely serious, "In the original program outline, the contestant Lin Xuan was never considered at all. But now, he is halfway through. If his performance is mediocre, it's fine." , after all, we have a plan in the outline for this kind of situation.”

"but."

He sighed and said: "Lin Xuan is too strong. The current strength of this dark horse has surpassed all of us. Two original songs: the first one brought him back to life directly from elimination, and the second one even more so Let Jiang Ye bow down. Coupled with the praise of the four mentors, especially Zhang Jun, it can be said that as long as the program is broadcast, even if we do not deliberately promote it, a player like Lin Xuan will detonate the popularity of the entire Internet. So for such a player To change the outline of the program, in one sentence: worth it!"

Kang Chao frowned: "But time is too tight."

Not to mention other things, to plan the program "Voice of China Dream", Tomato Channel dispatched hundreds of staff members, who have been busy for nearly half a year. The time and energy devoted are enormous before the recording of the program is launched.

But now, the time is only seven days, how can there be time to change the outline?
Liu Min raised his eyebrows: "Lack of time? Then work overtime!"

Kang Chao sweated for the backstage staff.

work overtime?

It was 996 before, but now it looks like 007.

[Explain, some students may not understand the meaning. 996 is the working time proposed by some large companies - go to work at 6:996 in the morning and leave at 007:12 in the evening. Working 7 days a week, that is, 24 hours a day. 】

There was a pause.

Liu Min continued: "Now, I will immediately notify the senior management in Taiwan to hold an emergency meeting."

"it is good!"

Kang Chao saw the determination in Liu Min's eyes, and at the same time, he also knew that this matter was no small matter, so he said immediately: "Okay, you go to the meeting. I will come to the recording site, and I promise that there will be no problems."

……

After half an hour.

In a meeting room of Tomato Station, a group of high-level executives gathered together.

A middle-aged man who looked quite imposing smiled and said: "Old Liu, today is the recording of the second round of the "Voice of China Dream" knockout round, why do you still have time to invite us to a meeting?"

Liu Min's voice was sharp: "Because there are more important things."

"Oh? What's the matter?"

"The company's two trillion yuan in debt was exposed by the media?"

"Say it quickly, don't be tricky."

"..."

Liu Min has also been in a high position for a long time, so he explained things about Lin Xuan clearly, and then said in a deep voice: "For Lin Xuan, I think it is necessary to invest more. What do you think?"

There was a lot of discussion in the conference room.

The middle-aged man asked just now: "Old Liu, you mean that Lin Xuan's potential is no less than that of Zhao Wenhao and Wen Tong?"

Liu Min nodded: "That's right."

Another person asked: "What do you mean by increasing investment?"

Liu Min said in a deep voice: "All directions! The same level of publicity as Zhao Wenhao, promoting Lin Xuan in all directions."

"what?"

"Isn't this going to change the program outline?"

"Is this... necessary?"

"Old Liu, you are playing too big."

"I suspect that Lin Xuan is Director Liu's illegitimate son."

"..."

Liu Min didn't speak, but looked at the middle-aged man.

The middle-aged man is the general manager of Tomato Station, named Li Yong.He pondered for a while before he opened his mouth and said, ""Voice of Huaxia Dream" is a variety show that Taiwan spent a lot of money on. The show invested tens of millions, and hired four heavyweight singers in the music world to be the judges. Time-consuming Over the past few months, 32 contestants have been carefully screened out of tens of thousands of registered contestants across the country to enter the recording session. Such a large investment is to become the ratings trump card after the program is broadcast.

The program is going to be broadcast next week, and in the same period, there are more than [-] variety shows broadcast across the country.There are more than [-] singing programs, among which there are many ace programs created by golden TV stations such as Mango TV and Blue TV.We have to compete on the same stage with so many programs of the same type, and the pressure is not insignificant. "

The crowd fell silent.

Complex eyes.

In today's society, various variety shows emerge in endlessly, and the audience is already fatigued.It is too difficult for a program to stand out from the crowd.

Li Yong said in a deep voice: "According to the current situation of the program, "The Voice of Huaxia Dream" can only be regarded as quite satisfactory, and there are not many outstanding novelties and hot spots. Therefore, even with the four major mentor platforms and a large amount of money to create The atmosphere of the show, the probability that the show can detonate the ratings is not high, at most, it can rely on the strength of the instructor and a strong financial foundation to overwhelm other shows of the same level."

Hearing these words, many people nodded secretly.

In this day and age, all kinds of variety shows are already bad, and it is almost impossible to make a new idea for a music talent show.

Li Yong's tone was raised, with inexplicable momentum: "But! Now Lin Xuan has appeared!"

"Lin Xuan, is a dark horse that no one thought of! A dark horse with unlimited potential!"

"Originally, in this draft era, there is no dark horse! The so-called dark horse is just a scripted character deliberately created by the TV station to build momentum."

"But Lin Xuan is not a script. His performance has exceeded everyone's expectations. Such a contestant is entirely likely to become the biggest feature of "Voice of China Dream" which is very different from other talent shows!"

Li Yong's voice became agitated, making everyone's hearts boil.

That's right!

The current talent show has all fallen into clichés.

Lin Xuan is an existence that breaks the cliché!
after all!

Have you ever seen a player who was eliminated and resurrected?
Have you ever seen a contestant sing two original songs directly on stage?

Have you ever seen a contestant whose two original songs directly frightened the mentors of the kings and queens?
Unheard of!

But soon, a manager stood up: "Mr. Li, I don't deny the popularity of Lin Xuan, but if we spend a lot of resources to promote him, what should he do if his subsequent performance is not enough? After all, this player is not good. Like Zhao Wenhao and Wen Tong, they are our players who have gone through thousands of selections, and their strength, popularity, and background are guaranteed."

"It's okay."

Li Yong smiled slightly: "Lin Xuan's ability to break into the top 13 among the tens of thousands of people who signed up for the program across the country means that he is not weak in the beginning. So what if he doesn't sing original songs in the future? A basketball player can Lin Xuan is much better than the other party if he can reach the top, so as long as he becomes popular, we can make him the biggest dark horse character in the show, and he will not fall down."

Hearing these words, everyone talked a lot.

"Yes, in front of capital, strength is not important."

"It doesn't matter if Lin Xuan doesn't sing original songs later, we can find good songs for him to cover!"

"..."

Li Yong continued: "Of course, there are certain risks for us to go to war in such a big way, but if the program is to be innovative and explosive, we must bear the corresponding risks. I accept this risk!"

Liu Min clenched his fist vigorously: "President Li is domineering!"

He can fully imagine that if Lin Xuan's performance is followed up, the program team may need to spend incalculable funds and energy to maintain Lin Xuan's personality.

If the character setting collapses, the reputation of the program will definitely be hit hard.

But Li Yong still agreed to take the risk.

What courage.

It is the key to watch Changhong if a TV station has such a courageous boss.

"Ha ha."

Li Yong smiled at Liu Min, and then said in a deep voice: "Before today, the promotional expenses of "Voice of China Dream" had reached tens of millions, and the popularity of the program remained high on the Internet. Contestants like Zhao Wenhao and Wen Tong had already It has already gained a lot of popularity on the Internet. But to this day, Lin Xuan is still a transparent figure, unknown to ordinary people..."

"so!"

Li Yong waved his hand vigorously: "Starting today, we will promote Lin Xuan in all aspects. Due to time constraints, the operation department, planning department, news department, advertising department, technical department...all departments will fully cooperate with Director Liu. Before the show is broadcast, Lin Xuan's mystery and popularity must be detonated on the Internet!"

Swish!
In the entire conference room, all executives stood up.

"Operation Department, received!"

"Planning Department, received!"

"Advertising Department, received!"

"..."

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(End of this chapter)