I became popular on the stage

Chapter 306 Cats eat fish, ferocious fangs (fourth change, add 3 for "RDS third brother")

Originally, Lin Xuan was very worried about the success of Big Cat's full entry into the short video platform.

After all, although there are tens of billions of investment from Wang Ziang's father, in business, whoever has the most money will not be able to succeed, especially the game of top capital like this, which is extremely dangerous.

However, just when he was feeling uneasy, the penguin actually sent a divine assist!

A real god assist!

Even Wang Ziang almost burst into laughter at this moment: "In this way, Penguin's investment in the encirclement and suppression plan has reached a terrifying eight billion, which is not much worse than our tens of billions of funds. In With such a huge amount of money under siege, Douyin will inevitably be under tremendous pressure, and we don’t have any experience to control us. We can let go and develop!”

He was right.

When Douyin heard Penguin's [-] billion investment to expand the encirclement and suppression plan, Douyin's senior management almost felt numb, and immediately took out the highest level of defense measures.

And for big cats?
No time or energy to care about it.

At 2023:1 pm on January 26, [-], a few hours after Big Cat released the two announcements, the big cat live broadcast platform officially changed its name to the big cat short video platform.

1 month 27 day.

Big Cats has launched a marketing campaign of "Watch Videos, Earn Big Money". Any user who watches videos on the Big Cats platform can earn red envelopes.This is a marketing tactic that the major short video platforms failed in the previous life, but it is still an unprecedented first time in this world.The entire network users were stunned, let them watch short videos and get paid?How could such a good thing happen?
So the event launched the next day.

The user traffic of the big cat short video platform has skyrocketed by tens of millions, especially in the first wave in order to attract users, big cats threw out 20 billion sky-high red envelopes of real money at one time.The highest red envelope is as high as [-] yuan.

When many people around Weibo, WeChat, Toutiao and other major platforms shared screenshots of themselves watching short videos on Big Cat and receiving red envelopes of [-] yuan or [-] yuan, other netizens finally fell into madness.

Go peaty Douyin!
They also watch short videos. They can make a lot of money in Big Cats, why not go to Big Cats?

Silly?

So, the third day of the launch of the event.

The user traffic of the big cat short video platform soared to 20 million, while the number of Douyin users plummeted by [-]% at the same time, causing an uproar across the Internet.

But at this time, many people in the industry, including Douyin's senior executives, still just sneered:

"The method of burning money like a big cat can't keep people."

"That's right, our Douyin is able to retain users mainly because of its rich content."

"Just wait and see, in a few days, when users can't get the red envelopes, they will naturally give up the big cat and return to the embrace of Douyin."

"Hahaha, if this continues, don't say [-] billion, [-] billion is not enough for a big cat to burn."

"..."

However, just when everyone thought that Big Cat's method of burning money could not last for a few days.

1 month 30 day.

Big Cats launched the second major decision: I saw that the original short video platform of Big Cats, which was originally barren, suddenly had thousands of high-quality original creators with official certification symbols.

these people.

There are dozens of funny creators.

There are hundreds of beauties and handsome men.

There are dozens of outdoor fishing masters.

There are dozens of folk talent show masters.

There are funny ones, beauty ones, healing ones, positive energy ones, plot ones, pets ones, cute baby ones... Authors of almost every category have uploaded several or even dozens of high-quality videos content.

Today’s major short video platforms, especially Douyin, have just experienced the era of beauty and purity, and are still in the stage of attracting celebrities as the main attraction. The impact on users is almost subversive.

"Hahaha, isn't this pair of brothers too funny?"

"Fuck, it's really awesome. There are such big spoons and hammers in the world? I almost burst out laughing."

"Hey, the dances performed by these beauties are so magical, I want to dance too."

"So fishing is so interesting? Hahaha, I laughed so hard, this fisherman took away the farmer's lamb."

"Hahaha……"

"My God, it's so interesting."

"I've been shopping for big cats all day today, and I can't get out soon."

"Me too, why are these short video content so interesting?"

"It's an eye-opener."

"..."

The content of the short video released by Big Cat today is what Lin Xuan told Wang Ziang, Feng Yi and other high-level officials to focus on.

Moreover, Lin Xuan also borrowed from his memory the short video users who were popular in Douyin at the time, such as "Crazy Little Brother Yang", "Crazy Sisters", "Tianyuan Deng Gang"... and all the hottest people's style characteristics. , and then someone copied it to the big cat as it is.Now it seems that the effect is really good.

Many accounts even gained millions of followers overnight!

Look silly in the industry.

Can the content of short videos still do this?
You don't need a celebrity to be so interesting?Can it also be crazily sought after by netizens?

Could it be that they are all wrong?Is it outdated for celebrities to attract traffic?
However, just when many people thought that these were already the tricks of big cats.

2 month 3 day.

Big Cat once again launched a blockbuster on the APP: user props!

Before that, although Douyin's short video shooting was very simple and easy to use, and the beauty function was liked by the majority of users, it did not have too much decoration ability, so for ordinary users, apart from watching short videos, basically There is not much desire to shoot short videos on the Internet.

However, with the "User Items" function launched by BigMall, all users seem to have discovered a new world when looking at the dazzling array of items:
Big face special effects, pinch face special effects, child-changing special effects, old age special effects, dinosaur special effects, rainbow bunny, feeding bottle mask, window cutout, can't catch up with me, multiple shadow clones... let alone ordinary users, even Many well-known figures and celebrities were surprised by these special effects.

Almost every special effect makes users surprise and enjoy playing.

Especially these special effects are suitable for men, women and children, and all of them have humorous effects, so many people can't put it down instantly after using them.

"The special effect of this rainbow rabbit is too beautiful."

"Bottle masks are beautiful, whoever uses them is beautiful."

"Haha, the dinosaur special effects made my whole family laugh out loud."

"It's still fun to be a kid, and I won't get tired of playing all afternoon."

"Ah, these props are treasures."

"How can it be so fun?"

"..."

Especially the big cat official, the creativity of special effects seems to be endless, almost every day there are new special effects on the shelves.This made the user name full of anticipation, and even many people swiped on the Big Cat app from morning to night, just to discover new special effects at the first time, and then play enough.

When the user name is surprising and crazy.

The industry has rarely become silent.

Because they found out in astonishment that just one week after Big Cat’s short video was put on the shelves, Big Cat’s daily user traffic has exceeded [-] million. Although this figure is still far from the peak of Douyin’s daily traffic of over [-] million, it has only just been launched. a week!

What makes everyone tremble the most is

The latest data shows that in the past few days, Douyin's daily traffic has plummeted from [-] million to [-] million!

At first, everyone thought that these users only went for the big cat red envelopes, and they would soon return to the sticky Douyin platform.

however.

A day passed and the user didn't come back.

Two days passed and the user did not come back.

A week has passed and the user still hasn't come back.

Even Douyin's traffic drops faster and faster every day.

And on major social platforms such as Weibo and Moments, screenshots or conversations posted by big cat users can be seen almost everywhere:

"Today I grabbed a hundred red envelopes from Big Cat."

"Today's video of that crazy little ball is really funny."

"Have you ever played with Big Cat's new face-pinching effect? ​​Hahaha, it's so much fun."

"In the past few days, after I turned on the big cat, I couldn't turn it off. My mother said that I was crazy. But after I taught my mother how to use props, now my mother is even crazier than me."

"My mother frantically swipes videos on Big Mao every day, saying she wants to pick up red envelopes."

"..."

Until this time, many large Internet companies in Huaxia faintly felt strong unease.

For the first time, the red envelope program.

The second time, talent plan.

The third time, props plan.

When everyone in the business world thought that it was basically impossible for the big cat to pose a threat to Douyin, in just a few days, the big cat stepped into the Douyin with a powerful posture through three amazing genius strategies. A short video platform!

this moment.

The big cat platform, which no one paid attention to, finally showed its ferocious fangs!

(End of this chapter)