I became popular on the stage

Chapter 320 Viewing Ratings Determine Copyright Fees (Third Update, Please Subscribe)
"Boss Lin, please be calm and calm."

Chen Honghui was not overwhelmed by Lin Xuan's aura, but smiled and said, "We didn't mean to underestimate you and "Sword". The test score of "Sword" is indeed very high, but it is just a test score. But one The real commercial value of a TV series is not only determined by the test scores.

For example: A romance drama we reviewed last year had a high score of 8.9 points, but the final purchase price was only [-] million.

Director Xu Qing's "Legend of the Fairy" is worth [-] million yuan. There are several reasons:

One: Director Xu Qing can be called the number one director of Xianxia.With him around, any Xianxia drama will have guaranteed ratings.

Second: Now "Fairy Tale" has already been deeply rooted in the hearts of the people under the invisible publicity of major media. As long as it is broadcast, its ratings will explode.

Third: All the leading actors in "Fairy Tale" are top-notch in the entertainment industry, and their accumulated fans are a terrifying number, and their performance will make fans frantically pursue them. "

These words are clear and powerful.

Both Zhao Lei and Liang Meichen showed expressions of approval.

Lin Xuan, on the other hand, still looked calm, he couldn't see any emotion or anger, and he didn't know what was going on in his heart.

Chen Honghui was not in a hurry, and continued to say in a deep voice: "On the other hand, your "Legend of Sword and Fairy", although the test score just now is higher than that of "Legend of the Fairy". However, if we buy it, we still need to pay a huge amount of money to promote it Promotion. And all the actors are not well-known and cannot bring their own traffic. It naturally has too many disadvantages compared to "Fairy".

Moreover, the quality of the evaluation does not represent the ratings of the broadcast. We also make mistakes. After all, the evaluation team cannot represent the preferences of hundreds of millions of viewers in China.Even if there are no mistakes, we have seen too many TV dramas that are not well-received.

In addition, there is another most important reason: when we purchased the copyright of "Fairy Sword", the advertisements in the same period could not be sold at all. Why can "Fairy Tale" sell [-] million?Because the advertisements at the same time can also sell for sky-high prices!An advertisement from a title sponsor can rake in two to three hundred million yuan!

Looking at "Fairy Sword" again, even with your popularity guaranteed by Mr. Lin and the popularity of Tomato Channel, it is unknown whether the title sponsor can sell [-] million. "

Lin Xuan nodded secretly.

As expected of the vice president of Tomato TV, Chen Honghui explained the reasons why "Sword of the Immortal Sword" is only worth [-] million.

It's not even possible to find a point of refutation.

However, it is absolutely unacceptable for Lin Xuan to sell "Fairy Sword" for only [-] million yuan.

After Chen Honghui stopped talking.

A faint smile appeared on his face, and he finally said, "Mr. Chen, I have a slightly different opinion here."

"Oh? I'd like to hear about it."

Chen Honghui spoke.

Due to the big cat's strong entry into the short video platform a while ago, it crushed Douyin, who was in full swing, within a few days.So now Lin Xuan's reputation as a business genius has long been heard in the industry.

So he was very curious, how could Lin Xuan persuade him to sell "Sword of Immortal Sword" at a higher price under such circumstances.

Lin Xuan smiled and said:
"I generally agree with what Mr. Chen said just now. Compared with "Legend of the Fairy", "Sword" is at a natural disadvantage in many aspects.

However, "Sword" has one of the most significant advantages: quality!

From the evaluation scores of your evaluation team just now, and the feelings of several of you who went to watch the movie later, it is undeniable that the quality of "Sword" is far superior to "Legend of Faerie".As long as its quality is there, then all your worries just now are not a problem.

What is the most important thing in a film and television drama?word of mouth!

As long as word of mouth spreads, then gold will always shine.I believe that you have seen too many TV dramas that were unknown before but exploded in ratings later.

What's more, it is impossible for "Sword" to be unknown! "

At this moment, Lin Xuan's eyes showed vigor.

"First, the popularity of "Legend of Sword" in the whole network is because my existence has long been comparable to that of "Legend of the Fairy". There are even more people who pay attention to it.

Second, I believe that you have already seen the ability of big cats to disseminate information.When "Legend of Sword" was broadcast, I was able to get Tomato to advertise on Big Cats for free, and the effect was absolutely top-notch.

Thirdly, everyone should know that now both Zhao Wenhao and Wen Tong are working hard to produce a song for "Sword of Heaven".And these songs are all made by me. When all their songs are recorded, I will release the songs in advance before the TV series is broadcast, detonating the Internet, and pushing "Sword" to the forefront.

Therefore, the popularity of "Legend of Sword" that everyone is worried about is not a problem at all. "

Chen Honghui said: "I admit that as long as you are there, Mr. Lin, "Legend of Sword" will indeed have a popularity that even "Legend of the Fairy" can't match. But the popularity is different from the ratings. No matter how popular it is, it is useless if it cannot be converted into ratings. Besides, Mr. Lin, the word-of-mouth and quality of "Legend of Sword" that you just mentioned can't be done without market verification. We had a TV series before, and the evaluation score was as high as 9.1 points, but the ratings were dismal after it was broadcast. Incomparable, even to the point where the broadcast had to be terminated, the loss was heavy. In fact, if we hadn't believed in Mr. Lin, I can guarantee that if "Sword of Heaven" is sold to other TV stations, let alone [-] million, I am afraid that no one will take over [-] million .”

"..."

Lin Xuan saw the determination in Chen Honghui's eyes.

It seems that the quotation of [-] million has indeed reached the limit that Tomato Station can bear.

No matter how high the evaluation score of "Fairy Sword" was, it seemed to them that the risk was higher, so it was impossible for Tomato Station to take risks in this situation.

That being the case.

It seems that there is only a trick.

Lin Xuan took a deep breath, with a very serious look in his eyes: "Mr. Chen, I wonder if you have heard of copyright fees being determined by ratings?"

Chen Honghui was taken aback for a moment: "What does Mr. Lin mean?"

Lin Xuan's eyes were piercing, and his voice was like a bell: "Now we each take a step back. The two sides will no longer discuss the issue of whether "Sword" can sell the copyright fee, but will decide the final copyright fee based on the follow-up ratings."

"Ok?"

Chen Honghui's heart shook, and countless thoughts flashed through his mind instantly.

Lin Xuan continued: "Mr. Chen, let me ask a question first: Tomato TV paid [-] million yuan to buy the copyright of "Sword of Heaven", so what is the minimum rating requirement for it?"

Chen Honghui said in a deep voice: "According to the discussion I just had with Mr. Liang and Mr. Zhao, only if the ratings of "Sword" is not lower than 0.5%, the investment of [-] million will not lose."

"it is good!"

Lin Xuan slammed the table with a frightening aura: "Then we will double the ratings standard and use a rating of 1 point as the standard. If the ratings of "Legend of Sword" are lower than 1 point by then, I will No copyright fee is required. However, if the ratings exceed 1 point, then for every 0.5 points higher than the ratings, the copyright fee will be [-] million more.

for example:

If the audience rating reaches 1%, then you will give me 2 million copyright fees.

If the audience rating reaches 1.5%, you will eventually need to give me 3 million copyright fees.

And so on... In this way, you have no risk at all.And I'm sure that the benefits you get in the end should be far greater than the copyright fees you paid. "

"what?"

"Boss Lin, are you serious?"

In an instant, Chen Honghui, Liang Meichen, and Zhao Lei all stood up together, their eyeballs almost protruding.

It was Lin Xuan's words that shocked them too much.

Especially the sentence just now: If the ratings of "Sword of Immortal Sword" are lower than 1 point, Lin Xuan won't take a penny of copyright fees!

Several people almost thought Lin Xuan was crazy.

(End of this chapter)