Reborn, you call this an honest person?

Chapter 132 It's Over
"It's easy to deal with the price increase crisis of Sitong Yida. We will send you free shipping directly."

After Wang Heng finished speaking, everyone looked at each other in blank dismay. How will free shipping deal with the crisis of rising prices?Obviously, they are two opposite things.

In the face of everyone's confusion, Wang Heng said, "If you want to accelerate the development of e-commerce, express delivery will always be an inescapable problem. Only when the trouble of express delivery is solved, e-commerce will flourish.
Free shipping is a strategy to force the express delivery market and accelerate the development of the express delivery market. At present, express delivery has four links and one delivery, Post SF Express,

Merchants like to choose four links and one delivery, and users like the price of postal services and the speed of SF Express. This choice problem has always appeared between users and merchants.
But today we directly make choices for users and merchants, that is, free postage, postage platform subsidies, 50% service fee for Sitong Yida platform, and SF Express’s original price. "

Wang Heng is like this now, you give me one, I will pay you back, it is fair.

Sending all postal items, Pinxixi will subsidize 1000 million yuan to users every day, and 36 billion yuan a year.
Naturally, Pinxixi can’t afford the subsidy, but the one-month subsidy is no problem. After adjustments at that time, the merchant will taste the sweetness of free free shipping, and will take the initiative to take over the free shipping.

Free shipping is definitely a big selling point in the early days of e-commerce. Did you see that e-commerce even typed the word “free shipping” more conspicuously than the products to attract users?
It's just because of the initial labor pains, so no merchant will make such a decision. Let Wang Heng rely on lip service to persuade, obviously not,

So just give them tutorials, 3 million tutorials, Wang Heng doesn't believe that he can't teach these businesses,
If Wang Heng hadn't been the boss, he would definitely have been criticized if he proposed to spend 3 million yuan to solve the problem.

The cost is too high, even Sun Yutong can't accept Wang Heng's plan for a while,

But Wang Heng is from later generations. He has seen the prosperity of e-commerce after free shipping, and knows that e-commerce will enter the era of free shipping sooner or later, so he firmly asked everyone to implement his decision.
After Wang Heng made the decision, only 10 minutes later, the main page of Pinxixi Mall released an announcement,
"Dear Pinxixi users,
Due to the unreasonable price increase of Sitong Yida, all products could not be delivered yesterday, I am very sorry!

In order to compensate for everyone's losses, and to be targeted by Sitong Yida, Pin Xixi made a decision,
From September 9st to October 1st, if you choose the postal service for the products you shop on Pinxixi, the addresses within the following range will be free of charge..."

The post has always been doing things at a slow pace, and it is very comfortable to do things in the post.
But today I feel uncomfortable. There are millions of packages suddenly added in one day. All the post offices near the manufacturer are so busy that they can’t turn their heads.
Others send emails one by one, and they send them to the post office by car,
A few postal points of the manufacturer in one day have increased the sales of tens of millions in total.

Such a large amount of performance, due to insufficient preparation of personnel, caused a lot of things,
Then the level-by-level reports were alarmed. Their boss,

We must know that as of the end of 06, there were 2422 legal person enterprises operating express delivery business nationwide, with 22.7 employees.

In 06, the business volume was 10.6 billion pieces, and the business income was 299.7 billion yuan. The postal market share in this market was even less than 10%.

That is to say, the postal service with less than 30 billion year-round express delivery business is forced to be stuffed with more than double the orders, and so many orders are concentrated in the post office near the manufacturer.

Then the post office made an investigation, and soon found out that Pinxixi was supporting the postal service by supplementing the money.

Wang Heng never thought that his unintentional action would bring him much convenience in the future, anyway, he was very happy at this time,

Because after Pin Xixi made the announcement, people from all over the world immediately sent people to sue for peace.

The rapid development of Pinxixi has led to the rapid development of Sitong Yida, especially the points near the manufacturers, which are full of food.

Many stations are trying their best to recruit employees. The original station with a few people is too busy to recruit dozens of people.
As a result, after Pinxixi was cut off, everyone was free immediately. Originally, the all-round access was just to give Jack Ma a face, which meant that it would be done in a day or two. After all, they also want to make money. Why did they go bankrupt when Pinxixi went bankrupt? make money,

However, I didn't expect Wang Heng to be so aggressive in his work, and he didn't send anyone to communicate with them, so he just smashed the situation.

Originally, they didn’t increase much, and it was 50 cents cheaper than SF Express. As a result, Pin Xixi directly sent four links and one express, and charged an additional [-]% of the platform service fee.

This is a bit too much, the price is more expensive than SF Express,
Now users of Pinxixi Mall have only two choices, choose postal express for those who are not in a hurry,
If you are in a hurry, choose SF Express. There is no order in the whole day to choose Four Links and One Express. Even if a user accidentally chooses Four Links and One Express, the merchant will remind you.

Well, Wang Heng did it very aggressively. Pinxixi Mall did not block all connections, but gave them the right to compete freely.
Although this side frame is a bit fierce,
Wang Heng spent 3 million yuan, how could he easily give up on all four links and one expansion?
At present, the express delivery market has not yet entered the period of real explosion, and the number of employees is only 27, which is less than one-tenth of the more than 300 million in the outbreak period.

There are fewer express outlets, so now that the express industry is unified, the saved resources will greatly accelerate the development of the express industry, which will naturally further reduce the express fee, and promote the development of e-commerce on the side. The whole is an ecological circle.

Sun Yutong wanted to do express delivery, but Wang Heng chose not to do it because he had a better choice.

That is Cainiao Network, and it is a Cainiao station. Of course, he will not use the name Cainiao.

Sitong Yida plus other small companies and SF Express, so many courier companies, large and small, are desperately renting stores for development, and half of the money they earn is handed over to the landlord and the wages of the store employees.
If a county uniformly uses Cainiao Station to store and pick up express delivery, the resources saved will naturally be huge.

It is also very comfortable to be a rookie on the Internet. Pin Xixi only needs to show up and show off, just like the original Jack Ma,
It's just that when Cainiao Network was established, it happened to be the time when Jack Ma was at his most powerful. At that time, he gave an order, and he would be able to connect all directions and reach all directions, so naturally he would not dare to refuse, instead of obeying and obeying like now.

Wang Heng doesn't have the prestige right now, but by taking this opportunity, there is still a possibility of talking, and then he will recruit a few big bosses,
If we really want to build a good rookie station, then Taobao will be miserable. In this era of Internet business competition, even dare to use exclusivity, such as the battle between 360 and Tencent,
At that time, he dares to let Cainiao Station not support Taobao. It is best for Jack Ma to learn from Jingdong.
Of course, this method can only be used for a while, and the country will definitely not allow it. Wang Heng didn't think about Jack Ma, he just wanted to disgust him.

(End of this chapter)