Reborn, you call this an honest person?

Chapter 154 Worth
In Wang Heng's heart, apart from his women and his family, as long as you pay the starting price, he can sell anything!

Naturally, cardamom can also be sold, but now cardamom is hot, and Lu Yingying will be popular for at least a while, so it's not good to sell it cheap, ask the price first,
"Manager Rong, how much do you plan to pay for my cardamom brand?"

"2 million!"

"It's too little, only 2 million. Cardamom was produced and sold for the first time, and it sold for 9.9, 19.9 yuan. I made 2 million at that time. With Lu Yingying's current popularity, I can earn it once I start a job." 5 million, how stupid I am to sell you 2 million now."

It's not that Wang Heng doesn't want to make money, it's that his conscience can't bear it. He has already passed the time when he wants to make money.

The production process of cardamom is honestly sold at 9.9 and 19.9 yuan, so he will naturally not feel burdened, you get what you pay for,

But in the current situation, seeing that cardamom has been promoted as a high-end product, if you sell it for 9.9-19.9 yuan, it will really hurt the brand, and you will even be called an idiot by everyone.
At the beginning, it was sold cheap, and it was specifically stated that it was a 1% discount, so the original price could be 99 yuan. Now it is touted by the whole network, and the brand value has skyrocketed.
The big difference should be the same as the price of major international brands, lipstick 2-300 a bottle, perfume 8-900 a bottle,
In 06, except for a very small number of people who knew brands, if you sang Lancome, Dior, Armani, Yves Saint Laurent, Givenchy, Estee Lauder and Gucci to others, she probably didn’t even know any of them.
In the minds of ladies and sisters in this era, high-end brands are well-known, high-quality, and expensive, so brands in this era are the easiest to advertise.

Wang Heng knows that many domestically produced cosmetics are also expensive, such as Beast, which can sell for hundreds of dollars even though they are not well-known.

According to the price of a major international brand, and with the original production process, the conscience is not black but it can be explained clearly.
After being told by Wang Heng, the other end of the phone obviously understood that the price was not negotiable.

In fact, their company can't even get 2 million now, and they want to pay 2 million in installments. First, they use the cardamom brand to produce a batch of products to earn some money back.

But giving up like this, a little unwilling, Manager Rong couldn't help asking,
"Mr. Wang, how much do you want to sell?"

Wang Heng thought for a while, and borrowed 25 billion in Xixi stock as a mortgage, so let's open 20 billion. At worst, let Lu Yingying help Dou Mou to promote it, and let others earn it back within 2-3 years. As for really not making it back Then leave him alone,
"There is a cosmetics company in the beautiful country that bids for 3 million US dollars. I am considering it, so if you want to acquire it, you need at least 3 million US dollars."

Manager Rong didn’t even think about whether Wang Heng was talking nonsense, and he was desperate when he heard the price. His company’s packaged sales are only about 50 billion RMB. How can they get 3 million US dollars?
Even if they paid in installments, they would not even be able to pay for the first installment based on 3 million US dollars. Although Manager Rong knew that there was no way to buy cardamom, he couldn't help saying when he heard Wang Heng talking about foreign companies buying,

"Mr. Wang, it is not good for foreign companies to acquire our country's brands. In 90, the US-Canada "trademark" was purchased by Johnson Johnson in the form of a joint venture with a price of 1200 million US dollars.

In the second year, Meijia’s sales fell like a roller coaster, from more than 3 million yuan in the previous year to 600 million yuan, replaced by SC Johnson products,
In the fourth year, Shanghai Jahwa spent 5 million yuan to buy back the scarred Meijia brand. Although it was only 4 years, Meijia has fallen from a well-known brand in the industry to the bottom.

In 94, Arctic Ocean Soda, which accounted for 60% of the market share, was acquired by PepsiCo in a joint venture, but it didn’t take long for Arctic Ocean Soda to disappear from the market and was replaced by PepsiCo.
Therefore, the pain of the United States and Canada, the pain of the Arctic Ocean, we domestic brands must think carefully! "

You don’t need Manager Rong to say that Wang Heng knows this. The most common trick for foreigners is to pretend to upgrade your brand first.
It's not too much for him to contribute money and technology, and then occupy more than 70% of the shares, right?

Then a company with a market capitalization of several billions somehow has a 30% stake left.

Then foreign companies hold the power and directly authorize their own brands to joint venture factories for production at high prices.

If domestic brands are blocked in warehouses and not produced, it will take only one or two years for well-known domestic brands to become unknown, and the products cannot even be found in the market, and they will be replaced by branded products of foreign companies.

A well-known domestic brand originally wanted to borrow the advanced technology and capital of foreigners to upgrade, but was killed by foreigners without spending a penny.

So there is no need for Manager Rong to say that if a foreigner really wants to buy cardamom, he will not agree to a joint venture. As long as you bring over 3 million US dollars in cash, cardamom is up to you.

Speaking of this, Wang Heng thought about it carefully, and it seems that Manager Rong's big treasure was also bought by foreigners in the end.

It should be that Manager Rong knew about the foreigner's tricks, so Dabao didn't seem to suffer any disadvantages. He had heard about the brand Dabao all the time.

As for why Dabao failed later, it should be that there are more petty bourgeoisie people who are enthusiastic about foreign products, and the classic brand skewers are made by them who have nothing to do.

This makes domestic brands how to single-handedly fight with those companies!

You give a big treasure,

She comes to a Lancome, Dior, Armani, Saint Laurent, Givenchy, Estee Lauder and Gucci...

You are Kazilan,
She is still Lancome, Dior...

And more than ten years later, Dabao is no longer a domestically produced Dabao.

And Kazilan is a well-known domestic brand, and among the international brands, it belongs to the lowest-grade brand.

But now it's 06, what kind of international big brand, if you don't advertise on TV, who the hell knows what the hell you are,

Many big domestic brands are completely worthy of those big international brands. Of course, it is inevitable that some exquisite women think they know a few big international brands and complain about other people's corniness.

Wang Heng really wanted to take advantage of this wind and kill them severely, but after thinking about it, he decided to forget it.

Not to mention that the production process is a big problem, but to say that the money of these women is not a man's, cheating them is equivalent to cheating a man, think about it or forget it,

It may not be possible to sell cardamom to foreigners directly, and naturally Wang Heng will not be willing to set up a joint venture factory.

Produced by myself, except for one brand of cardamom, as for the production line, there is no secret recipe or anything.
Originally, Wang Heng had sealed her up and didn't plan to take her out again, but recently he owed a lot of debt, and the cardamom unexpectedly became popular, why didn't he sell it for some money.

Wang Heng thought for a while, since Dabao is still strong after more than ten years, he naturally has certain abilities. If he gives cardamom to Dabao, will it prevent Dabao from being bought by foreigners?
…………

大宝今年销售额仍然保持在7亿-8亿左右，但是在700亿元的国内化妆品市场中，它的占有率由原来的17.79%逐渐下降至1%。

So the people of Dabao are now solving the problem. Dabao originally went low-end with very low profits. This will see the sudden emergence of cardamom. They want to acquire this brand to add high-end brand products to Dabao.

Just like Geely's acquisition of Volvo,
Originally, in 08, Dabao failed to resist the financial crisis and sold it to Johnson & Johnson at a price of 23 billion yuan. In less than two years, the sales fell by half.
Wang Heng tried to say, "Do you have no money, or do you not want to buy? If you have no money, I can accept the merger."

Manager Rong, who was originally disappointed, immediately became interested when he heard Wang Heng's words.
"Like a joint venture with foreign capital?"

"Yes, I gave the cardamom to your company, and your company gave me the equity, and then regarded the cardamom as high-end, and went to the high-end market. Dabao continued to go to the low-end market. Different brands of the same company enriched the company's product range."

3 million US dollars is about 22 billion RMB. Compared with the 50 billion Dabao, half of it is not there. If it is merged, it will only give up 30% of the shares.

This era is at the peak of shareholding reform, not to mention 30%, many companies dare to give up 70% of the shareholding in order to reform,

Seriously, if Dabao were to choose to buy cardamom with 3 million cash and 30% equity, Dabao would definitely accept 30% equity,

Let Dabao take out 3 million in cash, basically hollow out the company and still owe foreign debts. At that time, let alone a valuation of 50 billion, it is possible that the factory will close down and be worthless.
So seeing that there is no hope of buying cardamom, after hearing Wang Heng's suggestion, he said without saying a word,

"Mr. Wang, please wait for me for three days. I will fix the internal affairs of the company within three days, and then come to discuss mergers and acquisitions with you."

"Don't worry, I won't sell it until the end of November. Now that Lu Yingying has not yet reached the peak of popularity, wait until the end of November to see how popular Lu Yingying is and how famous the cardamom is."

"Thank you Mr. Wang for giving me the opportunity, see you in three days!"

"Goodbye."

Just after hanging up the phone, Wang Heng received several more calls about purchasing the cardamom cosmetics brand.
While dealing with it, Wang Heng pondered how to maximize his profits.

To support Lu Yingying in her debut, I didn't expect such a big surprise. Cardamom is now more famous in China than Lancome, so it's time to make good use of it.

After Wang Heng answered a few calls, another call came. He subconsciously said,

"4 million US dollars, if the price is lower than this, there is no need to talk about it." That's right, Wang Heng raised the price.

"Haha, Mr. Wang is rich!"

Wang Heng heard the voice a little familiar, and quickly checked the call information. It was the leader of Hengshan. He remembered that the land leveling that was originally scheduled to be completed in October should be done.

"It turned out to be the leader. I thought who was going to buy the cardamom cosmetics company from me."

"Cardamom is good. Recently, my guy has been talking about buying cardamom. Why don't you make it yourself, Mr. Wang, and sell the company?"

do it yourself!Wang Heng himself doesn't know how many things he has. He only arranges other people to do things. After he was reborn, he opened the Taobao store by himself.

Other things are done by others, he only needs to move his mouth, it doesn’t matter for Internet companies to learn from Jack Ma to open their mouths, but it’s not okay to do business,
For example, cardamom sells for 9.9 yuan, no one cares, it’s cheap anyway,

But if it sells for a few hundred, why won’t the media find it out for you, and then after the three-nothing products such as OEM and no secret recipe are dug out,

He, Wang Heng, is going to be hacked out, right?He is a billionaire who is tens of billions, hundreds of billions, looking for scolding for this little money?
So find a trustworthy company, let them produce, and just invest in shares.
Of course, you can't tell the truth to the leader, otherwise, who would dare to let him build an industrial park?
"Leader, I'm too busy! I have one in China, Pinxixi Mall, Pinxixi Payment, Meituan Group Buying, Hengda Media, Hengda Electronic Technology... Overseas and Facebook, these alone are enough for me to be busy. That's right, I'm a responsible person again. If I can't manage it well, I don't dare to let others do it casually, so even though Cardamom earned more than 2500 million in the first business, I still let her stop production, because I don't want to make money. And be scolded."

Meituan was moved back to the right path by Quan Fulin, and Wang Heng simply appointed Meituan as the group buying website.

Hengda Electronic Technology Co., Ltd. is the mobile phone company that originally existed to register mobile phone patents.

It seems that Wang Heng has set up a bunch of companies, but in fact there are not many.

A single business has earned more than 2500 million, and this kind of company has not yet been placed in Wang Heng's eyes. The leaders can only marvel at Wang Heng's Versailles.

And he couldn't help but think back to the information he had read about Wang Heng,

Wang Heng, male, 23 years old, divorced, born in the countryside of Hunan,

On January 2006, 4, I traveled all the way to Hangzhou to open an online store alone with more than 3 yuan. It only took ten months.
Owns 100% equity of Pinxixi Payment, with a valuation of 10 billion,
39% stake in Pinxixi Mall, valued at 94 billion,
50.27% stake in LeYouku, valued at 2 million,
Hengda Group's flower art department, with a valuation of 2 million yuan,
Hengda Group Investment Department, worth 5 million,

100% equity of Meituan group buying, valued at 1 million,
51% equity of Hengda Media, with a valuation of 1 million, (Because Lu Yingying became popular, as the company that cultivated her has risen, the valuation has doubled.)
100% equity of Hengda Electronic Technology, estimated at 1000 million, (The leader has not yet understood the value of the patent, because it is Wang Heng's company that gave such a valuation.)
54% stake in The Beast, valued at 500 million, after several months of hard work, the Beast was gradually understood by Xiao Zhou and the others, and began to turn losses into profits.

Cardamom Cosmetics Company, as a leather bag company, originally estimated the brand value at 1000 million, but now it seems that it may be worth more than 20 billion.

Adding Facebook's 75 billion, Moutai + Tencent's 13.5 billion,
Wang Heng's total net worth is around 140 billion. Even if debts of around 40 billion are deducted, Wang Heng is still a billionaire.
Wang Hengneng ranks in the top ten of this year's Unconvinced Rich List...

…………

Basically, the official information of the top rich people will create a reference document for important leaders to read.
In the era when the economy is in command, in addition to protecting these entrepreneurs, it is also to supervise these entrepreneurs,

As long as you start a company in compliance with the law, you don’t have to use anyone, but if you break the law, it’s a matter of minutes to clean you up.
The leader who called Wang Heng could see Wang Heng's information because Wang Heng wanted to build an industrial park in his place, and his superiors specially showed it to him, which means that they have raised their level.
After the two said a few words, the leader finally said the purpose,
"Mr. Wang, the land of 300 million square meters has been leveled. When you are free, we will make an appointment to hold a foundation laying ceremony, and then we can start construction."

Wang Heng thought about it and said

"Then it will be November 11st."

The local bank also approved a 10 billion loan for him, which is very generous. Of course, it can only be used for special funds for special purposes, and there is a special account. Wait for Wang Heng to sign in the past.
It seems that the local government is also taking measures to prevent some people from running away empty-handed.

(End of this chapter)