Reborn, you call this an honest person?

Chapter 279 Establishing WeChat
Wang Heng is a man of action, he can do whatever he wants, regardless of his popularity on the Internet, he returned to Hangzhou within a few days,
Hengda Group headquarters, Wang Heng held a senior management meeting.

Wang Heng looked around the crowd and said: "The core content of today's meeting is that Hengda Group will develop an application focusing on mobile social networking. It can be regarded as a supplement to QQ, but there is a big difference between the two."

The executives present at the meeting were not surprised by Wang Heng's decision, because Wang Heng is such a preoccupied person.
When Ma Yun offended him back then, he created Pin Xixi. Now that Tencent offended him, he directly developed other people's core software.

Seeing that the people below did not respond, Wang Heng continued,

"From Honor Mobile, Pinxixi, Meituan, Yanxuan, Pinpay, and Hengda Weibo, each of the six companies called ten people to be responsible for the main development,
Then recruit another 1000 programmers, as the basic development, I want to develop this application in the fastest time,
In addition, this social APP is called 'WeChat', and a WeChat subsidiary has been established to allow each subsidiary to cooperate. "

Well, follow other people's path, let others have no way to go, Wang Heng endured it for so long, but decided to draw the bottom line,

"WeChat is a real-name social application. It has rich functions, including a part of the feature set of our six companies. It is also 80% similar to QQ..."

Next, he explained the functions of WeChat to the participants one by one, including circle of friends, official account, payment and so on.

The creative director responsible for recording Wang Heng's speech said with a smile,

"Once the boss's product is launched, combined with the general trend of the mobile Internet era, it will definitely give Teng Xin a heavy blow on the battlefield of the mobile Internet."

It is true that Wang Heng said in his previous life that WeChat, which he knew in his previous life, could quickly defeat Fetion launched by China Mobile and Michat of Rebus, to a large extent, it also benefited from the drainage of the huge number of QQ users.

Although Wang Heng does not have a QQ traffic portal, he has Weibo, Pinxixi, Le Youku, and shared bicycles, etc. from online to offline.

Moreover, once these subsidiaries of his cooperate with WeChat, it will be a complete ecosystem. It can be said that WeChat can connect all his companies together.
"The product will be launched in the second half of this year."

Wang Hengyan said succinctly that he had set a tone.

At this time, a senior executive at the meeting said: "Mr. Wang, compared to QQ as a competitor, I think Fetion launched by China Mobile may be the first and most powerful opponent that WeChat will face directly."

"You're right, very right."

After Wang Heng finished speaking, he looked at him and added: "Do you know why I named it WeChat? The target is Fetion of China Mobile. I have decided that this project will be independent. You will be the president of WeChat, the development and marketing of WeChat." I'll leave it to you, can you do it well?"

Everyone and the executive were astonished, and then the executive quickly reacted and responded, "Boss! I can do well."

Xiao Jie was quite excited to take on this task, because Wang Heng had already covered all aspects of WeChat,

As long as the personnel development is arranged, it is enough for him to jump from an ordinary executive of the group company to the sole power of the subsidiary company, and his career seems to have reached the peak all at once.
In addition, if this project is done well, the equity of the subsidiary company must be a certainty, and the future and money are all there. Can he not be excited?

Several colleagues at the meeting couldn't help but feel a little envious.

You must know that many of the executives present already wanted to take over this high-quality project.

But Wang Heng's official appointment of him is basically a final decision. No one can challenge Wang Heng's authority within the company, so whoever he says is whoever he says.

With the confirmation of the person in charge of the WeChat project, Wang Heng asked him to express his understanding of WeChat,

"With the continuous development of the Internet, social software is also booming, such as the current QQ and Fetion, the user activity of these two products is really not inferior to each other, according to relevant statistics, Tencent QQ The number of users online at the same time as Mobile Fetion has reached 1 million, which shows its influence."

Fetion, this is a software that can realize the seamless link between the network and SMS. It rises in the web2.0 era. It was first launched in 2007. It is one of the most popular social software in China today. It is no exaggeration It is said that it is a software on the same ladder as QQ,
Users can use Fetion to send text messages to friends in their address book, which is very convenient for users who need to send notifications, and this service is free.

In fact, the short message business of operators is sluggish, not only the rise of social products such as QQ, but also Fetion, a subsidiary of China Mobile, has also played a strong role.

In 2007, the domestic mobile phone market was still dominated by operators at this time, and the Honor mobile phone had just released the first generation of smart phones.
At that time, Fetion had 5 million users, and it was at its peak, with monthly active users reaching 1 million. Of course, mobile phones were still in the era of feature phones, so Fetion was running on feature phones.

Since the Honor mobile phone was looking for China Unicom at the beginning, and the pre-installed software on the Honor mobile phone needs to be paid, the Honor mobile phone does not have the Fetion application.
Wang Heng asked, "The competitors are so strong, how can you make WeChat rise from the two social duo of QQ and Fetion?"

After hearing Wang Heng's words, Xiao Jie and other executives at the meeting felt that Wang Heng must have a solution to defeat his competitors, but he didn't say it.

It may be to test myself. Before Hengda Group’s subsidiaries started, Wang Heng planned it all by themselves, so WeChat is likely to be the same, and asking them at this time, the purpose is self-evident.

Xiao Jie didn't answer immediately, but thought for a while, Wang Heng was not in a hurry, and waited patiently.

Xiao Jie combed through the intertwined information in his mind, and said after a while, "As far as Fetion is concerned, boss, I think one idiom can summarize its future."

Wang Heng was a little curious, "Oh?"

Xiao Jie said in a deep voice: "Success is also Xiao He, and defeat is also Xiao He."

"How to say?"

Xiao Jie said, "If I remember correctly, I saw a report some time ago that Fetion users of Honor mobile phones accounted for only about 25%, a quarter, because China Unicom and China Telecom users cannot use it, and Fetion is because it belongs to China Mobile. Gained a lot of convenience, but was rejected by China Telecom and China Unicom.”

When he said these words, Wang Heng nodded in satisfaction, he no longer had any worries in his heart, and he could safely leave this important project to him.

Xiao Jie went on to say,

"My conclusion is actually very simple. If there is no accident, Fetion is likely to die in the future competition because it does not support three networks. This is also the biggest shortcoming of Fetion.

China Mobile does not seem to want to change the meaning. China Mobile regards Fetion as its killer feature. As long as we launch WeChat, it will soon be popularized as long as it supports triple netcom. However, Fetion may not be able to respond, and even if it responds, China Mobile wants to get through immediately. China Unicom and China Telecom are not so fast, and there is enough time for the development of WeChat. "

(End of this chapter)