Reborn in the red years, I am farming in space

Chapter 193 Sales is a knowledge

[This chapter is about self-improvement, patiently explaining, come to smoke a Zhonghua cigarette, and 3 friends will add more]

It's no problem to replace the silk and satin on Ji Xuyuan's body with linen and roving.

But this purple clay pot,

It was also a gift that his only biological son, Ji Cunxi, brought back to Ji Xuyuan when he returned from studying abroad and passed by Yixing.

Now, are you going to throw it away?

This makes Ji Xuyuan, how can he be willing? !
Feeling deeply in a dilemma, Ji Xuyuan sighed, "Letting me eat rough food and wear common clothes is nothing.

But this teapot has been with me for so many years, I really don't want to give it up.

I used to drink tea and listen to opera on the radio in the evening.

That radio, I donated it on your advice.But I have always loved drinking tea, and you suddenly asked me to drink tea foam."

"Who's drinking tea foam? Why are you living so simple?"

At this moment, Liu Fugui's voice sounded from outside the fence, "The tea foam can be drunk? Come here, I happen to have a box of sparrow tongue here, give it to Mr. Ji to taste."

Before the words finished, Liu Fugui opened the courtyard door and walked in carrying several large bags of gifts.

I see guests at home.

The third sister-in-law hurried out from the kitchen to meet Liu Fugui, and helped to take the gift from him.

Aunt Zhang was busy making tea and moving stools.

Among the gifts that Empress Liu brought was a bag tied with lotus leaves, from which there was a burst of stewed meat aroma.

"Why did you come here?"

Luo Xuan smelled the lotus leaf bag, "We've all had dinner before you brought the stewed beef here? You don't have any sincerity in giving gifts."

Liu Fugui chuckled, "I originally planned to rush over after finishing my work in the agricultural machinery factory. I didn't realize it, and before I stepped out of the factory gate, I was stopped by the third aunt of my second uncle's brother-in-law's family.

Before I could send her away, the second brother-in-law of the neighbor's sister-in-law came to intercede. Hey, I can't afford to offend any of them, so I came late. "

Liu Fugui is now the hottest figure in Hongxing Township.

Not to mention Hongxing Township, more than [-] people from the production team would go to him to go through the back door and arrange for people to work in the agricultural machinery factory.

Even in other villages and towns, even in the county, some people beat around the bush and found Liu Fugui's head, wanting him to help.

During this period, being able to enter the factory as a worker was a very honorable but not easy thing to do.

Not to mention that in the production team, a lot of people dream of jumping into the dragon gate, even among the urban residents, there are also many people who are at home with leisure money.

Who doesn't want to get into the work unit and get an iron job?

Guaranteed harvest from droughts and floods, and life, old age, sickness and death are guaranteed from now on.

Therefore,
The current Liu Fugui is no longer the blind wanderer who ran around everywhere in the past. He is the serious "Head of the Sales Department of Red Star Agricultural Machinery Factory"!
The cow's tail can be lifted up to the sky!

"Mr. Ji, I am here this time mainly to learn from you."

Liu Fugui and Luo Xuan are familiar with each other.

So he didn't hide it, and asked Ji Xuyuan straight to the point, "You said, why at the dinner table at noon, did you suggest that the agricultural machinery factory be separated from the foundry factory and the carpentry club?

Instead of combining the three into one, how about setting up a larger agricultural machinery factory? "

Ji Xuyuan glanced at Luo Xuan, and then stood up slowly, "You can ask Luo Xuan about this matter, he also has a certain degree of authenticity from the old man. I am old, and I can't get involved in these new things."

said,

Ji Xuyuan picked up the purple clay pot, pushed open the courtyard door, and went out for a walk.

"The foundry factory and the carpentry company are not very profitable. You merged them into the agricultural machinery factory. It seems that your factory has a large scale and a full range of varieties. It seems that it can save costs and expand the influence of the agricultural machinery factory."

Luo Xuan said, "Actually, it's all puffiness! It's like a broken ship full of holes, if something goes wrong, the ship will capsize.

It's fine now, but in the future, the sand foundry and the carpentry club will only drag down the overall efficiency of your agricultural machinery factory and make your agricultural machinery factory neglect its main business. "

this period,

No matter which region, which county, or even every township, they all like to pursue the establishment of various types of industrial and mining enterprises.

As for cost control, production efficiency, and risk management, these are not the primary considerations.

See Liu Fugui puzzled.

Luo Xuan asked him, "If you were a popcorn peddler, would you plant all the corn in your own land? Would you produce saccharin and dig coal yourself? In order to expand the scale, Lower the cost a little?"

Liu Fugui shook his head, "Of course not, wouldn't that exhaust people to death?"

"Tiredness is second, mainly because the cost and risk cannot be controlled."

Luo Xuan explained, "If popcorn is easy to sell, then go outside and buy some corn, and then process it into popcorn and sell it.

Why grow your own corn?
If there is a drought or flood and the corn is damaged, the money you make from making some popcorn is not enough to pay for it!
In the same way, if you hire someone to dig the coal yourself, who will be responsible if it hits someone? "

Liu Fugui is also a person with a clear mind.

Hearing this, Liu Fugui suddenly realized: "Understood! In the same way, if the agricultural machinery factory needs any castings, it can just place an order directly with the foundry. As for its production, it encounters molten iron splashing and mold bursting.
We don't need to worry about the loss of personnel and property caused by these production accidents. "

Luo Xuan nodded, "Yes, on the surface, it seems that the foundry factory has earned a part of your profits. But the agricultural machinery factory can go into battle lightly and don't need to be distracted from casting parts.

Moreover, the steel index of the casting part is also taken care of by the foundry.

Your agricultural machinery factory only needs to focus on controlling the quality of the machine.

Assemble the threshing machine and tractor, and try to solve the sales and after-sales matters. "

Liu Fugui thought for a while, then nodded slightly, "This method is good! Similarly, we only need to provide the drawings to the carpentry club and let them produce pedals and baffles according to our requirements.

If the parts they produce are not up to standard, we can just return them.We don't care about the loss of raw materials and labor!
Is this what you said at noon 'division of labor and cooperation, benefit sharing'?
Well, this method is good, save worry and effort.Ah, Mr. Ji is worthy of being a veteran capital cough cough, he is indeed a master who is good at management! "

The things that Luo Xuan suggested to Liu Fugui just now are actually the most common industrial chain construction in later generations.

Each enterprise is only responsible for a certain process, and it is enough to concentrate on completing a certain part of the machine.

If an enterprise produces everything from screws to finished products by itself, not only will the management cost be horribly high, but it will often fail to do well in any link.

There is a specialization in surgery.

Once the stall is too large, there will be a problem here, or there will be a problem and a malfunction.

A good management team turned out to be a firefighter, always busy fighting fires everywhere.

There are a lot of messes, and people are overwhelmed all day long. How can they have the energy to do a good job in the enterprise?
The agricultural machinery factory is only responsible for the core parts of the threshing machine, such as the big wheel and the steel shaft on it.

This place is the most severely worn component on the entire threshing machine.

Luo Xuan suggested to Liu Fugui that high-carbon steel must be used to make this steel shaft.

Moreover, the bearings used on the threshing machine must also be reported to the superiors, and the good bearings produced by the No. [-] Harbin Shaft Factory must be used!
When an enterprise like an agricultural machinery factory needs to transfer some major parts, it needs to report and write an application to the county light industry bureau.

Materials such as bearings and lubricating oil are not readily available in the factory.

The reason why Luo Xuan suggested to Liu Fugui is that the two key parts of the threshing machine must use the best quality parts.

That's because during this period,

If a production team needs to buy one or two drum machines, it can be regarded as a big purchase.

Therefore, the threshing machines produced by the agricultural machinery factory must be durable, so as to slowly accumulate the reputation of "Red Star Agricultural Machinery Factory"!

Just like this era, when everyone mentions "Shanghai products", they will give a thumbs up and praise from the bottom of their hearts: good stuff!
Shanghai products represent good quality.

It's just that their products radiate across the country.

The products of Hongxing Agricultural Machinery Factory are only positioned as "regional products".

But the principle of operation is the same: any company and its products can only have a market and go long-term if they have a good reputation.

We talked about the structure of the agricultural machinery factory.

Liu Fugui asked again, "Right now, more than half of the rice in our Hongxing Township has been harvested. Then where should the products of our agricultural machinery factory be sold?"

"To the north."

Luo Xuan said, "The farther south you go, the earlier the rice harvest will be. If you go towards the provincial capital, the rice in those places has not yet been scytheed. Taking advantage of this opportunity, the threshing machines will still sell well for a while."

In later generations, Luo Xuan ran from south to north countless times.

The farther you go north, the later the crops mature.

Just like the corn in southern Yunnan has already bloomed, but the corn in Hanzhong has only grown to waist height.If you go further north, the corn in northern Shaanxi will only reach your knees at this time.
Liu Fugui can already be regarded as a well-informed person.

Now that he is the sales director of the agricultural machinery factory, he doesn't even know this common sense.

It can be seen from this that not many people in this period have traveled far.
Can't blame him for that either.

Usually, it is not easy for ordinary people to go out of a county, let alone go to the city or the provincial capital.

In this period, there is no letter of introduction and no general food stamps, and it is simply impossible for anyone to move forward!
Liu Fugui grew up in Hongxing Township where there was no television, radio or even radio.

His knowledge is actually not as broad as everyone imagines.

In fact, even if Luo Xuan didn't give Liu Fugui these suggestions, Hongxing Agricultural Machinery Factory could still live comfortably for several years!
For a small agricultural machinery factory, its production capacity depends on a few nearby counties, and it can digest it cleanly.

If these agricultural machinery are unsalable due to price or quality reasons, it is also easy to solve: just send a message to the above.

Which production team dare not buy the products of Hongxing Agricultural Machinery Factory, but go outside to buy?
Your family doesn't take care of your family's business?

Unless he doesn't want to mess around.
Subsequently,

Luo Xuan suggested that Liu Fugui must strictly control the quality of the threshing machine.

Secondly, we must follow the brand line and not engage in low-price sales.

Originally, the early products of Hongxing Agricultural Machinery Factory were in short supply, and it was purely a seller's market. Why bother to self-mutilate and actively lower their sales prices?

Only when an enterprise maintains sufficient profits can it invest more funds in R&D and machine improvement.

So as to achieve the height of "I have what others have, and what others have", and enter the business track of a virtuous circle.

Besides, Hongxing Township Machinery Factory is destined to become a benchmark enterprise in Rongwei County.

There is strong support from the local county government.

In the future, even if similar products will appear in surrounding counties and cities, they may not be able to compete with Hongxing Agricultural Machinery Factory.

If you think about it worse: Even the products of Hongxing Agricultural Machinery Factory cannot compete with the same type of manufacturers.

Can those competitors' products finally obtain the consent of the county government and finally enter the territory of Rongwei County?

This is still two things to say!
Currently,

Since there is no competition for similar products outside, there is really no need for Hongxing Agricultural Machinery Factory to engage in low-price strategies.

Make a fortune first with a muffled voice, isn't it delicious?

and,

In fact, enterprises in this period have no sense of competition at all.

When the sales volume of the agricultural machinery factory is weak in the future, Luo Xuan will show off the promotional books of the later generations such as "rebates based on sales volume" and "buy a threshing machine and get a thresher for free", and it is very likely that it will be able to achieve miraculous results.

You can also hold an order meeting to increase the rebate.

The funds and warehouses of supply and marketing cooperatives in counties and townships are filled up in advance, so that they can no longer afford to purchase competitors' products.

You can even enlarge the trick: send people to the supply and marketing cooperatives in counties and townships to buy display places, and engage in "real sales monthly settlement".
no more,
Just resorted to a unique trick: dispatch technicians and salespersons, let them stay on the front line of sales, and engage in competition similar to "determining the terminal" with competitors.

During this period, the cadres and members of the production team are quite solid. How can they stand up to the patient explanation and desperate sales of the front-line sales staff?

If they go to buy other products, it would be nice not to suffer a few eyes.
But when you buy products from Hongxing Agricultural Machinery Factory, you can experience a "respected feeling".

Any fool knows how to choose.

Once these rich and complicated sales tactics of later generations are used, in this period, other companies that only know how to produce and sell step by step, how can they have the ability to compete with Hongxing Agricultural Machinery Factory?

However, these are all things to come.

There is no need for Luo Xuan now, to teach Liu Fugui these ruthless and unique moves.
Liu Fugui listened carefully to Luo Xuan's suggestion, and while he was listening, he kept highlighting the key points in his small notebook.

After talking about these things, Liu Fugui carefully closed the notebook, raised his head and smiled at Luo Xuan, "Sometimes, I really envy you!

You see, now that Mr. Ji is by your side, you can learn from him by precept and example at any time.

I'm afraid it won't be long before you can get all his true biography, right?It's really enviable. "

"Envy me? That's easy, you come to our production team as a member, and I go to your agricultural machinery factory as a worker, how about it?"

Luo Xuan smiled and said, "I'll stick a few buckets of anglerfish on you, how about it?"

Now that Liu Fugui is well-off, he can't care about it for the time being, maybe he can't care about the inverted anglerfish either.

heard,

Liu Fugui laughed, "When you reach the age, if you want to enter the factory, just let me know at any time, our agricultural machinery factory is waiting for you!
With the help of Deputy Factory Manager Liu and me, and the words of the township chief, who can reduce your recruitment quota?
Well, it's getting late, we have to go back at night! "

"These things are all for respecting Mr. Ji, and for you. Don't think too little, we will come to ask Mr. Ji for advice in the future. Don't refuse to open the door for me then."

Liu Fugui pointed to a catty of white sugar and a catty of brown sugar on the small table, a 250g box of top-quality "Longdu tea", two bottles of canned pears, and a pack of braised beef.

He opened his mouth and said, "Luo Xuan, between you and me, don't let those vain things come. If you have anything to do in the future, feel free to come to the village to find me."

Liu Fugui has no shortage of these things now.

This guy, during this period of time, there was an endless stream of visitors at home, and they all lined up to intercede with him!
Luo Xuan smiled slightly, and he was not polite, accepting all these gifts with a smile.

(End of this chapter)