Reborn in the red years, I am farming in space
Chapter 333 This is a sales master
Chapter 333 This is a sales expert
The letter Bai Yu wrote to Chen Xiaoduan was very thick.
Luo Xuan cut open the envelope with scissors, and saw a whole stack of money stuffed inside!
I took it out and counted it, and it turned out to be as much as 666 yuan.
Helping to read the letter, there is still so much money to take?
This made Luo Xuan happy, so he quickly pulled out the letterhead and read it out in public: "Dear Comrade Xiaoduan, hello!
It has been more than a few months since the last farewell.
Because of work reasons, I often call the education office of your commune, and the comrades there say that now you have completely come out of the shadow of the loss of your mother.
Every day, you will go to work in the unit on time.
When I heard the news, I felt extremely relieved.
A feeling of sincere admiration for you arises spontaneously.
Comrade Svesarionovich Brumman once said: Whether in good times or in adversity, life is an endless struggle against all kinds of difficulties, a battle with an outnumbered enemy.
Comrade Xiaoduan,
You are excellent and strong.
Among the women I have come into contact with, you can be regarded as a comprehensive quality, an outstanding woman who stands out.
Please don't get me wrong.
I am a person who likes to put the gm career first, so so far, I have not had a relationship history. "
read here,
Luo Xuan chuckled: "Comrade Xiaoduan, Comrade Bai Yu, this is eager to prove to you that he is still a landlubber who has never been in the water!"
"Pfft-"
Chen Xiao's mother, who has always dealt with people as calmly as water, without being surprised by honor or disgrace, couldn't hold back her laughter at this time!
"mom!"
Chen Xiaoduan's pretty face, under the light of the lantern, was as red as an apple.
She stomped her feet, tilted her head and said to her mother: "How can there be a mother like you who takes the lead to laugh at her own daughter?"
Chen Xiaoduan's mother covered her mouth and said, "Okay, okay, it's my mother who is wrong. I won't laugh, okay? Puff... Who made this Luo Xuan so funny?"
Chen Xiaoduan patted the table, pretending to be angry and said: "Luo Xuan, can't you read well?"
"Ahem, Comrade Xiaoduan.
The last time I went to your house, it was because I was on official business.I am deeply sorry for the sudden passing of my aunt.
But due to my limited status at that time, I couldn't express my condolences to you in time.
It is also inconvenient to burn a stick of incense for my aunt.
The sum of money in the letter should be counted as my personal offering to Mother Chen!I hope that Comrade Xiaoduan will not be too little. "
Luo Xuan coughed twice, "It's too much! If you buy coffins, you can buy 5 coffins, which is enough to wrap Bai Yu inside and out in 5 layers.
If it is used to buy matches, it is enough to burn his house 800 times. "
Chen Xiaoduan said angrily: "Luo Xuan! Can you be more serious?"
"Comrade Xiaoduan, you are like a petrel flying proudly between the dark clouds and the sea against the wind and waves in the boundless sea."
"vomit--"
Luo Xuan possessed himself and retched, then continued to read the letter under Chen Xiaoduan's glaring gaze.
"Comrade Xiaoduan, today I would like to make a request to you: Can we sublimate our pure friendship?
The great Comrade Okjiblev Andrey Viktor Ivanovich once said: "In winter, it is not suitable to fart in bed, otherwise it will burn your eyes."
finished,
Luo Xuan put down the letter, picked up the stack of banknotes on the table, and ran into the bedroom!
666 yuan!
Chen Xiaoduan's mother was not dead, what kind of gift was given to her?
In the past, I was in charge of Chen Xiaoduan's house, so I put a lot of money into it.
Isn't this a good time to return some blood?
behind,
Chen Xiaoduan's shy and annoyed voice came: "Luo Xuan! You only have money in your eyes? I'm here to discuss with you how to solve this job transfer."
in the house,
Luo Xuan replied loudly: "That's not easy? You write an application to the Education Office, saying that you want to go to the most difficult and difficult remote mountainous areas to support education!
Xiaolaojun Village runs a school, but it's not that it can't accommodate you.There is one teacher in the family who teaches students in three grades at the same time.
Under such simple conditions, the children are still shivering in the cold wind and sticking to their studies with runny noses.
Wouldn't your conscience ache seeing the children in such hardship?
With this lofty reason, which leader dares to say no to you? ! "
Hear this,
Only then did Chen Xiaoduan feel relieved and let go of the burden in his heart: "So it's so easy to solve this matter?"
Ji Xuyuan smiled and said: "With the reason of going to remote mountainous areas to support education, it is really easy to reject that paper transfer order.
As for the future, do you need to transfer back to the Red Star Commune?Then you need to think about it yourself.
In any case, with an honest reason, I turned down this job transfer.Luo Xuan's solution is really brilliant. "
That night.
All the women crowded into one room.
And Luo Xuan, Ji Xuyuan, Boss Zhou and Dumb rested in another bedroom.
Fortunately, Luo Xuan has many quilts.
Otherwise, with so many people rushing into the cabin at once, I really don't know how to settle in.
The next morning.
It was just dawn.Luo Xuan, Chen Xiaoduan and his party hurried towards the Red Star Commune.
As for Miss Ye Wan, she stayed in the cabin.
Usually, I help Ji Xuyuan and the others with cooking, cleaning, washing clothes and so on.
in leisure time,
She also wants to learn cultural knowledge from Ji Xuyuan and the others.
Ye Wan now also understands the truth that knowledge can change destiny.
In the past, she didn't dare to have any extravagant hopes for her future life.
At the very top, I also hope that in the future, I can marry a member of the production team with a stronger family and more labor.
Thus.
After working hard for a year, in the end, more or less, I can still get some dividends in the production team.
But now.
Ye Wan had been hanging out with Luo Xuan for a while, and in her heart, a vague longing had begun to arise.
Ji Xuyuan and Luo Xuan were there to help.
Ye Wan had a premonition in her heart: sooner or later, she would be able to serve an iron rice bowl and become a city dweller who eats "public food"!
With such a good opportunity, how could Ye Wan, who has always been strong, not seize it?
When Luo Xuan and Chen Xiaoduan rushed to the commune, they were going to ask the director of the commune to issue a travel certificate for themselves.
But I happened to see Liu Fugui, who was also talking about work in the commune director's office.
This time,
Since he and Chen Xiaoduan were going to the provincial capital, the travel certificate issued by the brigade department was already a bit difficult to use.
As for Chen Xiaoduan, she has a travel certificate from her unit and a work permit.
His social status is completely different from that of an unemployed youth like Luo Xuan.
The position of director of the commune will soon be replaced by Liao Xianmin, the former head of the Zhengxing brigade.
Liao Xianming, who is working on a second job in the commune director's office.
As soon as he heard that Luo Xuan was coming to issue a travel certificate, he tore off a piece of paper signed by the letter without hesitation, and finished issuing the certificate.
Take proof.
Luo Xuan greeted the director of the commune and Liu Fugui, then turned around and prepared to leave.
"Wait a minute, Luo Xuan. I have a problem here, and I feel very troublesome. You come to give me a staff, what should I do?"
Liu Fugui said, "This is not the last time, our agricultural machinery factory allocated a large amount of money to support rural construction.
But the problem is that the sales of our agricultural machinery factory are very poor now.
If we continue to increase support for rural construction.On the other hand, our products are backlogged in the warehouse.
In this way, it will become very difficult to maintain the daily operation in our factory.
Now it happens that you are here too, so let's discuss it and see if there is any solution. "
At this time, it is not long before the beginning of spring.
Those production teams in various regions have little interest in buying drum machines and threshers.
Therefore,
The originally prosperous agricultural machinery factory has now entered the off-season of sales.
In addition, Liu Fugui followed Luo Xuan's suggestion and allocated a large sum of money to help the rural community members.
This has caused a serious shortage of working capital for agricultural machinery factories.
Hearing what Liu Fugui said,
Luo Xuan spread his hands: "Boss, you think highly of me, don't you? I don't know anything about sales."
finished,
Luo Xuan and Chen Xiaoduan left the office without looking back.
"You boy!"
Liu Fugui chased him out, "Let's go, it's noon now. I'll take you to the catering service agency, let's talk while eating."
Luo Xuan chuckled: "That's pretty much the same. You clearly know that I don't want to be shy in front of those commune leaders, but you just wanted to ask me in the office."
Wait until the three of them are seated in the private room of the catering service agency.
Luo Xuan asked: "Now in the market, how many competitors do you have?"
"There are two large-scale ones. One is Ningsui County Machinery Factory. The other is Yandu City Machinery Factory. They are also producing drum machines and threshing machines."
Liu Fugui said: "They sell and the price is cheaper than what we sell."
Luo Xuan said, "What about the quality? Is there a big difference in quality?"
Liu Fugui said: "Because there are comrades from Nanhua Palace, and you occasionally come to check our quality.
Therefore, the quality of our agricultural machinery factory should be slightly better.
But our threshing machine sells for 195 yuan.However, the threshing machines of these two machinery factories sold for 2 yuan.There is a huge difference of 153 yuan in the middle. "
Luo Xuan waved his hand: "Price is not a problem. The important thing is to highlight the selling points of our products and increase the intensity of sales promotion.
If the sales method is proper, brass can sell for gold price.
In the same way, if a piece of gold is given to a layman who can't sell it, he can only sell it for the price of brass in the end.
Now I will teach you a way: Send all the salespeople out!
Let them try their best to seize the warehouses of supply and marketing cooperatives in various counties and cities.Put all the agricultural machinery that was originally stored in the warehouse of your machinery factory into the warehouses of those county and city supply and marketing cooperatives.
In this way, wouldn't the funds be returned? "
this period,
But there is no such thing as actual sales monthly settlement, account period, or consignment sales.
Units pay with one hand and deliver with the other.
Even pay for the goods first, then ship the goods.
Anyway, they are all state-owned units, and no one is afraid of repudiating debts.
Only in the later stage of development, the collective enterprises and public enterprises in various places are not efficient, and everyone's working capital is very tight.
In the end, countless "triangular debts" will appear, which will make these enterprises that are already struggling to operate even worse.
Under the circumstances at that time, the "triangular debt" was even serious, and the state even set up a "special clean-up leading group for triangular debt" for this purpose.
But in this period.
For Hongxing Agricultural Machinery Factory, as long as the goods are sent to the warehouses of other supply and marketing cooperatives, there is no such thing as "difficulty in collecting money".
This is equivalent to, as long as the agricultural machinery factory can push out the goods, it can receive a lot of cash back.
After listening to Luo Xuan's words.
Liu Fugui shook his head, "It's still too early for the rice harvest! How can the raw materials stores of the supply and marketing cooperatives be willing to spend money to buy goods?"
Luo Xuan chuckled, "Comrade Liu Fugui, first of all, you need to know one thing: there is nothing in this world that cannot be sold!
Even if it's shit, it has to have a shit price. "
Chen Xiaoduan frowned, "Luo Xuan, what do you mean, the price of our factory's agricultural machinery is also reduced? Relying on the low price, to seize other people's warehouses?"
Luo Xuan shook his head, "In a price war, it hurts others and benefits oneself. In the end, everyone will lose money."
"Deputy Director Liu, can you imagine, the director of the supply and marketing cooperative in our commune, the first thing he puts first is the profit of the unit?"
Luo Xuan said: "That's not the case. What he pursues first is his own work performance. The supply and marketing cooperatives at all levels have a lot of working capital, which is left idle on the books."
"In this case, let's give him a performance!"
"Hold an order meeting. If the supply and marketing cooperatives in each commune order 20 drum machines, they will give away 2 sets. The county-level supply and marketing cooperatives will order 100 sets and give away 10 sets."
Luo Xuan said: "In this way, when they make monthly reports, they can tell their superiors how many drum machines they have 'wought' for. How much benefit can this move create for the unit?"
The supply and marketing cooperatives in this period were not flexible in their business philosophy.
It is almost step-by-step: how much to buy, how much to sell, and how much profit to the unit in the middle.
Then hand over all the profits.
When the supply and marketing cooperatives need funds, the top will naturally allocate funds downwards.
therefore,
This has caused the heads of the supply and marketing cooperatives to be insensitive to the unit price of the commodity.
The benefits created by a single product are not particularly clear.
Just buy in such a muddle-headed way, and sell in a muddle-headed way, no one competes with them anyway.
Therefore,
In the sales reports of these supply and marketing cooperatives, normal losses or profits are very common.
It cannot be regarded as the work achievement of the person in charge, and a loss is not considered a mistake.It's just that the face is a bit ugly.
However, the promotional form of buying gifts proposed by Luo Xuan has become commonplace and not uncommon in later generations.
But in this period, it is a new thing, which everyone has never seen or heard.
If a county-level supply and marketing cooperative purchases 200 threshing machines, the agricultural machinery factory of Hongxing Commune can give him 20 as a gift.
Thus,
The extra 20 threshing machines can make the accounts very beautiful when these supply and marketing cooperatives do the accounting.
This is the extra profit for the unit!
As for occupying funds?
This low-level question is not within the scope of consideration, just make an application to the superior.
This way of shipping out, when the supply and marketing cooperatives settle their accounts, they will think that they are very cost-effective: a full 10% of the funds have been saved.
The agricultural airport is calculated according to the production cost price.
therefore,
From the point of view of the agricultural machinery factory, this can be compared with the sales price by 10%, which will save a lot of money.
Moreover, the products of Hongxing Agricultural Machinery Factory preemptively occupied the warehouses of those supply and marketing cooperatives.
When the sales of agricultural machinery enter the peak season, the heads of these supply and marketing cooperatives want to buy another batch of goods from other people's homes.
But I saw a pile of drum machines in my warehouse
Needless to say, they have absolutely no incentive to keep buying.
Now through this method, the problem of agricultural machinery factory shipments has been solved.
But if you want to firmly seize the sales market in your own hands, this is not enough.
The product is pushed in by others, and we have to help them solve the problem of "selling".
Otherwise, next time, this method will not work well.
In order to solve the sales channel, the last step, for future generations, is called the decisive battle terminal.
Therefore, Luo Xuan made another suggestion to Liu Fugui: a gift.
That is to say, when delivering goods to various supply and marketing cooperatives and stores.
In private, the salesperson of the agricultural machinery factory would stuff a large stack of towels and a few beautiful enamel basins for the salesperson of the supply and marketing cooperative.
And the euphemistic name: Ask them to use these towels to wipe and wipe the threshing machine of the agricultural machinery factory when they are free.
in fact,
Needless to say, everyone knew in their hearts: How could those salespersons be willing to take such a good towel to wipe the threshing machine?
finally,
Most of these high-quality towels and enamel basins will be taken home by the salesperson.
But if they want to take back some of these good towels made in Shanghai.
Then I can only sell more goods for Hongxing Agricultural Machinery Factory.
Only the drumming machines of Hongxing Agricultural Machinery Factory have a large shipment, and the salesmen and the others will get more towels and enamel basins.
Don't underestimate the sales effect of front-line salespersons.
During this period, whether in rural areas or urban areas, there were generally few routines.
Those production teams, the production captains and members who came to buy drum machines, are so pure!
How can they resist the hard-working sales of these "public" salesmen?
What is the quality of this product?
What is the price of one penny and one penny of goods.
What else can you look at: the threshing machine of the Hongxing Agricultural Machinery Factory has an extra pedal for you, and you can replace it yourself when it breaks down later.
Why don't you save it if you use it for three more years?
As such.
Even the salesperson can preach: the threshing machine of Hongxing Agricultural Machinery Factory has after-sales maintenance, and there will be special technicians who will come to serve it.
As for the so-called "after-sales service", don't care about these details whether it can be done later or whether it is done well!
If not, every commune also has an agricultural machinery station.
And those agricultural machinery technicians in the agricultural machinery station are terribly idle every day!
Can't they go to support the agricultural production and construction business?
Selling goods from Hongxing Agricultural Machinery Factory, the salesperson has an advantage.They will definitely put the goods from Hongxing Agricultural Machinery Factory in the most conspicuous place of the store.
Selling other people's goods, they don't get half a dime.Then these agricultural machinery will definitely be thrown into the corner.
In the end, it goes without saying that they will tend to sell someone else's goods.
As for the disparity in price, it has nothing to do with the salesperson.
Selling a threshing machine priced at 153 yuan and selling a threshing machine priced at 195 yuan, for the salesperson, the result is the same.
They will not sell a few dollars more and sell dozens of dollars less because of it.
As a salesperson, he can get a reward of half a dime from the unit.
At present, if Hongxing Agricultural Machinery Factory adopts Luoxuan's series of sales combination punches, it will occupy a large sales area and become the number one.
Still no problem.
Wait until other agricultural machinery factories have learned these routines.
At that time, Hongxing Agricultural Machinery Factory will naturally have more sophisticated sales methods to deal with them.
This has created a strange phenomenon: Those who do not learn from me will die!
Learn from me.
Fall to death!
【grateful】
time old boy
Tang Song Yuan Ming Qing Ling
wxya
Bookworm NO.101
Book Friends 141123212042096
when the stars are shining
cboy
Book Friends 20211227145904196928058
I'm looking for aliens
Thank you for your support!thank you all!Thanks for having you!
Thanks to all my friends who accompanied me along the way!Thank you for your encouragement for so long!I will continue to work hard!
(End of this chapter)
The letter Bai Yu wrote to Chen Xiaoduan was very thick.
Luo Xuan cut open the envelope with scissors, and saw a whole stack of money stuffed inside!
I took it out and counted it, and it turned out to be as much as 666 yuan.
Helping to read the letter, there is still so much money to take?
This made Luo Xuan happy, so he quickly pulled out the letterhead and read it out in public: "Dear Comrade Xiaoduan, hello!
It has been more than a few months since the last farewell.
Because of work reasons, I often call the education office of your commune, and the comrades there say that now you have completely come out of the shadow of the loss of your mother.
Every day, you will go to work in the unit on time.
When I heard the news, I felt extremely relieved.
A feeling of sincere admiration for you arises spontaneously.
Comrade Svesarionovich Brumman once said: Whether in good times or in adversity, life is an endless struggle against all kinds of difficulties, a battle with an outnumbered enemy.
Comrade Xiaoduan,
You are excellent and strong.
Among the women I have come into contact with, you can be regarded as a comprehensive quality, an outstanding woman who stands out.
Please don't get me wrong.
I am a person who likes to put the gm career first, so so far, I have not had a relationship history. "
read here,
Luo Xuan chuckled: "Comrade Xiaoduan, Comrade Bai Yu, this is eager to prove to you that he is still a landlubber who has never been in the water!"
"Pfft-"
Chen Xiao's mother, who has always dealt with people as calmly as water, without being surprised by honor or disgrace, couldn't hold back her laughter at this time!
"mom!"
Chen Xiaoduan's pretty face, under the light of the lantern, was as red as an apple.
She stomped her feet, tilted her head and said to her mother: "How can there be a mother like you who takes the lead to laugh at her own daughter?"
Chen Xiaoduan's mother covered her mouth and said, "Okay, okay, it's my mother who is wrong. I won't laugh, okay? Puff... Who made this Luo Xuan so funny?"
Chen Xiaoduan patted the table, pretending to be angry and said: "Luo Xuan, can't you read well?"
"Ahem, Comrade Xiaoduan.
The last time I went to your house, it was because I was on official business.I am deeply sorry for the sudden passing of my aunt.
But due to my limited status at that time, I couldn't express my condolences to you in time.
It is also inconvenient to burn a stick of incense for my aunt.
The sum of money in the letter should be counted as my personal offering to Mother Chen!I hope that Comrade Xiaoduan will not be too little. "
Luo Xuan coughed twice, "It's too much! If you buy coffins, you can buy 5 coffins, which is enough to wrap Bai Yu inside and out in 5 layers.
If it is used to buy matches, it is enough to burn his house 800 times. "
Chen Xiaoduan said angrily: "Luo Xuan! Can you be more serious?"
"Comrade Xiaoduan, you are like a petrel flying proudly between the dark clouds and the sea against the wind and waves in the boundless sea."
"vomit--"
Luo Xuan possessed himself and retched, then continued to read the letter under Chen Xiaoduan's glaring gaze.
"Comrade Xiaoduan, today I would like to make a request to you: Can we sublimate our pure friendship?
The great Comrade Okjiblev Andrey Viktor Ivanovich once said: "In winter, it is not suitable to fart in bed, otherwise it will burn your eyes."
finished,
Luo Xuan put down the letter, picked up the stack of banknotes on the table, and ran into the bedroom!
666 yuan!
Chen Xiaoduan's mother was not dead, what kind of gift was given to her?
In the past, I was in charge of Chen Xiaoduan's house, so I put a lot of money into it.
Isn't this a good time to return some blood?
behind,
Chen Xiaoduan's shy and annoyed voice came: "Luo Xuan! You only have money in your eyes? I'm here to discuss with you how to solve this job transfer."
in the house,
Luo Xuan replied loudly: "That's not easy? You write an application to the Education Office, saying that you want to go to the most difficult and difficult remote mountainous areas to support education!
Xiaolaojun Village runs a school, but it's not that it can't accommodate you.There is one teacher in the family who teaches students in three grades at the same time.
Under such simple conditions, the children are still shivering in the cold wind and sticking to their studies with runny noses.
Wouldn't your conscience ache seeing the children in such hardship?
With this lofty reason, which leader dares to say no to you? ! "
Hear this,
Only then did Chen Xiaoduan feel relieved and let go of the burden in his heart: "So it's so easy to solve this matter?"
Ji Xuyuan smiled and said: "With the reason of going to remote mountainous areas to support education, it is really easy to reject that paper transfer order.
As for the future, do you need to transfer back to the Red Star Commune?Then you need to think about it yourself.
In any case, with an honest reason, I turned down this job transfer.Luo Xuan's solution is really brilliant. "
That night.
All the women crowded into one room.
And Luo Xuan, Ji Xuyuan, Boss Zhou and Dumb rested in another bedroom.
Fortunately, Luo Xuan has many quilts.
Otherwise, with so many people rushing into the cabin at once, I really don't know how to settle in.
The next morning.
It was just dawn.Luo Xuan, Chen Xiaoduan and his party hurried towards the Red Star Commune.
As for Miss Ye Wan, she stayed in the cabin.
Usually, I help Ji Xuyuan and the others with cooking, cleaning, washing clothes and so on.
in leisure time,
She also wants to learn cultural knowledge from Ji Xuyuan and the others.
Ye Wan now also understands the truth that knowledge can change destiny.
In the past, she didn't dare to have any extravagant hopes for her future life.
At the very top, I also hope that in the future, I can marry a member of the production team with a stronger family and more labor.
Thus.
After working hard for a year, in the end, more or less, I can still get some dividends in the production team.
But now.
Ye Wan had been hanging out with Luo Xuan for a while, and in her heart, a vague longing had begun to arise.
Ji Xuyuan and Luo Xuan were there to help.
Ye Wan had a premonition in her heart: sooner or later, she would be able to serve an iron rice bowl and become a city dweller who eats "public food"!
With such a good opportunity, how could Ye Wan, who has always been strong, not seize it?
When Luo Xuan and Chen Xiaoduan rushed to the commune, they were going to ask the director of the commune to issue a travel certificate for themselves.
But I happened to see Liu Fugui, who was also talking about work in the commune director's office.
This time,
Since he and Chen Xiaoduan were going to the provincial capital, the travel certificate issued by the brigade department was already a bit difficult to use.
As for Chen Xiaoduan, she has a travel certificate from her unit and a work permit.
His social status is completely different from that of an unemployed youth like Luo Xuan.
The position of director of the commune will soon be replaced by Liao Xianmin, the former head of the Zhengxing brigade.
Liao Xianming, who is working on a second job in the commune director's office.
As soon as he heard that Luo Xuan was coming to issue a travel certificate, he tore off a piece of paper signed by the letter without hesitation, and finished issuing the certificate.
Take proof.
Luo Xuan greeted the director of the commune and Liu Fugui, then turned around and prepared to leave.
"Wait a minute, Luo Xuan. I have a problem here, and I feel very troublesome. You come to give me a staff, what should I do?"
Liu Fugui said, "This is not the last time, our agricultural machinery factory allocated a large amount of money to support rural construction.
But the problem is that the sales of our agricultural machinery factory are very poor now.
If we continue to increase support for rural construction.On the other hand, our products are backlogged in the warehouse.
In this way, it will become very difficult to maintain the daily operation in our factory.
Now it happens that you are here too, so let's discuss it and see if there is any solution. "
At this time, it is not long before the beginning of spring.
Those production teams in various regions have little interest in buying drum machines and threshers.
Therefore,
The originally prosperous agricultural machinery factory has now entered the off-season of sales.
In addition, Liu Fugui followed Luo Xuan's suggestion and allocated a large sum of money to help the rural community members.
This has caused a serious shortage of working capital for agricultural machinery factories.
Hearing what Liu Fugui said,
Luo Xuan spread his hands: "Boss, you think highly of me, don't you? I don't know anything about sales."
finished,
Luo Xuan and Chen Xiaoduan left the office without looking back.
"You boy!"
Liu Fugui chased him out, "Let's go, it's noon now. I'll take you to the catering service agency, let's talk while eating."
Luo Xuan chuckled: "That's pretty much the same. You clearly know that I don't want to be shy in front of those commune leaders, but you just wanted to ask me in the office."
Wait until the three of them are seated in the private room of the catering service agency.
Luo Xuan asked: "Now in the market, how many competitors do you have?"
"There are two large-scale ones. One is Ningsui County Machinery Factory. The other is Yandu City Machinery Factory. They are also producing drum machines and threshing machines."
Liu Fugui said: "They sell and the price is cheaper than what we sell."
Luo Xuan said, "What about the quality? Is there a big difference in quality?"
Liu Fugui said: "Because there are comrades from Nanhua Palace, and you occasionally come to check our quality.
Therefore, the quality of our agricultural machinery factory should be slightly better.
But our threshing machine sells for 195 yuan.However, the threshing machines of these two machinery factories sold for 2 yuan.There is a huge difference of 153 yuan in the middle. "
Luo Xuan waved his hand: "Price is not a problem. The important thing is to highlight the selling points of our products and increase the intensity of sales promotion.
If the sales method is proper, brass can sell for gold price.
In the same way, if a piece of gold is given to a layman who can't sell it, he can only sell it for the price of brass in the end.
Now I will teach you a way: Send all the salespeople out!
Let them try their best to seize the warehouses of supply and marketing cooperatives in various counties and cities.Put all the agricultural machinery that was originally stored in the warehouse of your machinery factory into the warehouses of those county and city supply and marketing cooperatives.
In this way, wouldn't the funds be returned? "
this period,
But there is no such thing as actual sales monthly settlement, account period, or consignment sales.
Units pay with one hand and deliver with the other.
Even pay for the goods first, then ship the goods.
Anyway, they are all state-owned units, and no one is afraid of repudiating debts.
Only in the later stage of development, the collective enterprises and public enterprises in various places are not efficient, and everyone's working capital is very tight.
In the end, countless "triangular debts" will appear, which will make these enterprises that are already struggling to operate even worse.
Under the circumstances at that time, the "triangular debt" was even serious, and the state even set up a "special clean-up leading group for triangular debt" for this purpose.
But in this period.
For Hongxing Agricultural Machinery Factory, as long as the goods are sent to the warehouses of other supply and marketing cooperatives, there is no such thing as "difficulty in collecting money".
This is equivalent to, as long as the agricultural machinery factory can push out the goods, it can receive a lot of cash back.
After listening to Luo Xuan's words.
Liu Fugui shook his head, "It's still too early for the rice harvest! How can the raw materials stores of the supply and marketing cooperatives be willing to spend money to buy goods?"
Luo Xuan chuckled, "Comrade Liu Fugui, first of all, you need to know one thing: there is nothing in this world that cannot be sold!
Even if it's shit, it has to have a shit price. "
Chen Xiaoduan frowned, "Luo Xuan, what do you mean, the price of our factory's agricultural machinery is also reduced? Relying on the low price, to seize other people's warehouses?"
Luo Xuan shook his head, "In a price war, it hurts others and benefits oneself. In the end, everyone will lose money."
"Deputy Director Liu, can you imagine, the director of the supply and marketing cooperative in our commune, the first thing he puts first is the profit of the unit?"
Luo Xuan said: "That's not the case. What he pursues first is his own work performance. The supply and marketing cooperatives at all levels have a lot of working capital, which is left idle on the books."
"In this case, let's give him a performance!"
"Hold an order meeting. If the supply and marketing cooperatives in each commune order 20 drum machines, they will give away 2 sets. The county-level supply and marketing cooperatives will order 100 sets and give away 10 sets."
Luo Xuan said: "In this way, when they make monthly reports, they can tell their superiors how many drum machines they have 'wought' for. How much benefit can this move create for the unit?"
The supply and marketing cooperatives in this period were not flexible in their business philosophy.
It is almost step-by-step: how much to buy, how much to sell, and how much profit to the unit in the middle.
Then hand over all the profits.
When the supply and marketing cooperatives need funds, the top will naturally allocate funds downwards.
therefore,
This has caused the heads of the supply and marketing cooperatives to be insensitive to the unit price of the commodity.
The benefits created by a single product are not particularly clear.
Just buy in such a muddle-headed way, and sell in a muddle-headed way, no one competes with them anyway.
Therefore,
In the sales reports of these supply and marketing cooperatives, normal losses or profits are very common.
It cannot be regarded as the work achievement of the person in charge, and a loss is not considered a mistake.It's just that the face is a bit ugly.
However, the promotional form of buying gifts proposed by Luo Xuan has become commonplace and not uncommon in later generations.
But in this period, it is a new thing, which everyone has never seen or heard.
If a county-level supply and marketing cooperative purchases 200 threshing machines, the agricultural machinery factory of Hongxing Commune can give him 20 as a gift.
Thus,
The extra 20 threshing machines can make the accounts very beautiful when these supply and marketing cooperatives do the accounting.
This is the extra profit for the unit!
As for occupying funds?
This low-level question is not within the scope of consideration, just make an application to the superior.
This way of shipping out, when the supply and marketing cooperatives settle their accounts, they will think that they are very cost-effective: a full 10% of the funds have been saved.
The agricultural airport is calculated according to the production cost price.
therefore,
From the point of view of the agricultural machinery factory, this can be compared with the sales price by 10%, which will save a lot of money.
Moreover, the products of Hongxing Agricultural Machinery Factory preemptively occupied the warehouses of those supply and marketing cooperatives.
When the sales of agricultural machinery enter the peak season, the heads of these supply and marketing cooperatives want to buy another batch of goods from other people's homes.
But I saw a pile of drum machines in my warehouse
Needless to say, they have absolutely no incentive to keep buying.
Now through this method, the problem of agricultural machinery factory shipments has been solved.
But if you want to firmly seize the sales market in your own hands, this is not enough.
The product is pushed in by others, and we have to help them solve the problem of "selling".
Otherwise, next time, this method will not work well.
In order to solve the sales channel, the last step, for future generations, is called the decisive battle terminal.
Therefore, Luo Xuan made another suggestion to Liu Fugui: a gift.
That is to say, when delivering goods to various supply and marketing cooperatives and stores.
In private, the salesperson of the agricultural machinery factory would stuff a large stack of towels and a few beautiful enamel basins for the salesperson of the supply and marketing cooperative.
And the euphemistic name: Ask them to use these towels to wipe and wipe the threshing machine of the agricultural machinery factory when they are free.
in fact,
Needless to say, everyone knew in their hearts: How could those salespersons be willing to take such a good towel to wipe the threshing machine?
finally,
Most of these high-quality towels and enamel basins will be taken home by the salesperson.
But if they want to take back some of these good towels made in Shanghai.
Then I can only sell more goods for Hongxing Agricultural Machinery Factory.
Only the drumming machines of Hongxing Agricultural Machinery Factory have a large shipment, and the salesmen and the others will get more towels and enamel basins.
Don't underestimate the sales effect of front-line salespersons.
During this period, whether in rural areas or urban areas, there were generally few routines.
Those production teams, the production captains and members who came to buy drum machines, are so pure!
How can they resist the hard-working sales of these "public" salesmen?
What is the quality of this product?
What is the price of one penny and one penny of goods.
What else can you look at: the threshing machine of the Hongxing Agricultural Machinery Factory has an extra pedal for you, and you can replace it yourself when it breaks down later.
Why don't you save it if you use it for three more years?
As such.
Even the salesperson can preach: the threshing machine of Hongxing Agricultural Machinery Factory has after-sales maintenance, and there will be special technicians who will come to serve it.
As for the so-called "after-sales service", don't care about these details whether it can be done later or whether it is done well!
If not, every commune also has an agricultural machinery station.
And those agricultural machinery technicians in the agricultural machinery station are terribly idle every day!
Can't they go to support the agricultural production and construction business?
Selling goods from Hongxing Agricultural Machinery Factory, the salesperson has an advantage.They will definitely put the goods from Hongxing Agricultural Machinery Factory in the most conspicuous place of the store.
Selling other people's goods, they don't get half a dime.Then these agricultural machinery will definitely be thrown into the corner.
In the end, it goes without saying that they will tend to sell someone else's goods.
As for the disparity in price, it has nothing to do with the salesperson.
Selling a threshing machine priced at 153 yuan and selling a threshing machine priced at 195 yuan, for the salesperson, the result is the same.
They will not sell a few dollars more and sell dozens of dollars less because of it.
As a salesperson, he can get a reward of half a dime from the unit.
At present, if Hongxing Agricultural Machinery Factory adopts Luoxuan's series of sales combination punches, it will occupy a large sales area and become the number one.
Still no problem.
Wait until other agricultural machinery factories have learned these routines.
At that time, Hongxing Agricultural Machinery Factory will naturally have more sophisticated sales methods to deal with them.
This has created a strange phenomenon: Those who do not learn from me will die!
Learn from me.
Fall to death!
【grateful】
time old boy
Tang Song Yuan Ming Qing Ling
wxya
Bookworm NO.101
Book Friends 141123212042096
when the stars are shining
cboy
Book Friends 20211227145904196928058
I'm looking for aliens
Thank you for your support!thank you all!Thanks for having you!
Thanks to all my friends who accompanied me along the way!Thank you for your encouragement for so long!I will continue to work hard!
(End of this chapter)
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