Reborn in the red years, I am farming in space

Chapter 707 Have you heard of promoters?

This time,
Luo Xuan, Huang Xuan and Peng Yong, as well as Jian Teng and Chen Xiaobai who drove to the Doujiapan coal mine to sell grain, stayed in Camel City for more than a week.

The 3600 yuan Chen Xiaobai earned from selling grain had already been spent on advertising before he had time to warm it up.

This time for advertising, according to Luo Xuan's idea, the main thing is to do wall advertisements first.

Within the urban area of ​​the city, most of them are propaganda slogans, and then hang "Orchid Flower Cosmetics Propaganda" under these slogans.

For example: 【Go big and work hard, strive for the top. Orchid Flower Cosmetics Announcement. 】

[Fight the battle of water conservancy in winter, and strive to increase the production of 100 million tons of orchid flower cosmetics in the autumn harvest. Let me say here: comrades, you have worked hard! 】

[The cofferdam has added [-] mu of land, and the members of the community are smiling. Lanhuahua Cosmetics wishes our city's water conservancy construction great new achievements! 】

Thus,
Focusing on slogans, supplemented by advertising, is less likely to attract the attention of the street office and the propaganda department, which can effectively reduce their resistance.

And on some conspicuous walls beside the national highway, the style of the advertisement has changed:

[Mother's hard-working hands need our careful care. Orchid flower hand cream adopts the most advanced formula and is best formulated with raw materials]

[Our happy life is inseparable from the dedication of our parents without complaint or regret.My father's wrinkled face, an orchid flower moisturizer, let our father show a long-lost smile.]

But in some smaller communes, the advertisement this time is even more straightforward:

[No gifts will be accepted during the festival this year, only orchids will be accepted as gifts]

【Orchid Cosmetics, the best gift for a revolutionary partner】

[A beautiful face cannot be separated from the careful care of orchids]

【Orchid flower hand cream, make your hands as clean as rice fat.】

……

Billboards like this seem to have filled the streets and alleys of the entire Camel City overnight, as well as the national roads around the city, the commune residences, and the walls of some production teams located on the main roads.

Suddenly, like a spring breeze coming overnight.

In just a few days, dozens of state-run barbershops opened in the entire Tuocheng city.

Their walls are all plastered with posters.

In this bright red and green poster, a beautiful, fashionable, and a bit chubby girl is holding a hand cream with a smile, and is busy applying it to her slender hands
The subtitle on this painting is: "My own hand, I will take care of it myself".

And in the posters.

It was a peasant girl, half kneeling on the ground, carefully applying hand cream on her elderly mother's hands.

And the girl's old lady, who has gone through vicissitudes, is grinning at this moment, showing a happy smile on her face
And the subtitle on this poster reads: Mom, you have worked hard!You have supported our happy home with these hardworking hands.

These posters are either a beautiful girl taking care of her own hands, highlighting a "beauty theme".

Or they are children who are carefully using hand cream to repay their parents
This kind of poster is to highlight a "gratitude" and a "filial piety".

On the second day,
People in the entire Camel City area are asking: "Is it orchid flower hand cream?"

"It's not bad, I know that there are signs with orchid flowers everywhere, what kind of thing is that?"

"His second uncle, what's the deal with Lanhuahua Cosmetics? How come you can see this brand everywhere?"

"I don't know, I also saw this orchid flower on the huge sign at the corner of Second Street."

"Chunlan, let's go to the department store and go shopping? I heard that the orchid flower hand cream and shampoo are very good. I want to buy a bottle and try it out."

"Okay, my hand is also cracked, and I was about to buy a hand cream. Unfortunately, when I went to the daily chemical store two days ago, all the hand cream brought out by the salesperson turned into water. Yimanjie won't work."

This time!
People in the whole Camel City are talking about it, asking about the origin of Lan's "Huahua Cosmetics", and wanting to know its price, whether it is expensive or not.

But no one cares: how is the quality of this cosmetic?Is it cost-effective?
In fact, the reason for this strange phenomenon is not surprising: the first wave of manufacturers who started to learn how to advertise their products can fool many people even if their products are stinky shit.

Just because during this period, no one has been exposed to such a new thing as "advertising".

In their cognition: But anything that can be on the radio station is definitely a good thing.

As long as it can appear on the promotional poster, believe it, it must be right!
Someone once said: People who have been to the provincial capital of Shanzhou, their consumption concept is 20 years behind Xiangjiang.

In the remote and isolated Saibei, the consumption concept of people here is 20 years behind that of people in the provincial capital.

The herd mentality of Saibei customers far exceeds that of other places.

And the people here are very straightforward and forthright when they buy things.

If you buy vegetables at the vegetable market, no one bargains!If it is in later generations, people here will go out to buy houses, and others will talk about them!

Buy gold and silver jewelry. On the catty! [real event]
In addition, all the people in this period have never seen media advertisements, let alone know what "soft advertisements" are.

With the pulling effect of high-altitude advertisements.

Coupled with the bombing effect of the overwhelming and huge wall advertisements on the ground.

Therefore,
This time, the "orchid flower skin care product" caused a sensation in the whole city at once, which is actually not unexpected.

Let’s put it this way: whoever has the ability to go to [China People’s Broadcasting Station] to place an advertisement once can sell out any product for him!

Just one advertisement on the radio station can bring such a huge sensation during this period.

What's more, this time, Luo Xuan's advertising efforts in the Camel City area have gone far beyond advertising on radio stations.

This time Luoxuan was in the Camel City area, pulling in soft advertisements on radio stations and beautifying soft advertisements in newspapers.

These are advertisements bombarded from a high altitude level, which can instantly make all the people in Camel City have an inexplicable trust in the brand "Lanhuahua".

Coupled with the wall advertisements on the ground and in-store posters, the bombing effect brought by this form of advertising.

Therefore, the six words "orchid flower cosmetics" have been forcibly implanted in the minds of all the people through this kind of repeated indoctrination.

I don’t have enough money in my pocket now, are you still hesitating?
It doesn't matter, as long as they remember the brand!
As long as the six words "orchid flower cosmetics" have penetrated into their hearts, these consumers will have to pay for it sooner or later!
Otherwise, their hearts will always be scratched by cats and dogs, making people always feel like something is not done.
This kind of advertising effect, in fact, only had such a big effect in the earliest days.

If you wait until later, everyone will be used to advertising and get used to it.

Not only will consumers not arouse their desire to consume, but sometimes they will have an inexplicable resistance to advertisements.

This time,
Perhaps in the whole country, "Lanhuahua Cosmetics" is the first to eat crabs and the first to advertise.

So in a small place, "orchid flower cosmetics" caused a huge sensation, which is also a reasonable thing.

Huang Xuan felt sorry for the thousands of dollars, and said, "Luo Xuan, our factory hasn't made any money yet, so you can donate 800 yuan to the 'Hundred Years of Yuzhong' as a student aid.

Will this expenditure cause dissatisfaction among other cadres of the production team?Also, will Accounting Li and the others agree to report this account? "

Luo Xuan patted her on the shoulder and said with a smile: "Come on, let's go to the department store and the major daily chemical stores of the supply and marketing cooperative.

No matter how much you say in the guest house, it's useless.We should not only look at the advertisement, but also look at the curative effect. "

The Huang Xuan in front of me is smarter and more lively than Zhang Xiaoli.

In her body, there is always a youthful vitality.

And Luo Xuan could also tell: Huang Xuan is a good housekeeper, a woman who can help him manage his business and career.

Not only that, because Huang Xuan is small and exquisite, but she is passionate inside.

Especially when I had an in-depth communication with her, I couldn't find that kind of satisfaction in others.

Sometimes, Luo Xuan couldn't help but feel the urge to marry her.
——Huang Xuan is a shrewd and capable girl. She is not only a good helper, but also a person who can meet her needs in all aspects.

It is indeed a good match.

As for the ratio of input to output, if it was on Zhang Xiaoli, she would never care about these things.

In Zhang Xiaoli's heart, as long as Luo Xuan is willing to do something, then Zhang Xiaoli will follow suit.

She never asks if it's worth it, is it right?
But although Huang Xuan is very well-behaved and obedient.However, she will not follow blindly like Zhang Xiaoli without asking why.

Just like just now, Huang Xuan's worry is actually very reasonable: the Shilipu production team is actually in the hands of Luo Xuan now.

But accountant Li, he is still very strict with the management of the accounts.

Just because everyone knows that the main source of funding for this small cosmetics factory is the "Xiao Laojun Nature Reserve Office".

And the "Lakuzhaizi Production Team in Laos County".

Therefore, all the expenses of the Orchid Flower Cosmetics Factory must go through a strict review.

In this way, a clear and clear ledger can be handed over to the two "investors" in the future.

Therefore, regarding production and other matters, all the cadres of the Shilipu production team obeyed Luo Xuanyan.

But for all the expenses in the cosmetics factory, Accountant Li strictly checks and reviews them strictly.

Luo Xuan brought Huang Xuan, who was worried about paying too much for herself and couldn't explain it, to the [Camel City No. [-] Department Store].

"Comrade salesperson, bring me two hand creams. I want the orchid flower brand!"

"Comrade salesperson, um, um, a bottle of shampoo. Oh, and a bottle of conditioner."

"Comrade salesperson, please invoice me first. Wang Lan in your counter team is my second aunt. She didn't come today?"

Saibei people have a grumpy temper, and the salespersons who are too busy have a bad temper.

I saw a few salespersons at the daily chemical counter with glaring eyes: "Why are you so crowded? Go to the back and line up! There is no more hair conditioner. Those who want to buy go back first and wait for the next batch!"

"Don't squeeze, so what if you are Wang Lan's second aunt? You haven't seen any other comrades, and they have been queuing for more than an hour? Go, go, wait behind!"

"Let's go everyone!"

The person in charge of the cabinet team stood on the stool and yelled: "There is no stock! All the shampoo, conditioner, hand cream, and face cream of the Orchid Flower brand are sold out! They are all scattered, and we will wait for the next batch of goods to arrive. "

After queuing for a long time, many big girls and young wives didn't buy it.

Among the crowd, bursts of dissatisfaction suddenly broke out: "Say it! Don't think we don't know, today is the first day that Lan Huahua's cosmetics are on the shelves! How could it be sold out so early?"

"That's right! Uncle Er is at the supplies station."

Another big girl shouted: "They just purchased a large number of orchid products, how could they be sold out?"

Someone else said: "It's not that you don't know about these people in the supply and marketing cooperative. But they will hide anything that is in short supply, and keep it for their related households to take care of them."

The person in charge of the daily chemical counter was furious: "You woman, where are you talking nonsense?

Who stayed?Hey, who is taking care of the related households?Our counters are out of stock, and there is no stock in the warehouse, what to do!

Do I still need to invite you to check out the library?What kind of a joke are you?Ichimansuke said there, get rolling!Next time I see you coming, I won't sell it to you either. "

Huang Xuan pulled Luo Xuan, frowned and asked: "Their counters have just started selling for half a day, why are they out of stock?"

"The first batch of goods was worried about sales and storage issues, so they purchased less."

Luo Xuan explained: "It's not just the person in charge of the material procurement station, he doesn't dare to buy more.

Even the Camel City Supply and Marketing Cooperative had the same concern, so at the beginning, they bought a batch of goods tentatively. "

"Wow--"

Huang Xuan's winking eyes shone brightly: "That means, the current level of sales in the store has exceeded their imagination.

In this way, the next time they buy, they will increase the quantity?This is great! "

"not good."

Luo Xuan shook his head: "Look at the salespersons in these daily chemical cabinets, how they treat customers! If things go on like this, it will affect customers' enthusiasm for consumption, which will damage our brand image."

"What should I do?"

Huang Xuan pouted: "The sales channels are all in the hands of the supply and marketing cooperative. The salespersons here are all staff members. We don't care about their service attitude."

"Don't care?"

Luo Xuan laughed and said, "If they don't change themselves, then we will force them to change!"

The employees of these supply and marketing cooperatives are all paid dead wages.

Whether the profit of the entire cabinet group is good or not, and whether it sells more or less, has no effect on them.

That being the case, Luo Xuan decided to become a full-time salesman.

Using the advanced sales promotion concepts of later generations here decades in advance, if you don't believe it, they still can't change their old-fashioned style!

(End of this chapter)