Reborn in the red years, I am farming in space

Chapter 762
With his spear, attack his shield.

For disputes and struggles in the field of commercial circulation, it is better to use purely commercial means to defeat the opponent.

Now that the No. [-] Department Store has great influence due to its influence.

Then the Orchid Flower Cosmetics Factory needs to create an atmosphere that is more influential than it is!
Taking this in turn, it forced the No. [-] Department Store to take the initiative to seek cooperation from itself.

In the field of commercial circulation in Camel City, the First Department Store is considered a top-tier enterprise.

But Lanhuahua Cosmetics Factory was positioned as a regional strong brand in the whole northern part of Saibei, and even radiated parts of surrounding Inner Mongolia, most of Xishan Province, and the whole of Xianing.

If the Lanhuahua brand can't even be managed by a department store in a small place, then there is no way to face the national market in the future.

Or even rush out of the country?

To know,
In later generations, there was a cosmetics company called "Sister Baojie", whose international influence even surpassed that of some small countries.

When other brands enter the large supermarket chains, they have to pay high entry fees, barcode fees, sponsorship fees, and display fees
But these things don't exist in front of this cleaning lady!

Which store with a slightly larger scale can not sell other products?
Any store has to take the initiative to put the cleaning lady's goods in the best position.

In order to enhance the brand image of their stores.

It’s also good to give customers a hint: look, what we sell in our store are all well-known brands, so just buy with confidence.
Placing the most well-known brands in the best position will not actually create any profits for these commercial distribution companies.

But they have to.

This is the power of branding!

Although the Orchid Flower Cosmetics Factory is only a seedling at present.

But if the goal of Orchid Flower Cosmetics is only positioned in a small place, for those products sold in small dark stores.

That would be so useless
Goals need to be set a little bigger.

But in the actual work, we still have to work hard to build up the brand image bit by bit and step by step.

Never be satisfied with the existing achievements, never satisfied with the status quo.

Struggle and forge ahead, keep improving.

This is the correct approach for a long-term enterprise.

The purpose of the promotion is to build momentum, to increase the popularity of the No. [-] Department Store's competitor, the No. [-] Department Store.

Wait until the cargo building of the Second Department Store is full of people and customers.

In turn, it can affect the mood of the cadres and workers of the No. [-] Department Store.

These cadres and workers with iron rice bowls are not particularly concerned about the economic benefits of the unit, and they do not have much sense of competition and motivation to compete.

Watching other people's houses beating gongs and drums, singing and dancing lively.

But my own unit is not prosperous enough, deserted, no one will feel at ease.

First, make the No. [-] Department Store prosperous and bustling.

In this way, the No. [-] Department Store was pushed back, and there was an initial incentive to cooperate with Lanhuahua Cosmetics Factory.

With the initial incentives, it is obviously not enough.

After all, in this period, the economic benefits of the unit are not the top priority in the minds of department store managers.

at this point,
It is completely different from the private retail enterprises of later generations.

Those private distribution companies in later generations, who have a tumultuous quarrel with a certain manufacturer today, can still shake hands and talk happily tomorrow.

The reason why this happens.

There is no other reason, only the pursuit of profit maximization.

As for the First Department Store, people don't care about it.

In Director Lou's eyes, the trust of superiors is the most important thing.

Secondly, his seat and face are far more important than department stores making more or less money.

not to mention,
At present, the series of products of a mere Orchid Flower Cosmetics Factory are far from reaching the level that can affect the overall efficiency of a dignified city-level department store.

There are preliminary incentives for cooperation.

It was necessary to add more firewood and light a fire under Director Lou's buttocks, so that he could not sit still completely.

then,

Then there was the Jintai Chlor-Alkali Factory, who sent people to sign the purchase and sale contract.

In fact, even without the deal of Jintai Chlor-Alkali Factory, Luo Xuan had a backup plan: In the worst case, let another unit come forward and place a big order in the No. [-] Department Store.

For example, Zhimi County Government, or the newly established "Tuocheng Area Freight Information Service Agency".

Anyway, they sign the contract and pay the deposit.

The First Department Store only needs to dispatch the goods, and it doesn’t think too much about it
In short, Director Lou must fall into the trap!
And now Director Lou has clearly realized the seriousness of the problem.

He put down the phone and shouted: "Quick, Comrade Wang, you go organize the vehicles, I will call the Finance Department and ask them to collect a sum of cash for you."

Others are in a hurry to ask for goods, and they are still the kind of units with the national prefix that are too high-level to be provoked.

In addition, the other party is under the banner of "supporting agriculture urgently needs supplies".

Delay in spring plowing?
No one can afford this responsibility.

The matter is so important, Director Lou has completely panicked: "You take the money, hurry to Zhimi County by car, and find the Orchid Flower Cosmetics Factory.

Go to their warehouse, collect the goods for me, and then pull them back overnight. "

The person in charge of the office, surnamed Wang, reminded Director Lou in a low voice: "Director, Comrade Luo Xuan, who used to be in charge of Orchid Cosmetics, is in Camel City himself. Do you see?"

"he?"

Director Lou was obviously not interested in the handsome man, "Well then, you go and contact the lesbian surnamed Han in the Tuocheng Office of Lanhuahua Cosmetics Factory."

The person in charge of the office asked: "This should not be possible. The lesbian is not doing promotional activities in the No. [-] Department Store, but in their office.

I'm going to look for her on my bike.

It's just the director, what should I say after I find her? "

Director Lou thought for a while, "You don't need to say anything, just say that I want to see her, and then ask Comrade Han Lijuan to come over immediately, and I will wait for her in the office."

The person in charge of the office nodded, then turned to look for Han Lijuan.

And in the aisle of the office area of ​​the public department store, Bai, the deputy director of the No. [-] department store, looked at Comrade Wang's back in a hurry, and couldn't help smiling.
Who is Han Lijuan?

Do you think it's those female employees in the department store who come when they are called and leave when they are waved?

Sure enough, as Deputy Director Bai expected.

Not long after, the person in charge of the office rushed back from the No. [-] Department Store and rushed into Director Lou's office: "Director, Comrade Han Lijuan, she said that she is very busy and can't take care of it now."

"what?!"

Director Lou was angry, "Two days ago I was still crying and shouting. It's unreasonable to want to buy goods for our unit! Lao Wang, please remember, as long as they come from their orchid flowers and cosmetics factories, they will not be accepted. !"

Old Wang smiled wryly: "Director, shouldn't we deal with the bill in front of us, and let's talk about it later?"

Director Lou was taken aback!
Then he sat back on the chair angrily, and asked in a bad tone, "That mother-in-law is coughing, that Han Lijuan said that? Does their office have stock?"

"Not much."

The person in charge surnamed Wang replied: "In the past, their office would prepare some goods for the convenience of the material station when they needed to purchase goods.

It will be faster and more convenient to send it by the office.

But that Comrade Han Lijuan said that the Orchid Flower Cosmetics store has been selling quickly these days, so there is no stock in the warehouse of the office now. "

Director Lou's face darkened: "Then did you ask how is the inventory in the warehouse of their cosmetics factory?"

Comrade Wang replied: "I asked. The answer I got was... I don't know, it won't hurt me."

"What kind of shit can't hurt it?!"

Director Lou jumped up and down: "Han Lijuan, as the person in charge of a sales office, doesn't she know the stocking situation in the factory?"

"really do not know."

Comrade Wang smiled helplessly: "According to that Comrade Han Lijuan, the position settings in their factory are different from those factories that I and we often see."

"She said that the Camel City Office is an independent registered unit, and it is an equal cooperative relationship with Lanhuahua Cosmetics Factory."

Comrade Wang himself was a little confused: "It is said that the cosmetics factory gave the office a base price.

As for advertising, promotional activities, and even the salaries of all the staff in the office, they are all responsible for their own profits and losses.

She, she said."

Director Lou was completely confused: "What else is she talking about?"

Comrade Wang replied: "That Han Lijuan also said that the Tuocheng office is an independent accounting unit and is responsible for its own profits and losses.

Usually, I only focus on expanding sales channels, providing after-sales service, and inspecting out-of-stock replenishment in various stores.

Offices and cosmetics factories are authorized production.Han Lijuan can't interfere with the production management of Lanhuahua Cosmetics Factory. "

The products produced in one factory are actually divided into two independent legal persons?

This series of operations is actually very common in later generations.

This is for manufacturers and sales companies to avoid risks.

Therefore, on the back of many products, you will find such instructions: production enterprises, authorized entrusted production enterprises.

And these two enterprises are parallel and independent.

This move can effectively prevent, in case a certain brand fails, the manufacturer can still maintain the original production line and industrial workers.

As for the company and brand owner responsible for sales, if there is a quality problem with the product, of course it will be punished accordingly.

But this will not affect other sales companies, continue to entrust the original factory, and continue OEM production for them
This kind of setting has many advantages, but people in this era don't understand these things.

After listening to Comrade Wang's explanation, Director Lou, who was still confused in his mind, was anxious: "The goods are urgently needed, and their Tuocheng office has no stock, what should I do?"

I thought about it.

Director Lou urged Comrade Wang, "Now there is no other way but to let you go to Zhimi County yourself.

How about this, you go to the finance department to get the money, and then take a truck to the Lanhuahua Cosmetics Factory to see if you can get enough goods from their warehouse. "

Comrade Wang nodded: "That's the only way."

at this time.

Deputy Director Bai's voice sounded from the office door: "No need, it's a waste of time to go."

Director Lou frowned: "Why, do you have a better solution, Deputy Director Bai?"

As for the word "deputy director", Director Lou took it very seriously.

Deputy Director Bai smiled lightly, and pretended not to be disobedient, and replied, "Even Director Lou, who has great powers and deep connections in Camel City, you can't do anything about it. What can a deputy director like me do?"

"It's just that I called Lanhuahua Cosmetics Factory just now."

Deputy Director Bai spread his hands together: "According to the people over there, their factory is now fully fired, and all the employees are working overtime to produce, but they can't keep up with the speed of sales.

So, Director Lou, do you understand? "

understand?

Director Lou is also a titan who has emerged from the workplace step by step.

At this point, he still doesn't understand: the order from the chlor-alkali factory is a bit strange.

And before the delivery contract was signed, the timing of this deputy director Bai's appearance was also very strange.

Now the Orchid Flower Cosmetics Factory doesn't want to place a large order, but it has to use the production capacity as an excuse to refuse the business from the First Department Store.

Shit!

For cosmetics, as long as the raw materials are prepared, the filling speed is very fast.

How could the production capacity fail to keep up?

Orchid flower cosmetics are not popular all over the country, so that distribution companies from all over the country are queuing up there to buy goods.

There must be a demon in the abnormal situation.

In any matter, as long as there are more than two or three points of doubt, there must be ghosts!
Director Lou looked coldly at the calm Deputy Director Bai, "Old Bai, your friendship with Luo Xuan looks very good."

"so so."

Deputy Director Bai shook his head: "It's just an ordinary cooperative relationship, Director Luo pursues sales and profits.

As for me, I also have to consider the economic benefits of our No. [-] Department Store; I also have to take care of the feelings of the majority of cadres and workers in our unit, right?

Seeing that the No. [-] Department Store is bustling and bustling, but our daily chemical counter is deserted. How can it work!
Director Lou, you don't understand the principle of joint sales, do you?
As long as a customer enters the store, does he just buy some daily chemical products?Forget it, Director Lou can't understand these marketing concepts. "

What is the overall economic benefit of the first department store, and how to improve the work enthusiasm of all cadres and workers.

These things should have been the responsibility of Director Lou as the leader.

But now it comes out of Deputy Director Bai's mouth, confidently and confidently?
Director Lou slowly sat back in the chair, and just stared at Deputy Director Bai without saying a word.

Already clearly aware that something was wrong, Comrade Wang, the person in charge of the office, quietly leaned towards Deputy Director Bai.

"Why, you have already concluded that I will leave early?"

Director Lou's cheeks twitched unceasingly: "Do you think my chair is really that weak?
tell you!Just such a transaction of just over 1 yuan can't make much trouble! "

"wrong."

Deputy Director Bai simply stopped pretending: "Old Lou, I have to remind you that Lanhuahua Cosmetics has arranged 6 promoters to come to our unit in shifts to help sell products and clean up.

This matter was actually welcomed by all the cadres and workers in our unit. "

"Look, the manufacturer sent people over to help with the work, do you think the comrades in the daily chemical group like it?
Not to mention helping with work, but also helping to introduce products.Those lesbians on the locker group will be a lot easier, right?
Moreover, they usually have some gifts to take, some small bargains to take advantage of, and at the same time, it does not harm the interests of our unit.

This kind of thing that everyone is happy with, Lao Lou, why do you oppose it?

Today is the daily chemical cabinet group.

If there is another manufacturer willing to send people to the department store department tomorrow to follow suit, how easy will it be for the employees of our unit to go to work?
Lou, you've made everyone angry, you know that? "

Director Lou snorted coldly: "So what? I am able to do what I am today, all thanks to the trust of my superiors."

"There will be none soon."

Deputy Director Bai laughed loudly: "Old Lou, you just wait for the chlor-alkali to overthrow you like a fire from the sky!"

When Lao Lou heard this, his heart twitched inexplicably.
(End of this chapter)