The richest man

Chapter 160 Supermarket Battle
It's hard to imagine that in just one day, Master Kong's instant noodles and raccoon noodles became popular all over Hong Kong.

The game of collecting Outlaws of the Marsh cards is like "opening a blind box", very addictive!

In addition, collecting the Water Margin cards can be exchanged for a bonus of 1 Hong Kong dollars, which led to even the aunts and uncles in Hong Kong frantically snapping up Master Kong instant noodles.

The Outlaws of the Marsh card can also play the game "Water Margin Killing". Who the hell would have thought of such a genius idea? !

The Hong Kong media and business circles couldn't help but be stunned by Hutchison Whampoa's showy operation.

On that day, the stock price of Hutchison Whampoa skyrocketed! !
Previously, due to Zhang Jun's implementation of the "slimming plan", he sold part of the assets of Hutchison Whampoa, and the stock price fell a lot. Among them, the real estate business was sold to Chinese Land more than a month ago.

Because, Zhang Jun made a bet with the stockholders that as long as the real estate market does not recover, he will sell the real estate business of Hutchison Whampoa Company, and he won.

Until now, Hong Kong real estate is still in a downturn.

The east corner is lost, and the mulberry elm is harvested.

After selling the real estate business, Hutchison Whampoa returned more than 3 million Hong Kong dollars.

As a result, Hutchison Whampoa was able to rapidly expand its scale in ports, retail and other businesses, and expanded its business to Southeast Asia.

Hong Kong Stock Exchange.

Shareholders were very excited to see the stock price of Hutchison Whampoa soaring.

"Hahahaha, I knew Zhang Jun could do it when the clouds opened to see the moonlight!! As expected, the stock price of Hutchison Whampoa Company has risen really fast, and now I have made a lot of money!!" A stockholder waved his fist excitedly, loudly laughed.

"Zhang Jun is such a genius!! He even came up with the trick of collecting Water Margin cards, I'm so convinced!"

"The ParknShop supermarket under Hutchison Whampoa is full of customers today! Although many people came into the store to buy instant noodles, they also bought other things along the way!"

"Hehe, this is Zhang Jun's greatness!! Using Master Kong's instant noodles, a popular product, to attract customers, and thus make the supermarket make a lot of money!"

"This business idea, one word, awesome!!!"

"Not to mention, after Zhang Jun slimmed down Hutchison Whampoa Company, although the company's business is small, most of them have become industry giants with promising profit prospects, such as ports and retail, which have developed into the number one in Hong Kong. I remember Zhang Jungang's acquisition of and When remembering Whampoa Company, Wellcome Supermarket under Jardine Matheson was the largest supermarket in Hong Kong..."

"That's right, after some drastic reforms, Hutchison Whampoa is almost reborn from the ashes!"

"I heard that Hutchison Whampoa is cooperating with IKEA to build the first home furnishing supermarket in Hong Kong. I will go shopping when the time comes. I heard that IKEA is very popular in Europe."

"..."

Some people are happy and some are worried!
Due to the hot sales of Master Kong instant noodles, other brands of instant noodles are naturally unsalable.

At this moment, the Hong Kong branch of Baodao Uni-President Company is holding an emergency meeting on how to deal with the strong attack of Master Kong instant noodles.

In the meeting room, the atmosphere is heavy.

The middle-aged man sitting on the first seat looked serious, and said to everyone: "Everyone, the wolf is coming!!! Master Kong's instant noodles are a brand launched by Hutchison Whampoa Company. The activity of passing cards is even more powerful! How to deal with Uni-President Instant Noodles, if anyone of you has a good idea, you can talk about it.”

Everyone bowed their heads in thought.

Obviously, Master Kong instant noodles are really hard to deal with.

After a while, someone suggested: "Either reduce the price, or increase advertising, or develop new flavors of instant noodles, or we also make cards..."

There are only a few ways...

"The price can't be lowered anymore, the profit is too low. If you want to increase it back in the future, it will be very difficult, and consumers will have opinions! Collecting cards is not advisable, it's just a mere imitation. For now, we can only increase advertising Putting in and developing new flavors! Instant noodles are food after all, and whether the food sells well or not depends on the taste. I don’t think Master Kong’s enthusiasm for collecting Water Margin cards for instant noodles will last long. However, I have to say that this marketing by Hutchison Whampoa It was extremely successful, and made the whole Hong Kong people know about Master Kong instant noodles!"

Hearing this, everyone couldn't help but nodded.

Once you get tired of collecting cards, it won't be as appealing anymore.

……

Japan's Nissin Foods is the "father" of instant noodles.

The popularity in Hong Kong is very high, but it was also impacted by Master Kong instant noodles.

Japan's Nissin Foods chooses price reduction marketing.

The instant noodle market in Hong Kong was suddenly full of smoke.

Unfortunately, right now, Outlaws of the Marsh is very popular.

Even if the price of Nissin Foods' instant noodles is reduced, it cannot sell Master Kong's instant noodles.

……

……

"Boss, let alone the instant noodles we launched ourselves, ParknShop has attracted a large group of consumers this time!" Ma Shimin poured two glasses of red wine and said to Zhang Jun with a smile.

"What's going on at Wellcome Supermarket?" Zhang Jun picked up the red wine glass, clinked a glass with Ma Shimin, and then took a shallow sip.

"No action yet."

"Don't relax your vigilance. We must take advantage of the victory to pursue. Taking advantage of the popularity of Master Kong's instant noodles, Baijia Supermarket took the opportunity to hold a promotional event, allowing customers to apply for a supermarket membership card! For the first time to apply for a membership card, you can get 100 Hong Kong dollars for every 10 Hong Kong dollars. 200 Hong Kong dollars get 25 Hong Kong dollars, 500 Hong Kong dollars get 60 Hong Kong dollars!"

Zhang Jun said with a smile, "Customers who have applied for a membership card with us will spend in our supermarkets for a long time in the future. In order to retain old customers, we have launched a membership card point system. For every HKD 1 spent, you can get 1 Points, points reach a certain number. When the points exceed 500, you can become a first-level member of ParknShop Supermarket, and you can enjoy certain discounts for shopping. The higher the membership level, the higher the discount you can enjoy! For details, you can research and discuss by yourself. "

"Hmm!" Ma Shimin's eyes lit up when he heard that.

As long as consumers spend more in supermarkets, it will be more difficult for them to leave ParknShop.

Some customers will definitely spend a lot in the supermarket in order to hit higher memberships.

What a chain!

After a while, Ma Shimin left for ParknShop Supermarket.

The membership card looks like a bank card. Data can be recorded inside, and the contents can be displayed as long as the card is swiped.

At present, the personal computer has not yet been invented, but ParknShop only needs a customized device that can swipe cards and has a display.

When Zhang Jun was talking about the membership card, he also discovered the problem of not having a personal computer. He secretly made a note in his heart and planned to start a personal computer company later.

……

More than a month later.

All stores of ParknShop Supermarket have started to install card-swiping devices.

During this period, ParknShop Supermarket and Wellcome Supermarket had a fierce competition, and both sides were engaged in low-price promotions.

In the beginning, Wellcome Supermarket took the lead in launching low-price promotions in order to target Master Kong's instant noodles.

Seeing this, ParknShop had no choice but to follow.

This kind of competition is generally a lose-lose situation.

But there are also advantages, that is, the boss and the second fight, and the third, fourth, and fifth are about to die.

The rest of the companies will also be forced to compete on low prices.

If ParknShop and Wellcome continue to compete like this for a long time, the rest of the supermarkets may not have to open.

At this time, there were advertisements for membership cards to give benefits outside and inside the Baijia Supermarket.

Every time the cashier checks out at the cash register, he must actively ask the other party whether he wants to apply for a membership card.

"Sir, would you like to apply for a ParknShop membership card? Buy 100 Hong Kong dollars and get 10 Hong Kong dollars, 200 Hong Kong dollars and 25 Hong Kong dollars, 500 Hong Kong dollars and 60 Hong Kong dollars? The key is, if you spend in our supermarket, you can get points. Spend 1 You can get 1 point for Hong Kong dollars. The higher the points, the higher your membership level and the higher the discount you can enjoy. It is said that the highest-level membership card can enjoy a 8% discount. The original 100 Hong Kong dollars only cost 80 Hong Kong dollars That's it..."

When the customer heard that there was such a good thing, he quickly asked, "If I apply for a Baijia supermarket membership card in your store, can I use it in other stores?"

The cashier nodded and said, "Yes, as long as it's ParknShop, you can use your membership card to make purchases."

"Okay, then I will apply for a membership card, and charge 200 Hong Kong dollars first."

"Okay, get 200 for 25, you have 225 Hong Kong dollars on this membership card."

"..."

During this day, Baijia Supermarket tried its best to promote the membership card.

But also advertise in newspapers, TV stations, buses, and traffic vehicles.

Hong Kong citizens saw such great discounts at ParknShop Supermarket, and there was an endless stream of people who came to apply for membership cards.

A week has passed.

Nearly 25.4 people have applied for the ParknShop membership card, and received about 1 million Hong Kong dollars in membership card funds!
As the news spread, the industry and the media were all dumbfounded.

At the same time, Hutchison Whampoa's stock price soared again! !
Shareholders couldn't help but be ecstatic, admiring Zhang Jun's methods.

"Haha, Zhang Jun is too good. By applying for a membership card, ParknShop has raised nearly 1 million Hong Kong dollars. I ask who else has this ability!"

"[-] million Hong Kong dollars, ParknShop has [-] million Hong Kong dollars, so it can't take off!"

"It seems that the opening of Baijia Supermarket is going to speed up again!"

"The market value of Hutchison Whampoa has exceeded 20 billion Hong Kong dollars. Compared with Zhang Jun's acquisition of Hutchison Whampoa, it has almost skyrocketed by [-]%!"

"Hehe, before, some people mocked Zhang Jun for his hairless mouth, his inability to do things well, and his ability to only show off. Now, everyone has been slapped in the face! A genius is a genius. Just a few tricks will make everyone stunned. .”

"Zhang Jun is really amazing! If you take a closer look, you will find that the membership card almost binds consumers to Baijia Supermarket and becomes its loyal users. Consumers are willing to go to other supermarkets to shop in order to increase their points!"

After receiving nearly 1 million Hong Kong dollars, ParknShop has indeed accelerated its pace of expansion.

In the next four months, it plans to open 100 new stores in Hong Kong, Taiwan and Southeast Asia.

The larger the supermarket, the lower the cost of opening a branch.

The capital turnover is generally three months, and the supplier delivers the goods to the supermarket, and the supermarket only needs to pay him the payment within three months, and it is not considered a breach of contract.

Therefore, the bulk of supermarket openings are mostly rent and decoration costs.

Wellcome Supermarket was stunned at once, and hurriedly held a meeting.

"General manager, after ParknShop supermarket launched the membership card, the goods in the store quietly returned to the original price. However, even so, the business in their store is still very good! In contrast, although the customer flow is good, we are selling at a loss. If things go on like this , Wellcome Supermarket can’t hold on! I suggest that we better launch the membership card business as soon as possible!” The supermarket director frowned, “At that time, we will hold a promotion with a relatively large discount to try to attract customers! "

"Well, that's the only way!" The general manager nodded helplessly.

When the general management of Wellcome Supermarket held a meeting, Zhang Jun, Ma Shimin and the top management of ParknShop Supermarket were celebrating with champagne.

"Boss, your method can be described as 'turning your hands into clouds, turning your hands into rain', and you have knocked down Wellcome Supermarket in one fell swoop. It's so powerful!" The general manager of Baijia Supermarket flattered Zhang Jun.

Zhang Jun smiled and said: "Wellcome Supermarket is an industry under Jardine Mathematics. It has strong strength and will not be easily defeated. We still cannot relax. ParknShop Supermarket must improve its core competitiveness and reduce costs as much as possible On the one hand, it provides consumers with high-quality and low-cost goods. Here, we need to learn from Wal-Mart in the United States.”

"First, keep the same price every day, make small profits but sell quickly, and implement the 'three lows' business model of low purchase price, low cost, and low markup."

"Second, customer first, service with a smile, adhere to two principles: first, the customer is always right; second, if you have doubts about this, please refer to the first one! Customer satisfaction is also the goal of our Baijia Supermarket Important goals, this is a great investment for future success and growth."

"Third, treat employees well and treat them fairly. Walton, the founder of Wal-Mart Supermarket, once said a word that impressed me very much. He said: '75% of Wal-Mart's business belongs to human resources, and it is the responsibility of those extraordinary employees. With the mission of caring about customers, it is not only right but also natural to regard employees as the greatest asset!'”

Everyone present couldn't help being surprised.

Unexpectedly, Zhang Jun had such a deep understanding of the supermarket industry.

Zhang Jun smiled lightly, this is nothing, just a basic operation.

In the future, ParknShop will also issue satellites, establish a strong logistics system, and build it into one of the core competitiveness of ParknShop to further reduce costs.

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Legendary Games Inc.

"Boss, this is a sample of electronic pets, please take a look." Shangguan Muye came over with a bunch of electronic pets.

These electronic pets all have the same appearance, egg-shaped, palm-sized, but they come in many colors. The first-generation pet eggs are divided into three types: chickens, puppies, and kittens.

Originally, Zhang Jun wanted to use "Pokémon Pokemon", but when he thought that these little pets are cute, but no one knows them, it would be a bit risky to use them on electronic pet machines, so he gave up. Secretly, I will make "Pokémon Pokemon" comics, cartoons and handheld games next time...

(End of this chapter)