The richest man

Chapter 248 Cultural Aggression (Big Chapter)
The terms Zhang Jun gave were very good, almost giving up two-thirds of the profits. The major record companies thought about it and agreed to cooperate.

On the same day, Legend Technology signed cooperation agreements with major record companies.

Once the contract was signed, the problem of song infringement was solved, and the iTunes software began to upload songs.
Next, is to promote ipod and iTunes.

With the appeal of the legendary technology company, there is no need to invite additional celebrities to endorse it. It only needs to hold a press conference, and the global media and fans of the legendary technology will spontaneously promote it.

Of course, it is still necessary to shoot a promotional video and put it on TV and online for promotion.

In fact, piracy in Europe and the United States is also very serious. Don't think that because Americans are rich, there will be no piracy.Consumers are less likely to spend money on things when they have free things to use.

When Legendary Technology promoted the iPod and iTunes, it had to launch a "It's cool not to steal music" campaign.

After everything was ready, Legend Technology held a product launch event.

Needless to say, Legendary's product launch has attracted global attention.

The stunning debut of the ipod shocked everyone.

The storage capacity of 1000 songs is incredible.

The current mainstream music player is still a CD player. Because it needs to play CD discs, the player is very big and not convenient to carry, and each CD has only about ten songs.

Look at the ipod, which is only a circle bigger than a matchbox. It is small and exquisite, bright in color, and very cool. There is a small screen on the top of the front, and a round button below it. The operation is visualized, such as selecting songs, cutting songs, adjusting the sound, etc. , all very convenient.

Compared with other music players, ipod can be called an intelligent music player.

The ipod looks too good, full of sense of technology.

The guests at the scene and the audience watching the live broadcast were all excited and wanted to own one.

"The ipod is simply perfect, the price must not be too high~"

Many people are looking forward to it.

Shangguan Muye smiled slightly, as if he knew what they were thinking, and announced that the price of the iPod was only $249.

As soon as the words fell, the audience exclaimed, the price was beyond their expectation, it was simply too cheap!
Shangguan Muye couldn't help but smile when he saw the surprised expressions of everyone in the audience. The reason why the ipod was sold so cheaply was because he wanted "small profits but quick turnover" (the profit was at least 150 US dollars), and on the other hand, he wanted to make money through iTunes.People all over the world listen to music through iTunes, how much can Legendary Technology earn?
After dozens of seconds, the discussion in the audience gradually subsided, and Shangguan Muye couldn't help but said: "Everyone, considering the amazingness of the ipod, the price of 249 US dollars is really not high. However, the ipod music player can only download songs on the iTunes software .”

"iTunes software is a music audition and download software specially developed by our legendary technology company, and our company has been authorized by major record companies around the world, and all music is genuine music. The download fee for each song is only 99 US dollars cents, many times cheaper than traditional records!"

"Of course, I know that many people are Napster users, but we should know that the music on Napster is infringing and illegal. If everyone goes to Napster to download songs for free, then the record company will go bankrupt, and there will be no more music on Napster. No one will make music and release an album with their heart. Then we will never hear good songs again. So I think it’s cool not to steal music, and I hope everyone can spread this cool behavior. Download music, just use iTunes!!!"

clap clap clap! ! !
There was thunderous applause from the audience, and it seemed that many people supported Legendary Technology's point of view.

The conference is over.

The ipod music player hits shelves simultaneously at Legends stores around the world.

On that day, ipod sales reached 120 million units, shocking the world.

Overnight, iTunes sold 1750 million songs.

When the major record companies received the news, they were all dumbfounded.

Seems like... selling songs on iTunes has a better future than releasing traditional albums.

Record companies began to focus on the ipod and iTunes.

A month later, ipod sales exceeded 1500 million units.

On average, 20 songs were purchased per iPod, or 3 million songs.

"The sales volume of iTunes is really shocking. In just one month, it has sold 3 million songs!" Steve Water, the president of Universal Records, said, he never thought that the sales volume of iPod would be so good , There are so many people buying songs on iTunes.Many of Universal's old songs are actually reborn on the iTunes software platform.

"There are actually five songs by Zhang Jun in the top ten of the iTunes list, and the number one song "My heart will go on" has sold as much as 1250 million!!!"

Steve Water looked shocked.

The executives of other major record companies were also stunned. The sales volume of iTunes songs is so high that it may become an important source of income for major record companies.

Now the sales volume of ipod is only 1500 million units. With the increase of ipod sales in the future, the sales volume of songs in iTunes software will increase sharply.At that time, the major record companies may have to rely on Legend Technology!
……

……

"Boss, do you really want Britney to release a new album on iTunes?!" Huanyu Records CEO Tian Meng hesitated. Britney Spears is very popular in Europe and America now. In 1999, Britney released Recorded the first album "baby one more time" in his life, setting a record. In 2000, Britney struck while the iron was hot and continued to start her career as a queen, with her second album "Oops!...I Did It Again".

At this time, Universal Records has become a large international record company comparable to Universal Music after merging Disney's music department.Britney Spears debuted as a child star. She was originally a small artist of Disney, and then transferred to Universal Records as a matter of course.

At this time, Britney was popular all over the world, and Tian Meng didn't dare to take such a big risk to release her second album online.

Zhang Jun smiled and said, "I believe that the effect of online distribution is better than traditional distribution, so just follow my instructions!"

"Okay, boss! Then I'll talk to Britney carefully so that she won't have any bad emotions." Tian Meng nodded.

"Well, let's go."

……

Britney came to BJ to shoot an MV, Tian Meng came to find her at this time.

When Britney was resting, Tian Meng stepped forward to chat with Britney.

"Britney, you know about iPods and iTunes software?"

"Well, I know, I really like iPods." Britney nodded.

Tian Meng asked: "Have you ever thought about releasing a new album on the iTunes software?"

When Britney heard this, her face was full of astonishment.

Tian Meng continued at this time: "I was chatting with the boss just now, and he said that you want to release your album "Oops!...I Did It Again" through iTunes! There are more and more ipod users, and the sales data of iTunes songs It is also getting higher and higher! Although it is a bold attempt to release a new album through iTunes, the possibility of success is very high! As the first singer in the world to release a new album online, it will definitely arouse the attention of countless netizens and fans Pay attention and increase your popularity!"

After a pause, Tian Meng said: "Of course, the boss will also use a lot of resources to promote your new album, and the exposure will be even higher!!!"

Tian Meng originally thought that Britney would not dare to take such a big risk, but unexpectedly, after listening to it, Britney was very excited and nodded repeatedly, expressing her agreement to release her new album on the iTunes platform.

"Oh!! This is really cool! I am very willing!" Britney excitedly said.

Uh... Tian Meng was stunned, nodded to her, and said: "Since you are willing, then I will communicate with Legendary Technology Company to prepare to release your new album."

"Yeah!" Britney Spears nodded excitedly, even impatiently.

Tian Meng couldn't help but smiled, picked up the phone, and called Shangguan Muye.

Shangguan Muye already knew from Zhang Jun that Britney Spears' new album might be released on the iTunes platform. When he received Tian Meng's call, he couldn't help showing a look of anticipation on his face.

Although the sales of ipods are high, if Britney, who is popular all over the world, releases a new album on the iTunes platform, it will definitely greatly stimulate the sales of ipods.

After all, if you want to listen to Britney's new songs, you have to buy an ipod, and then download the songs on the iTunes platform.

With the precedent of Britney, more singers on the Internet will choose to release albums on the iTunes platform. As a result, the sales of iPods will soar, and iTunes will become the world's largest song sales platform.

Shangguan Muye communicated with Tian Meng for about half an hour, and both of them decided to invest a lot of resources in promoting Britney's new album.

After hanging up the phone, Shangguan Muye sent Zhang Jun an email, writing down his plan and purpose.

……

……

Japan, Sony.

Sony is a leader in the Walkman market and owns Sony Music.

Seeing that iTunes is so popular, it is inevitable that there will be some ideas.

"Sony also makes music players. Legend Technology can make iTunes, and Sony can also develop similar software!" A vice president suggested at the meeting.

The development potential of iTunes has made Sony very greedy.

Once iTunes develops, the traditional offline distribution method will definitely be replaced by iTunes.

Internet users will be potential consumers of iTunes!
Sony is still very clear about the principle of "channel is king", otherwise no one would propose to develop its own software platform.

Legendary Technology has always been at odds with Sony. If Sony Records doesn't have its own online sales channel, won't it bow to Legendary Technology in the future?

At the meeting, Sony executives unanimously approved the establishment of an online platform for Sony Music.

At the same time, Sony Corporation is also actively developing MP3.Whether it is a tape or a CD, the cost is not as low as MP3. It is much cheaper for users to download MP3 online than to buy CD albums.

Sony has also seen this development trend, so after the ipod was launched, it invested heavily in the development of Sony MP3.

……

The American people are very miserable now, and the price of iPod is 30% more expensive than in Europe.

But such a good product, I can't help but buy it.

The United States is also the country with the best sales of iPods.

"Look at Yahoo News, Britney Spears announced that she will release her new album on the iTunes platform!!!"

Among the many universities in the United States, Britney Spears has a lot of student fans. The news that the new album will be released soon spread to all major universities, causing heated discussions.

"How did Britney Spears think of releasing the new album on the iTunes platform, but unfortunately I don't have an iPod, how can I download and listen to songs?!"

"For Britney, I decided to buy an iPod."

"I also want to buy an ipod, but I already have a CD music player, and it feels a bit wasteful to buy an ipod again!"

"Dude, don't you know how to sell CD music players on eBay?"

"Oh, yes, I didn't think of that at once!"

"..."

With the news of the release of Britney Spears' new album, the whole United States can't help but once again set off a frenzy of buying ipods.

The major media and record companies were taken aback.

Even the US "Time" magazine also issued a claim: "Technology is advancing, legendary technology companies may rewrite the record distribution model! Traditional record distribution companies will face huge challenges!"

Many singers are waiting and watching. If the sales of Britney's new album are good, they can also try to release the album on the iTunes platform.

At this moment, Legendary Technology Company and Universal Records are mobilizing a lot of resources, and news of Britney's new album is everywhere online and offline.

After a week of publicity, Britney Spears' album "Oops!...I Did It Again" was officially launched at 9:[-] p.m. US time.

The homepage of the iTunes platform uses a large page to promote this album, and it must be ensured that every user who opens iTunes can see this news.

It's high-stakes time, and the entire recording world is watching Britney Spears' new album.

It can be updated in real time on iTunes, and you can see the sales of "Oops!...I Did It Again".

Every second that passes, the sales data will change a lot.

In less than 10 minutes, the total album sales exceeded 15 copies!

Half an hour later, it broke through 30!
By 12 o'clock in the morning, the total album sales reached more than 100 million.

"Oh! It's only been a few hours, and the sales volume is so high. Even if the album is released by the superstar Uranus, the sales volume in the first week is only more than 100 million!"

Countless musicians were stunned, and many of them couldn't help but have the idea of ​​releasing the album online.

That night, countless people were too excited to sleep.

The next day, many musicians and record companies expressed their cooperation intentions to Legend Technology.

The release of albums online seems to be booming.

Britney's album was a hit and her popularity skyrocketed.

The world's top luxury jewelry endorsements came one after another.

Within a week, Spears signed top endorsements for Chanel, Vacheron Constantin, and Cartier, earning tens of millions of dollars in just seven days, shocking the entire United States!
Britney's digital album sales also topped 780 million at this time.

You know, since the appearance of the Napster website, people are no longer keen on buying physical records, so the sales of almost all singers' albums have dropped sharply, and it is difficult to see the sales of albums breaking through 1000 million.

This time, it stimulated many people even more.

Some musicians have just released physical records, but due to poor sales, they turned around and cooperated with Legend Technology to release digital records. Unexpectedly, all of them achieved good sales results.

In less than half a year, the release of digital albums became popular, which further promoted the sales of ipods. By the end of 2000, the sales of ipods exceeded 5000 million units, almost monopolizing the music player market.

It was at this time that Zhang Jun ordered the iTunes department to launch Chinese songs, and all Chinese songs were available for users to download for free.

Zhang Jun even ordered the iTunes department to spend a lot of resources to promote Chinese songs.

He wants to do a lot of cultural export and spread Chinese songs to the whole world! ! !
So recently, as soon as foreigners opened the iTunes software, they found that many Chinese songs appeared on the iTunes platform.

Among them, "Jasmine Flower" appeared most frequently.

"what a beautiful Jasmine Flower

Fragrant and beautiful

Fragrant and white people boast

......"

This folk song was sung by Sister Song. The singing voice is moving. Even foreigners like to listen to it very much.Coupled with the fact that the song is free, the number of downloads grew very fast.

Not long after, under the vigorous promotion of the iTunes platform, "Jasmine" became popular all over the world!
Soon, many foreigners appeared on the YouTube video site and also sang "Jasmine Flower". In the beginning, Legendary Company was deliberately guiding them to shoot several videos, but netizens saw the number of views and likes of these videos. The number and the number of comments are very high, so they follow suit.

So you can see a lot of videos with novel styles, foreigners wearing Chinese costumes, actually singing "Jasmine".

Zhang Jun then asked the iTunes platform to vigorously promote the old driver Fei Yuqing's "One Cut Plum".

At the same time, I also filmed a funny short video of "One Cut Plum" at Legendary Film Company and posted it on the YouTube video website. I invited a foreign star to take a selfie in the snow, singing the refrain "Snowflakes are fluttering, the north wind is rustling, the world is boundless." ", the picture is abrupt, forming a great contrast with the melody of the song.

If the painting style of foreigners singing "Jasmine Flower" is still normal, when it comes to singing "Yijianmei", it will be quite shocking.

In less than a week, "Yijianmei" quickly became popular all over the world under the vigorous promotion of YouTube and iTunes.

Numerous netizens took this song as the soundtrack and started to spoof it.

After countless people watched these spoof videos on YouTube, the melody of "snowflakes are fluttering, the north wind is blowing, and the world is vast" has been circling in their minds, and they can't stop!

At this time, if you are walking on major campuses in Europe and the United States, you will see a few college students shouting the chorus of "One Cut Plum" from time to time~
It can be seen how popular "One Cut Plum" is.

With the popularity of "Jasmine" and "Yijianmei", Chinese songs can not help but become popular in Europe and the United States, and there has been a wave of learning Chinese songs.

Zhang Jun believes that as long as we persevere in cultural export, the European and American regions will be captured by Chinese culture sooner or later!

Sitting in the office, Zhang Jun watched "Yijianmei" spread like a poisonous foreign country, and couldn't help smiling, revealing a meaningful smile.

(End of this chapter)