The richest man

Chapter 257 Qunar Group

Early in the morning, Li Fuzhen got up, soaked a glass of milk, baked a few slices of toast, and brought it to Zhang Jun.

Don't look on the outside, Li Fu is really a strong business woman, but at home, she is gentle and virtuous.

While eating breakfast, Zhang Jun chatted with Li Fuzhen about the development of the Mandarin Oriental Hotel.

As a luxurious five-star hotel, Cultural Oriental Hotel has 64 hotels around the world.

When it came to business matters, Li Fuzhen resumed her style of a strong woman, and analyzed: "With the recovery of the global economy, the tourism industry has begun to rise. With the rise of tourism, the hotel industry has made great achievements. But most Most people have limited travel budgets and cannot afford to live in five-star luxury hotels, so I think that while building luxury hotels, we can consider building mid-to-low-end hotel chains!"

Hearing this, Zhang Jun couldn't help showing an expression of appreciation.

"Well, your analysis is quite correct. Chinese people are rich, and many like to travel, but five-star hotels are not affordable for them, so middle and low-end hotel chains are very popular!" Zhang Jun nodded and said to Li Fuzhen, " Now that you have thought of this, let you build the mid-to-low-end hotel chain, and I will fully support you!"

"Thank you Ouba~" Li Fuzhen beamed with joy, and kissed Zhang Jun's right cheek with his small mouth.

Zhang Jun smiled slightly: "When this mid-to-low-end hotel chain is established, everyone will call you the hotel queen from now on?"

"The hotel queen doesn't sound good at all, like the nightclub queen." Li Fuzhen pouted, dissatisfied.The hotel is just at the beginning, she dreams of getting involved in more industries, becoming a leader in the mall, making amazing achievements, and surpassing her father and brothers and sisters.

In the family, there are intrigues and fights for power and profit.

Leaving Samsung and jumping out of the small pool of the Li family, Li Fuzhen just realized how wonderful the outside world is.

……

……

After leaving the hotel, Zhang Jun immediately arranged resources to strongly support Li Fuzhen's development of middle and low-end hotel chain stores.

The company has money and does not need franchisees, and all chain stores are self-built.

Most of the hotel business is profitable.

Zhang Jun's memory is still fresh. In his previous life, every holiday, countless scenic spots across the country were full of tourists.

The hotel business is really good.

Even in normal times, there are many people staying in the hotel.

Zhang Jun is confident in making the hotel business bigger and stronger.

In the future, when people go traveling and book hotels, most of them will look for them online.

Apps such as Ctrip, Tuniu, Qunar, Fliggy, and Meituan all provide consumers with real-time searches for air tickets, hotels, conference venues, and vacation products, as well as group purchases of travel products and other travel information services.

At present, in China, Ctrip was founded the earliest and has the best development.However, Ctrip is easily overtaken by other websites, as long as it burns money, it can gain users.Even, it is not necessarily the peers who beat the travel website, but it may also be the takeaway seller.

Zhang Jun decided to give Ctrip a chance to choose and is willing to accept the acquisition, so everyone is happy.If you don't accept it, then I'm sorry.Let's fight and see who wins and who loses.

……

"Zhou Liang, go to your phone and check the Ctrip information immediately!"

"Boss, are you planning to acquire Ctrip?"

"That's right! With the rise of China's economy, Chinese people's willingness to travel is increasing, and the tourism industry will only become more prosperous."

"Well, okay, boss, I understand, I'll arrange someone to investigate right away!"

……

after a while.

Liang Jianzhang, CEO of Ctrip.com, was browsing work e-mails in the office when there was a knock on the door, and then a secretary hurried in.

"Mr. Liang, Zhou Liang, the assistant of Zhang Jun, the richest man in the world, has come to our company!!!" the secretary said excitedly.

Liang Jianzhang was very surprised when he heard this.

What is Zhang Jun's assistant doing in our company?
If it's about cooperation, he shouldn't be here...

Liang Jianzhang said to the secretary: "Please invite Mr. Zhou to my office!"

"Okay, Mr. Liang."

After a while, Liang Jianzhang saw the secretary walking in with a middle-aged man.

Liang Jianzhang hurriedly got up and went to greet him.

"Hello, Assistant Zhou, I'm Liang Jianzhang from Ctrip."

"Hello, Mr. Liang, I'm Zhou Liang, Mr. Zhang Jun's assistant."

The two shook hands, walked to the sofa and sat down.

Liang Jianzhang ordered his secretary to pour tea for Zhou Liang, then turned his head to look at Zhou Liang, and asked, "Assistant Zhou, I don't know why you are here at Ctrip?"

Zhou Liang got straight to the point and said, "Mr. Liang, my boss is very interested in Ctrip. I wonder if Mr. Liang can accept the investment and acquisition of Legendary Technology Company?"

When Liang Jianzhang heard the words, his heart skipped a beat, and he couldn't help but secretly said "Oops", Legend Technology Company may have taken a fancy to the travel website business...

Legend Technology still wants to acquire Ctrip. After all, Ctrip has been operating online travel for four years and has rich experience, technology and market popularity.

"Do you want to refuse?"

Liang Jianzhang was beating drums in his heart, worried.

"If I refuse, and Legend Technology develops its own travel website and enters this industry, whether Ctrip can compete with the other party..." Liang Jianzhang really has no idea.

He thought for a while, held off before talking, and said to Zhou Liang: "Assistant Zhou, hello, I am honored that Ctrip.com is favored by Mr. Zhang, but for such a big acquisition, I must notify other shareholders. , to give you an answer."

"Well, this is natural. It really needs to be discussed carefully. Then I will wait for your good news... Before that, I can tell you that we are willing to bid 1 million U.S. dollars in cash and 2 million U.S. dollars worth US dollars of promotional resources to Ctrip, Ctrip only needs to sell 60% of the shares!"

Liang Jianzhang frowned slightly when he heard the words, feeling that the price was a bit low.

"Okay, I see. I will seriously consider your offer with other shareholders."

Zhou Liangliang nodded and said, "Well, that's it, I'll take my leave."

"Then I'll send it to you."

"No need, Mr. Liang, you are busy with your work." Zhou Liang waved his hand.

Liang Jianzhang still insisted on sending Zhou Liang out of the company.

After Zhou Liang left, Liang Jianzhang immediately said to the secretary: "Immediately inform the major shareholders that Legendary Technology wants to acquire Ctrip, and ask everyone to come to the company for a meeting before three o'clock in the afternoon!"

"Okay, Mr. Liang, I'll notify them right away!"

……

Three in the afternoon.

Ctrip conference room.

In addition to the four founders of Ctrip, there were several venture capital firms at the meeting.

Liang Jianzhang said: "This morning, Zhang Jun's assistant came to me and said that Legendary Technology Company intends to invest in the acquisition of Ctrip. What do you think?"

People from Sequoia Capital immediately objected: "The valuation is too low. It is wishful thinking to get 1% of the shares with 2 million US dollars and 60 million US dollars worth of promotional resources. This year, Ctrip is preparing to go public. After the listing, the market value Definitely more than 5 million US dollars! I don’t think we can agree to the terms of Legendary Technology!”

Representatives from several other VC firms agreed.

Although the major investment companies can earn a lot from the sale of shares at this time, compared with the income after Ctrip's listing, this investment in Legendary Technology is really not worthwhile.

Although Legend Technology Company has a lot of influence in the Internet field, it doesn't block the sky with one hand!
"If you don't accept investment, Legendary Technology will inevitably enter the travel website. How should we deal with this?" Liang Jianzhang looked at representatives of several venture capital companies and asked.

The representative of Sequoia Capital said with a smile: "We can continue to raise funds for Ctrip. The money is enough for Ctrip to go public on NASDAQ!"

Although it is said that Ctrip is the leader of Chinese travel websites, the market value of Ctrip is not generally recognized.

Once Legend Technology announces its entry into the travel website, then Ctrip, as the industry's number one, will definitely be favored by European and American investment circles, and its market value will skyrocket.

Even Zhang Jun is optimistic about travel websites, don’t you?
Ctrip is about to go public, and several venture capital firms obviously want to use the momentum of Zhang Jun and Legend Technology to increase the market value of Ctrip.

After they finished cashing out, no matter how life or death Ctrip is, they might still be thinking about selling Ctrip to Legendary Technology at a high price if Ctrip fails...

Industry mergers are often expensive.

Because vicious competition will lead to mutual losses, the other party often chooses to acquire competitors at a high price, thereby occupying the market and avoiding the disgusting competition again.

Liang Jianzhang and other founders are not reconciled to easily selling Ctrip to Legend Technology.

So, everyone reached an agreement.

An investment company led by Sequoia Capital raised USD 4000 million to Ctrip to support Ctrip's confrontation with Legend Technology.

A few days later, Zhou Liang has not received a reply from Ctrip.

In fact, Liang Jianzhang and others deliberately procrastinated. If they can procrastinate for a day, it would be great if they procrastinate until Ctrip goes public.

When Zhou Liang took the initiative to call to inquire about the situation, Liang Jianzhang rejected Legendary Technology's investment on the grounds that the price was too low.

The next day, Zhou Liang received news that Ctrip had raised $4000 million.

Zhou Liang frowned after reading the newspaper, and rushed to Zhang Jun to report the situation.

"Boss, after Ctrip rejected our investment, it immediately raised 4000 million US dollars from Sequoia Capital and other investment companies. It seems that Ctrip is determined to compete with us!" Zhou Liang said.

Hearing this, Zhang Jun sighed slightly, feeling sorry.

"It doesn't matter, competition is competition!"

Zhang Jun paused, and said: "Fortunately, I have made two-handed preparations. Long before the acquisition of Ctrip, I asked people to develop a travel website. If the acquisition of Ctrip is successful, then let the Ctrip website be revised and introduce more functions, but Now I have to use it myself.”

"This new website will collect reviews and suggestions from travelers around the world, comprehensively cover hotels, attractions, restaurants, airlines, and cruise lines around the world, and has travel planning and hotel, attractions, and restaurant reservation functions."

“This new travel website is called Where to Travel. "

Zhang Jun really felt that it was difficult to choose a name. After thinking about it for a long time, he simply copied one from his previous life memory.

At present, this "where to travel" website has not yet been developed, but the necessary preparations are still to be done.

Travel websites need to dispatch personnel to reach cooperation with companies such as airlines, hotels, restaurants, scenic spots, and travel agencies. Otherwise, they will not have these functions when they go online.

Therefore, it is not easy to develop a travel website, and we attach great importance to offline development.Even if the scale is listed on the website, some hotels will actively apply to settle in, and they must also attach great importance to offline review.

Whether the hotel is formal or not, star rating, etc., all need to dispatch offline staff.

Of course, you can also not send staff to strengthen the review work, so if there is a problem with the hotel in the future, it will cause significant damage to the reputation of the travel website.

Once the reputation is bad and consumers don't trust it, it will be a disaster.

It's easy to destroy a reputation, but hard to regain it.

Due to the strong capital of Legend Technology, the "Where to Travel" website has a large number of offline pushers with strong execution capabilities, and companies such as airports, hotels, and scenic spots see that the parent company of "Where to Travel" is Legend Technology. , agreed to cooperate.

Therefore, the offline promotion work can be described as smooth.

The "Where to Travel" website was developed for two months, and then it was first launched in China.

The foreign version of "Where to Travel" is also under urgent development, mainly because there are more offline things.

Li Fuzhen has been preparing for a mid-to-low-end hotel chain during this time, but Zhang Jun transferred her to the "Where to Travel" website as CEO at this time. Merged into "Qunar Travel" and became a subsidiary.

On September 2003, 9, the "Where to Travel" website was officially launched. On the day of the launch, of course, various benefits were given out crazily.

"Register "Where to Travel", get 25 yuan air ticket coupons, 30 yuan hotel accommodation coupons, various scenic spot coupons..."

QQ, Yahoo, Taobao, Google, Amazon, etc. are frantically promoting "where to travel".

Overnight, "Where to Travel" became popular.

It's almost 10.1, and many people plan to travel during this holiday.

The birth of "Where to Travel" just meets the needs of these people...

Due to the excessive discount of "where to travel", many people began to promote this website spontaneously.

When office workers are free, they like to discuss where to travel, which hotel is good, and where the food is delicious.

And this time, what they discussed the most was the "Where to Travel" website.

……

Ctrip.

Even though Liang Jianzhang and the others knew that Legendary Technology's travel website was coming in menacingly, they didn't expect it to be so fierce! ! !

Don't treat money as money at all, as long as you can earn users.

Moreover, "Where to Travel" also has a promotion mechanism, which is promoted to your friends. As long as 10 real-name friends register on the "Where to Travel" website, you can get a lottery ticket.

The prizes in the lottery pool are very rich, not only there are various hotel and airport coupons, but also a large number of Legend Plaza consumption coupons...

As long as you draw a lottery, you are almost guaranteed to win!
Most of them are consumption coupons of Legend Square, ranging from 5 to 100 yuan.

Zhang Jun wants to use this method to attract traffic to Legend Plaza and attract tourists to come to Legend Plaza for tourism and shopping.

In order to get more lottery tickets, many users invite their relatives and friends to sign up for "Where to Travel".When these people start to register for an account, they will naturally have an understanding of the "Where to Travel" website.If they plan to travel this November, they will definitely use the Qunar website!

In addition, "Where to Travel" also launched the "friends help, have the opportunity to receive 100 yuan in cash for free".

The urban routine is deep, and I want to go back to the countryside.

Liang Jianzhang and others looked confused, "Where to go for a trip" is like a viral publicity. Countless netizens spontaneously promoted it. In order to get 100 yuan in cash, they almost used their grandparents' ID cards to register accounts.

The promotion method of the "Where to Travel" website has left countless people dumbfounded.

Some people began to study these routines, but how could Zhang Jun let others take advantage of them?

"Where to shop" is also under development...

In less than a month, the "Where to Travel" website came from behind, and even took down Ctrip and became the most popular travel website in the country.

Ctrip is not without resistance, and has also launched many preferential activities.

However, Ctrip's online promotion ability is far inferior to "Where to Travel", and its offline resources are far inferior to the other party.

Although Ctrip spends money on promotion, the effect is not good after the money is spent.

Even if many people use Ctrip, they will not use it again in a short period of time, that is, the frequency of use is low.

On the other hand, "Where to go", the website's functions are updated very quickly, and "Where to go shopping" was updated in a short time, and the group buying function was opened.

Not long after, “Qunar” launched a local food delivery function.

The word "travel" in "where to travel" also quietly disappeared from the website.

In first- and second-tier cities, there have been takeaway riders with "Where to go" printed on their clothes.

The industry and venture capital circles are full of praise for the group buying function of "Qunar", which makes "Qunar Shopping" popular nowadays and explodes!
However, the venture capital circle is not very optimistic about the food delivery business.

"Where" does not have many takeaway orders, but to maintain a large number of takeaway riders, it will be difficult to make ends meet.

(End of this chapter)