The richest man

Chapter 260 Change the World
Murdoch did not expect that "Happy Farm", which made him full of disdain, would soon become a gravedigger on the MySpace website.

Under the vigorous promotion of Facebook, "Happy Farm" has become popular in a month, and it has almost become a phenomenal game. After Facebook users log in to their accounts, they don't steal food every day, and they always feel uncomfortable.

"Happy Farm" almost set off a national food-stealing activity.

At the same time, Facebook's new users are also skyrocketing.

More and more MySpace users switched to Facebook.

At this time, many people on the Internet have already complained: "MySpace website is getting more and more interesting, the overwhelming advertisements affect the online experience, not to mention, now many of my friends don't play MySpace, and I feel so boring in MySpace alone! "

"Me too, I feel like I'm playing a single player. My friends have left MySpace, and I don't want to stay any longer. It's better to go to Facebook. Most of my friends are on Facebook, and the interaction here is very strong. In addition There is also "Happy Farm" to play!"

"Also, MySpace has too few functions. It has been more than half a year, and it still has the same functions as before. MySpace knows how to make money by advertising, and does not care about the user experience. Facebook is different, the product is updated very quickly, and there are not many advertisements. .”

"..."

Facebook quickly overtook MySpace with lightning speed, and left MySpace far behind.

In social networking, it's often a winner takes all.

Things got tough for MySpace.

Neither Murdoch nor News Corporation has the ability to turn the tide. Some people have suggested that the reason why Facebook is so popular is not only because of "Happy Farm", but also because of the real-name registration system.

Because MySpace is anonymous, user loyalty and stickiness are not high.

After listening to Murdoch, he felt that what the person said made sense, so he asked MySpace to introduce a real-name system. Each real-name account will have a special certification mark, which means that this person is registered with a real name. Anonymous registered accounts are distinguished.

With this move, MySpace ushered in a small explosion.

Murdoch and others were overjoyed. Seeing the soaring data of MySpace, they couldn't help feeling that they were on the right path.

Seeing this, the venture capital circle and the Internet industry were also surprised.

"Real-name system" can not help but become popular.

However, News Corporation and MySpace are obviously happy too early.

Although the number of MySpace users has increased, Facebook's scale advantage is too obvious. Even if MySpace now introduces a real-name system, Facebook users will not give up their current interpersonal and social relationships. Instead, more and more people join in. in facebook.

Of course, both the real-name system and the anonymous system have their own advantages and disadvantages.

As the saying goes, turnips and vegetables have their own preferences.

QQ is actually a representative of the anonymous system.

In order to further suppress MySpace, Zhang Jun asked QQ to launch Qzone.

With Qzone, there is no need to go to the MySpace website. In the anonymous social network world, QQ undoubtedly has more advantages.

After the launch of Qzone, relying on its own [-] to [-] million users, it became popular all over the world that day.Although Qzone will also have a certain impact on Facebook, Facebook is a social networking site based on real-name dating, so the impact will not be great. Facebook users will not easily give up their social relationships.

But MySpace is different, mostly anonymous strangers.

MySpace users don't care about the social relationships established there, maybe a few people are important to them, at worst, let them open Facebook.

As a result, Qzone appeared, and some MySpace users who prefer to be anonymous upload photos directly on Qzone.

MySpace's user loss is extremely serious.

The lethality of Qzone is even stronger than that of Facebook.

Murdoch never expected that Facebook is not a real competitor of MySpace, because MySpace's anonymity system still makes many people like to play on MySpace.

But the appearance of Qzone is the disaster of MySpace!
In China in the previous life, after the emergence of Qzone, there was almost no room for similar websites to survive, and almost all of them went bankrupt in the end.

Come to think of it, MySpace is no exception.

Currently, QZone also has the nature of a social network, and it also learns from Facebook to do information flow, including talk, diary, photo album, message board, music box, etc...

What's more, QQ Zone has also launched a personalized design, users can choose various templates to decorate their own space and create a unique QQ Zone.

QQ relies on hundreds of millions of users. In just one week, the active users of Qzone surpassed MySpace, and the number of daily photo uploads exceeded 6000 million, second only to Facebook.

The venture capital community gave MySpace a crazy drop in valuation. Facing the double attack of Qzone and Facebook, MySpace's ultimate fate is worrying.

Nobody wants to invest in MySpace right now.

News Corp. is holding on, hoping that there will be a turning point in the future.

……

……

In China, Facebook is the same. With the help of the small game "Happy Farm", it has swept the social network. 5Q.com and Zhanzuo.com have suffered a serious loss of users, and basically have no strength to compete with Facebook.For now, the two companies are just lingering, wasting money in vain.

Qzone is also developing rapidly in China, almost forming a competitive relationship with Facebook.

However, Facebook and QQ are still different, one focuses on real-name social networking, and the other focuses on anonymous social networking.

Zhang Jun even plans to launch WeChat.

WeChat is also different from Facebook. WeChat is for socializing with acquaintances. Almost all people you know add WeChat to each other. The circle of friends can only be viewed by friends, which is relatively closed.

While Facebook is an open social networking site, other people can also view your personal webpage and become your fans.

In general, each has its own merits.

Anyway, for Zhang Jun, it is enough to monopolize the entire social track.

At this moment, iPhone production is already working overtime, and it won't be long before the iPhone smartphone announces its existence to the world.

After Facebook's unmistakable victory, Zhang Jun focused on the iPhone.

Plans for Weibo and Twitter are planned to be delayed.

Shenzhen, Legend Electronics Factory.

Countless assembly workers watched the assembly of iPhone smartphones, and their faces were still full of wonder.In fact, when the technician told them for the first time that this is a mobile phone, they were all shocked. How can this kind of mobile phone have no buttons?
In addition to being shocked, my heart is full of doubts.They have never seen such a wonderful mobile phone.

However, the appearance of the mobile phone really surprised them.

Bu Jiaping, the general manager of Legend Electronics Company, accompanied Zhang Jun to inspect the factory all the way, while introducing the situation of the factory, especially the output of iPhone smartphones.

"Since June this year, Legend Electronics has built a large-scale iPhone smartphone production line with a monthly production capacity of 6 million units. So far, we have produced 500 million units, of which 2400 million units have been shipped to countries around the world. storehouse."

Zhang Jun nodded, with a satisfied look on his face.

2400 million iPhones should be enough for the initial consumption. The price of the iPhone is relatively high, 999 US dollars per unit, which is beyond the reach of ordinary people.Even if the iPhone is very popular, I am afraid that it will not be able to sell 2400 million units in a short period of time.

But Zhang Jun has already thought of a way: he plans to launch installment payment, as long as the user of his bank, as long as the confidence rating passes, he can choose to pay by installment.

Of course, the bank can make a profit by paying in installments, and will deduct money from the user's bank account or credit card every month.

In this way, while promoting the iPhone, the bank can make a fortune.

"Continue production. When the production of iPhone 1 can rise to 5000 million units, start to reduce production. Under normal circumstances, Legend Technology will launch a new mobile phone every other year!" Zhang Jun looked at Bu Jiaping and ordered.

"Well, yes, boss!" Bu Jiaping nodded.

"Let's go, let's go to other factories to see."

This is the largest electronics factory of Legend Electronics in Shenzhen. It is located in Futian District and covers an area of ​​24 square hectares. It has 12.5 workers alone. It is also the largest factory in China, producing computers, mobile phones, game consoles, routers, and switches. , TV, etc. dozens of electronic products.

After shopping for a day, the whole factory has not been completely finished.

The Legendary Electronics Factory gave me a big shock, it was bigger than a town.And the population is very dense, and when it's time to eat, it's almost a sea of ​​people.

Zhang Jun has actually seen the whole picture of this factory in the documents before, but it is far from the shock of seeing it in person.

Just this single factory of Legend Electronics in Futian District has provided employment for 12.5 people, and Zhang Jun feels a sense of accomplishment.

Globally, Legend Electronics has about 48 factories with a total of 85 workers, which is still a bit behind Foxconn's 120 million global employees.

Of course, if the employees of Zhang Jun's other companies are counted, Foxconn's flattery can't keep up.

Zhang Jun asked someone to count how many employees he had in total. Once the data came out, Zhang Jun was almost scared to death.

750 million people!

This population is larger than a small country.

Among them, there are 265 million employees in ParknShop Supermarket, Kanghui Supermarket, Alibaba Easy Convenience Store and Legend Store alone.

Zhonghua Energy Company is involved in power stations, power grids, gas, natural gas, oil, gas stations...the number of employees exceeds 104 million.

There are also companies with many employees such as Chinese Land, Standard Chartered Bank Group, Hutchison Whampoa Port Group, Wheelock Shipping Group, BMW, Amazon, Chinese News Agency, and Disney.

There are many companies under Zhang Jun's name, so I won't list them one by one.

All in all, Zhang Jun himself was shocked.

With the development of the enterprise, there will be more and more employees under Zhang Jun's name, and it may exceed 1000 million in the future.

It's no wonder that Zhang Jun is as rich as an enemy. With so many people working for him, how can he not be rich?

In the evening, Zhang Jun attended the reception specially invited by the leaders of SZ city.

The city leaders sincerely invited Zhang Jun to refuse.

After eating dinner for about an hour, senior city officials, the mayor, and provincial executives took the initiative to toast Zhang Jun one after another. If the official position is low, they are even embarrassed to come.

There is no one else in Zhang Jun's card, and it is the only one in the whole country.

That night, he was so drunk that he fell asleep around 9 o'clock in the evening.

When I woke up the next day, my head still felt a little dizzy, so I asked someone to prepare some hangover tea and drank a bowl, which made me feel better.

The next morning, Zhang Junfei BJ discussed the release of the iPhone with Shangguan Muye, Jobs and others.

After discussion, Zhang Jun finally set the date on November 2005, 11, Double Eleven.

November to December is actually the busiest shopping period in Europe and the United States. For example, there are Thanksgiving, Black Friday, Christmas, New Year’s Eve, etc. during the period. After the iPhone is released, it will take a while for word of mouth to spread.

Zhang Jun thought for a long time, but decided on "Double Eleven". In the future, "Double Eleven" can be designated as a global shopping carnival, so that consumers all over the world can also enjoy the joy of "Double Eleven Singles' Day".

After the release plan of the iPhone was formulated, Legendary Technology Company began to prepare rapidly.

The stage for the product launch is also being built overtime.

At this time, the outside world has heard rumors that Legend Technology will release a world-changing product soon.

The media immediately launched an investigation and quickly locked the product.

A cell phone maybe?
But how did mobile phones change the world?

Everyone doesn't understand.

However, judging from the importance Legendary Technology attaches to this press conference, this product must be extraordinary.

At this moment, there are also reports on the Internet that Legendary Technology will release new products.

Everyone has different opinions.

Various experts and professors on Facebook appeared on the stage, published their own exclusive insights, and crazily increased fans.

People ordered to master the traffic password, as long as they discussed the new products of the legendary technology company, they could get attention.

Long-awaited, November 11 is coming.

Zhongguancun, the headquarters of Legend Technology.

At the press conference, none of the [-] guests was absent.

Zhang Jun, wearing blue jeans and a gray T-shirt, walked slowly onto the stage.

He looked down the stage with a smile slowly appearing on his face.

The soft stage lights hit him, reflecting the radiance and charm of a mature man.

A man in his 50s and [-]s can still shine brightly and fascinate [-] million girls.

When the audience saw Zhang Jun coming to the stage, they immediately stopped talking.

Zhang Jun picked up the microphone and spoke, and a magnetic and charming voice sounded at the press conference.

"Good morning, everyone, welcome to the product launch event of Legend Technology Company, I'm Zhang Jun!"

As soon as the voice fell, there was warm applause from the audience.

Seeing this, Zhang Jun could only stop and continue talking.

The staff member at the side said excitedly to her colleagues: "Our boss is so charming. He just said the first sentence, and the audience couldn't help applauding."

"Hehe, of course, our boss was a superstar who dominated the world back then, and now he is the idol of countless entrepreneurs around the world!"

Zhang Jun waited for a while before the applause from the audience stopped.

"Cough cough, save your strength, don't applaud vigorously, wait a minute, I will announce the latest product of Legendary Technology, I am afraid that you will not have the energy to applaud by then. This new product, I say it is a work of art. However, it is worthy of the name to say that it is one of the greatest inventions of the 21st century!"

"Do you want to know what it is?" After a pause, Zhang Jun asked, stirring up everyone's emotions.

"Think!!!" There were hysterical screams from the audience.

Zhang Jun smiled, casually took out the iPhone 1 from his pocket, held it with one hand, and put it in front of him, "Everyone, please see, this is the product I'm talking about."

Zoom in, close-up.

Everyone looked at the iPhone 1 on the screen with doubts on their faces.

"What is this? A mobile phone? It doesn't look like it, a new generation of iPod?"

"I heard it's a mobile phone, but it's too strange. There are no buttons. It may have a touch function, just like the touch screen of a bank ATM."

"This is probably a PAD handheld computer. There is a company in the UK that specializes in producing this kind of commercial PAD, but I don't think it is very convenient to use."

Seeing the puzzled looks on the faces of many people, Zhang Jun couldn't help but smiled, and lightly pressed the round home button. The screen lit up immediately, and the guests in the audience couldn't help but let out a gasp.

Zhang Jun introduced at this time: "It's called the iPhone, which is the latest product developed by our legendary technology company. It only has a home button. Many people wonder how to make a call without a button. In fact, it is very simple. The screen outside the iPhone is a touch screen. We You can use your hands to operate on the touch screen, and the physical keys are replaced by digital keys. At present, this interface shows that the phone is in a locked state, and you can see that there is a lock in the middle of the screen. If you do not unlock the locked screen, Then the user cannot enter the mobile phone interface, and cannot make calls or do other things!"

As he spoke, he clicked a few times on the screen, demonstrating that it is impossible to perform redundant operations without unlocking.

This lock screen function brought a lot of surprises to the audience guests.

In the past, mobile phones did not have this function at all. When the mobile phone was placed in the pocket, people often pressed the wrong key accidentally, and the call was dialed out under unknown circumstances.

That's annoying!
Once you have this lock screen function of iPhone, you can rest assured.

but……

How to unlock it?
The audience was puzzled.

Some people noticed that there was a right arrow on the interface, but before they figured out the use of this arrow, they saw that Zhang Jun's right index finger swipe right along the arrow, unlocked successfully, and then successfully entered the mobile phone Operating system interface.

Everyone was stunned for a moment, and then felt that this operation was awesome.

Thunderous applause and everyone's screams erupted from the audience, especially the young people in the audience, crazily shouting "the action is chic", "beautiful", "cool", "handsome"!
The audience who watched the live broadcast in front of the TV or computer also felt the same way as these people. Zhang Jun's unlocking action was so cool.

At the press conference, the editor-in-chief of "Time" had bright eyes, already thinking of the theme cover of the next issue of the magazine, which was Zhang Jun's action of unlocking the phone screen just now.

At this moment, Zhang Jun quickly signaled everyone to be quiet.

"Everyone please be quiet, do you think this is the coolest thing? No, it will only be cooler in the future!!!"

When everyone heard this, they were surprised.

The discussion stopped abruptly.

Everyone is looking forward to Zhang Jun's next introduction to iPhone1.

Zhang Jun then began to demonstrate how iPhone 1 makes calls, sends text messages, emails, takes photos, shoots videos, surfs the Internet, listens to music, watches videos, plays games, and downloads apps from the "APP Store"...

Almost everything that can be played on a computer can also be played on an iPhone1.

Moreover, many games on the iPhone 1 made the audience scream frequently, such as "Fruit Ninja", "Talking Tom Cat", "Angry Birds", "Crazy Jet", "Subway Surfers", "Temple escape"……

Zhang Jun talked for more than an hour, and the audience was also excited for more than an hour.

At this time, they only think about one thing, and that is to buy an iPhone1 smartphone.

iPhone1 is very cool, very fun, extremely convenient to use, and full of sense of technology.All other mobile phones are rubbish compared to the iPhone 1 of Legend Technology, and even the Hongmeng mobile phone developed by Legend Technology itself cannot be compared with the iPhone 1.

Moreover, the performance of the iPhone 1 is also extremely powerful. Legend Technology has specially developed the "Kunpeng A1" chip for the iPhone 1, which is more than 10 times more powerful than the best mobile phone chip in the past.

The mobile phone camera of iPhone1 is as high as 1200 million pixels. This resolution has never been achieved by many digital cameras. The audience can only call it awesome!
Of course, the performance of the iPhone 1 is so powerful, and the price is ridiculously expensive, $999, a proper high-end machine.

Compared with more than ten years ago, the price of mobile phones has plummeted. High-end phones generally do not exceed 1000 US dollars, and the price of low-end copycat phones in China is even less than [-] yuan.

However, although the iPhone 1 is expensive, there is an endless stream of people buying it.

Just after the press conference, iPhone 1 was on sale at Legend Store, Amazon, eBay, and Taobao Mall.Unlike before, you could only go to specialty stores to buy products, now you can also buy products from Legend Technology Company online.

Many people have no time to go to a specialty store, so they buy directly online.

Fortunately, online shopping can divert traffic, otherwise many road sections around the world would be paralyzed.In less than two hours, hundreds of meters of long queues lined up at the entrances of more than 5000 legendary stores around the world. It was really endless. Passers-by were all shocked and curious.When passers-by got to know about iPhone1, they immediately became a member of the queue.

The local police station dispatched police one after another to maintain order.

This scene has rarely been seen in decades.

Numerous media reporters took cameras to film this scene.

At noon that day, consumers from all over the world lined up to buy iPhone 1 appeared on the Internet.

At the same time, iPhone1 is still spreading wildly among friends on Facebook and QQ.

On YouTube, the video of Legend Technology’s product launch was frantically requested by users, and it took less than 12 hours to go online, with more than 2000 million views.

The world's major media and many self-media have written copywriting on the topic of "iPhone1".

In just one day, iPhone 1 became popular all over the world.

For a period of time after that, global mobile phone manufacturers were fearful of being dominated by the iPhone 1, and chose to cut prices one after another.

But even if the price is reduced, not many people will buy it.

Everyone would rather live frugally than buy an iPhone1 smart phone.

After the first week, Legendary Technology sold 625 million units of iPhone 1, which made other mobile phone manufacturers feel scared and shocked.

The editor-in-chief of the American "Time" magazine personally wrote an article, writing: "Legendary technology uses the iPhone to change the world, and the real era of smart phones has finally come!!!"

The cover is exactly the photo of Zhang Jun unlocking the iPhone screen.

Nokia, Motorola, Ericsson, Sony and other mobile phone manufacturers have held emergency meetings to discuss countermeasures.

Many people are well aware that only smartphones can beat smartphones.

Nokia in this era is no longer as arrogant and defiant as it was in the previous life. After seeing the iPhone 1 released by the industry leader Legendary Technology, the first thing Nokia thought of was to develop a smartphone.

But at this time, they found that it was very difficult to develop a smartphone.

Not to mention anything else, just the touch screen technology, I don't have it.Of course, there are not no companies in the world who are also developing multi-touch, but the technology is simply not the same as that of Legendary Technology.

If such a product is released, consumers will definitely be scolded to death.

In addition, the mobile phone operating system is also a big problem. The Symbian system currently used by mobile phone manufacturers such as Nokia, Motorola, and Ericsson is not worthy of being called a smart phone system at all. More functions need to be developed on the basis of the Symbian system.

In any case, in a short period of time, other manufacturers cannot develop smartphones.

With its technological monopoly advantage, Legend Technology is enough to enjoy the dividends of the previous year.

Two weeks later, iPhone 1 sold 1351 million units.

At this time, the sales of iPhone 1 began to drop, mainly because iPhone 1 was too expensive. Although many people liked it very much, they couldn't afford it!

At this time, Legend Technology cooperated with the bank and launched the activity of purchasing iPhone1 by installment payment.

As soon as this event came out, good guy, consumers all over the world were excited.

"Holy shit, iPhone 1 can be paid in installments, now it's good, the pressure has dropped suddenly, I decided to buy an iPhone 1, I don't have an iPhone 1, I am too embarrassed to go out with my friends, others are playing "Fruit Ninja" or "Fruit Ninja" with iPhone 1 Angry Birds, holding a Nokia brick in a daze, really embarrassing!"

"Haha, I'm in the same situation as you. Many of my colleagues have bought iPhone 1, and I'm showing off. The iPhone 1 is really awesome, and I like it very much, but I have to pay the car loan and housing loan, and I don’t have enough money to afford the iPhone 1. But now that I can pay in installments, I decided to buy one, not for anything else, just to be in front of others Also pretend to be coercive!"

"..."

After the launch of the installment payment campaign, the sales of iPhone 1 surged again for a while, even more popular than the first week of release.

Legend Technology Company will not engage in hunger marketing, because the real situation is that it is out of stock.

Legend Electronics is now working overtime every day to produce 800 million iPhone1s per month.

2005年年底，传奇科技总共卖出了4200万台iPhone1，每天iPhone1能够给公司带来500美元的利润，总计近210亿美元的利润。

What a huge number of 4200 million users, most of these people have become users of Facebook, Yahoo, Google, Amazon, eBay, QQ, iTunes and other software.

On the iPhone1 mobile phone, iTunes has more than 6 million song downloads.

In the "App Store" mall, the number of game downloads exceeds 1.1 million. Although the game is free, the props are charged, and the cumulative profit is as high as 75 billion US dollars!
This profit model and profits have shocked mobile phone manufacturers around the world.

"This fucking genius, the invention of the 'app Store' has made Legendary Technology very profitable. As long as there are more iPhone1 users, the more profits this mall can bring to Legendary Technology!"

"There is also iTunes. iPod users and iPhones can use the same account. iPod users pay to download songs on iTunes, and when they arrive on the iPhone, they don't need to pay again."

"Legend Technology can also bind a lot of software to the iPhone 1. This is also very important. As long as there are many iPhone users, it is easy to promote a website and app."

The major manufacturers are extremely envious and jealous!

Legendary Technology relies on the iPhone1 and can obtain great benefits.

Jealousy forced them to form an alliance, hoping to promote the development of Saipan intelligent system and multi-touch screen technology as soon as possible, so that they can quickly develop smart phones and get a share of the pie.

……

At the end of 2005, Legend Electronics changed all the original Hongmeng mobile phone production lines into smart phone production lines, and all the original Hongmeng mobile phone models were discontinued.

The new smartphone production line is fully producing the iPhone 1, and the production capacity exploded immediately, with a monthly output of 1500 million units.

At the same time, Legend Electronics is also preparing to transform or build a new smartphone production line in preparation for future OEMs.

After all, the iPhone 1 is still too expensive. Legend Technology plans to launch two mid-range phones, the Hongmeng phone and the Honor phone; and a low-end phone, the Xiaomi phone.

Taking advantage of other mobile phone manufacturers' lack of technology to develop smart phones in a short period of time, they took the lead in grabbing the market.

The Hongmeng mobile phone operating system has already been developed. Hongmeng mobile phones, Honor mobile phones and Xiaomi mobile phones can use this system. Just lower the configuration a little, and three mobile phones can be developed soon.

Zhang Jun made a plan. The Hongmeng mobile phone will be launched in February, the Honor mobile phone will be launched in May, the Xiaomi mobile phone will be launched in August, and the iPhone mobile phone will be launched in November. The release time of new mobile phones is three months apart!
……

Headquarters of Legend Technology Corporation.

"Boss, there are more and more third-party software developers looking for cooperation. Do you think we have started a plan?"

"Well, let's start!"

Upon hearing this, Shangguan Muye bid farewell to Zhang Jun immediately.

That night, a piece of news appeared on the official website of Legend Technology, which shocked the industry!
(End of this chapter)