The richest man

Chapter 263

At 11 o'clock in the evening on November 1st, "Legend of Sword and Fairy", which countless people have been looking forward to, finally started broadcasting on Mango Channel.

As a TV series with a huge investment so far, domestic audiences are still looking forward to it.

Many people give up playing games and sit in front of the TV, waiting for the TV series to start.

There are also quite a lot of female fans of "Legend of Sword and Fairy", and they are very yearning for the love between Li Xiaoyao and Zhao Linger.

"The TV series is about to start. I wonder when Brother Xiaoyao and Linger will get married?"

With the launch of the "Sword and Sword 1" TV series, there have been many discussions on the Internet about the plot and the male and female protagonists.

The audience was all conquered by the plot, costumes, props, special effects, acting skills and appearance of the male and female protagonists in the TV series.

The elegant and unrestrained sword fairy, the carefree and exciting feeling of riding the wind and controlling the sword, made many viewers envious, and couldn't help fantasizing that it would be difficult for them to fly with the sword...

"Legend of Sword and Sword 1" exploded overnight!
The next day, the Internet was full of discussions about "Legend of Sword and Sword 1".

After the TV series was broadcast, major domestic video sites have uploaded the first and second episodes of "Sword 1".

Although piracy is rampant, Legendary Film and Television Company did not stop it.

Legendary Film and Television Company launched the TV series "Sword 1" because they wanted fame, and they didn't really care about the income from the TV series "Sword 1".Furthermore, domestic copyright awareness is weak and policies are imperfect, and Legendary Film and Television has no way to deal with these video sites.

The uploading of "Xianjian 1" on the pirated video website can be considered as the promotion of "Xianjian 1".

Along with the fire of "Legend of Sword and Sword 1", the hero and heroine in it also became popular.

Not to mention Liu Yifei who played "Zhao Linger", Hu Ge, a newcomer, became even more popular. His image and temperament are very in line with Li Xiaoyao in people's minds, and he has been recognized by many netizens.

In the "Sword and Sword 1" post bar, many people praised Hu Ge unceasingly.

"This Li Xiaoyao is so handsome. He's a little cunning and a bit ghostly. I really love him to death!!! Brother Xiaoyao, I want to give birth to a monkey for you!!!" the female fan posted.

"No Hu Ge is not a fairy sword, Hu Ge's image and temperament perfectly match Li Xiaoyao, the director team is very good!" The male fan analyzed rationally.

With the progress of the plot day by day, "Sword 1" is getting more and more popular.

At the same time, the novels, comics, dolls and more peripheral products of "Sword of China" were launched, which quickly pushed the popularity of "Sword of China" to the extreme.

Hu Geyi and Liu Yifei couldn't help but become the most popular fried chicken, and their popularity is really incomparable for a while!
It was at this time that Legend Technology started to promote the Weibo website with all its strength, and the attractive gimmick was "Li Xiaoyao and Zhao Linger are waiting for you on Weibo"!
After discovering this promotional information, many people who were surfing the Internet directly clicked in, and then directly entered the homepage of the Weibo website. The latest Weibo news released by Hu Ge and Liu Yifei was prominently displayed on the homepage.

"I'm Hu Ge, and I'm also the actor who played Li Xiaoyao in "Legend of Sword and Fairy 1". This is my Weibo account. Please click to follow. I will update frequently in the future, upload some photos of my stills, life photos or post Some news. Please also leave a lot of messages in the comment area. I will choose some to reply. Finally, thank you for your support. I will give you benefits and upload a few photos of Li Xiaoyao and Zhao Linger. You can use them as mobile phone or computer wallpapers Oh~”

Fans are excited, Weibo is a good thing, from now on here you can often learn about the dynamics of idols, and seeing that Hu Ge said that he will reply to the comments in the comment area, everyone can’t wait to click on the comment and leave a message. At this time, the website prompts They must first register a Weibo account before they can post a comment, so everyone rushed to register a Weibo account...

Liu Yifei's Weibo is similar.

Fans of "Sword of Heaven" finished shopping over there and here.

On the first day, Hu Ge's Weibo followers exceeded 52.

Liu Yifei has more than 68 followers on Weibo.

The Weibo accounts of Hu Ge and Liu Yifei are updated almost every day. In addition to releasing some crews and promoting "Legend of Sword and Sword 1", they share their daily lives. These two accounts are very active and talk to netizens every day. They interact.

Fans also like to leave messages in the comment section of their Weibo accounts, and Weibo has gradually become a very good platform for communicating and interacting with celebrities.

Artists from Legendary Film and Television and Hong Kong Legendary Film Company have entered Weibo one after another, including Cheng Long, Li Lianjie, Zhou Xingxing, Zhou Runfa, Jay Chou and other big-name stars have also registered Weibo accounts.

Of course, entrepreneurs headed by Zhang Jun have entered Weibo one after another.

There is also a microblog in the name of an enterprise company.

As a large number of celebrities poured into Weibo, fans of the celebrities also joined Weibo.

Weibo has grown rapidly. In less than a month, the number of users has reached more than 3000 million, which has shocked the industry.

Obviously, Weibo is another outlet!
All of a sudden, various domestic microblog sites sprung up like mushrooms after rain.

However, these microblogging sites are simply unable to compete with the microblog launched by Legendary Technology Company, and in the end they can only be nothing!
In foreign countries, Weibo's brother Twitter has already been launched.

It also uses the same routine to promote Twitter through celebrities, and the effect is remarkable.

Twitter is developing rapidly in Europe and the United States, not weaker than domestic Weibo.

Many celebrities know that Weibo and Twitter are good platforms for solid fans, and some celebrities even hope to increase exposure on Weibo or Twitter.

……

……

Legend Technology Microblogging Company.

Standing in front of the conference room, Zhang Jun said calmly: "Since the Weibo launched by our company has become popular, competitors have also appeared. European and American investment companies have successively invested in several Weibo companies, and we need to continue to maintain our advantages. In the microblogging market, winners take all in the end!"

"At present, we have basically completed the first step, which is the celebrity strategy, mainly celebrities and public figures, and we have also created a self-media marketing model.

The second part we are going to do next is to make this self-media marketing model bigger and stronger, and discover grassroots marketing. We want to let the grassroots know that Weibo has unlimited business opportunities. As long as you market your own Weibo well , You can also rely on microblogging sites to make money! "

When everyone heard the words, they couldn't help but nodded.

If Weibo marketing is good and there are many fans, you can receive advertisements, and grassroots marketing accounts will rise accordingly.

After a while, Zhang Jun said again: "Finally, the legendary Weibo operation team must have a strong ability to hype hot topics. Due to the rapid expansion of information volume, people's demand for timely information has increased. The time-sensitive information search on Weibo is a traditional search method. The engine is completely inferior. We must be able to hype up some hot spots and attract the attention of the whole people! I hope that in the future, "Hot Searches on Weibo" will become synonymous with domestic hot news!Those celebrities are vying to be on Weibo's trending searches to increase their exposure! ! "

Immediately, Zhang Jun said that he would transfer a group of elite soldiers from the China News Agency to create a "hot search on Weibo".

Professional journalists are highly sensitive to hot news.

Industry specializing in surgery.

If you let a group of programmers do this, it will probably not work.

……

……

Sina Corporation.

"Softbank and Sequoia Capital jointly invested US$1000 million in our Sina Weibo. Now is the time for our Sina Weibo to develop vigorously. The celebrity strategy of Legendary Weibo is very good, and we can do it too. Legendary is still in the entertainment industry. It has not reached the point of covering the sky with one hand. What's more, having an additional Weibo platform will not cause any loss to those stars, but will increase their exposure. However, Legendary Weibo has already taken the lead, and it is too late for us to catch up at this time. Therefore, Sina Weibo must find another way. Legendary Weibo pays attention to celebrities, but ignores grassroots. The number of grassroots far exceeds that of stars. They may not be as powerful and influential as stars individually, but the combined influence of these grassroots is no less than that of celebrities. !” Zhou Lu, the person in charge of Weibo, said with a confident smile to the big bosses of Sina’s board of directors.

Hearing this, everyone applauded and gave Zhou Lu approving looks.

"That's right! Mr. Zhou's words are very good, and his understanding and analysis of Weibo is penetrating! I'm full of confidence in Sina Weibo right away!"

"If the grassroots is managed well, it is not impossible for Sina Weibo to catch up and even surpass the legendary Weibo!"

Everyone was full of joy.

Weibo is so popular that it has more development potential than the Sina portal. The company's board of directors has decided to fully support the development of Sina Weibo.

However, at this moment, Legendary Weibo posted a message on the homepage.

Legendary Weibo will vigorously support the development of ordinary people's Weibo accounts, and build Legendary Weibo into a self-media platform for all people.

"Everyone is a self-media!!!"

"The so-called self-media, in short, refers to the way the general public releases their own facts and news through the Internet and other channels, such as the legendary Weibo."

"The media usually refers to newspapers and TV stations. Do newspapers and TV stations make money? Of course! Well, you can also make money by doing self-media. You can post text, pictures or videos on Weibo to deliver information. When you pass After you have gathered a certain number of fans through self-media content management, you can find suitable advertisers to advertise on the platform to realize advertising revenue. In addition, you can even follow the example of stars, celebrities, CEOs of large companies, etc., relying on the early stage The popularity and personal influence accumulated on the self-media can be realized through offline channels, such as book publishing, speech training, business consulting, and even consider opening an online store to sell books, etc..."

I have to say that many people feel as if they have been beaten to death when they see this.

It turns out... even ordinary people can make money if they manage Legendary Weibo well!

All of a sudden, more people flooded into Legendary Weibo.

Legendary Weibo posts are not only numerous in number, but also higher in quality.

Many people are working very hard to manage their Weibo accounts, eager to increase the number of their fans.

During this period, many grassroots accounts really emerged.

Legendary Weibo immediately publicized these grassroots inspirational stories, encouraging more people to learn from them.

Sina Weibo was dumbfounded.

I have just decided on the grassroots account promotion plan. As a result, people have already created a legendary Weibo account, and they have also launched a "National Self-Media Activity", which has unearthed many excellent grassroots accounts.

The plan of Sina Weibo went bankrupt. Although Sina Weibo relies on its own portal website and has many registered users, the user activity of Sina Weibo is very low. Gradually, many celebrities are too lazy to update on Sina Weibo. .

Sina Weibo burned seventy-eight million US dollars, and as a result, there was a little splash, and then it disappeared.

Not to mention other microblogging sites, after the investors' money was burned, the company chose to go bankrupt.

Legendary Weibo's blows followed one after another. Just after launching the "National Self-Media Campaign", it launched the "Weibo Hot Search List", which is completely different from other Weibo websites!
Legendary Weibo frequently breaks out hot news, and many people are used to seeing today's hot news on Weibo.

……

Sina.

Zhou Lu's face was ugly. As the person in charge of Sina Weibo, Sina Weibo was close to bankruptcy. She felt that she was to blame and handed out her resignation letter.

Sina CEO Lu Yao returned the resignation letter to Zhou Lu, and said with relief: "Mr. Zhou, why bother? Sina Weibo cannot develop, and you are not entirely responsible. Legendary Weibo is indeed too powerful, and 'National Self-Media' is too powerful. It has a deceptive power, and the 'Top Search List on Weibo' attracts people who like to read news and information, and the legendary Weibo's ability to hype hot spots is exceptional!"

After finishing speaking, Lu Yao put himself in his shoes and thought that if he was the person in charge of Sina Weibo, he would also have to lose and leave Maicheng.

Zhou Lu was depressed, hesitated for a moment, took back the resignation letter, paused, and said: "Mr. Lu, Legendary Weibo is so powerful that it will monopolize the Weibo market sooner or later, and the winner takes all in this market, so we We should stop losses in time and close Sina Weibo."

"Well, what you said makes sense, I will bring it up at the board meeting later!" Lu Yao nodded.

"Well, then, Mr. Lu, you go ahead, I'm going out."

"Ok."

……

Three days later, Sina announced the closure of Weibo.

As soon as the news came out, it immediately caused a sensation.

The second largest Weibo in China went bankrupt, which directly triggered a chain reaction.

Immediately afterwards, various microblogging sites declared bankruptcy one after another.

In the end, Legendary Weibo dominated the Weibo market, with more than 6000 million registered users.

The profit model and development prospects of Weibo are very broad. Some experts and professors even threatened on the Internet that the emergence of Weibo and the advent of the era of self-media for all will be the gravediggers of traditional media!
Although it is a bit sensational and suspected of attracting people's attention, it has to be admitted that the advent of the self-media era has indeed caused great harm to traditional media.

As the largest self-media platform in China, Legendary Weibo’s valuation is of course extremely high. A professional investment institution evaluated Legendary Weibo and gave it an extremely high valuation of US$40 billion.

With US$10 billion as the dividing line, Legendary Weibo became a unicorn company in just a few months, which shocked the industry.

As for Twitter, it has 8000 million registered users, and its valuation is even more exaggerated than Weibo, which has already exceeded 100 billion US dollars.

"Why is Legend Technology so powerful???"

Many people were full of doubts, and immediately couldn't help but think of the genius who shocked an era...

(End of this chapter)