The richest man
Chapter 268 Crazy Inside Volume! !
Chapter 268 Crazy Involution! ! ([-] chapters, please subscribe)
The rapid popularization of smartphones has ushered in explosive growth in China's food delivery industry.
Not only has "Qunar Food Delivery" developed rapidly, but competitors such as Ele.me and Meituan have also been born.
Zhang Jun asked someone to investigate, and found that both Ele.me and Meituan have received investment from venture capital companies, and the business is developing very smoothly.
In order to attract consumers, Are Are You Hungry and Meituan have adopted a subsidy war, giving consumers subsidies ranging from several yuan each time.
Recently, Zhang Jun has focused on mobile payment and QR code payment, but ignored the fierce competition in the food delivery business.
However, when Zhang Jun reacted, he would not give the other party good fruit.
The takeaway business is still dominated by "Qunar".
Are you hungry and Meituan are just at the beginning, and with limited funds, they can only concentrate on developing in a few first-tier cities, so the competition in the food delivery market in BJ, Shanghai and other places is particularly fierce.
"We also burn money to subsidize, but not nationwide, but targeted attacks on Are You Hungry and Meituan..." Zhang Jun said to Li Fuzhen in a casual tone, not thinking of his competitors at all.
It's just burning money, Zhang Jun is not afraid of it, how can it be impossible for Ele.me and Meituan to compete for takeaway.
"Of course, burning money is one aspect. We also need to promote Qunar from other aspects, and let Facebook and Alipay set up a first-level entrance for "Qunar".At the same time, it can also create Alipay and Facebook ecosystems! ! ! "
"Open account authorization, "Qunar" users bind Facebook accounts, and users can directly use Facebook accounts to log in to "Qunar" in the future. "
Li Fuzhen couldn't help being overjoyed when he heard this, and said happily: "If Facebook and Alipay set up a first-level entry for "Qunar", the number of users of "Qunar" will increase greatly. Are you hungry and Meituan can't compete with us! "
"Where" has a total of 5.5 million global users. Compared with Facebook's nearly 22 billion users worldwide, there is a big gap.In China alone, Facebook users have exceeded 6.6 million!
Don't look at this world until 2007, but China's economic strength is almost equal to that after 2014, and its GDP exceeded 10 trillion US dollars!However, the GDP economy of the United States is far inferior to that of the previous life, reaching 14 trillion US dollars.
Many Chinese can already afford low-end smart phones, such as the Xiaomi smart phone launched by Legend Technology, which is the cheapest in China, and you can buy it for 1500 RMB.
The general salary of Chinese workers is above 2500.
Ordinary workers grit their teeth and buy a Xiaomi mobile phone, which is nothing at all.
What's more, Legend Technology also vigorously promotes the "installment payment model". As long as there is a stable income, the payment can be made in 12 installments, with an annual interest rate of only 10%, and the user will only spend 1650 yuan in the end.
Therefore, the smartphone penetration rate in China is very high.
……
Ele.me Company.
Several founders are meeting with representatives of venture capital firms.
"Everyone, please take a look, this is our performance report from Ele.me!"
"Since the launch of Ele.me, our users have grown to 1050 million, 4.2 merchants have settled in "Ele.me", and the number of daily active users exceeds 105 million..."
Representatives of several investment companies, while listening to the report and looking at the performance report, couldn't help but secretly nodded to express their satisfaction.
The food delivery market has huge potential, and investment companies have no better choice now.
"Where to take out" does not accept their investment.
Soon, Ele.me raised $3000 million in financing. The money-burning industry is relatively competitive and the money-burning industry is fierce, so it is necessary to raise more money.
……
The same is true for Meituan, which is seeking financing while burning money.
After Ele.me, Meituan also raised USD 5000 million!
All major investment institutions obviously want to get a piece of the food delivery market.
Since April, there has been a fierce price war in the food delivery market. The struggle between Qunar Food Delivery, Ele.me and Meituan Food Delivery has reached a fever pitch.
A luxury takeaway can often be bought for only a few dollars.
Behind this is the crazy and naked money burning of food delivery companies.
At this time, consumers across the country are happy, and this benefit is simply not too good!
"This year is really a big profit! During the Chinese New Year, Facebook gave out red envelopes, and after shopping, you can use the 'scan code payment' to draw prizes. Now the takeaway market has set off a price war. Recently, I order takeaway every day. The food is so good that I eat it quickly. Fat."
"Yeah, we have a lot of benefits this year, we are so happy, but almost all of these are related to Zhang Jun!"
"The existence of Zhang Jun is a blessing to our Chinese people and the country! Last year, Alipay launched 'Yebao', which greatly improved our deposit income! Zhang Jun once said, 'If the bank does not change, we Just change the bank', really domineering! The interest rate of the bank is pitifully low, but the interest rate of the loan is terrifyingly high! Zhang Jun is still powerful, worthy of being my idol, who dares to touch the cheese of the bank and force the bank to make concessions. It is reported that Yu'ebao's The total scale has exceeded 1 trillion yuan, and it is almost comparable to the four major banks in China, so awesome!"
"..."
After the food delivery war lasted for a while, Facebook and Alipay software were updated at the same time.
Alipay directly opened a first-level entrance for "Qunar".
Facebook puts more emphasis on sociality, and it is obviously inappropriate to directly open the first-level entrance. However, Zhang Jun wants to create a richer ecosystem for Facebook, so he followed the example of WeChat and created a "service" in the first-level entrance "I". "The secondary entry of ", after clicking to enter, the display is as follows:
Shopping consumption: Qunar takeaway, Amazon, Taobao, eBay, Qunar group buying
Transportation: where to travel
Financial planning: Kylin Finance, Kylin Lending Money, Kylin Insurance
Life service: mobile phone recharge, life payment, Q coin recharge
More services will be added in the future.
But even so, after Qunar Food Delivery was attracted by Facebook, the traffic immediately increased greatly.
Not to mention the promotion of Alipay.
Orders for Qunar's takeaway immediately exploded.
Many people are trying to order takeout online for the first time.
In order to increase the number of users, Legendary Technology must also find a way to prevent the behavior of burning money all the time.
"Boss, I suggest forcing merchants to only choose one of our food delivery platforms. In this way, it will deal a serious blow to Ele.me and Meituan!" Shangguan Muye suggested.
After a pause, following this line of thought, Shangguan Muye continued: "Currently, we have the most takeaway users. According to statistics, more than 65% of users choose to order takeaway from our platform. Qunar took out the food delivery platform, and also opened the Ele.me and Meituan platforms. Now, we have to let those merchants make a choice! Presumably most merchants should know how to choose in the end, as long as Ele.me and Meituan do not have enough high-quality merchants , the takeaway business will be difficult to continue!"
After finishing speaking, Zhang Jun couldn't help nodding: "I think Shangguan Muye's suggestion is good, what do you think?"
Everyone immediately nodded in agreement.
Li Fuzhen nodded and said: "I also agree with Mr. Shangguan's proposal! Qunar Company should be tougher!"
"It should have been like this. With our huge market share, why should we continue to fight price wars with each other? This is very bad for us. The bigger our scale, the greater our losses. If they burn one dollar, we will burn ten dollars." Money, it’s too cost-effective! We should rely on our large number of users to crush them directly, showdown to merchants, and force them to make a choice. They can only choose to go to the food delivery platform. Whoever agrees and whoever opposes! As long as we oppose, then we Just kick him out of any platform, and make him regret it!" A vice president said forcefully and full of domineering.
Who is for and who is against?
Zhang Jun immediately thought of the big boss played by Liang Jiahui in the movie "Black Gold", which is called a domineering sideshow!
"Well, this proposal has been passed! Do you have any other suggestions?" Zhang Jun made a decision, and then asked.
"Boss, we need to improve the efficiency of riders receiving orders and delivering food! It is best to develop a set of food delivery algorithms to calculate the delivery time. Consumers can see the approximate time of delivery on the APP. In addition, it is best to You can see where the rider is delivering the food, so that consumers can keep track of the delivery situation." Someone suggested.
Zhang Jun smiled and nodded: "This method is very good!"
Another person said: "Strict requirements are required for riders, and rewards and punishments are clearly defined. Timeouts for food delivery are very common. If the timeouts are caused by merchants' delivery of food, or the timeouts caused by abnormal customer problems, both of these can be eliminated through audit. But Abnormal orders will not be timed out, but will affect subsequent orders and cause timeouts. This problem is difficult to avoid. The penalty in this regard can be lighter, set at about 2 yuan, and the approximate penalty standard is half of the unit price. But if It’s about customer service, such as bad reviews and complaints from customers, then riders need to be punished more!!”
"Well, it's reasonable, and the rider should be able to understand it."
"support!"
Everyone nodded.
Zhang Jun asked: "Any other good suggestions?"
"Boss, can the company equip riders with electric vehicles? And purchase accident insurance?" someone suggested.
However, many people opposed this proposal as soon as it was proposed.
"The number of takeaway riders is increasing. If the company distributes them all, maintenance and management will be very troublesome. As for purchasing accident insurance... it is also feasible!" Shangguan Muye said.
As a conscientious company, Legend Technology Company has a very important reputation. As a subsidiary company, where to buy watches should be more humane. It is still necessary to buy accident insurance for employees.
Zhang Jun thought for a while and said, "Well, accident insurance must be purchased, so we cooperate with Qilin Insurance. As for whether to provide each rider with a car? I think that since many people choose to be takeaway riders, they must not have enough on hand. If we let them buy their own cars, it would be a lot of pressure. Therefore, we simply distribute all the cars, but we don’t need to do the maintenance and management of the cars. Let the riders handle it by themselves. As long as he has been working for one full year, and the number of complaints from consumers in this year is not more than 3 times, then this car will be given to him.”
"If you resign before you have worked for a full year, you must return your car."
"In addition, the car distribution benefits are only given to employees who apply for takeaway delivery at Qunar for the first time. If you resign on the way and take a car with you, and then apply for a takeaway rider again, we will not give him a car again! It's impossible for us to gather wool here!"
"The price of an electric car is only three or four thousand on the market, but the cost is actually much lower than that."
"I will let the new BMW company develop an electric car, which will be distributed to takeaway riders at that time. In this way, the cost of the car will be greatly reduced, and there will not be much pressure even if it is allocated to every rider."
After Zhang Jun finished speaking, everyone naturally didn't dare to have any objections, they only felt that Zhang Jun was too kind to the employees.
One electric car for one year!
I'm afraid those riders will be overjoyed when they hear the news...
In fact, in Zhang Jun's view, giving electric vehicles to takeaway riders is like giving them year-end bonuses.The year-end bonus is generally 1.1 to 2 times the monthly salary.The price of an electric car is only so much, and Zhang Jun feels that he has made a profit instead.However, there is no year-end bonus for the delivery guy~
Zhang Jun will only send them this time.
……
After the meeting, Zhang Jun called Hu Hongcai, the CEO of BMW, and asked them to develop a high-quality and low-cost electric motorcycle as soon as possible!
BMW has been involved in the field of electric vehicles for a long time. Although it has not developed electric motorcycles, BMW has powerful technology and can easily develop electric motorcycles.
On the second day, Hu Hongcai, CEO of BMW, came to Zhang Jun's office immediately, and brought several sets of design proposals for electric motorcycles.
"Boss, look, this is the electric motorcycle design plan designed by our engineers overnight. Take a look, if you have any comments, we can modify it immediately." Hu Hongcai handed a stack of documents to Zhang Jun.
Zhang Jun was surprised. When he took the document, he couldn't help asking: "Did you design it in one night?"
Hu Hongcai explained: "BMW also had the idea of entering motorcycle electric vehicles, so it had done some research a long time ago, and the boss was in a hurry, so the engineers came up with the design plan overnight."
"Is the design of these electric motorcycles reliable?"
"Of course it's reliable!" Hu Hongcai couldn't help but smile wryly. Our BMW company is well-known in the world, one of the top ten automobile manufacturers in the world, and it is also a development of the entire industry chain. It is not easy to develop an electric motorcycle!
Zhang Jun nodded, expressing his trust, and then began to study the design of these electric motorcycles.
Soon, Zhang Jun fell in love with a yellow motor car that looked more leathery and durable, with a long battery life of 320 miles. Because it was designed for takeaway riders, the designer also thoughtfully designed a super large storage box.
Zhang Jun pointed to this car and said, "Let's just take it. It looks good and performs well."
"Okay, boss, I will arrange for someone to build it later, and once it passes the test, full-scale production will begin. By the way, boss, roughly how many electric motorcycles like this are needed?"
"Let's produce 200 million units first..." Zhang Jun thought for a while and replied, the number of takeaway riders in Qunar is only about 80, but it is not difficult to imagine that the number of takeaway riders will increase rapidly in the future.In the previous life, there were a total of more than 700 million food delivery riders in China, and Meituan alone had 500 million food delivery riders.
Coupled with the fact that electric vehicles are easily damaged, of course more production is required.
200 million units, so many!Hu Hongcai was slightly startled, and replied, "Okay, boss."
Zhang Jun asked at this time: "How much is the production cost of this electric motorcycle?"
He also bought electric motorcycles in his previous life and spent thousands of dollars, so he was very curious about the cost of these electric motorcycles.
Hu Hongcai was well aware of the production cost of this type of car, so he replied without hesitation: "The cost of mass production is less than 1000 yuan, and only 600 yuan. Because the spare parts are self-produced and sold, our The production cost will be lower than that of other car companies. But generally speaking, the cost of an electric motorcycle like this is only about 1000, and the ex-factory price of most car companies is around 1500.”
The electric motorcycle industry can be called huge profits! !
After Zhang Jun listened to it, even he couldn't help feeling moved.
"Since electric motorcycles are so profitable, we BMW will set up a physical store from now on, so that engineers can design more fortunately. By the way, it is best to develop a light-weight electric motorcycle, or an 'electric motorcycle. Bicycles'! Firstly, it can be sold to meet the needs of some people; secondly, I suddenly had an idea to make shared motorcycles!"
"Boss, what is a shared motorcycle?" Hu Hongcai asked in confusion.
Zhang Jun smiled and explained patiently: "The key to sharing motorcycles lies in the word 'sharing'. As the name suggests, sharing means taking out excess resources and sharing them with others. We can make some Special settings, and then set aside a part of the city to park shared motorcycles, wake up the motorcycles by scanning the QR code, and then calculate the money according to the distance traveled..."
After Hu Hongcai finished listening, he was shocked. A picture vaguely appeared in his mind. All over the city, many users scanned the QR codes behind the motorcycles with their mobile phones, and countless shared motorcycles shuttled through the bustling city.
What a market this is!
There are too few car owners, and it is more cost-effective and more convenient to drive a motorcycle for short distances.
Zhang Jun patted Hu Hongcai's shoulder, and said, "According to my request, you hurry up and let the engineers design it. The shared motorcycles can be delayed a bit, but the electric motorcycles for the takeaway riders must be produced quickly!"
"Okay, boss, I see, then I'll go back now."
"Well, go get busy."
……
Zhang Jun watched Hu Hongcai leave, then turned on the computer and began to make a plan for sharing motorcycles.
Just after turning on the computer, Zhang Jun hesitated.
"Should we build shared bicycles? Which is better, shared bicycles or shared motorcycles?"
There is no doubt that shared bicycles are more convenient for operators. They do not need to be charged, while electric bicycles need to be charged, which is a little troublesome to manage.but……
Zhang Jun thought for a while and murmured: "Motorcycles are faster and more comfortable than bicycles. You need to ride a bicycle by yourself, which is more laborious. In the hot summer, if you ride a bicycle, you will sweat like rain. It is far less comfortable than riding a motorcycle. This kind of animal is relatively lazy. If you have a motorcycle, you will never ride a bicycle. Of course, the price of shared motorcycles will be slightly more expensive.”
Thinking of this, Zhang Jun decided to share motorcycles directly, and gave up sharing bicycles.
The charging method of shared motorcycles is actually relatively simple. Just change the battery directly. When the electric bicycle prompts that it is out of power, the staff will take out the fully charged battery from the nearest battery exchange point, and will find the motorcycle according to the location, and then open the seat cushion or In other positions where the battery is placed, take out the dead battery and replace it with a charged battery, and the electric bicycle can continue to be used.The replaced batteries will be sent to the charging pile for centralized charging.
Zhang Jun thought like a spring, according to the development trend of shared electric bicycles in his previous life, combined with the current actual situation, he quickly wrote a plan.
He thought about it a few times before turning off the computer and resting when he felt that there was no problem.
However, when he was just resting on the sofa, he suddenly thought, "After the launch of shared motorcycles, the word 'sharing economy' may become popular all over the world. Maybe someone will immediately think of Uber or Didi taxi software..."
Zhang Jun whispered to himself: "It seems that when launching shared motorcycles, it is best to also establish Uber taxi software..."
……
……
"Where to take out" has more traffic, more orders, and a lower commission.As a result, "Qunar Food Delivery" began to take advantage of its channel and traffic advantages to blackmail food delivery merchants. Among the many food delivery platforms, it can only choose one platform to operate! ! !
"Sichuan Laoliu Restaurant" is one of the many takeaway merchants. In recent months, Sichuan Laoliu Restaurant has settled in major takeaway platforms.
However, at this moment, Liu Erzhu, the owner of Sichuan Old Liu Restaurant, looked sad.
"Erzhu, what should we do? The delivery person at Qunar said that if we are still selling on other delivery platforms, they won't cooperate with us." The proprietress also had a frowning face and was at a loss.
Liu Erzhu sighed: "Most of our users come from "Qunar Food Delivery". Right now, we can only give up other food delivery platforms and focus on operating "Qunar Food Delivery". "
The proprietress heard the words, although she was a little dissatisfied, she had no choice but to nod her head in agreement and said, "Okay, just follow what you said... Sigh, good business, why is it like this..."
Liu Erzhu shook his head and said, "What can we do? The competition among food delivery platforms is becoming more and more cruel, and we, the food delivery merchants, have to stand up. Fortunately, the "Qunar Food Delivery" platform is strong, and it must be the ultimate winner.We concentrate on running Qunar and increase the reputation and popularity of the store. When "Qunar Takeaway" monopolizes the market, we can also rely on our high popularity to attract more consumers! "
"Yeah, Erzhu, you are smart and decisive. If it were me, I would deliberately procrastinate and earn a few more days on several platforms..."
……
Countless food delivery merchants were forced by the threat of Qunar, and in the end most of them chose to operate only on the "Qunar Food Delivery" platform.
Due to the lack of high-quality food delivery merchants, Ele.me and Meituan experienced a sharp drop in business, a sharp drop in word-of-mouth, and a serious loss of users.
Facing this situation, the founders and investors of Ele.me and Meituan felt very painful and helpless, feeling helpless.In the end, he chose to sue the "Where Food Delivery" platform to suppress competitors by unfair means of competition.
Isn't it just a lawsuit, "Where to go for takeaway" is not afraid at all.
Even if the lawsuit is lost, at most it will lose some money, but "Where to take out" can monopolize the market share.
While “Qunar Food Delivery” is fighting against competitors, it also provides consumers with better services.
The contents mentioned at the meeting before have also begun to be realized one by one.
After ordering, the user can see the delivery time and the location of the delivery person, and keep abreast of the delivery person's dynamics.
After this feature was launched, users unanimously applauded it.
"I used to order takeaway, and I didn't know when the other party would deliver it. Now, I know the delivery time and the location of the delivery person. I can go to other places to do other things before the takeaway is delivered."
"I can know the takeaway I ordered, and I don't feel a sense of security! And I found that the delivery speed of "Qunar Takeaway" has become faster. It is said that the algorithm has been improved, and artificial intelligence has been added to carry out intelligentization. Order distribution.From the location of the takeaway rider to the location of the takeaway merchants and consumers, a huge calculation and analysis has been carried out. Finally, a comprehensive comparison is made to select the most suitable takeaway rider to take the order. "
"I see. I said that I used to have to wait for at least 40 minutes before ordering takeaway, but now it arrives in less than half an hour. Sure enough, technology has changed work efficiency!"
"..."
The high-quality service of "Qunar Food Delivery" has won the recognition of the majority of users.
In fact, consumers do not know that in addition to the algorithm, the enthusiasm of the delivery riders themselves also plays a big role.
"Damn it, the benefits of "Where to go takeaway" are really high, not to mention the company's allocation of cars, as long as you work for one year, this car belongs to you! Zhao Jiajia, the takeaway boy, was so excited that he couldn't help fantasizing that he would have his own electric car after working for one year! Currently, the electric car he rides is still borrowed from other rental companies, and it costs more than 300 yuan a month My monthly salary is only a few thousand yuan, and I feel heartache when I think about it.
"Xiao Zhao, the premise is that the customer complains no more than three times, otherwise, you will have to wait a year longer than others."
"Huh, I will definitely not be complained by customers. I can endure hardships and never be lazy. Why should customers complain to me! I will definitely get the reward for electric cars! By the way, Brother Li, the company said that it will provide us with cars, When will the car be allocated, I still rent this car, it costs more than 300 yuan per month!"
"It should be soon. I heard from the leaders above that our car is designed and produced by BMW. With BMW's technical strength, it won't take long to produce the car."
"Fuck, is it the BMW company that produces super luxury cars such as Rolls-Royce, Aston Martin, Porsche, Bugatti, Lamborghini, Chitu, Wuzhi, and Shenfu?" Zhao Jiajia asked excitedly.
"Of course, the boss of BMW is the same as the boss of our company!"
"Oh, I'm so happy and excited. It's an electric car designed and developed by BMW. I think it should be very classy. It must be a special face to drive this kind of car!" Zhao Jiajia's eyes lit up, and he danced excitedly.
"Haha, that's for sure! Besides, the company bought accident insurance for us. It's so conscientious. The takeaway riders from other companies have nothing. I've never seen such a nice and generous boss. I want to always Stay in "Qunar Takeaway" and be a takeaway rider! ! "Lao Li said that the income of takeaway riders is increasing. Although it is a bit hard work, the salary is seven or eight thousand. Although Lao Li has not studied in college, he still has some knowledge. He knows that the food delivery industry is getting bigger and bigger. , The income of takeaway riders will also rise.
……
……
It has to be said that countless takeaway riders of "Where to Takeaway" are excited. They are working hard to get a BMW electric car. Not to mention the fast food delivery, the service quality is also very good, for fear of being complained by customers .
The benefits of "Qunar Takeaway" are so good, the news spread like wildfire, and immediately spread among Ele.me and Meituan takeaway riders.
"Brother, "Qunar Takeaway" is recruiting takeaway riders, I don't want to do it at Ele.me! "
"Let's go together, I don't want to do it at Ele.me! Look at how they are treated, and then look at how we are treated. Who can balance it? Let's go, we quit our jobs today, and then change jobs to "Where is the takeaway?" "! "
"Okay, brother!"
Ele.me suddenly saw a large-scale resignation here, and the Meituan side is similar.
When Ele.me and the top executives of Meituan learned about the situation, they were stunned.
They never expected that the food delivery rider industry would be so introverted to this extent!
The takeaway riders under the banner have quit one after another, how can they deliver food to consumers.
At this time, many consumers began to complain that the delivery speed of Ele.me and Meituan was as slow as a snail. After ordering takeaway, it was delivered two hours later. I am so hungry!
There is no way, Ele.me and Meituan are suddenly short of manpower, and many takeaway riders have resigned.
Want to recruit but can't.
Because "Qunar Food Delivery" has been recruiting people and has never stopped. Those who want to engage in the food delivery rider industry only need to inquire a little bit, and they will know which food delivery platform to choose.
"The "Qunar Food Delivery" platform has a lot of traffic and makes a lot of money. It not only provides cars, but also buys insurance. A fool knows how to choose! "A takeaway guy who just joined the job said to others with a smile.
Both Ele.me and Meituan knew that the situation was getting tougher, so they had no choice but to increase the treatment of delivery riders.
At the same time, continue to accelerate the speed of financing.
The cost of delivery riders has increased, and the money will soon run out.
The major investment companies did not want to give up so easily, so they had to continue financing Ele.me and Meituan.
The takeaway money-burning battle continues.
However, the situation is becoming clearer.
In Zhang Jun's view, Ele.me and Meituan are just dying.
Zhang Jun does not intend to make money from this food delivery business at present, and almost gives up the profits to the food delivery merchants and delivery riders, as long as he can maintain a normal operation.
If you persist in this way for two or three years, Ele.me and Meituan will definitely be out.At that time, "Qunar Food Delivery" monopolized the entire market, and consumers also formed a user habit of only ordering food from "Qunar Food Delivery". Zhang Jun then considered making "Qunar Food Delivery" profitable and extracted from merchants. More commissions, of course, to make a profit is to make a profit, and the commission will not be excessive.If the company can't make a profit, it is doing charity. The takeaway merchants earn a lot of money, so it is better to subsidize the takeaway riders.
……
Shenzhen, BMW car factory.
After three or four months, the BMW electric car finally came off the production line.
Zhang Jun came to inspect the production, "What is the production capacity of BMW's electric vehicles?"
Hu Hongcai introduced, "Our modern factory has only been established for more than a year. It has adopted many advanced technologies and established an industrial 4.0 intelligent factory for the automotive industry. Boss, look at these mechanical arms, all of which are automated and intelligent. The production speed can produce 100 million BMW electric vehicles per month!"
Zhang Jun watched all kinds of robotic arms working fast and extremely flexible on the assembly line from a distance, and was shocked in his heart.I saw a BMW electric car installed in just 1 minute.
Rao Zhang Jun had seen many modern factories on the Internet before, and he was still stunned.
"If such factories become popular, many workers may lose their jobs!" Zhang Jun said with emotion.
Hu Hongcai nodded and agreed very much: "Boss, you are right, but this is the trend of the times. After the development of robot technology, it can replace the jobs of many workers. When Industry 4.0 intelligent factories become popular, large-scale unemployment will be everywhere. Inevitably!"
Zhang Jun is actually the most troublesome right now. The factories under his name have the most workers, millions of them. Once so many people lose their jobs, they will be in big trouble.
but……
Robots are several times or even dozens of times more efficient than ordinary workers, and they are cheaper.
In the previous life, when China's demographic dividend decreased, low-end manufacturing began to shift to Southeast Asia, India and other countries. Instead of benefiting other countries, it is better to break this situation by yourself.As the saying goes, "If you don't break it, you can't build it, if you break it, you can build it"!
China wants to become both a manufacturing powerhouse and a big manufacturing country.
The status of "world factory" must not be shaken!
"Oh, by the way, we did all these industrial designs by ourselves?" Zhang Jun asked suddenly at this moment.
"Uh..." Hu Hongcai shook his head, paused, and then replied: "IBM sent personnel to help us solve some of the problems..."
Zhang Jun's face changed slightly when he heard this. BMW must first go to Legend Technology to solve industrial problems, and if they can't solve it, they will go to IBM.
"Okay, I've finished my visit. The Industry 4.0 intelligent factory is very good, and we will continue to develop in this direction in the future! As for BMW electric vehicles, you have to work overtime for production, and the "Where to Go Takeaway" is already waiting anxiously. "Zhang Jun turned his head and said to Hu Hongcai.
"Well, I know!" Hu Hongcai nodded in response.
After leaving the factory, Zhang Jun found that Legendary Technology was still at a disadvantage in the field of "industrial software".
In China, there are very few talents who understand both industrial design and software design.
In addition, Zhang Jun didn't know much about "industrial software" before, so he didn't pay enough attention to it. This led to the mediocre achievements of Legendary Technology in industrial software research and development.
The status quo of the entire domestic industry is as follows:
Internet companies: understand software development, but not industry.
Industrial companies: understand industrial production, but not industrial design, let alone software development.
Most of the outstanding talents who understand industry, industrial design, and software work in Silicon Valley, and they don't want to report 996 blessings in China.
Zhang Jun turned around and called Shangguan Muye, telling Legend Technology to pay attention to the development of industrial software.
The Industrial Internet is the commanding height of a new round of global industrial competition, and it is also a major opportunity for traditional industrial software companies to take advantage of industry knowledge and Internet advantages to change lanes and overtake.
Industrial software is the core link of the Industrial Internet and Industry 4.0. It can define industrial products, control production equipment, optimize manufacturing and management processes, change production methods, and improve total factor productivity. The vital foundation and core support of the build!
Legend Technology attaches great importance to the development of products, but neglects the research of industrial software.
After Shangguan Muye received Zhang Jun's call, he was scolded and immediately assured Zhang Jun that he would invest more in the development of industrial software and catch up with major European and American companies!
The technology research and development strength of Legendary Technology Company is very strong, and the talent pool is also very large, so as long as they are willing to invest in research and development, then even difficult industrial software is not impossible to overcome.
BMW produces more than 3 BMW electric vehicles every day, and they are delivered to Qunar Takeaway the next morning.
"Where to take out" distributes these electric vehicles to takeaway riders from the first-tier cities, and waits for the takeaway riders in this city to complete the distribution, and then it is the turn of the next city.
Brand-new and uniform new cars appeared in the streets and alleys of the city, immediately attracting the attention of netizens and the media.
"Fuck, the riders of "Where to Go Takeaway" are actually driving BMW electric cars, I suddenly feel sour, I am a dignified Internet veteran code farmer, my head is bald, and I can't afford a BMW luxury car! "
"I'll go! The car provided by the company is so beautiful, when will it be our third-tier city's turn!"
"Isn't it just to send a BMW electric car to work? Hmph, you want to seduce me and trick me into delivering food! There is an old saying: 'Wealth and honor cannot be promiscuous, poverty and lowliness cannot be moved, and might cannot be subdued. This is called a real man'!" As soon as I posted the post, I immediately went online to check the rider application requirements of "Qunar takeaway", thinking, I am not interested in cars, I just want to test whether the electric bikes launched by BMW are good for the netizens, and whether the quality is good. Can it last for a year...
A takeaway rider from "Qunar" took a photo of himself with a BMW electric car with his mobile phone, and posted on Facebook: "When I was young, I dreamed of becoming an emperor. There are 3000 beauties in the harem. What a cool word." Got it? Cough cough... I never thought about it, now I finally have a yellow robe on my body, and my mount is also a BMW~"
"..."
After the BMW electric car was released, the takeaway riders seemed to have been beaten up, working harder, and at the same time feeling that they had a special face.
I used to deliver food, drive a small broken car, and was ridiculed by others.
Now they drive BMW electric cars, which are not available in the market, so you are not angry.
For a time, there were a lot of people applying for riders in "Qunar Takeaway" in the society.
Ele.me and Meituan once again set off a job-hopping storm, which caused the mentality of the company's management and investment companies to explode.
"The competition in the food delivery industry is too cruel. Our investment may fail this time!"
“In my opinion, Ele.me and Meituan should be merged so that they can compete with Qunar Food Delivery! "
"Well, that's right, this is a good way. The merger of the two companies will greatly increase the market share and have more riders. However, time is tight, and the longer it is delayed, the more unfavorable it is for us. According to the development momentum of "Qunar Takeaway", it will definitely Quickly eat away the market share of Ele.me and Meituan! "
Venture capital companies don’t want their investment to go to waste, so when the idea of merging the two companies, Ele.me and Meituan, was proposed, it was immediately unanimously approved.
The founder teams of these two companies were very helpless. Facing the aggressiveness of "Where to go to takeaway", they could only accept the suggestions of investors in the end.
A week later, Ele.me and Meituan held a press conference to announce that Ele.me and Meituan would merge to form a new company...
(End of this chapter)
The rapid popularization of smartphones has ushered in explosive growth in China's food delivery industry.
Not only has "Qunar Food Delivery" developed rapidly, but competitors such as Ele.me and Meituan have also been born.
Zhang Jun asked someone to investigate, and found that both Ele.me and Meituan have received investment from venture capital companies, and the business is developing very smoothly.
In order to attract consumers, Are Are You Hungry and Meituan have adopted a subsidy war, giving consumers subsidies ranging from several yuan each time.
Recently, Zhang Jun has focused on mobile payment and QR code payment, but ignored the fierce competition in the food delivery business.
However, when Zhang Jun reacted, he would not give the other party good fruit.
The takeaway business is still dominated by "Qunar".
Are you hungry and Meituan are just at the beginning, and with limited funds, they can only concentrate on developing in a few first-tier cities, so the competition in the food delivery market in BJ, Shanghai and other places is particularly fierce.
"We also burn money to subsidize, but not nationwide, but targeted attacks on Are You Hungry and Meituan..." Zhang Jun said to Li Fuzhen in a casual tone, not thinking of his competitors at all.
It's just burning money, Zhang Jun is not afraid of it, how can it be impossible for Ele.me and Meituan to compete for takeaway.
"Of course, burning money is one aspect. We also need to promote Qunar from other aspects, and let Facebook and Alipay set up a first-level entrance for "Qunar".At the same time, it can also create Alipay and Facebook ecosystems! ! ! "
"Open account authorization, "Qunar" users bind Facebook accounts, and users can directly use Facebook accounts to log in to "Qunar" in the future. "
Li Fuzhen couldn't help being overjoyed when he heard this, and said happily: "If Facebook and Alipay set up a first-level entry for "Qunar", the number of users of "Qunar" will increase greatly. Are you hungry and Meituan can't compete with us! "
"Where" has a total of 5.5 million global users. Compared with Facebook's nearly 22 billion users worldwide, there is a big gap.In China alone, Facebook users have exceeded 6.6 million!
Don't look at this world until 2007, but China's economic strength is almost equal to that after 2014, and its GDP exceeded 10 trillion US dollars!However, the GDP economy of the United States is far inferior to that of the previous life, reaching 14 trillion US dollars.
Many Chinese can already afford low-end smart phones, such as the Xiaomi smart phone launched by Legend Technology, which is the cheapest in China, and you can buy it for 1500 RMB.
The general salary of Chinese workers is above 2500.
Ordinary workers grit their teeth and buy a Xiaomi mobile phone, which is nothing at all.
What's more, Legend Technology also vigorously promotes the "installment payment model". As long as there is a stable income, the payment can be made in 12 installments, with an annual interest rate of only 10%, and the user will only spend 1650 yuan in the end.
Therefore, the smartphone penetration rate in China is very high.
……
Ele.me Company.
Several founders are meeting with representatives of venture capital firms.
"Everyone, please take a look, this is our performance report from Ele.me!"
"Since the launch of Ele.me, our users have grown to 1050 million, 4.2 merchants have settled in "Ele.me", and the number of daily active users exceeds 105 million..."
Representatives of several investment companies, while listening to the report and looking at the performance report, couldn't help but secretly nodded to express their satisfaction.
The food delivery market has huge potential, and investment companies have no better choice now.
"Where to take out" does not accept their investment.
Soon, Ele.me raised $3000 million in financing. The money-burning industry is relatively competitive and the money-burning industry is fierce, so it is necessary to raise more money.
……
The same is true for Meituan, which is seeking financing while burning money.
After Ele.me, Meituan also raised USD 5000 million!
All major investment institutions obviously want to get a piece of the food delivery market.
Since April, there has been a fierce price war in the food delivery market. The struggle between Qunar Food Delivery, Ele.me and Meituan Food Delivery has reached a fever pitch.
A luxury takeaway can often be bought for only a few dollars.
Behind this is the crazy and naked money burning of food delivery companies.
At this time, consumers across the country are happy, and this benefit is simply not too good!
"This year is really a big profit! During the Chinese New Year, Facebook gave out red envelopes, and after shopping, you can use the 'scan code payment' to draw prizes. Now the takeaway market has set off a price war. Recently, I order takeaway every day. The food is so good that I eat it quickly. Fat."
"Yeah, we have a lot of benefits this year, we are so happy, but almost all of these are related to Zhang Jun!"
"The existence of Zhang Jun is a blessing to our Chinese people and the country! Last year, Alipay launched 'Yebao', which greatly improved our deposit income! Zhang Jun once said, 'If the bank does not change, we Just change the bank', really domineering! The interest rate of the bank is pitifully low, but the interest rate of the loan is terrifyingly high! Zhang Jun is still powerful, worthy of being my idol, who dares to touch the cheese of the bank and force the bank to make concessions. It is reported that Yu'ebao's The total scale has exceeded 1 trillion yuan, and it is almost comparable to the four major banks in China, so awesome!"
"..."
After the food delivery war lasted for a while, Facebook and Alipay software were updated at the same time.
Alipay directly opened a first-level entrance for "Qunar".
Facebook puts more emphasis on sociality, and it is obviously inappropriate to directly open the first-level entrance. However, Zhang Jun wants to create a richer ecosystem for Facebook, so he followed the example of WeChat and created a "service" in the first-level entrance "I". "The secondary entry of ", after clicking to enter, the display is as follows:
Shopping consumption: Qunar takeaway, Amazon, Taobao, eBay, Qunar group buying
Transportation: where to travel
Financial planning: Kylin Finance, Kylin Lending Money, Kylin Insurance
Life service: mobile phone recharge, life payment, Q coin recharge
More services will be added in the future.
But even so, after Qunar Food Delivery was attracted by Facebook, the traffic immediately increased greatly.
Not to mention the promotion of Alipay.
Orders for Qunar's takeaway immediately exploded.
Many people are trying to order takeout online for the first time.
In order to increase the number of users, Legendary Technology must also find a way to prevent the behavior of burning money all the time.
"Boss, I suggest forcing merchants to only choose one of our food delivery platforms. In this way, it will deal a serious blow to Ele.me and Meituan!" Shangguan Muye suggested.
After a pause, following this line of thought, Shangguan Muye continued: "Currently, we have the most takeaway users. According to statistics, more than 65% of users choose to order takeaway from our platform. Qunar took out the food delivery platform, and also opened the Ele.me and Meituan platforms. Now, we have to let those merchants make a choice! Presumably most merchants should know how to choose in the end, as long as Ele.me and Meituan do not have enough high-quality merchants , the takeaway business will be difficult to continue!"
After finishing speaking, Zhang Jun couldn't help nodding: "I think Shangguan Muye's suggestion is good, what do you think?"
Everyone immediately nodded in agreement.
Li Fuzhen nodded and said: "I also agree with Mr. Shangguan's proposal! Qunar Company should be tougher!"
"It should have been like this. With our huge market share, why should we continue to fight price wars with each other? This is very bad for us. The bigger our scale, the greater our losses. If they burn one dollar, we will burn ten dollars." Money, it’s too cost-effective! We should rely on our large number of users to crush them directly, showdown to merchants, and force them to make a choice. They can only choose to go to the food delivery platform. Whoever agrees and whoever opposes! As long as we oppose, then we Just kick him out of any platform, and make him regret it!" A vice president said forcefully and full of domineering.
Who is for and who is against?
Zhang Jun immediately thought of the big boss played by Liang Jiahui in the movie "Black Gold", which is called a domineering sideshow!
"Well, this proposal has been passed! Do you have any other suggestions?" Zhang Jun made a decision, and then asked.
"Boss, we need to improve the efficiency of riders receiving orders and delivering food! It is best to develop a set of food delivery algorithms to calculate the delivery time. Consumers can see the approximate time of delivery on the APP. In addition, it is best to You can see where the rider is delivering the food, so that consumers can keep track of the delivery situation." Someone suggested.
Zhang Jun smiled and nodded: "This method is very good!"
Another person said: "Strict requirements are required for riders, and rewards and punishments are clearly defined. Timeouts for food delivery are very common. If the timeouts are caused by merchants' delivery of food, or the timeouts caused by abnormal customer problems, both of these can be eliminated through audit. But Abnormal orders will not be timed out, but will affect subsequent orders and cause timeouts. This problem is difficult to avoid. The penalty in this regard can be lighter, set at about 2 yuan, and the approximate penalty standard is half of the unit price. But if It’s about customer service, such as bad reviews and complaints from customers, then riders need to be punished more!!”
"Well, it's reasonable, and the rider should be able to understand it."
"support!"
Everyone nodded.
Zhang Jun asked: "Any other good suggestions?"
"Boss, can the company equip riders with electric vehicles? And purchase accident insurance?" someone suggested.
However, many people opposed this proposal as soon as it was proposed.
"The number of takeaway riders is increasing. If the company distributes them all, maintenance and management will be very troublesome. As for purchasing accident insurance... it is also feasible!" Shangguan Muye said.
As a conscientious company, Legend Technology Company has a very important reputation. As a subsidiary company, where to buy watches should be more humane. It is still necessary to buy accident insurance for employees.
Zhang Jun thought for a while and said, "Well, accident insurance must be purchased, so we cooperate with Qilin Insurance. As for whether to provide each rider with a car? I think that since many people choose to be takeaway riders, they must not have enough on hand. If we let them buy their own cars, it would be a lot of pressure. Therefore, we simply distribute all the cars, but we don’t need to do the maintenance and management of the cars. Let the riders handle it by themselves. As long as he has been working for one full year, and the number of complaints from consumers in this year is not more than 3 times, then this car will be given to him.”
"If you resign before you have worked for a full year, you must return your car."
"In addition, the car distribution benefits are only given to employees who apply for takeaway delivery at Qunar for the first time. If you resign on the way and take a car with you, and then apply for a takeaway rider again, we will not give him a car again! It's impossible for us to gather wool here!"
"The price of an electric car is only three or four thousand on the market, but the cost is actually much lower than that."
"I will let the new BMW company develop an electric car, which will be distributed to takeaway riders at that time. In this way, the cost of the car will be greatly reduced, and there will not be much pressure even if it is allocated to every rider."
After Zhang Jun finished speaking, everyone naturally didn't dare to have any objections, they only felt that Zhang Jun was too kind to the employees.
One electric car for one year!
I'm afraid those riders will be overjoyed when they hear the news...
In fact, in Zhang Jun's view, giving electric vehicles to takeaway riders is like giving them year-end bonuses.The year-end bonus is generally 1.1 to 2 times the monthly salary.The price of an electric car is only so much, and Zhang Jun feels that he has made a profit instead.However, there is no year-end bonus for the delivery guy~
Zhang Jun will only send them this time.
……
After the meeting, Zhang Jun called Hu Hongcai, the CEO of BMW, and asked them to develop a high-quality and low-cost electric motorcycle as soon as possible!
BMW has been involved in the field of electric vehicles for a long time. Although it has not developed electric motorcycles, BMW has powerful technology and can easily develop electric motorcycles.
On the second day, Hu Hongcai, CEO of BMW, came to Zhang Jun's office immediately, and brought several sets of design proposals for electric motorcycles.
"Boss, look, this is the electric motorcycle design plan designed by our engineers overnight. Take a look, if you have any comments, we can modify it immediately." Hu Hongcai handed a stack of documents to Zhang Jun.
Zhang Jun was surprised. When he took the document, he couldn't help asking: "Did you design it in one night?"
Hu Hongcai explained: "BMW also had the idea of entering motorcycle electric vehicles, so it had done some research a long time ago, and the boss was in a hurry, so the engineers came up with the design plan overnight."
"Is the design of these electric motorcycles reliable?"
"Of course it's reliable!" Hu Hongcai couldn't help but smile wryly. Our BMW company is well-known in the world, one of the top ten automobile manufacturers in the world, and it is also a development of the entire industry chain. It is not easy to develop an electric motorcycle!
Zhang Jun nodded, expressing his trust, and then began to study the design of these electric motorcycles.
Soon, Zhang Jun fell in love with a yellow motor car that looked more leathery and durable, with a long battery life of 320 miles. Because it was designed for takeaway riders, the designer also thoughtfully designed a super large storage box.
Zhang Jun pointed to this car and said, "Let's just take it. It looks good and performs well."
"Okay, boss, I will arrange for someone to build it later, and once it passes the test, full-scale production will begin. By the way, boss, roughly how many electric motorcycles like this are needed?"
"Let's produce 200 million units first..." Zhang Jun thought for a while and replied, the number of takeaway riders in Qunar is only about 80, but it is not difficult to imagine that the number of takeaway riders will increase rapidly in the future.In the previous life, there were a total of more than 700 million food delivery riders in China, and Meituan alone had 500 million food delivery riders.
Coupled with the fact that electric vehicles are easily damaged, of course more production is required.
200 million units, so many!Hu Hongcai was slightly startled, and replied, "Okay, boss."
Zhang Jun asked at this time: "How much is the production cost of this electric motorcycle?"
He also bought electric motorcycles in his previous life and spent thousands of dollars, so he was very curious about the cost of these electric motorcycles.
Hu Hongcai was well aware of the production cost of this type of car, so he replied without hesitation: "The cost of mass production is less than 1000 yuan, and only 600 yuan. Because the spare parts are self-produced and sold, our The production cost will be lower than that of other car companies. But generally speaking, the cost of an electric motorcycle like this is only about 1000, and the ex-factory price of most car companies is around 1500.”
The electric motorcycle industry can be called huge profits! !
After Zhang Jun listened to it, even he couldn't help feeling moved.
"Since electric motorcycles are so profitable, we BMW will set up a physical store from now on, so that engineers can design more fortunately. By the way, it is best to develop a light-weight electric motorcycle, or an 'electric motorcycle. Bicycles'! Firstly, it can be sold to meet the needs of some people; secondly, I suddenly had an idea to make shared motorcycles!"
"Boss, what is a shared motorcycle?" Hu Hongcai asked in confusion.
Zhang Jun smiled and explained patiently: "The key to sharing motorcycles lies in the word 'sharing'. As the name suggests, sharing means taking out excess resources and sharing them with others. We can make some Special settings, and then set aside a part of the city to park shared motorcycles, wake up the motorcycles by scanning the QR code, and then calculate the money according to the distance traveled..."
After Hu Hongcai finished listening, he was shocked. A picture vaguely appeared in his mind. All over the city, many users scanned the QR codes behind the motorcycles with their mobile phones, and countless shared motorcycles shuttled through the bustling city.
What a market this is!
There are too few car owners, and it is more cost-effective and more convenient to drive a motorcycle for short distances.
Zhang Jun patted Hu Hongcai's shoulder, and said, "According to my request, you hurry up and let the engineers design it. The shared motorcycles can be delayed a bit, but the electric motorcycles for the takeaway riders must be produced quickly!"
"Okay, boss, I see, then I'll go back now."
"Well, go get busy."
……
Zhang Jun watched Hu Hongcai leave, then turned on the computer and began to make a plan for sharing motorcycles.
Just after turning on the computer, Zhang Jun hesitated.
"Should we build shared bicycles? Which is better, shared bicycles or shared motorcycles?"
There is no doubt that shared bicycles are more convenient for operators. They do not need to be charged, while electric bicycles need to be charged, which is a little troublesome to manage.but……
Zhang Jun thought for a while and murmured: "Motorcycles are faster and more comfortable than bicycles. You need to ride a bicycle by yourself, which is more laborious. In the hot summer, if you ride a bicycle, you will sweat like rain. It is far less comfortable than riding a motorcycle. This kind of animal is relatively lazy. If you have a motorcycle, you will never ride a bicycle. Of course, the price of shared motorcycles will be slightly more expensive.”
Thinking of this, Zhang Jun decided to share motorcycles directly, and gave up sharing bicycles.
The charging method of shared motorcycles is actually relatively simple. Just change the battery directly. When the electric bicycle prompts that it is out of power, the staff will take out the fully charged battery from the nearest battery exchange point, and will find the motorcycle according to the location, and then open the seat cushion or In other positions where the battery is placed, take out the dead battery and replace it with a charged battery, and the electric bicycle can continue to be used.The replaced batteries will be sent to the charging pile for centralized charging.
Zhang Jun thought like a spring, according to the development trend of shared electric bicycles in his previous life, combined with the current actual situation, he quickly wrote a plan.
He thought about it a few times before turning off the computer and resting when he felt that there was no problem.
However, when he was just resting on the sofa, he suddenly thought, "After the launch of shared motorcycles, the word 'sharing economy' may become popular all over the world. Maybe someone will immediately think of Uber or Didi taxi software..."
Zhang Jun whispered to himself: "It seems that when launching shared motorcycles, it is best to also establish Uber taxi software..."
……
……
"Where to take out" has more traffic, more orders, and a lower commission.As a result, "Qunar Food Delivery" began to take advantage of its channel and traffic advantages to blackmail food delivery merchants. Among the many food delivery platforms, it can only choose one platform to operate! ! !
"Sichuan Laoliu Restaurant" is one of the many takeaway merchants. In recent months, Sichuan Laoliu Restaurant has settled in major takeaway platforms.
However, at this moment, Liu Erzhu, the owner of Sichuan Old Liu Restaurant, looked sad.
"Erzhu, what should we do? The delivery person at Qunar said that if we are still selling on other delivery platforms, they won't cooperate with us." The proprietress also had a frowning face and was at a loss.
Liu Erzhu sighed: "Most of our users come from "Qunar Food Delivery". Right now, we can only give up other food delivery platforms and focus on operating "Qunar Food Delivery". "
The proprietress heard the words, although she was a little dissatisfied, she had no choice but to nod her head in agreement and said, "Okay, just follow what you said... Sigh, good business, why is it like this..."
Liu Erzhu shook his head and said, "What can we do? The competition among food delivery platforms is becoming more and more cruel, and we, the food delivery merchants, have to stand up. Fortunately, the "Qunar Food Delivery" platform is strong, and it must be the ultimate winner.We concentrate on running Qunar and increase the reputation and popularity of the store. When "Qunar Takeaway" monopolizes the market, we can also rely on our high popularity to attract more consumers! "
"Yeah, Erzhu, you are smart and decisive. If it were me, I would deliberately procrastinate and earn a few more days on several platforms..."
……
Countless food delivery merchants were forced by the threat of Qunar, and in the end most of them chose to operate only on the "Qunar Food Delivery" platform.
Due to the lack of high-quality food delivery merchants, Ele.me and Meituan experienced a sharp drop in business, a sharp drop in word-of-mouth, and a serious loss of users.
Facing this situation, the founders and investors of Ele.me and Meituan felt very painful and helpless, feeling helpless.In the end, he chose to sue the "Where Food Delivery" platform to suppress competitors by unfair means of competition.
Isn't it just a lawsuit, "Where to go for takeaway" is not afraid at all.
Even if the lawsuit is lost, at most it will lose some money, but "Where to take out" can monopolize the market share.
While “Qunar Food Delivery” is fighting against competitors, it also provides consumers with better services.
The contents mentioned at the meeting before have also begun to be realized one by one.
After ordering, the user can see the delivery time and the location of the delivery person, and keep abreast of the delivery person's dynamics.
After this feature was launched, users unanimously applauded it.
"I used to order takeaway, and I didn't know when the other party would deliver it. Now, I know the delivery time and the location of the delivery person. I can go to other places to do other things before the takeaway is delivered."
"I can know the takeaway I ordered, and I don't feel a sense of security! And I found that the delivery speed of "Qunar Takeaway" has become faster. It is said that the algorithm has been improved, and artificial intelligence has been added to carry out intelligentization. Order distribution.From the location of the takeaway rider to the location of the takeaway merchants and consumers, a huge calculation and analysis has been carried out. Finally, a comprehensive comparison is made to select the most suitable takeaway rider to take the order. "
"I see. I said that I used to have to wait for at least 40 minutes before ordering takeaway, but now it arrives in less than half an hour. Sure enough, technology has changed work efficiency!"
"..."
The high-quality service of "Qunar Food Delivery" has won the recognition of the majority of users.
In fact, consumers do not know that in addition to the algorithm, the enthusiasm of the delivery riders themselves also plays a big role.
"Damn it, the benefits of "Where to go takeaway" are really high, not to mention the company's allocation of cars, as long as you work for one year, this car belongs to you! Zhao Jiajia, the takeaway boy, was so excited that he couldn't help fantasizing that he would have his own electric car after working for one year! Currently, the electric car he rides is still borrowed from other rental companies, and it costs more than 300 yuan a month My monthly salary is only a few thousand yuan, and I feel heartache when I think about it.
"Xiao Zhao, the premise is that the customer complains no more than three times, otherwise, you will have to wait a year longer than others."
"Huh, I will definitely not be complained by customers. I can endure hardships and never be lazy. Why should customers complain to me! I will definitely get the reward for electric cars! By the way, Brother Li, the company said that it will provide us with cars, When will the car be allocated, I still rent this car, it costs more than 300 yuan per month!"
"It should be soon. I heard from the leaders above that our car is designed and produced by BMW. With BMW's technical strength, it won't take long to produce the car."
"Fuck, is it the BMW company that produces super luxury cars such as Rolls-Royce, Aston Martin, Porsche, Bugatti, Lamborghini, Chitu, Wuzhi, and Shenfu?" Zhao Jiajia asked excitedly.
"Of course, the boss of BMW is the same as the boss of our company!"
"Oh, I'm so happy and excited. It's an electric car designed and developed by BMW. I think it should be very classy. It must be a special face to drive this kind of car!" Zhao Jiajia's eyes lit up, and he danced excitedly.
"Haha, that's for sure! Besides, the company bought accident insurance for us. It's so conscientious. The takeaway riders from other companies have nothing. I've never seen such a nice and generous boss. I want to always Stay in "Qunar Takeaway" and be a takeaway rider! ! "Lao Li said that the income of takeaway riders is increasing. Although it is a bit hard work, the salary is seven or eight thousand. Although Lao Li has not studied in college, he still has some knowledge. He knows that the food delivery industry is getting bigger and bigger. , The income of takeaway riders will also rise.
……
……
It has to be said that countless takeaway riders of "Where to Takeaway" are excited. They are working hard to get a BMW electric car. Not to mention the fast food delivery, the service quality is also very good, for fear of being complained by customers .
The benefits of "Qunar Takeaway" are so good, the news spread like wildfire, and immediately spread among Ele.me and Meituan takeaway riders.
"Brother, "Qunar Takeaway" is recruiting takeaway riders, I don't want to do it at Ele.me! "
"Let's go together, I don't want to do it at Ele.me! Look at how they are treated, and then look at how we are treated. Who can balance it? Let's go, we quit our jobs today, and then change jobs to "Where is the takeaway?" "! "
"Okay, brother!"
Ele.me suddenly saw a large-scale resignation here, and the Meituan side is similar.
When Ele.me and the top executives of Meituan learned about the situation, they were stunned.
They never expected that the food delivery rider industry would be so introverted to this extent!
The takeaway riders under the banner have quit one after another, how can they deliver food to consumers.
At this time, many consumers began to complain that the delivery speed of Ele.me and Meituan was as slow as a snail. After ordering takeaway, it was delivered two hours later. I am so hungry!
There is no way, Ele.me and Meituan are suddenly short of manpower, and many takeaway riders have resigned.
Want to recruit but can't.
Because "Qunar Food Delivery" has been recruiting people and has never stopped. Those who want to engage in the food delivery rider industry only need to inquire a little bit, and they will know which food delivery platform to choose.
"The "Qunar Food Delivery" platform has a lot of traffic and makes a lot of money. It not only provides cars, but also buys insurance. A fool knows how to choose! "A takeaway guy who just joined the job said to others with a smile.
Both Ele.me and Meituan knew that the situation was getting tougher, so they had no choice but to increase the treatment of delivery riders.
At the same time, continue to accelerate the speed of financing.
The cost of delivery riders has increased, and the money will soon run out.
The major investment companies did not want to give up so easily, so they had to continue financing Ele.me and Meituan.
The takeaway money-burning battle continues.
However, the situation is becoming clearer.
In Zhang Jun's view, Ele.me and Meituan are just dying.
Zhang Jun does not intend to make money from this food delivery business at present, and almost gives up the profits to the food delivery merchants and delivery riders, as long as he can maintain a normal operation.
If you persist in this way for two or three years, Ele.me and Meituan will definitely be out.At that time, "Qunar Food Delivery" monopolized the entire market, and consumers also formed a user habit of only ordering food from "Qunar Food Delivery". Zhang Jun then considered making "Qunar Food Delivery" profitable and extracted from merchants. More commissions, of course, to make a profit is to make a profit, and the commission will not be excessive.If the company can't make a profit, it is doing charity. The takeaway merchants earn a lot of money, so it is better to subsidize the takeaway riders.
……
Shenzhen, BMW car factory.
After three or four months, the BMW electric car finally came off the production line.
Zhang Jun came to inspect the production, "What is the production capacity of BMW's electric vehicles?"
Hu Hongcai introduced, "Our modern factory has only been established for more than a year. It has adopted many advanced technologies and established an industrial 4.0 intelligent factory for the automotive industry. Boss, look at these mechanical arms, all of which are automated and intelligent. The production speed can produce 100 million BMW electric vehicles per month!"
Zhang Jun watched all kinds of robotic arms working fast and extremely flexible on the assembly line from a distance, and was shocked in his heart.I saw a BMW electric car installed in just 1 minute.
Rao Zhang Jun had seen many modern factories on the Internet before, and he was still stunned.
"If such factories become popular, many workers may lose their jobs!" Zhang Jun said with emotion.
Hu Hongcai nodded and agreed very much: "Boss, you are right, but this is the trend of the times. After the development of robot technology, it can replace the jobs of many workers. When Industry 4.0 intelligent factories become popular, large-scale unemployment will be everywhere. Inevitably!"
Zhang Jun is actually the most troublesome right now. The factories under his name have the most workers, millions of them. Once so many people lose their jobs, they will be in big trouble.
but……
Robots are several times or even dozens of times more efficient than ordinary workers, and they are cheaper.
In the previous life, when China's demographic dividend decreased, low-end manufacturing began to shift to Southeast Asia, India and other countries. Instead of benefiting other countries, it is better to break this situation by yourself.As the saying goes, "If you don't break it, you can't build it, if you break it, you can build it"!
China wants to become both a manufacturing powerhouse and a big manufacturing country.
The status of "world factory" must not be shaken!
"Oh, by the way, we did all these industrial designs by ourselves?" Zhang Jun asked suddenly at this moment.
"Uh..." Hu Hongcai shook his head, paused, and then replied: "IBM sent personnel to help us solve some of the problems..."
Zhang Jun's face changed slightly when he heard this. BMW must first go to Legend Technology to solve industrial problems, and if they can't solve it, they will go to IBM.
"Okay, I've finished my visit. The Industry 4.0 intelligent factory is very good, and we will continue to develop in this direction in the future! As for BMW electric vehicles, you have to work overtime for production, and the "Where to Go Takeaway" is already waiting anxiously. "Zhang Jun turned his head and said to Hu Hongcai.
"Well, I know!" Hu Hongcai nodded in response.
After leaving the factory, Zhang Jun found that Legendary Technology was still at a disadvantage in the field of "industrial software".
In China, there are very few talents who understand both industrial design and software design.
In addition, Zhang Jun didn't know much about "industrial software" before, so he didn't pay enough attention to it. This led to the mediocre achievements of Legendary Technology in industrial software research and development.
The status quo of the entire domestic industry is as follows:
Internet companies: understand software development, but not industry.
Industrial companies: understand industrial production, but not industrial design, let alone software development.
Most of the outstanding talents who understand industry, industrial design, and software work in Silicon Valley, and they don't want to report 996 blessings in China.
Zhang Jun turned around and called Shangguan Muye, telling Legend Technology to pay attention to the development of industrial software.
The Industrial Internet is the commanding height of a new round of global industrial competition, and it is also a major opportunity for traditional industrial software companies to take advantage of industry knowledge and Internet advantages to change lanes and overtake.
Industrial software is the core link of the Industrial Internet and Industry 4.0. It can define industrial products, control production equipment, optimize manufacturing and management processes, change production methods, and improve total factor productivity. The vital foundation and core support of the build!
Legend Technology attaches great importance to the development of products, but neglects the research of industrial software.
After Shangguan Muye received Zhang Jun's call, he was scolded and immediately assured Zhang Jun that he would invest more in the development of industrial software and catch up with major European and American companies!
The technology research and development strength of Legendary Technology Company is very strong, and the talent pool is also very large, so as long as they are willing to invest in research and development, then even difficult industrial software is not impossible to overcome.
BMW produces more than 3 BMW electric vehicles every day, and they are delivered to Qunar Takeaway the next morning.
"Where to take out" distributes these electric vehicles to takeaway riders from the first-tier cities, and waits for the takeaway riders in this city to complete the distribution, and then it is the turn of the next city.
Brand-new and uniform new cars appeared in the streets and alleys of the city, immediately attracting the attention of netizens and the media.
"Fuck, the riders of "Where to Go Takeaway" are actually driving BMW electric cars, I suddenly feel sour, I am a dignified Internet veteran code farmer, my head is bald, and I can't afford a BMW luxury car! "
"I'll go! The car provided by the company is so beautiful, when will it be our third-tier city's turn!"
"Isn't it just to send a BMW electric car to work? Hmph, you want to seduce me and trick me into delivering food! There is an old saying: 'Wealth and honor cannot be promiscuous, poverty and lowliness cannot be moved, and might cannot be subdued. This is called a real man'!" As soon as I posted the post, I immediately went online to check the rider application requirements of "Qunar takeaway", thinking, I am not interested in cars, I just want to test whether the electric bikes launched by BMW are good for the netizens, and whether the quality is good. Can it last for a year...
A takeaway rider from "Qunar" took a photo of himself with a BMW electric car with his mobile phone, and posted on Facebook: "When I was young, I dreamed of becoming an emperor. There are 3000 beauties in the harem. What a cool word." Got it? Cough cough... I never thought about it, now I finally have a yellow robe on my body, and my mount is also a BMW~"
"..."
After the BMW electric car was released, the takeaway riders seemed to have been beaten up, working harder, and at the same time feeling that they had a special face.
I used to deliver food, drive a small broken car, and was ridiculed by others.
Now they drive BMW electric cars, which are not available in the market, so you are not angry.
For a time, there were a lot of people applying for riders in "Qunar Takeaway" in the society.
Ele.me and Meituan once again set off a job-hopping storm, which caused the mentality of the company's management and investment companies to explode.
"The competition in the food delivery industry is too cruel. Our investment may fail this time!"
“In my opinion, Ele.me and Meituan should be merged so that they can compete with Qunar Food Delivery! "
"Well, that's right, this is a good way. The merger of the two companies will greatly increase the market share and have more riders. However, time is tight, and the longer it is delayed, the more unfavorable it is for us. According to the development momentum of "Qunar Takeaway", it will definitely Quickly eat away the market share of Ele.me and Meituan! "
Venture capital companies don’t want their investment to go to waste, so when the idea of merging the two companies, Ele.me and Meituan, was proposed, it was immediately unanimously approved.
The founder teams of these two companies were very helpless. Facing the aggressiveness of "Where to go to takeaway", they could only accept the suggestions of investors in the end.
A week later, Ele.me and Meituan held a press conference to announce that Ele.me and Meituan would merge to form a new company...
(End of this chapter)
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