The richest man

Chapter 284 Short video outlet

Douyin has become popular, and all major Internet companies around the world are stunned.

Why are short videos so popular? !
The more I study, the more I am amazed at this interesting short video mode. It is simply poisonous. Once you open Douyin, you can’t stop at all. You keep scrolling and scrolling until midnight.

All kinds of imitation performances emerged one after another, at first it was lip-syncing, and later expanded to dance, film and television drama, games, etc...

The operation team of Douyin is very powerful. With the help of algorithms, big data and the power of the platform, it can always guide topics and challenges, triggering the spread of the whole network and swiping the screen.

For a while, short videos became the current trend again.

This made many people sigh, Zhang Jun and Legend Technology have been leading the world, without Zhang Jun, what would the world be like?people dare not imagine...

Countless companies have begun to enter the short video field one after another, and everyone is working hard to develop software overtime.

Inside Legend Technology, Zhang Jun announced that he would continue to develop a short video app called Kuaishou.

The reason for doing this is because the market for short videos is too big, and the core users are different. Douyin mainly focuses on first- and second-tier cities, mainly young people in 1.2-tier cities, while Kuaishou is sinking. In 2.3.4 tier cities, Small town youth.

Different classes have their own languages ​​and cultures, and there are many differences in living conditions, behavior habits and cultural levels.

For example, the penetration rate of 1.2-line Internet is high, the pace of life is fast, there are many entertainment resources and methods, and they are sensitive to time. , the overall pace of life is fast, and there are many entertainment resources, so there is no less leisure time for recreation and entertainment.

From this point of view, Douyin and Kuaishou represent the upgrade of short video consumption of the same group.

Slow hands, in fact, do the work of connecting people, allowing users to naturally form a relationship of interaction, companionship, and mutual feedback, while Douyin does the job of connecting people and content, helping users find what we want to watch in an efficient manner, so that kill time.

The low-level members of Legend Technology almost blindly trusted Zhang Jun, and the Kuanshou short video department was established very quickly.

Because there is little difference between Tik Tok and Kuoshou, in terms of software development, it can basically be borrowed. The main reason is that content distribution and operation are almost the same. The distribution of Douyin is mainly based on algorithm recommendations, supplemented by cold search.Kuaishou is based on algorithm + social relationship recommendation.

It’s just that the commercialization models of the two companies are different or less. For example, Douyin mainly focuses on information flow advertisements, customized stickers and challenges, and dou+ promotion, supplemented by live broadcast and e-commerce.

Therefore, after a period of preparation, when our company was still launching an APP, Legend Technology directly launched the seventh short video software - Slow Hand APP.

That operation once made few people puzzled. Do they understand why Legendary Technology developed two short video apps, with the right hand hitting the left hand?

In terms of the promotion of Legendary Technology, the slow-hand APP quickly became popular in 2.3.4 tier cities and towns, and the user growth rate was not at all slower than that of Douyin.

Half a month later, when Legend Technology announced that the domestic upload volume of the slow hand app exceeded 5000 million, the industry was shocked.

The appeal of slow-handed short videos is beyond everyone's expectations.

Looking at Douyin again, in the past two months, the number of global users has exceeded 3 million!
Moreover, although Douyin has not yet achieved profitability under commercialization, its revenue has grown rapidly.According to the judgment of Wall Street professional institutions, with the in-depth cultivation of Douyin commercialization, the income of information flow advertising business and live broadcast will skyrocket, and some experts even pointed out that Douyin’s e-commerce model is very novel, it belongs to interest e-commerce, video The anchor shoots the product into interesting videos one by one, and the user watches it, gets disgusted and then buys it.That model is far more sophisticated and attractive to consumers than the current live broadcast with goods under Taobao and Amazon.Judging from this, Douyin e-commerce may occupy a pivotal position in the e-commerce field in the future.

And Legend Technology has also been working hard to develop Douyin e-commerce, giving a small amount of subsidies.

All in all, the monetization ability of short videos is very weak!
"Legendary Technology has launched another short video APP, and whether your product has been successfully developed, everyone, you must hurry up, and wait until the market is completely occupied by Douyin and Kuanshou. To compete with it, you have to pay a smaller price!" said Deng Junyu, CEO of Huanju Times, with a serious face.

The most important products on the banner of Huanju Times are YY Live and Huya Live. Huya Live was actually hatched by YY Live. It focuses on game live broadcasts, while YY Live focuses on entertainment live content. to substantial cash flow.

However, with the rise of short videos, Douyin and Kuaishou are constantly grabbing the user resources of live broadcast platforms.The situation of Huya Live and YY Live has already become very difficult due to Facebook, Taobao and other companies launching live broadcasts, and now it is even worse.Moreover, short videos seem to be more attractive to users than live broadcasts. Viewers can watch both short videos and live broadcasts.

In the era of happy gathering, we must do nothing, that is, develop short videos.

Moreover, Legendary Technology has already figured out the way. If our company wants to launch short videos, just copy them.

It is because the strength of Huanju Era is relatively strong, and it has been hit several times in a row. If you want to make efforts in the field of short videos, you must do your best.

It was at that time that Baidu had no intention of acquiring YY.

Baidu also does live broadcasts, but the results are special.

Now, short videos have appeared again.

Internet celebrities from YY and Huya can become the main force in the development of short videos.

Due to its strong strength, it is difficult for Huanju Times to do nothing in the field of short videos, but Baidu can.

Seeing that the market prospect of short videos is so small, of course Baidu wants to get a share of it.

So he set the target under the age of joy.

Soon, Happy Times received an acquisition invitation from Baidu.

At this time, the small shareholders of Huanju Era also want to cash out at a low price. The competition in the live broadcast market is getting smaller and smaller, and there are many giants. smaller.

It can be said that Baidu and Huanju Times hit it off because "the man is ruthless and the concubine has no intention".

Therefore, the negotiation progressed very smoothly.

It is the same as in the later generations, Baidu's acquisition of the famous YY and Huya in the Huanju era was blocked, and there were many obstacles in that life.

After 21 days of talking between Baidu and YY, Baidu successfully acquired YY Live and Huya Live under the banner of YY for US$36 billion.

As soon as the news came out, it immediately caused a sensation on the domestic Internet.

At that time, it was the smallest acquisition since the establishment of Baidu, which shows Baidu's determination to withdraw from the live broadcast and short video market.

Before Baidu acquired YY Live and Huya Live, it immediately ended the integration of resources and used Baidu’s strength to develop those two small live broadcast platforms.

Seeing Baidu's small hand, the industry exclaimed, and these companies that want to withdraw from the live broadcast and short video market felt a sense of urgency.

A month ago, Baidu officially launched the "Baidu Kankan" APP.

However, when everyone sloppyly studied "Baidu Kankan", they were surprised.

"Baidu Kankan" is slightly similar to Douyin and Kuaishou. Baidu Kankan says it is a short video software, but overall it is more like a video version of a search engine.It is very similar to Baidu. The content displayed before searching in the search box is mainly based on Baijia video content, such as Baijiahao, Kankan Video, National Video, Baidu Live, iQiyi, etc.It is more like providing a smaller display stage for its own video content, thereby improving the monetization ability of the video platform.

Perhaps it is because Baidu knows that Douyin and Kuaishou are fighting, so it uses its strengths and circumvents its weaknesses and chooses differentiated competition.

Domestic small companies are forbidden to study "Baidu Kankan" one after another.

Inside Legend Technology Company, Xiaguan Muye frowned and said, "From the current content push of 'Baidu Kankan', it is an aggregation platform. 'Baidu Kankan' itself is to produce videos, nothing The video sources are all through Baidu-based videos and [-]th-party videos. In that mode, the biggest highlight is that you can watch the content under the [-]th-party video platform under "Baidu Kankan". If it can be realized, users used to need Upload all kinds of different video software, just lock 'Baidu Kankan'... Yes, the eighth-party video platform also relies on content to survive, are we willing to share content with 'Baidu Kankan' to reduce the 'Baidu Kankan'? Seeing how rich the content is is an issue."

As soon as the voice fell, no one said immediately: "At present, the smallest short video platform is Douyin and Kuaishou. As long as you share the content with 'Baidu Kankan', it will be difficult for 'Baidu Kankan' to develop. stand up!!!"

No one said: "Having said that, there are very few short video platforms in China. If those short video platforms want to use Baidu's traffic, they should choose to cooperate with Baidu. There should be too little short video content, and Baidu spends 36 The acquisition of YY Live and Huya Live for US$[-] million is precisely to enrich its own content. Therefore, no matter what decision you make, you must pay attention to 'Baidu Kankan'! In hindsight, what do you think We still have to cooperate with Baidu. However, you can also learn from the model of "Baidu Kankan". The video resources are withdrawn, including other eighth-party videos..."

After the man finished speaking, everyone present nodded.

"That's a good way, you support it, you just need to open a first-level entrance on Facebook and create a 'Facebook Video', in this way, it can only take a step back and weaken Facebook's user stickiness, and Facebook's traffic is huge , just enough to drain slow hands and Douyin!"

"You agree!"

"You agree too!"

Everyone agrees!

Almost unanimously.

Taking the first place, Pei Fu smiled slightly, nodded and said: "Since that's the case, let's do it according to that method!"

"Yes!!!" Everyone responded in unison.

Take a look at Baidu, the smallest strength is the presence or absence of content.

Therefore, Zhang Jun is actually not worried that Baidu Kankan can seize the market of Douyin and Kuaishou, but in Haili, "Baidu Kankan" has developed at all.

Sure enough, even though Baidu acquired YY Live and Huya Live, the short video market lacks a lot of uninteresting content.

Kuaishou and Douyin quickly retreated and became popular all over the world, ranking first in the list of APP uploads in various countries around the world.

The few boring short videos in China have been reposted by domestic players, and even imitated. Legend Technology Company has achieved the purpose of exporting Chinese culture to the country by relying on Douyin and Kuaishou.

Generally speaking, many Chinese students who seldom come to China to study in China make Douyin and post videos, presenting what they have seen and heard in China and their own opinions to foreign audiences.

At this time, few old people know that China is already so developed, and the living standards and lifestyles of the Chinese people are refreshing, and we are even envious, such as low-speed rail, mobile payment, etc...

It is generally mobile payment. After two years of small efforts to promote it, almost all domestic supermarkets and vegetable sellers have opened the "scanning code payment" service. You only need to use Alipay or Facebook to pay. trade.

The level of convenience once made the old people in Europe and America dumbfounded.

Few people want to travel to China and experience the way of mobile payment.

(End of this chapter)