The richest man

Chapter 287 Pan-entertainment layout
In 2011, due to the country's high emphasis on copyright, companies under Zhang Jun's name also began to increase investment in the copyright field.

Under Zhang Jun's instruction, in just a few months, Facebook began to frequently acquire online fiction and literature websites, including Singularity, Jinjiang, Zongheng, 17k, Hongxiu Tianxiang, Xiaoxiang Academy and other Chinese literary websites.

Facebook itself has launched “Facebook Literature.”

Facebook's actions can be described as lightning-fast. Before others could react, Facebook successively included well-known domestic literary websites under its umbrella.

The speed of industrial layout is so fast that there is no one else.

You know, online literature has created a large number of big IPs.In the previous life, many online novels were adapted into film and television works, and most of them achieved excellent results in the end.

At this time, countless web writers were ecstatic.

After the novel sites were acquired by Facebook, the benefits have been greatly improved, and what makes them most happy is that Facebook has introduced a huge amount of traffic to these novel sites, and everyone can clearly feel the recent VIP subscriptions The number has skyrocketed, and for some works, their subscription results have even increased by five or six times, which makes everyone envious.

Tang Jia Sanshao: "Fortunately, our Singularity Chinese website was acquired by Facebook, otherwise I would definitely change the platform! Who would not be envious of Facebook's huge user traffic?"

Tomato: "Yes, yes, my thoughts are the same as yours. My book was promoted by Facebook, and my subscriptions skyrocketed. I am backed by a big tree to enjoy the shade. The big platform is really extraordinary!"

Chen: "I heard that Facebook is going to launch a plan to adapt online novels to promote the operation of full copyright of online novels, and adapt them into film and television works, comics, cartoons, games, etc..."

Tang Jia Sanshao: "Indeed, Facebook is the same boss as the Legendary Film and Television Company and the Legendary Comic Group. As long as the works are more popular, there may be opportunities to adapt them."

Tomato: "Facebook is awesome. Our work will be adapted, and the income will skyrocket immediately. It is not a dream to earn tens of millions of RMB a year!!!"

In the online writer group, everyone chatted happily and were very satisfied with this acquisition by Facebook.

In addition, Facebook has another new move next, and established an audiobook software-Himalayan Audiobook.

Some people feel that reading is too tiring, so they might as well listen to books.Moreover, the feeling of listening to a book is different from that of reading a book. Voices with various tones may be able to present a more real and interesting story to the audience.

Facebook has been preparing for more than two months, recruiting a large number of dubbing artists, and adapting some popular novels or world famous works into audio novels.

China shoots an astonishing number of film and television dramas every year, so there are actually a lot of domestic dubbing artists.

Himalaya Listening Books will recruit so many dubbing artists to dub the works from the very beginning. As the saying goes, "Everything in the world is for profit, and the world is for profit." As long as these dubbing artists feel profitable, they will Take the initiative to cooperate and act as the dubbing work of the novel.

The source of income is naturally subscription and advertising sharing.

"Damn it, it's only the first day I was recommended on Facebook, and my income share is 1000 yuan, which is higher than my usual income!" Voice artist Ji Yanghui exclaimed, watching the number of subscribers increase. The more, the face is full of joy, he dubbed a female video novel, the audience said his voice is very nice, very magnetic, listening to the book with eyes closed, feeling the sense of picture rushing.

Ji Yanghui was very happy, and suddenly felt that listening to books in Himalaya was a stage for him to show his abilities.He has just graduated from university, and he has no personal connections. It is very difficult to find a good dubbing job for film and television dramas, so he barely starves to death.

However, I heard that Himalaya is a brand new platform, and many people have not focused on it. Ji Yanghui thinks this is a rare opportunity.

After careful consideration, he decided to invite a few friends he knew to set up a dubbing studio, specializing in adapting popular online novels.

Half a month later, the number of users of Himalaya Audiobook exceeded 2000 million.

Many dubbing artists have made a lot of money, which makes many dubbing artists, especially those with low income, overjoyed. They even plan to make the dubbing work of listening to books in the Himalayas their main business, and set up a dubbing studio. Ji Yang Hui dubbing studio is one of them.

Himalaya audiobook conveys a concept to the outside world, dubbing can also make money!

As a result, Himalaya Listening to Books launched a nationwide dubbing activity, and even cooperated with Douyin and Kuaishou to push some wonderful dubbing clips of novels to short video audiences.

Douyin and Kuaishou are also willing to cooperate, because these high-quality audio resources can be pushed to users, allowing them to perform lip-syncing performances.

Under Zhang Jun's strong recommendation, "Wukong Biography" was fully operated for the first time:
"I want this day, I can't cover my eyes anymore,

If I want this place, I can no longer bury my heart,

I want all sentient beings to understand what I mean,

Let all the Buddhas disappear in smoke! "

All kinds of hot dubbing quickly became popular on Douyin and Kuaishou, and then netizens performed with their mouths one after another.Of course, there are also many people who have tried to dub this passage themselves.

"This dubbing by myself is good, it makes my blood boil! Awesome!"

"Hahaha, are you being funny? What was originally very passionate and inspirational, after your dubbing, it becomes delicate and limp!"

"Using the Sichuan dialect to dub, hurry up and have a taste!"

"Northeast dubbing, I'll go~"

"..."

Under the joint promotion of Himalayan Listening Books, Douyin and Kuaishou, the novel "The Legend of Wukong" has become popular, and even many celebrities have begun to enter the venue one after another, performing extremely hard.

Perhaps the gossip spread to the stars. Legendary Film and Television Company is going to make "The Legend of Wukong" into a movie, and every star wants to be the protagonist...

"Wukong Biography" is so popular, the downloads of Himalayan audiobooks are naturally rising.

Listening to books has become a habit and hobby of many people.

After Himalaya audiobook reached the top in China, it immediately began to enter the international market.

Not much to say.

Let's say that on May 5, Facebook established an online comic, namely: "Facebook Comic", and began to cooperate with major comic magazine companies, thus moving major well-known comics from offline to online.

"Facebook Comics" does not produce comics itself, but only provides a platform, relying on Facebook's huge traffic to guide these comics.

Facebook comics are also a VIP subscription + advertising sharing model. Once launched, they immediately became popular all over the country.

In fact, it is not difficult to see that Facebook is building a pan-entertainment social ecosystem, integrating novels, animation, film and television, games and other entertainment and social activities.

The concept of pan-entertainment has also become the focus of discussion in the industry at this time.

Many companies also want to follow suit, and have started their own layout...

However, it was only when they discovered that it was a bit late, and Facebook had already taken the lead and acquired the best novel website in China.

In early June 2011, Facebook announced that it would adapt 6 popular online novels into film and television dramas.

As soon as the news came out, it immediately caused a great sensation among the fans. Fans of these novels were overjoyed and rushed to tell each other, showing great expectations.

At this moment, the Internet is full of discussions about these 10 online novels. The popularity of these [-] online novels has left many film and television companies dumbfounded. Only now did they realize that these online novels have such a great influence. It is already on fire.

Among them, the book "Fights Break the Sphere" directly went to the top of Weibo's hot search list.

"30 years in Hedong, 30 years in Hexi, don't bully the young and poor!!!"

Good guy!
This sentence alone has been quoted and forwarded by many netizens.

Then on Douyin and Kuaishou, people began to use this sentence frequently to make jokes.

"Fights Break Sphere", following "The Legend of Wukong", is another online novel that has become popular.

For a while, the entire domestic Internet industry was shocked, and then regretted it.

There is a lot to do in online novels! ! !
Everyone felt that it was a big loss, and had no choice but to set up their own literature websites, such as Baidu Literature, Netease Cloud Reading...

Since Facebook acquired novel websites such as Singularity and Jinjiang, and established Himalayan audiobooks and Facebook comics, Facebook's user stickiness has increased significantly, and the daily activity and daily stay time have continued to increase, making Facebook's advertising revenue Big increase again.

The outside world is amazed. Facebook has built a strong moat after a layout, which is as solid as gold.

……

……

Two months later, the film and television adaptation projects of 10 online novels that have been widely circulated have been approved one after another.

Directors and cast members have been announced for each production.

The most important thing is that the investment in each work is very large, and the special effects are handed over to Industrial Light and Magic, so that the TV series have movie-like special effects.

Zhang Jun almost died laughing when he thought of the "fighting spirit transformed into a horse" in "Fights Break Sphere" in his previous life.

A very popular work was ruined just like that.

The commercial value of IP is severely damaged.

Legendary Film and Television took out 10 billion yuan to create "Fights Break Sphere", and did not use expensive fresh meat. The male and female protagonists are all newcomers with good acting skills.Most of the investment budget is used for scene construction, props, costumes, makeup and special effects.

In the previous life, "Fights Break Sphere" cost 6 million RMB, and I don't know where the money was spent.

In Zhang Jun's view, "Fights Break Sphere" itself is a super IP, and with a huge investment of 10 billion yuan, who is not interested in this drama, there is no need to use small fresh meat to attract popularity.

Besides, can a drama become popular?It mainly depends on the work itself.The TV series was well filmed and spread word of mouth. With the current speed of publicity on the Internet, it quickly became popular.

Right now, many people don't understand why Zhang Jun invests in such a big TV series without using a small fresh meat.Many small fresh meat brokerage companies complained and expressed their dissatisfaction to Legendary Film and Television Company.

However, no one paid any attention.

Legendary Film and Television Company is just so awesome. No matter how popular Little Fresh Meat is, Legendary Film and Television Company will not treat them specially. What Legendary Film and Television Company wants are actors with good acting skills, regardless of their popularity.

……

While the world was talking about pan-entertainment, Legendary Technology made another move, targeting these four companies: WeWork, a maker space, Instagram, Snapchat, and Airbnb, a housing rental platform.

The first three companies are still small companies that have just been established, and they will not attract too much attention. Instead, the housing rental platform Airbnb was established in 2008. It is a service that connects tourists and homeowners with vacant homes for rent. A type of website that can provide users with a variety of accommodation information.

In 2011, the Airbnb service grew an incredible 800%.

When Legend Technology noticed Airbnb, it had already received A round of financing. Investors included: Sequoia Capital, Crunch Fund, Ashton Kutcher, Greylock, SV Angel Fund, and Youniversity Venture Capital, etc. Investors, financing finance $ 780 million .

This time, Airbnb is preparing for a B round of financing, but Legend Technology wants to acquire it directly.

These four companies have great development potential, among which Zhang Jun values ​​Instagram the most.

In the previous life, Instagram's monthly active users had climbed to 20 billion, which was slightly worse than Facebook. Facebook is the king of traffic among many social networking sites, with an unparalleled user base. Instagram is like WeChat’s circle of friends, and its main strength is pictures, but only when you follow each other in the circle of friends can you see the dynamics of the circle of friends, while INS can unilaterally follow people you are interested in.

Research shows that Instagram reaches a younger demographic than Facebook on a daily basis, with brands engaging 10x more on Instagram than on Facebook.Photos, videos, reels, stories, carousels… there are so many different forms of content on Instagram that keep users engaged for a long time.

If other companies are allowed to acquire Instagram, it is very likely to shake Facebook's position in the social field. Therefore, in any case, the legendary technology company must acquire Instagram.If you can't buy it, then develop the same type of software yourself to compete with Instagram.

PS: Due to an injury in the past two days, there are relatively few updates, and more updates will start tomorrow
(End of this chapter)