tearjerker director

Chapter 105 Tears stopped suddenly

Wen Anjun finished eating the instant noodles at a faster pace. Although he always felt that the taste of the past was missing, his mind was full of the steaming "snail noodles" and the sentence: "You can only know the deliciousness of snail noodles after you know it!"

Recall the theme of the entire commercial:
"There is always something warm, wrapped in a frosty exterior;
There are always some misunderstandings, which cannot be unraveled without understanding. "

It is a match made in heaven with snail noodles, because for many people, the first impression of snail noodles is that it has a very strange taste, which is far less close to the people than instant noodles.

Isn't this also a misunderstanding?
In fact, the reason why snail noodles give people the impression of a strong taste is also a misunderstanding, because the really strong taste is the sour bamboo shoots, and if it is not added, the taste is not so strong.

Because of this, many people will naturally resist when they hear snail noodles. Isn’t it just like the story in the advertisement, some people have some things that seem to be misleading, but after a deep understanding, they will know the good intentions!
Li Yi’s advertisement for Master Xu’s snail noodles can be said to be ingeniously conceived, using those misunderstandings and reversals to express a kind of, for things, it should be the same as for snail noodles, don’t refuse it easily because of its taste , try it out.

Master Xu's brand, when he got the idea of ​​this script at the beginning, he was also acclaimed in succession.

They had done a lot of related promotions earlier, but the results were ineffective. This time, Li Yi first attacked with two heavy tear gas bombs on Father's Day, and even detonated the theme of Father's Day, and it was different from the past. "My Ever-changing Dad" started from the perspectives of "understanding", "growth", and "communication". It no longer focuses on the clichéd father's love like a mountain, etc., but finds a different way. The same is true for the "Message" commercial.

Hong Kong Island Telecom is also full of praise for the film, because the main theme of this film is "cherish the present" and "don't wait until the old age".

At the same time, it also highlights the humanistic care of HKIT. Don't underestimate this point. After the short film is launched, the effect of HKT and OUE's business promotion in the mainland can be seen.

The advertisement of snail noodles seems not as impressive as the previous two short films, but it happens to start from another angle that plagues Master Xu's promotion of snail noodles.

Master Xu's brand side also had high hopes for this short film, and soon, Master Xu's brand side discovered the hidden benefits of having Li Yi make a short film.

Although a large amount of advertising and promotion resources are also invested, but Penguin Video, Kumao Video and other platforms, after seeing that this commercial is made by Li Yi, because they have tasted the sweetness of the traffic of Li Yi's previous short video, so, Several platforms even spontaneously invested resources to promote this short film.

Facts have proved that Li Yi is still Li Yi, and that dog director.

The video response can be said to be very good.

"Director Dog, as expected of you, the part about the teacher reminds me of the head teacher nicknamed 'Black Faced God'!"

"Recalling the days when I was an intern, I was fortunate to meet my first supervisor. He was strict and often criticized. At that time, I also arranged him behind the scenes with my colleagues like in the video, but now I think about it. Thanks to him, at least he gave me a lot of opportunities and let me learn a lot!"

"I cried when I saw the doctor-patient conflict at the end of "We failed to save him"!"

"It's still Li Yi, and he's still a dog. Really, the happiest thing for me as a doctor is to see my patients get better!"

"I have to say, I really cried this time. I watched a lot of touching videos like this before, but I just felt uncomfortable in my heart, but I just didn't want to cry or couldn't cry, but this time I really cried when I saw the doctor's part. I can't refuse the pain in my heart!"

"."

Of course, these are all related to the content of the video, which is a relatively normal evaluation.

But more is about the evaluation of "commercials".

Let a lot of people dumbfounded the message.

Relatively normal: "It has a deep meaning, like snail noodles, the surface is not that good, you will know after eating (￣▽￣)!"

Brainstorming: "Lawyer: There is a smell of snail powder and you want my wife to help you defend?

Teacher: If you eat too much snail noodles, your IQ can't keep up
Doctor: My hands slipped after eating snail noodles

Beggars: After fattening up, they will be slaughtered and eaten~
Supervisor: I can't protect you if you eat snail noodles in the company!
Every time I see a reversed plot, I always want to reverse it like inertia ╮(╯▽╰)╭”

but the most
"I was crying so hard! The tears stopped at once."

"Made, the filming of a commercial is more distracting than a TV series!"

"I'm crying to death, you tell me it's an advertisement?"

"Looking at it made me cry [big cry], but the last snail powder + sand sculpture comment made me laugh to death!"

"Stop fanning it, can't I buy it?"

"You have to watch the end of the film first, and then go back and watch the main film!"

"I lost to the snail powder!"

"It means don't say it's unpalatable just because you don't like the taste, but don't you think it's awkward to use such a long paragraph to sensationalize and put a bowl of snail noodles in the back? I really want to hit someone! [Fist, fist]!"

"Director Dog is really thoughtful, and at the end, a bowl of snail noodles will calm the surprise!"

"Snail noodles, caught off guard! Take back all the tears that I had so hard to hold back!"

“Can I say that the final snail powder is the real finishing touch? [狗头,狗头]”

The last ad for snail noodles can be said to have really broken the defenses of countless netizens.

Just like Wen Anjun, I felt very touched at first, but when the bowl of snail noodles came out, the defense was instantly broken, and the waist was flashed!

The results came naturally and surprisingly well.

It can be said that Li Yi has really made a name for himself in the advertising circle.

In fact, many commercials find well-known directors to shoot commercials. Most of the time, they are gimmicks of big directors in China, and the content is lacklustre.

However, the cooperation between Li Yi, Hong Kong Island Telecom, and Master Xu has made countless merchants jealous.

Without him, the effect is great, and Li Yi himself can be counted as a real self-contained traffic. This self-contained traffic is not just that, after seeing Li Yi's name, the major online video platforms will actively promote their resources. What's more, Li Yi's several short films have attracted a lot of fans. As long as they see "Director Li Yi's works", they can directly attract many netizens to watch actively.

A kind of "Li Yi" brand effect has been formed, and this is something that even the big directors in China have not been able to do so far.

For this reason, Ji Qiusheng was in pain and joy.

In Hong Kong Island Telecom's "Message" and "To the Beauty Behind All Misunderstandings" by Master Xu's snail fans, the effect is bursting. Many people even compare it with those big foreign brands' advertising blockbusters, and they think it is not bad at all. .

In fact, most of the manufacturers are not short of money, so countless invitations floated in, asking Li Yilai to direct by name.

They are all well-known big brands, and they are all owners who are not short of money.

Of course Ji Qiusheng wanted to pick it up in his heart, but he also knew that Li Yi didn't have that ambition at all.

Fortunately, with Li Yi's name, the company has become really popular in the circle. Although Li Yi is currently busy making movies, all the brands have expressed that they can wait.

Seeing so many big orders but not being able to accept them, Ji Qiusheng's heart aches, but he can only helplessly.

He also knew that it was Li Yi's name that he was aiming at. Even Ji Qiusheng paid a lot of money to hire several directors, but how could he be compared with Li Yi?

(End of this chapter)