tearjerker director

Chapter 126 The most heart-warming and healing? (third change)
After the short film "It's the Best" was broadcast, and "The Story of the Dog Hachiko" announced that it would be released on November 11, Singles' Day.

Many people were shocked to find that Li Yi was scolded again.

On the hot search topic #Please be yourself, Director Dog! #The heat is unprecedented!

Directly airborne the top three hot search topics.

And the message below scolded Li Yi even more.

There are even silly netizens who launched a campaign to boycott the movie directed by Li Yi, a dog.

As a result, quite a few netizens participated.

It's just that a fool can see that this is no boycott, it's obviously promoting Li Yi.

Believe it or not, the people who initiated the boycott will probably be the first people to go to see Li Yi's movie?
The most intuitive impact is that the representatives of the theaters came directly to the door this time, instead of waiting for Fanhai Film and Television to find them.

Of course, there is a part of it, the pre-publicity of "The Story of the Faithful Dog Hachiko" and the reasons for the unprecedented popularity of the topic.

At the same time, it is also because this schedule, in fact, can only be said to be a relatively unpopular schedule.

In the same period, it can be said that there is no one who can beat "The Story of Hachiko the Faithful Dog"!
This has also led to theaters flocking to "The Story of Hachiko", a movie that is likely to sell well.

If it was a popular schedule, then they might not be so proactive.

Popular schedules have the advantage of popular schedules, that is, a larger audience base, but they also have disadvantages, and the competition is unprecedentedly fierce.

The downside of unpopular schedules is obvious, that is, the audience base is smaller. After all, everyone has to go to work and school, and there must be fewer people going to the movies.

But the benefits are equally obvious, that is, there are usually no strong competitors in unpopular schedules.

The competition mentioned here is not only about film scheduling, but also about public opinion and publicity.

And "The Tale of Hachiko" chose to be released on this unscheduled schedule. Obviously, there are almost no movies in the same schedule that compete with it.

In fact, Li Yi's movies have been relatively low-key in terms of publicity before, but after the two movies sold well, there is no need to be so low-key in the publicity this time.

Because, the previous time, it was because there was a strong competitor in the same schedule. At that time, no matter how much money was spent on publicity, could it still surpass the opponent?

But this time is different, this time there is no obvious opponent, everyone is focused on "The Story of the Loyal Dog Hachiko", and the same is also focused on Li Yi.

The so-called thing is only three, Li Yi has already succeeded in two films in a row, if the third film is a big success again, then his fame and status, identity and status will be improved again.

Originally, according to Mu Nanxing's idea, he directly used Li Yi's signature "tear gas"!
Promote what is the most touching movie of the year and the like.

However, after paying attention to the public opinion on the Internet, Li Yi hopes that Fanhai Film and Television can use a different way to promote this time.

"The most affectionate movie of the year?"

"Mutual salvation between man and dog?"

"Li Yi's transformation work?"

"The most heart-warming and healing film?"

When Mu Nanxing saw Li Yi listed these promotional slogans, his first reaction was, are you kidding me?

He watched the sample of "The Story of Hachiko the Faithful Dog", and his eyes were swollen from crying on the spot. Then, Li Yi told him that the main promotion of this movie is warmth?
A work of transformation?

The most heart-warming and healing movie?
At this moment, he can understand those netizens very well. If he changes his position, he also wants to point to Li Yi's nose and say, "Please, be human!"

The most heart-warming and healing?

I'm afraid it's the most heart-wrenching and depressing, right?
With such a publicity, isn't he worried that someone will come over and beat him by touching the network cable?
"Do you think movie fans will believe these propaganda? Besides, is it too fake?" Mu Nanxing looked at Li Yi suspiciously.

"How can you tell a lie? Let me ask you, is the first half of the movie very heartwarming? Very warm?" Li Yi said calmly.

"Uh, this is indeed true, but the second half..." Mu Nanxing felt that such a promotion was too deceitful, so he was still a little hesitant.

"In the second half, I didn't say that this movie doesn't cause tears? And we can also play the most touching slogan." Li Yi said with a red face.

"But is such propaganda useful?" Mu Nanxing still didn't understand.

"Why is it useless? Anyway, everyone doesn't believe it, so we focus on promoting warmth and healing instead, wouldn't it be more topical?" Li Yi said with a smile.

"Forget it, you are the director, you have the final say!" Mu Nanxing shook his head and said, anyway, Li Yi will be scolded at that time, so what's the matter with Mu Nanxing?
Therefore, as the release date of Double Eleven is getting closer and closer, Oceanwide Film and Television has also started to preheat the promotion of the film at full capacity.

"The most healing movie of the year "The Story of Hachiko the Faithful Dog"!"

""The Story of Hachiko the Faithful Dog" tells the mutual redemption between man and dog. On November 11, we will start a warm journey!"

"The Story of Hachiko is a transformational work directed by Li Yi, which focuses on warmth and healing elements!"

What makes Mu Nanxing even more outrageous is that according to Li Yi's request, the posters and stills released for the promotion are indeed almost all one-of-a-kind scenes of the warm interaction between the professor and the dog.

In the beginning, the publicity effect was like this
"Come again, come again, it's really enough! It's still warm and healing? How dare you do such a fake propaganda?"

"Hehe, I'm afraid the people upstairs don't know what kind of piss Li Yi is. He can even promote "The Gift of Room No. [-]" as a horror movie. What else can't be done?"

"The warmest and most healing? I think it's the most heart-wrenching and depressing, right?"

"Go and watch the short film "It's the Best". There is nothing wrong with it. The first stage is very warm and healing, but the premise is that you have the ability not to watch the latter part!"

"Is Director Dog afraid? He doesn't dare to directly publicize it anymore, and he's even covering it up. Do you really think he can hide it from our sharp eyes?"

However, with the efforts of Fanhai Film and Television, more and more posters and stills were released.

Some netizens are also a little suspicious.

"No way, looking at this poster and stills, it is indeed very loving and heartwarming!"

"That's right, the dog looks at the picture of the hostess upside down. It's very loving, isn't it?"

"The poor and innocent little eyes look very healing!"

"Perhaps, this time, it's true, and Director Dog may have found out with his conscience!"

Not only that, at this time, the main creative members of the crew also started to run announcements to promote, and naturally they would be asked, what type of movie is it?

Liang Dong's answer is also very interesting: "The part I acted in is indeed very warm and healing!"

There is indeed nothing wrong with Liang Dong's words, after all, the part that really made me cry came after his play was finished.

However, Liang Dong's words obviously played a role in confusing the public.

Many netizens are a little confused. Liang Dong, the actor, has said so. Could it be that this time, Li Yi, the dog director, really found out his conscience?
Really made a very warm and healing movie?
(End of this chapter)