tearjerker director

Regarding the promotion of "Pounding Heart", Dean Films still attaches great importance to it.

After all, Li Yi has a remarkable record. Although they also know that "Pounding Heart" is actually quite different from those previous Li Yi movies. This is a relatively small movie, but it still There is no meaning of underestimating.

The announcement of a movie is really not an easy task, after all, it involves millions or even tens of millions of dollars.

And if the announcement of a movie is done well, it can definitely turn decay into magic.

Li Yi does not have much confidence in the film "Pounding Heart", but he still feels that the announcement and release of this film in his memory is too bad, otherwise it will not be a film that has been widely accepted by many people. Movies that people applaud, even if they are niche films, even if they are literary films, will not only get less than 200 million US dollars at the box office.

Don't talk about the old beauty who doesn't like small freshness, and is not used to watching this kind of movie. Although there are few such movies, there are really no such movies. Maybe the box office can't be as big as those commercial blockbusters, but it won't be as low as dust. went.

Therefore, Li Yi still wants to try hard, and one more thing, the times are different, and his reputation is much greater than that of the previous director of this film, so he thinks there is still hope.

In fact, public opinion is quite easy to blow up on Laomei's side.

This time, the strategy of Li Yi and Dean Films is actually very simple, that is, to promote retro!

Retro what ancient?

To be honest, there are not many small and fresh movies in Hollywood, but if there are few, they are quite right.

And a lot of it was before the pervasiveness of depraved culture.

At that time, it was really uncommon to make a pure love movie, a small fresh movie or something, but after the depraved culture prevailed in North America, those things became less popular.

But there are also people who have tried to make this type of film, but the market didn't buy it.

The benefits of relying on Hollywood media giants like Dean Films are revealed at this time.

Dean Films first selected a target, a small fresh literary film with a very good reputation in the 90s but a poor box office.

This film was also released by Dean Films that year, and then it was very simple.

Dean Films began to operate, so that this old movie called "Two Little No Guess", yes, it is an old movie with the same type of meaning as "Pounding Heart", began to be shown in some special theaters.

Hollywood has always had some theaters, which show some fringe movies or old movies all the year round.

Of course, the theaters of this kind of theater chain are usually not big theaters, but are similar to community theaters or charity theaters.

"Two Little No Guess" is a Hollywood movie in the 90s. This movie had a poor box office at the time, but its reputation was very good.

If you want to make a movie popular, it is actually not difficult, the key lies in public opinion and publicity.

Of course, generally speaking, for some new films, it is difficult to create this kind of illusion, because the cost is too high, but for old films, it is really not difficult.

Dean Films screened this well-reputed niche film in those fringe cinemas, and then began to create public opinion for this old film to become popular.

It can be said that nostalgia cards are absolutely invincible, because everyone has nostalgic feelings.

As a result, on the Internet and social platforms, the topic of discussing the sudden popularity of the old movie "Two Little No Guesses" began to increase.

Then Dean Films began to invite some online film critics to start the rhythm.

In fact, because the Hollywood film industry has already matured long ago, and maturity means that the peak is no longer there. In addition, the investment in films is increasing and the risks are increasing. Therefore, innovative and original films are becoming more and more popular. Few, resulting in mainstream Hollywood movies, almost IP, or a bunch of sequels.

Therefore, many people who "stand up and talk without back pain" can say too much about all the money-oriented behaviors in Hollywood.

"Hollywood is becoming more and more solidified, less and less innovative, and less and less willing to innovate! Today, Hollywood movie sequels are everywhere. It seems that if you don't make sequels or adapt best-selling books, you won't be able to make movies."

"More than that, violence, gore, surnames, high-tech, visual effects, these things have begun to occupy the big screen, and more and more movies have begun to pursue these sensory stimuli, but they have become less and less distracted. In recent years , there are fewer and fewer Hollywood movies with high ratings and good reputation. Is it because the audience doesn’t like to watch other movies? No, a few days ago, it was a small fresh movie in the 90s, without violence, blood, and surname, without high-tech and visual effects, everything is a heart-wrenching movie "Two Little No Guess" has become popular, which proves that heart-wrenching movies, no matter in any era, can actually conquer the audience!"

"Two little guesses"? I went to see it. It's hard to see such a movie now!"

"Yeah, many people blame the audience, but in fact, isn't it because of the inaction of Hollywood filmmakers?"

"The rising crime rate and the prevailing degenerate culture, starting from the 90s, let our young people, although their nature is still intact, degenerate, they have no spiritual beliefs in any sense. This is terrible!"

"."

These are actually just introductions.

Soon, these introductions began to ferment, and more and more people were either invited, or simply came to catch the heat, or really expressed their feelings, and joined the discussion one after another.

For a while, people began to criticize Hollywood for its conservativeness and lack of innovation.

Then, naturally under the guidance of a caring person like Dean Films, they began to develop in the direction that Li Yi and the others wanted.

The voices of one or two people may not be able to influence anything, but the voices of ten, hundred, or thousand people will make more people join in.

All of a sudden, the data of some old movies actually increased in all aspects, which was something that Dean Films did not expect.

As a result, a virtuous circle has been formed, with more and more media and more and more netizens joining in the discussion of "this is not as good as it used to be".

Not to mention, the 90s can be said to be an extremely special era for Hollywood, because at that time, Hollywood had just begun to conquer the world.

At that time, although Hollywood began to conquer the world in a crushing manner because of large investment, visual effects technology, etc., it must be said that starting in the 90s, the Hollywood film industry began to experience a blowout. develop.

Naturally, the movies of that era also showed a hundred flowers blooming.

Many classic films with the highest reputation on the rankings were born in the 90s to the beginning of the century.

So, if you want to say that the present is not as good as the past, that is for sure.

It's just that this ancient is actually not too old, it's just at the beginning of the century.

In addition, the old filmmakers, film critics, and media people of this era all came from that era, so they all began to "nostalgia".

For a while, on the contrary, it was a little bit out of the original intention of Dean Films and Li Yi.

North America has set off a wave of movie retro discussions, which is something no one expected.

However, although it was unexpected, it was also within reason.

Some things already exist, and this "retro" trend has its inevitability.

Watching too many superheroes, watching too much violence and gore will naturally cause aesthetic fatigue, so what can we do at this time?
Naturally, I miss the past.

However, although there was some deviation from expectations, in fact, the goal has been achieved.

Because a movie like "Pounding Heartbeat" can be said to be "retro" to a certain extent!
Nowadays, most filmmakers do not use this method to tell stories, because it is not the mainstream of the market.

So, soon, Dean Films tried to see each other.

At this time, "Heartbeat" began to pop up on the Internet, and it did not exaggerate the retro of this movie on a large scale, but gave more stills with fresh styles and so on.

But it is enough.

"Pounding Heart" itself is not the kind of big commercial production. In fact, this kind of small and fresh movie can't be promoted like those large-scale commercial blockbusters in terms of publicity.

The usual way for this kind of movie is to select on-demand screenings and then long-term screenings.

There isn't much better way.

In fact, if another director is used to make this film, it may not be possible to get any good treatment.

But Li Yi is different. In fact, Dean Pictures didn't care too much about the box office of this film. Why do you say that?

Because this movie is really a very small movie, such a movie, it is unlikely that a miracle will break out.

But Li Yi is different, they have to give face!
Therefore, Dean Films is very powerful in the promotion of "Pounding Heart".

The previous wave of hype has poured in millions of funds.

Li Yi was a little amazed at the special screening of "Heartbeat" by the media and film critics, and the operation of Dean Films.

Big Data!
The media professionals and film critics invited by Dean Films this time were not invited casually, but were invited through the analysis of big data.

I have to say that in this regard, Hollywood is really good.

Of course, after thinking about it carefully, Li Yi is relieved that this is actually not universal.

Why do you say that?

Because there are famous media and film critics, after all, your big data is useless.

But "Pounding Heartbeat" is different this time. The media people and film critics invited are not all famous people. This is thanks to the Internet age and the prevalence of self-media.

Because through big data, it is possible to analyze the preferences of these people.

Although red envelopes are indispensable for the same, if a person really likes it, then the film reviews and reports written must be completely different.

A screening and a premiere of a movie are two different things.

This time, the first screening of the media and film critics' special screening of "Pounding Heart" was held at the Green Theater in Los Angeles.

This theater has a long history and is an old theater. However, the equipment is not bad. Of course, it is much worse than those first-line theaters.

The advantage is that this is an old theater, full of sentimental theaters.

Li Yi's reputation in Hollywood is still OK, not to mention, it is a film invested by Dean Films. Naturally, there will be many media professionals and film critics invited.

Don't underestimate the cost of this kind of media and film critics' special screenings. The cost of inviting these people is also not low, because if you don't pay them, why should they help you promote it?

Therefore, the more people you invite and the greater your reputation, the higher the cost of the same public relations.

Of course, the influence of film critics is certainly incomparable to the past.

However, many of the film critics and media people invited to the scene today are from social network self-media.

Only a small number are veteran media people and film critics.

Lonnie is a well-known self-media online film critic.

He is still a relatively well-known movie critic UP master on social platforms.

What's interesting is that Lonnie's main commentary video is the introduction and interpretation of old movies.

Among them, "Two Little No Guess" and other old small fresh movies, he has also made related interpretation videos.

He himself is indeed a fan of this aspect.

For Li Yi, Lonnie is actually no stranger, and he has even made commentary videos for several of Li Yi's movies.

These include "Life is Beautiful", "The Story of Hachiko", "The Truman Show", "The Sixth Sense" and so on.

This time, he also got news about the movie "Pounding Heartbeat" very early, and he is still quite interested in this kind of movie.

Maybe some people, maybe just echoing what others say, but Lonnie really doesn't like the current Hollywood movies. According to him, those movies are too noisy.

"Hey, Stephen, are you here too?" After Lonnie entered the theater, he met an old friend.

Stephen Lee!

This is his peer.

Unlike Lonnie, Stephen Lee is a UP master who specializes in romance films.

Of course, in some respects, the two can be said to be like-minded.

Because romance movies have long been outdated, most of the materials he can produce are old movies from the past.

"Hi, Lonnie! Of course I'm coming to Lee's movie, and it's a romance movie, so I can't be absent! Isn't it?" Stephen greeted Lonnie with a smile.

"The key is the generosity of Dean Films, right?" Lonnie said with a smile.

"Of course! You can watch the movies you are interested in, and you can get paid, why not?" Stephen shrugged.

"I just don't know if the work of this so-called miracle director can really conquer us!" Lonnie said with a smile.

"I'm looking forward to it. After all, "The Truman Show" was really shocking. Hollywood lacks too much external pressure. Li's appearance is definitely a good thing!" Stephen Lee said with a smile.

In fact, this is really their consensus. After all, the topic of lack of innovation in Hollywood is not new, and many people have analyzed the reasons. They believe that the biggest reason why Hollywood is becoming more and more conservative is not the issue of cost and risk. , but less stress!