tearjerker director

Chapter 15 Who Buys the Box Office?
In fact, a thousand screens seems like a lot, but there is only one midnight show, so in fact, it can only be regarded as thunder and rain.

But even so, it has to be said that Mu Nanxing has indeed shown his strength.

The first day passed, and the critical moment came.

Whether Mu Nanxing's publicity strategy can have the desired effect depends on the midnight show the next day.

As for the extended screening?For now, it's simply overthinking.

It was released on the second day, which is a very crucial day for "The Gift of Room No. [-]".

Why haven't film critics and media been invited for special screenings yet?
Because, the current release of "The Gift of Room No. [-]" is still a small matter.

The special screenings of the media and film critics cost money, and the money is not much, so naturally it must be spent wisely.

But at present, "The Gift of Room No. [-]" has not won the favor of the theaters, and Oceanwide Film and Television took over the distribution, and the agreement with the theaters is just the same distribution contract as the previous domestic horror films.

Only at midnight!
Therefore, no matter how high it is blown, it will not have much effect.

So, what is needed is to let the bullet fly a little longer.

A larger audience base is needed.

Theaters are not fools. It’s not that word of mouth is good if you say it’s good, and it’s not just word of mouth that you spend money on.

They have their own scales.

The key lies in attendance and popularity!
At present, although "The Gift of Room No. [-]" has gained a certain degree of popularity after the first day of publicity.

But obviously, this still can't impress the theaters to readjust the film schedule and readjust the release scale.

So, today is the key.

As long as the attendance rate increases significantly, it means that the previous strategy is effective.

Ten thirty in the evening!
China Overseas Galaxy Studios.

"What's the name of that horror movie that makes people cry?" A middle-aged man asked with his arms around a girl who was only eighteen or nineteen years old.

""The Gift of Room No. [-]"!"

"Two!"

Next, many people are the opening remarks.

Curiosity is a common problem of human beings, and the same is true for movies.

On the one hand, thanks to the "good reputation" of domestic horror films, on the other hand, it can be seen that the daytime publicity still has a certain effect.

Of course, it is unrealistic to fully count on this.

"The Gift of Room No. [-]" still needs to be fermented with tap water in the end.

Of course, it's not that Li Yi and Li Zhenye have no bargaining chips, but some chips can't be released until they are almost done.

For example, Li Zhenye and Yi Lingling's contacts in the circle, it is still possible to ask those stars to help promote the movie, but this kind of publicity can only be icing on the cake, and it is very difficult to send charcoal in the snow.

After all, if there is no extended screening, a movie that is only shown at midnight, how can you let these stars wave their flags?

Moreover, this kind of network is less once used once.

Therefore, good steel must be used wisely!

The next day, the box office of "The Gift of Room No. [-]" was released.

Compared with the first day, it directly doubled, reaching a box office of [-] million.

Such a box office, in the same period, can be said to be very inconspicuous.

But it can show that the previous publicity strategy has already had an effect, and the effect is quite good so far!

After two days of screenings, some related comments gradually appeared on the Internet.

Some people began to reveal that "The Gift of Room [-]" is not a horror film at all, but a drama film, but it is indeed very touching!

""The Gift of Room No. [-]" is the worst movie I have ever been cheated on, but I am happy with it. The movie is well shot. Although there are too many unrealistic places in it, the ending of the story is so so. reality. But the fairytale-like movie still made me cry and twitch in the middle of the night."

"I don't know why the name of a domestic horror film is used to promote the film, but I want to say that I was successfully tricked into it and cried from the beginning to the end. The big contrast is even more tearful!"

"Although I am very disgusted with the propaganda of this deceitful model, the movie is indeed a good movie. It is touching and funny, warm and a bit sad. I don't want this to happen. Everyone in room 7 is fine, and the little loli is very cute! I checked the director of the movie, and I didn't expect it to be the director who made such a bad movie like "Life of Bitterness", but I can understand why such a deceitful method is used for publicity!"

It can be said that the vast majority of the audience who have watched it have given favorable comments, which has also made this movie gradually enter the attention of some audiences.

But this is clearly not enough!

However, the popularity of "The Gift in Room No. [-]" has improved to a certain extent.

At least some media that were not arranged by Mu Nanxing also began to report the strange story of "The Gift of Room No. [-]", a "domestic horror film", that made the audience cry.

Although it is still only some self-media or some small media.

But it's a great place to start!
Day three!
When the box office comes out.

Mu Nanxing was dumbfounded, Li Yi was dumbfounded, and Li Zhenye and Yi Lingling were also dumbfounded!

Not because it's too low, but because it's too high!
"How much?" Li Yi asked.

"[-] million!" Mu Nanxing reported the number again!
"You're not joking?" Li Yi was stunned.

"To be honest, when I first received the report, I had the same reaction as you, but I checked it a few times, and there was no problem!" Mu Nanxing said with a wry smile.

"Is this impossible? [-] million, the attendance rate is close to full, right? Is this possible?" Li Zhenye looked in disbelief.

"Yes, to be precise, the attendance rate is indeed more than [-]%, which is very bizarre, but I have confirmed that the number is true!" Mu Nanxing explained.

Li Yi suddenly looked at his mother Yi Lingling and asked, "Mom, could it be you?"

Yi Lingling shook her head and said, "I did buy a lot of tickets to give away, but the total is only a few hundred tickets!"

"Don't look at me, I did too. I spent some money to give away some tickets, but the count was not much at all." Seeing Li Yi looking at him again, Li Zhenye quickly waved his hands.

Then everyone looked at Mu Nanxing.

"Mr. Mu, what happened? Why did the box office suddenly increase so much?" Li Yi asked Mu Nanxing with a puzzled expression.

"I found out about this matter. I thought it was the box office that you spent money on. Now it doesn't seem to be the case. This confuses me. Let's put it this way, the employees our company sent to a few theaters to collect materials understand There's something wrong." Mu Nanxing said.

"What's the situation?" Li Yi's family of three asked in unison.

"Those theaters are giving away free tickets to "The Gift of Room No. [-]"! That is to say, someone bought the tickets in advance and gave them to the audience!" Mu Nanxing said.

Li Yi, Li Zhenye, and Yi Lingling all looked at each other in blank dismay.

"I thought it was you, but now it doesn't look like it. Who could it be? Director Li, Mr. Li, Ms. Yi, who do you think would be so helpful?" Mu Nanxing asked curiously.

This thing is definitely not a bad thing!
Because people spend real money to buy tickets for the audience to watch!

But the three of Li Yi were stunned!

At this moment, both Li Zhenye and Yi Lingling were startled suddenly, and then looked at Li Yi.

Li Yi asked suspiciously: "Why are you looking at me like this? Even if I want to, I don't have that much money."

"You don't have one, but someone does!" Li Zhenye said.

"That's right, and after thinking about it, if it's her, then it's really something she can do!" Yi Lingling said.

At the same time, Li Yi also suddenly thought of someone, and then he said with a look of astonishment: "You mean."

(End of this chapter)