tearjerker director

Chapter 154 Breaking the Internet Big Box Office Record in Three Hours

Penguin Video Network.

Yan Wenwei has higher expectations for "Lilac Flower" than anyone else.

In his opinion, Li Yi is definitely his lucky star.

Previously, "Deal" allowed Penguin Video to harvest a lot of traffic, and at the same time, it also allowed Penguin Video's micro film festival to attract many high-quality new directors.It can be said that Penguin Video has made up for the shortcomings of the micro-movie sector, so that Kumao Video will not be stretched too far.

And now, Yan Wenwei and Penguin Video also attach great importance to "Lilac Flower", otherwise, they would not give such high treatment.

Although it is not an exaggeration to say that Li Yi's current reputation is given the highest treatment, but it also shows that they value it.

Especially the pop-up recommendation, which has a user base of hundreds of millions, and it is impossible to give resources at ordinary times.

But because it was Valentine's Day, because it was an online movie, and because it was Li Yi's new work, the parent company directly agreed to call it.

The reason is simple. For Penguin Video, they and Kumao and other platforms have been trying to build an online movie theater chain.

But it's hard for a clever woman to cook without rice, and mainstream film directors don't care about online movies at all. After all, the upper limit is too low.

At present, the highest box office of the big online movies is only in the tens of millions. Even if they get a [-]-[-] share, after deducting the share and taxes, the film producers can get a few million at most.

With such a scale, how easy is it to attract directors to make high-quality online movies?

And even if Penguin Video is willing to invest and hire directors to shoot online movies, it is still difficult to hire mainstream film directors, because once they do not perform well, losing money is one thing. For directors, losing money is actually nothing, but reputation will be greatly affected.

Therefore, the model of online movies actually appeared earlier than the concept of micro-movies, but it has always been small.

But this time, Li Yi's movie can be said to be a surprise.

Originally, a billionaire director like Li Yi, no one would expect him to make any online movies.

However, MTV Music TV's annual TV Music Festival allowed Li Yi to make an online movie that was not an online movie.

"Lilac Flower" Yan Wenwei and everyone in the content department of Penguin Video have watched it. It can definitely be said to be different from all online movies nowadays.

On the one hand, in terms of the lineup, not to mention the big director Li Yi, the leading actor is actually a superstar of Hong Kong Island like Chen Weijie.

Another aspect is the quality of the film. Although this film does not follow the path of a theater film, you can see many typical shooting techniques of the MV in it, such as deliberately shaped beautiful shots, such as a large number of narrations, and so on.

But in Li Yi's hands, even if it is a TV movie, the quality is definitely not weaker than ordinary theater movies, let alone online movies.

"Lilac Flower" was launched for the first hour.

The online box office has reached a huge three million. You must know that the ticket price of online movies is naturally impossible to compare with big movies.

On Penguin Video, in order to make "Lilac Flower" a hit, it didn't set a high price. It was 5 yuan for ordinary users and 2.5 yuan for [-]% discount for members. It can be said that it is definitely the price of cabbage.

In order to obtain the exclusive online distribution rights of "Lilac Flower", Penguin Video gave a two-way tilt in terms of share and resources.

The box office is [-] million in an hour, and the number of broadcasts is nearly [-] million.

Such data made Yan Wenwei and Penguin Video's online movie department very excited.

Perhaps this kind of box office is really nothing to theater movies, and the outbreak period of online movies is much shorter than that of theater movies, especially movies like "Lilac Flower" with great fame and gimmicks. , It can almost be said that a week's box office explosion period is considered long.

Two hours, three hours.

Penguin Video Network, the online movie department let out a burst of cheers.

Because, in three hours, in only three hours, the box office of "Lilac Flower" actually directly broke the previous highest box office record of an online movie.

And this is clearly just the beginning.

For this reason, even though it was early in the morning, no one in Penguin Video's online movie department was sleepy, but all eyes were fixed on the background data panel on the big screen.

Looking at the constantly beating numbers, everyone was smiling.

The online movie department has always been a department that grandma doesn't love and uncle doesn't love. There is no way, who makes online movies known as the least popular?

Not to mention the mainstream movie industry, even in the eyes of netizens, online movies are usually synonymous with crude production.

Have they ever seen such a grand occasion?

Moreover, the key point is that this time, although netizens are also scolding, they are not scolding "Lilac Flower" as a bad movie, but scolding a certain dog director for not being a son of man, and poisoning late at night on Valentine's Day.

And the barrage of the movie "Lilac Flower" was at the end when the melody of "Lilac Flower" sounded.

Being dominated by words such as "dog director" and "I just like to watch you cry".

The comments below also broke through [-] early.

Countless netizens left messages below, either scolding Li Yi as a dog director, or pouring out their feelings about watching movies.

Without exception, they all cry, cry, cry!
The explosion of "Lilac" made the company of several low-budget romance films released on Valentine's Day cry miserably.

Because, in the past, even if Valentine's Day was not a popular time, at least on Valentine's Day, it was still possible to harvest a lot of box office, but this year's Valentine's Day, because "Lilac Flower" premiered on MTV Music Television and Penguin Video. , and what made them want to cry even more was that MTV music station broadcast "Lilac Flower" at [-]:[-] pm, and Penguin Video launched "Lilac Flower" at [-]:[-] pm.

It's prime time in movie theaters.

This is especially true on Valentine's Day. Most of the time, couples must have a couple's dinner first, and then at least go shopping to buy a bouquet of flowers or something.

According to the past routine, the next step is to go to the movies together, and then go to open a room or something.

But tonight, many couples chose to skip the process of going to the cinema to watch a movie, but went directly to the hotel and watched the movie in the hotel.

After all, the directors of the movies released on Valentine's Day are not really big-name directors. How can they compare with the new work of Li Yi, a billionaire director who has become famous?

As a result, the various movie theaters are not said to be empty, but they are far, far worse than the full situation of previous years.

When "Lilac Flower" was broadcast on MTV music station, the ratings also made Huang Qiudong smile.

The ratings as high as 3% are enough to prove that she has spent a huge price, favors and film purchase funds, which are worth the money.

In particular, "Lilac Flower" can be said to have opened up another possibility, and many people were surprised to find that the music MV can still be shot like this.

(End of this chapter)