tearjerker director

Chapter 224 The greatest humiliation is disregard, the highest contempt is silence
Tang Wenhui's idea was good, and the media did make a lot of hype, but the result was that
It's like punching the air!
On Li Yi's side, they didn't even care about it!

What made Tang Wenhui even more desperate was that after the media reported it, it was discovered that not only Li Yi was indifferent, but even the movie fans didn't seem to care too much.

As far as the media is concerned, since the heat cannot be raised, there is naturally no need to occupy the resources of the report.

Therefore, after the media meeting of Tang Wenhui's production crew visiting the cast, the media meeting was over.

It was indeed somewhat effective at the beginning, after all, the media had already reported it.

But the strange thing is that the next day, the media died down.

Nothing else, because the feedback from the news did not satisfy them.

They wanted to ask Li Yi, if Li Yi could respond, then this matter could be stir up.

But the problem is, Li Yi doesn't see the media at all.

Therefore, the media quickly stopped reporting on this matter.

This is very embarrassing.

What humiliated Tang Wenhui the most was that he was ignored!

If Li Yi just ignored him, he might not feel anything, but this time even netizens and movie fans ignored him.

This is too unacceptable!

And the most, the most, what made Tang Wenhui flustered the most was that it was not long after the media meeting of his film crew was held.

"My Sassy Girl" suddenly announced that it has finished filming!

It's done!

Tang Wenhui was completely dumbfounded.

Because the filming progress of "My Gentle Girlfriend" is barely over half!

And "My Sassy Girlfriend" was actually finished directly.

And from the start to the present, but more than two months have passed.

Immediately, Tang Wenhui felt his face hurt a little.

He also said that Li Yi cared about the publicity and didn't devote himself to making movies, but what happened?

It's over!

And him?The publicity has not been taken care of, and the filming progress is only halfway through. Comparing the two, the judgment will be judged.

In fact, apart from the beginning, the shooting of "My Sassy Girl" had some bumps and bumps.

But as Xue Yiran and Lin Jinrong gradually entered the scene, the subsequent shooting became extremely smooth.

Especially Xue Yiran, it can be said that the filming of this movie had a great influence on her.

At least, in the crew, Xue Yiran is no longer the actress known for her gentleness, but she involuntarily has a "savage" taste in her gestures.

Still the same sentence, like this kind of feature film, it mainly depends on the status of the actors. If the actors are in good condition, then congratulations, the shooting progress can be as fast as flying.

As far as Li Yi is concerned, once it is finished, it will be like cheating to enter the post-editing, and it will not be too smooth.

In fact, at this time, Li Yi didn't care about Tang Wenhui at all. To put it bluntly, at the earliest time, Li Yi wanted to shoot "My Sassy Girlfriend" really not to target Tang Wenhui, but sometimes, by coincidence, then Naturally, he responded happily, didn't he?
When the time enters July, "My Sassy Girl" will be finished!

On the other side, Tang Wenhui's "My Gentle Girlfriend" has not yet finished filming.

Oceanwide Film and Television.

"It's a pity, the promotional enthusiasm during the filming of "My Sassy Girl" was difficult to maintain until Qixi Festival. After all, it's July, and it's summer time!" Mu Nanxing said with some regret.

The reason why Mu Nanxing said this is because, in fact, from the end of June, the summer movie has started a large-scale publicity.

As for "My Sassy Girl", although it still retains the residual warmth of the previous publicity, it is impossible to keep the popularity until it is released.

Because of this period of time, movie fans have too many choices, coupled with the fact that there are so many movies released in this period, and the publicity is overwhelming, it is naturally difficult to maintain the current popularity.

Li Yi smiled and said, "Then it will be released in advance!"

Mu Nanxing frowned and said, "That's unlikely. We've already booked the Qixi Festival slots, and we've moved up the slots temporarily. If nothing else, it's impossible for the theaters to rush to arrange too many films."

Fang Dongbai suddenly said, "Director Li doesn't mean to move up the file, does he?"

Li Yi nodded and said: "It's true that we can't directly raise the file, but we can order screenings in advance. There is no rule that we can't start screenings one month in advance, right?"

"Moreover, we can directly launch relatively large-scale screenings, control the number of screenings, maintain a posture of short supply, and carry out hunger marketing, so that not only can harvest the box office in advance, but also keep the popularity until the official release. "Li Yi said again.

It is actually a very common mode to order movies in advance, but most of the time, advance screenings of movies are usually special screenings, and the scale is not too large.

Because pre-screening can be said to be a double-edged sword.

The reason for controlling the number of screenings is because if there are too many screenings, it will be difficult to control and review.

All film crews who dare to use large-scale "point screening" methods to promote publicity in advance, without exception, are very confident in the quality of the film itself.

Because if you are not confident enough about the quality of the movie itself, large-scale screenings will expose the problems of the movie in advance, and naturally, when it is officially released, it will be very embarrassing.

Movies are not new in the Huaguo film and television industry, but most of the time, they are screened on a small scale, and only a few of them really dare to screen on a large scale.

There is an unwritten saying in the industry.

The tighter the film is covered before it is released, the worse the reputation is usually.

Of course, ordering screenings cannot be started just by talking about it, especially for large-scale ordering screenings.

First of all, it is necessary to reach a screening agreement with the theater chain, and it is impossible to have too many screenings at the beginning, because this is only screening.

The second is a special screening, to invite some film critics, journalists from the news media, or editors of famous magazines, and of course, hardcore fans who like Li Yi's movies or ordinary audiences who are simply lucky.

These also take time to arrange.

After discussions between Li Yi, Mu Nanxing, Fang Dongbai and others, "My Sassy Girl" is finally scheduled to be held on July 7th, with the first special screening for the media and film critics.

In the next week, the scale of screenings will not be expanded, but will start to expand in the second week after a certain reputation has been formed.

If you want to engage in hunger marketing, one is that the quality of the film must be good enough to make the audience eager to see it, and the other is that hunger marketing cannot last too long, otherwise, it will be counterproductive.

It's no secret that "My Sassy Girl" will be screened in advance.

For those in the industry, they are not surprised, the regular release process, even though "My Sassy Girl" was a bit longer in advance, but everyone didn't care too much.

But when the news reached Tang Wenhui's ears, it was like thunder.

Because his film has just wrapped and post-production has just begun.

(End of this chapter)