tearjerker director

Chapter 426 The director is crazy, the brand is crazy, and we are crazy too!

Film investment is a risky business.

Of course, there are many things that can reduce the risk, such as the works of famous directors, such as luxurious cast and so on.

Similarly, for brand owners, movie placement advertising is also a risky investment.

It's just that what film investment seeks is monetary returns, while for brand manufacturers, what they seek is exposure.

Sponsorship fees for placing advertisements, in fact, the price of a single item is generally not too high.

But this time is obviously an exception. The director Li Yi is definitely a top commercial director. The price of ordinary placement advertisements for his movies cannot be too low.

But this time, Li Yi has played tricks.

Directly let interested parties participate in the bidding, the highest bid wins!

For the brand side, this is definitely the only one with no other branch!
Li Yi once again contracted the hot spots.

There's no way, what he did was indeed a scorpion's poop, and he was the only (poison) one!
For those brands, although this time is still very risky, it is also an extremely rare opportunity.

In particular, Li Yi's new film is a co-production, which makes them flock to it even more. After all, this is a global film.

Moreover, there is a big difference between embedded advertisements in movies and other models, especially for the movies that Li Yi wants to make, the embedded advertisements are obviously quite special.

Once the movie is successful, for the implanted brand, not to mention the exposure when the movie is released, the value of subsequent derivatives is enough for them to double the investment.

After all, once a movie is successful, it will definitely be a benchmark movie, and it will definitely be the most unique movie. The advertisements that appear in such a movie will also continue to be mentioned.

Therefore, when the news was confirmed, all brands with a little strength sent letters of intent to Li Yi's company.

Hope to be able to participate in this advertising auction!
In North America, when the news came out, it also caused a heated discussion.

There are more than [-] interested brands in just a few days!
Not to mention the movie, the intention of so many brands alone is enough to prove that Li Yi's marketing this time can be called a classic level.

In particular, the attention and discussion on Li Yi's special "advertising movie" on the Internet has always dominated the topic list.

And it is conceivable that with so many brands bidding together, the one who wins the bid must be a sky-high price. At that time, it will be another media feast.

This is why although many people think that advertising movies are unreliable, they still flock to them.

Just like CCTV's bid king back then, getting the bid king itself is a very big publicity.

And this time Li Yi's movie advertisement bidding also has the same effect!

Soon, Li Yi listed the types of products involved in the advertisements that will appear in the movie.

The first one is "The Chef's Companion"!
Many people may think, isn't it just a multifunctional knife?

Can such an advertisement have any powerful manufacturers?

The answer is yes.

Because, the key is not the product itself, but also the brand!

A single product itself may not be of high value, but many kitchen utensil brands can be bid by manufacturers.

The second one is very common, beer!
There are countless beer brands at home and abroad, and their strength is not weak!
The third one is the lawn mower, which is relatively unpopular in China, but it is a very common product in western developed countries. Of course, there are also manufacturers of weed mowers in China.

Of course, compared to beer and kitchen utensil brands, this is indeed relatively unpopular.

After that, drinks, insurance, car.
Wait, wait, it looks like there are only a dozen or so advertising pits.

But Li Yi told them directly, in what form these advertisements will be displayed.

For example, direct mouth-to-mouth advertising, such as the number of seconds for a film shot, etc., etc.

After the news spread, not only did these brand manufacturers not retreat, but it made them feel more and more safe.

Of course, everyone is more curious about what kind of movie Li Yi is going to make?
Only this, Li Yi did not disclose.

It is completely the meaning of a wisher taking the bait.

As a result, on the day of the advertising bidding meeting, more than [-] brand representatives were present.

And are well-known brands at home and abroad!

When some small brands saw so many big brands, their hearts suddenly became cold.

However, the final result was even more shocking.

In fact, even Li Yi himself did not expect that these brands were so crazy.

How crazy?
Moreover, most of them are actually domestic brands.

The big overseas brands who came to bid were also frightened by these domestic companies.

In fact, this is understandable. After all, although Li Yi has two successful films in North America, he can only be regarded as a relatively well-known director.

But he is in China, and he is the number one commercial filmmaker in China.

And there are not many such opportunities, and one more thing, companies like Huaguo are really rich!
For example, Huaguo UnionPay directly dropped [-] million Chinese coins, a sky-high price of almost [-] million U.S. dollars, and won the bid king!

Immediately afterwards, Huaguo PICC spent [-] million Chinese dollars to win the insurance advertisement in the movie.

In terms of beer, Qingdao Beer, a famous beer brand in China, won the beer advertisement for [-] million Chinese dollars.

Of course, the reason why the price is so high is also because the competition for these items is indeed fierce.

Then there was the beverage advertisement, which was won by the beverage giant Lehaha for the same [-] million!

And the final total bid price reached an exaggerated 4.2 million Chinese dollars!
It can be said that let alone the domestic film and television circles, even the overseas media were directly dumbfounded.

You know, 4.2 million Chinese coins, equivalent to nearly [-] million U.S. dollars!

And this f*ck is the revenue from a movie's placement ads.

This news immediately detonated public opinion.

"Shocking! A film that has not yet started shooting, the advertising revenue is as high as 4.2 million! Li Yi set a new record for placing advertisements!"

"Crazy! Li Yi's new movie has 4.2 million embedded advertisements. Will advertising movies become a new type of movie?"

"It's unbelievable! Li Yi's new movie has already made 4.2 million profit before it was released, breaking the global movie advertising placement record!"

"420000000! This is not the box office! It's an advertising sponsorship fee for a movie!"

And on the Internet, netizens were all shocked beyond measure.

"Director Dog's breaking through the sky is simply outrageous. The f*cking movie is directly stuffed with 4.2 million advertisements. I just want to ask, who else?"

"These manufacturers are really rich, but aren't they afraid that there will be another "Nine Swords"?"

"Wait, let me take it easy."

"Director Dog=Big Dog, a movie that has no movie, can get so many sponsors, it's so outrageous, my cognition has been subverted!"

"The real chicken is crazy, the dog director is crazy, and this group of brand owners is also crazy. Real people have a lot of money!"

"I would like to call it the craziest film marketing case in history! The director is crazy, the brand is crazy, and we are also crazy!"

(End of this chapter)