tearjerker director

Chapter 437 Fifty million advertisements, that's it?
Whether "The Truman Show" is a topic of literary and artistic films, it is actually impossible to debate the answer.

But it is undeniable that, regardless of whether it is literary or commercial, the movie "The Truman Show" has already surpassed many commercial movies in terms of exposure and topic popularity.

And "The Truman Show" is so popular, just the disclosure of the type of the movie has caused so much discussion, and it has also inspired many directors.

Since "The Truman Show" uses the name of product placement to promote the film, and the effect is so terrifying.

So why can't they?

As for the value of 4.2 million in advertising?
This is not a problem at all.

After all, it's only in name, isn't it?

However, before they could take action, Li Yi once again dominated the headlines.

"What is an advertisement worth [-] million yuan like?"

Yes, because "The Truman Show" is about to release the first commercial, which is worth [-] million yuan, which was taken happily!
Immediately, this topic was pushed to the hot search!
It has attracted the attention of countless netizens.

After all, an advertisement worth [-] million yuan, really... I haven't seen it before!

Of course, this is actually a gimmick. In fact, the sponsorship fee of [-] million for the placement of advertisements itself, for Lehaha, also includes the promotion of the movie through advertisements.

Lehaha is not a fool, they must think it is worth it, so they are willing to pay such a high price.

In fact, before the filming of the movie was finished, Lehaha had already obtained a lot of brand exposure.

But this time, it is also a promotion, for the movie, and for Lehaha.

No, it easily became a hot search, and what is it like to expect this sky-high price advertisement worth "[-] million"?

For everyone, it is extremely curious.

With this gimmick, it is enough to attract millions of people to see this product placement.

"Weird things happen every year, especially this year. What the hell is an advertisement worth [-] million?"

"Director Dog seems to be quite famous in the advertising circle. Could it be a particularly creative advertisement?"

"What idea can be worth fifty million?"

"Anyway, just wait for the answer to be revealed!"

Not only the media, but also netizens are curious. In fact, people in the film and advertising circles are even more curious about this so-called "[-] million" advertisement.

After all, it is really hard for them to figure out what kind of advertisement is worth such a sky-high price based on imagination alone!
To say that the most powerful part of the movie "The Truman Show" is that the placement of advertisements is part of the movie.

And the point is, even with all the ads, the movie still doesn't have any spoilers.

Penguin Video, as the broadcast platform of this "[-] million sky-high price" advertisement, also paid a lot of resource replacement price for this.

But the result is obviously very gratifying for Penguin Video.

Because, even before this "sky-high price" advertisement was aired, it had already attracted the attention of tens of millions of netizens.

It directly pushed this news to the top of the hot search list.

But many people in the advertising circle are all amazed at the marketing of this dog director Li Yi, it is really awesome.

The product placement of 4.2 million has already harvested a lot of popularity, and after taking it apart, Lehaha's [-] million product placement once again leads the topic list.

It has successfully aroused the curiosity of countless people.

This in itself is a wonderful marketing strategy.

"The Truman Show" is a literary film?
Who the hell has ever seen such a terrifying propaganda for a literary film?

Since the birth of the topic of "sky-high price placement advertisement", more than hundreds of millions of topics can be obtained.

Not to mention literary movies, what's more, super blockbusters don't have such promotional configuration.

What is even more enviable and jealous is that such a good effect and such a high amount of exposure did not cost a single penny, and made hundreds of millions.

And the point is, no matter what the content of the ad is, it is conceivable that after the content of the ad is exposed, it will inevitably become a hot topic again.

Lin Sheng is a student majoring in advertising at Beijing Media College.

Recently, the sky-high advertising marketing case of Li Yi's "The Truman Show" has become their research topic.

Of course, even without this assignment, Lin Sheng was equally curious about what kind of advertisement could be worth so much.

Although, he understands that Lehaha's [-] million yuan cannot be completely counted in the design of the advertising content, but is more for Li Yi's fame, appeal, and the spread of his movies.

But this does not prevent them from using the "sky-high price" advertisement as a gimmick to hype it!

Undoubtedly, it was very successful.Not to mention anything else, but this time, the people who watched the advertisement were at least
So what is the above content?

"The Truman Show" - Leha's commercial, will land on Penguin Video at [-]:[-] p.m.

So, early on Lin Sheng waited in front of the computer with his roommates, waiting for what would be the first advertisement that was even regarded as a classic marketing case by their mentor!
"What kind of content do you think it will be?" Lin Sheng couldn't help asking before the time came.

"I think it must be an excellent idea! Otherwise, Lehaha wouldn't be able to offer such a high price, right?" Lin Sheng's roommate held up the frame of his glasses and said.

"Attracting so many people and making such a big gimmick, it must be good. After all, that's Li Yi." Another roommate also nodded.

The time finally came to eight o'clock in the evening!
This much-anticipated sky-high price advertisement officially reveals the true face of Lushan Mountain!

then
I saw a foreign woman appearing in the picture.

With a wacky smile on his face, he holds a bottle of Le Ha Ha Family Size Cocoa Drink in his hand.

"Lehaha cocoa, refined from natural cocoa in Nicaragua Mountains, does not contain artificial sugar. All kinds of cocoa, Lehaha cocoa is the best!"

Then there is no more!
Lin Sheng and the others looked at each other in blank dismay.

Each of them felt as uncomfortable as eating shit.

Fifty million?
sky-high price?

Fantastic idea?

What the hell, after waiting for so long, this is the result?
That's it?

That's it?

What the hell is this?
Here, the instructor asked them to watch it carefully and then write a paper. How the hell do you write this?
I will give you a pen, and you write it!

In fact, at this moment, people who saw this advertisement video felt almost the same as Lin Sheng and others.

Although the vast majority of people don't understand advertising, they can judge whether an advertisement is creative or not.

But this advertisement is outrageous!

It’s not that the ad itself is outrageous, but it’s wearing the halo of “[-] million” and “sky-high price” placement ads. Everyone’s expectations for this ad are too high. Well, it’s like cooking for you by a person who claims to be a royal chef. Then, he directly poured you a glass of boiled water.

It's subversive, outrageous!

(End of this chapter)