tearjerker director

Chapter 439 Refreshing Li Yi's record for implant placement? (Fifth change, asking for a monthly pass)

In fact, the media's sense of smell is still very sensitive.

In other words, reports of high-priced advertisements are mediocre, reports of [-] million advertisements are only worth five yuan, and so on.

Is it really because they don't understand the way?

No, no, no, they are entirely happy to stand with ordinary netizens and report this matter from their perspective.

But turning around, they began to analyze again. This time, the case is simply a case that can be recorded in the annals of movie promotion and marketing hype.

Netizens also suddenly realized.

"Fuck, after a long time of trouble, it turns out that the clown is actually me!"

"Director Dog, do you know that you are so awesome?"

"Director Dog, please, be human!"

"Looking back, this is simply a big devil playing tricks on people's hearts!"

Then, you see, another wave of fresh hot topics was detonated.

How ignorant he was before, how stunned he was when he realized it now.

Many directors were taken aback for a while.

You know, before this, it can be said that the placement of advertisements in movies is not a good thing in the eyes of most people.

For example, "Nine Swords" was criticized miserably.

But Li Yi was blunt, and played with the placement of advertisements.

And it's both fame and fortune, without spending a penny, but earning a lot of attention.

There is a kind of meaning of "making embedded advertising" popular.

However, the foolish netizens who eat melons actually bought it!
But this mediocre advertisement made them even more curious about Li Yi's movie.

Such enthusiasm has made countless directors and film producers jealous.

All kinds of envy, jealousy and hatred!

And this also made some directors who were eager to try it directly make a decision.

Li Yi can be said to have set a good example for them.

Of course, with Li Yizhuyu in front, the first person to eat crabs, was full.

Although they can't be the first person to eat crabs, they can always be the second person to drink soup, right?

Advertising-themed movies are promising!

In fact, Qiu Feng has already moved his mind after Li Yi's movie-embedded advertisement sold 4.2 million yuan and successfully caused a sensation.

In fact, as a director, Qiu Feng's reputation is not low.

At that time, he found several co-screenwriters and customized scripts.

What script?
Certainly an advertising-themed screenplay.

Although he didn't know what kind of movie Li Yi's "The Truman Show" was.

However, Li Yi earned 4.2 million yuan just by placing advertisements. The key point is that he actually used this to hype the publicity, and the effect was scary.

And now, with an extremely mediocre advertisement, Li Yi has succeeded in another wave of hype.

What made Qiu Feng even more envious and jealous was that his "Nine Swords" also had a large number of product placements, but the effect was completely opposite.

Who scolded Li Yi for placing ads?

No, on the contrary, everyone, including the media, is touting Li Yi's marketing hype as a classic case.

So, soon, while the enthusiasm for "advertising placement" brought up by Li Yi has not cooled down.

Qiu Feng joined hands with Hong Kong Island's film and television companies, Hong Kong Star Entertainment and Oriental Video, and held a huge new movie trailer.

Not to mention, Qiu Feng still has ideas.

The title of his new film is "The King of Advertising"!
And this time, Qiu Feng also learned from Li Yi, and wanted to invite major brand manufacturers to bid for the placement of this movie.

The content of Qiu Feng's "The King of Advertising" is actually quite interesting, or quite creative.

In his movie, several major brands will compete for creative supremacy in advertisements.

Brands who want to place advertisements can ask advertising companies to design creative advertisements themselves, and creative advertisements will become the design works of a certain character in the movie.

Such a subject matter, coupled with Qiu Feng's reputation, although it feels like a parrot, but after all, this time coincides with the "insert advertising craze" brought up by Li Yi, so although the effect is not as outstanding as Li Yi's at the beginning, it is still It attracted a lot of attention.

Of course, the key still depends on whether these brand owners are willing to buy it.

Therefore, the placement of advertising bidding auctions has become the key.

Li Yi received a sky-high 4.2 million in advertising fees, so how much advertising sponsorship money Qiu Feng can get for this "King of Advertising" has also become the focus of many people's attention.

And the result is shocking!

Because Qiu Feng's "The King of Advertisements" placed in the auction auction, the total price was even higher than Li Yi's "The Truman Show"!
Reached 5.03 million!
It can be said that it directly refreshed the record of placement advertisements created by Li Yi not long ago.

For a while, the media naturally reported this explosive news one after another.

"The era of product placement is coming? There was Li Yi before, and Qiu Feng after!"

"International famous director Qiu Feng's new film "The King of Advertisement" is popular with the brand again, and the cost of placing advertisements has reached a new high!"

"5.03 million! "The King of Ads" set a new record for embedded ads!"

It's just that Qiu Feng underestimated the IQ of netizens!
In fact, Qiu Feng can't be blamed. After all, Li Yi's new film was shot at a sky-high price for advertising, which was deliberated and true.

Those brand manufacturers are not fools. How much money they pay for advertising depends not only on whether it is worth it, but also on the face of the brand company.

Being called stupid and rich in money will also affect the image of the brand.

The reason why Li Yi has such a high appeal to the brand side is inseparable from his achievements in the film and advertising circles.

But Qiu Feng obviously couldn't do it.

But he had to do it again!
So naturally, what is going on with this 5.03 million has also made the majority of netizens and media skeptical.

Why?
Yes, in everyone's opinion, the traces of Qiu Feng's actions are too obvious.

This is the difference between the first to eat crabs and the followers.

But the fact is, does Qiu Feng really have such a strong appeal?
the answer is negative!

5.03 million, indeed!
But don't forget the conditions behind this amount.

For some brand owners, they really don't care about spending more money, as long as the money is worth it!
The 5.03 million, in fact, the conditions are far harsher than Li Yi's "The Truman Show"!
There are extremely high requirements for the box office of movies!
It can be said that this is a painted pie.

In order to achieve a stronger publicity effect and gimmick, and to allow the brand to offer a higher price, Qiu Feng even came up with the conditions himself.

The guaranteed box office of a movie is 10 billion Chinese dollars, and only when the movie reaches this box office can "The King of Advertising" get a small part of these sponsorship fees.

And to get all the sponsorship fees, the box office of "The King of Advertisement" needs to break the record to reach 40 billion Chinese dollars!
That's why there is such a high price tag on the surface of the advertisement!
Because numbers are just numbers, for the brand side, they are not really shown anyway.

And the benchmark is the box office of 10 billion. If it does not reach 10 billion, then they can even be said to be equivalent to a blank ticket. Who doesn't like this?

PS: It's the last day of May. If you have a vote, you can't vote, and it will be invalid after the expiration date!
(End of this chapter)